Compare Salesforce Data 360 (formerly Data Cloud) and Tealium Customer Data Hub 
At a Glance
Market Segments
Mid-Market (43.0% of reviews)
Enterprise (50.3% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
Contact Us
Salesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Tealium Customer Data Hub
Star Rating
(420)4.3 out of 5
Market Segments
Enterprise (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a seamless user experience, with many users appreciating its ability to unify diverse customer data sources into a single, real-time customer profile. This feature is highlighted as a significant time-saver, making it easier for teams to deliver personalized marketing and service experiences.
- Users say that Tealium Customer Data Hub offers impressive adaptability with over 1,300 turnkey integrations. Reviewers commend its capability to bring together scattered data from various sources, which helps in building comprehensive customer profiles, although some users note that it can be complex to configure for specific workflows.
- According to verified reviews, Salesforce Data 360 stands out for its straightforward setup process. Users mention that the transition to this platform was smooth and not difficult, allowing teams to quickly leverage its features without extensive training.
- Reviewers mention that while Tealium Customer Data Hub provides a unique full integration of data collection, transformation, and shipping, some users feel that it lacks in certain areas of usability compared to Salesforce Data 360, particularly in ease of administration and workflow management.
- Users highlight that Salesforce Data 360's comprehensive 360-degree view of customer data is a game-changer for businesses looking to enhance their marketing strategies. This capability is often cited as a key reason for recommending the platform, as it allows for more informed decision-making.
- G2 reviewers note that while Tealium Customer Data Hub has strong data governance features, it still trails behind Salesforce Data 360 in overall user satisfaction and market presence, which is reflected in its lower G2 Score and fewer recent reviews, indicating a need for improvement in user experience and support.
Pricing
Entry-Level Pricing
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Tealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Free Trial
Salesforce Data 360 (formerly Data Cloud)
No trial information availableTealium Customer Data Hub
No trial information availableRatings
Meets Requirements
9.0
91
8.7
328
Ease of Use
8.0
169
7.7
326
Ease of Setup
7.4
142
7.6
220
Ease of Admin
8.6
43
7.9
181
Quality of Support
8.6
87
8.9
312
Has the product been a good partner in doing business?
9.3
42
8.9
177
Product Direction (% positive)
9.0
89
8.8
321
Features by Category
Data Integration
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
Agentic AI - Data Management Platform (DMP)
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
Data Analysis & Optimization
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Platform
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Not enough data
Administration
9.0
7
7.4
18
8.8
7
7.3
17
8.6
6
7.0
17
8.3
7
6.8
17
Management
8.3
7
7.3
14
9.0
7
7.0
15
8.6
7
7.3
15
8.3
7
6.7
15
8.3
6
7.8
15
Compliance
9.3
7
8.4
17
9.0
7
6.9
17
9.3
7
7.7
17
10.0
6
7.2
17
Security
9.3
7
7.8
15
8.8
7
8.3
15
9.3
7
7.7
15
Data Quality
9.3
7
7.7
16
8.8
7
7.2
15
9.6
8
8.0
15
Maintainence
9.0
7
8.1
15
9.0
7
8.2
15
Generative AI
8.1
7
5.3
10
8.3
7
5.5
10
Agentic AI - Data Governance
8.3
7
7.4
7
8.3
7
6.4
7
9.0
7
6.7
7
9.0
7
7.1
7
8.6
7
7.4
7
9.4
6
7.1
7
Data Sourcing
8.9
30
8.3
120
|
Verified
9.2
32
8.6
121
|
Verified
8.6
30
Feature Not Available
9.1
30
8.4
117
|
Verified
Intelligence
8.6
29
7.6
104
|
Verified
8.9
29
7.0
85
|
Verified
8.6
28
7.1
88
|
Verified
Functionality
Not enough data
7.3
16
Not enough data
7.7
16
Not enough data
8.1
17
Not enough data
8.2
16
Not enough data
7.9
16
Not enough data
7.5
16
Not enough data
7.0
16
Not enough data
7.1
16
Not enough data
7.9
15
Platform Basics
Not enough data
8.0
29
Not enough data
7.8
29
Platform Data
Not enough data
7.9
30
Not enough data
8.3
30
Not enough data
8.2
30
Not enough data
7.8
30
Platform Additional Functionality
Not enough data
7.7
30
Not enough data
7.8
30
Not enough data
7.7
30
Agentic AI - Customer Journey Analytics
Not enough data
8.4
21
Not enough data
7.8
20
Not enough data
7.8
20
Not enough data
8.1
20
Audiences
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Data Analysis
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Administration
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
Agentic AI - Audience Intelligence Platforms
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Development
Not enough data
8.0
16
Not enough data
7.6
15
Management
Not enough data
8.8
15
Not enough data
8.1
15
Integration Options
Not enough data
8.4
15
Not enough data
7.7
15
Not enough data
8.3
15
Not enough data
8.2
14
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.3
9
Functionality
Not enough data
7.8
9
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
7.8
9
Security
Not enough data
8.7
9
Not enough data
8.5
9
Agentic AI - Firewall Software
8.3
17
Not enough data
8.7
17
Not enough data
Categories
Categories
Shared Categories
Salesforce Data 360 (formerly Data Cloud) and Tealium Customer Data Hub are categorized as Identity Resolution, Customer Data Platform (CDP), Master Data Management (MDM), and Data Governance
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Data Management Platform (DMP), and Data Management Software
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Tag Management Systems, Customer Journey Analytics, Stream Analytics, and E-Commerce Data Integration
Reviews
Reviewers' Company Size
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Financial Services
8.1%
Retail
7.0%
Information Technology and Services
6.2%
Insurance
4.9%
Marketing and Advertising
4.9%
Other
69.0%
Alternatives
Discussions
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
Can you supply any details about the deployment process?
1 Comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 Comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 Comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
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