# Salesforce Data 360 (formerly Data Cloud) vs Tealium Customer Data Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in providing a seamless user experience, with many users appreciating its ability to unify diverse customer data sources into a single, real-time customer profile. This feature is highlighted as a significant time-saver, making it easier for teams to deliver personalized marketing and service experiences.
- **Users say** that Tealium Customer Data Hub offers impressive adaptability with over 1,300 turnkey integrations. Reviewers commend its capability to bring together scattered data from various sources, which helps in building comprehensive customer profiles, although some users note that it can be complex to configure for specific workflows.
- **According to verified reviews** , Salesforce Data 360 stands out for its straightforward setup process. Users mention that the transition to this platform was smooth and not difficult, allowing teams to quickly leverage its features without extensive training.
- **Reviewers mention** that while Tealium Customer Data Hub provides a unique full integration of data collection, transformation, and shipping, some users feel that it lacks in certain areas of usability compared to Salesforce Data 360, particularly in ease of administration and workflow management.
- **Users highlight** that Salesforce Data 360's comprehensive 360-degree view of customer data is a game-changer for businesses looking to enhance their marketing strategies. This capability is often cited as a key reason for recommending the platform, as it allows for more informed decision-making.
- **G2 reviewers note** that while Tealium Customer Data Hub has strong data governance features, it still trails behind Salesforce Data 360 in overall user satisfaction and market presence, which is reflected in its lower G2 Score and fewer recent reviews, indicating a need for improvement in user experience and support.



| | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 247 | 474 | 
| **Largest Market Segment** | Mid-Market (42.7% of reviews) | Enterprise (50.6% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | Contact Us | 

---
## Top Pros & Cons

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### Tealium Customer Data Hub

Pros:
- Ease of Use (59 reviews)
- Data Management (56 reviews)

Cons:
- Learning Curve (64 reviews)
- Difficult Learning (47 reviews)

---
## Ratings Comparison
| Rating | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
  | **Meets Requirements** | 9.0 (95 reviews) | 8.7 (329 reviews) | 
  | **Ease of Use** | 7.9 (190 reviews) | 7.7 (360 reviews) | 
  | **Ease of Setup** | 7.3 (163 reviews) | 7.6 (253 reviews) | 
  | **Ease of Admin** | 8.5 (46 reviews) | 7.9 (180 reviews) | 
  | **Quality of Support** | 8.6 (90 reviews) | 8.9 (313 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (45 reviews) | 8.9 (176 reviews) | 
  | **Product Direction (% positive)** | 9.0 (92 reviews) | 8.8 (322 reviews) | 

---
## Pricing

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

### Tealium Customer Data Hub

#### Entry-Level Pricing

Plan: Custom

Price: Contact Us

Description: Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.

Key Features:
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.

[Learn more about Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Data Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **1st-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | 
| **Data Export Tools** | 10.0 (5 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 

#### Data Analysis & Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Audience Segmentation** | 10.0 (5 reviews) | Not enough data | 
| **Recommendations** | 9.2 (6 reviews) | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.7 (6 reviews) | Not enough data | 
| **Performance and Reliability** | 10.0 (6 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.4 (6 reviews) | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 8 |
| **Tealium Customer Data Hub** | 7.3/10 | 23 |

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Data Modelling** | 9.0 (7 reviews) | 7.4 (21 reviews) | 
| **Recommendations** | 8.8 (7 reviews) | 7.3 (18 reviews) | 
| **Workflow Management** | 8.6 (6 reviews) | 7.1 (21 reviews) | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | 7.0 (19 reviews) | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | 7.2 (15 reviews) | 
| **Data Discovery** | 9.0 (7 reviews) | 6.9 (16 reviews) | 
| **Data Profililng** | 8.6 (7 reviews) | 7.3 (16 reviews) | 
| **Reporting and Visualization** | 8.3 (7 reviews) | 6.9 (17 reviews) | 
| **Data Lineage** | 8.3 (6 reviews) | 7.8 (17 reviews) | 

#### Compliance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Sensitive Data Compliance** | 9.3 (7 reviews) | 8.4 (19 reviews) | 
| **Training and Guidelines** | 9.0 (7 reviews) | 6.8 (19 reviews) | 
| **Policy Enforcement** | 9.3 (7 reviews) | 7.6 (18 reviews) | 
| **Compliance Monitoring** | 10.0 (6 reviews) | 7.2 (19 reviews) | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Access Control** | 9.3 (7 reviews) | 7.7 (16 reviews) | 
| **Roles Management** | 8.8 (7 reviews) | 8.1 (16 reviews) | 
| **Compliance Management** | 9.3 (7 reviews) | 7.6 (17 reviews) | 

#### Data Quality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Data Preparation** | 9.3 (7 reviews) | 7.6 (17 reviews) | 
| **Data Distribution** | 8.8 (7 reviews) | 7.2 (16 reviews) | 
| **Data Unification** | 9.6 (8 reviews) | 8.1 (16 reviews) | 

#### Maintainence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Data Quality Management** | 9.0 (7 reviews) | 7.9 (17 reviews) | 
| **Policy Management** | 9.0 (7 reviews) | 8.0 (17 reviews) | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | 5.6 (11 reviews) | 
| **AI Text Summarization** | 8.3 (7 reviews) | 5.6 (11 reviews) | 

#### Agentic AI - Data Governance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | 7.5 (8 reviews) | 
| **Multi-step Planning** | 8.3 (7 reviews) | 6.5 (8 reviews) | 
| **Cross-system Integration** | 9.0 (7 reviews) | 7.1 (8 reviews) | 
| **Adaptive Learning** | 9.0 (7 reviews) | 7.1 (8 reviews) | 
| **Natural Language Interaction** | 8.6 (7 reviews) | 7.3 (8 reviews) | 
| **Decision Making** | 9.4 (6 reviews) | 7.3 (8 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 58 |
| **Tealium Customer Data Hub** | 7.9/10 | 164 |

#### Data Sourcing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Data Enrichment** | 8.9 (34 reviews) | 8.4 (123 reviews) ✓ Verified | 
| **Expandability** | 9.2 (51 reviews) | 8.8 (138 reviews) ✓ Verified | 
| **Content Marketing** | 8.5 (28 reviews) | Feature Not Available | 
| **Multiple Devices** | 9.1 (29 reviews) | 8.5 (128 reviews) ✓ Verified | 

#### Intelligence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Marketing Metrics** | 8.5 (28 reviews) | 7.7 (109 reviews) ✓ Verified | 
| **Predictive Modeling** | 8.6 (28 reviews) | 7.0 (85 reviews) ✓ Verified | 
| **Recommendation Engine** | 8.7 (29 reviews) | 7.2 (92 reviews) ✓ Verified | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Tealium Customer Data Hub** | 7.7/10 | 21 |

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Dashboard** | Not enough data | 7.3 (16 reviews) | 
| **Reporting** | Not enough data | 8.0 (18 reviews) | 
| **Integrations** | Not enough data | 8.4 (20 reviews) | 
| **End-user management** | Not enough data | 8.2 (16 reviews) | 
| **Audit trails** | Not enough data | 7.9 (16 reviews) | 
| **APIs** | Not enough data | 7.5 (16 reviews) | 
| **Mobile SDK** | Not enough data | 6.9 (17 reviews) | 
| **Customizable design** | Not enough data | 7.1 (16 reviews) | 
| **Server-side storage** | Not enough data | 7.9 (15 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.0/10 | 38 |

#### Platform Basics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.2 (31 reviews) | 
| **Journey Optimization** | Not enough data | 7.8 (29 reviews) | 

#### Platform Data

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (32 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (30 reviews) | 
| **Dashboards** | Not enough data | 8.2 (31 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.8 (30 reviews) | 

#### Platform Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.7 (30 reviews) | 
| **Integrations** | Not enough data | 8.0 (33 reviews) | 
| **Automated Alerts** | Not enough data | 7.7 (30 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (21 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (21 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (20 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Audiences

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Audience Insights** | 10.0 (6 reviews) | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | 
| **Buyer Personas** | 9.7 (6 reviews) | Not enough data | 
| **Segmentation** | 10.0 (7 reviews) | Not enough data | 

#### Data Analysis

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | 
| **Advanced Filtering** | 10.0 (6 reviews) | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Marketing Integrations** | 9.8 (7 reviews) | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.2/10 | 17 |

#### Development 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.1 (15 reviews) | 
| **Custom Connectors** | Not enough data | 7.6 (14 reviews) | 

#### Management 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.8 (14 reviews) | 
| **Data Mapping** | Not enough data | 8.1 (14 reviews) | 

#### Integration Options

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.6 (14 reviews) | 
| **Accounting Systems** | Not enough data | 7.7 (14 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.3 (14 reviews) | 
| **EDI** | Not enough data | 8.3 (13 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.3/10 | 10 |

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Hierarchy Management** | Not enough data | 8.0 (10 reviews) | 
| **Reference Data Management** | Not enough data | 8.0 (10 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (10 reviews) | 
| **Metadata Management** | Not enough data | 8.5 (10 reviews) | 

#### Functionality 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Multi-Domain** | Not enough data | 8.0 (10 reviews) | 
| **Match & Merge** | Not enough data | 7.7 (10 reviews) | 
| **Relationship Mapping** | Not enough data | 8.8 (10 reviews) | 
| **User Interface** | Not enough data | 8.0 (10 reviews) | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Data Governance** | Not enough data | 8.8 (10 reviews) | 
| **Data Masking** | Not enough data | 8.7 (10 reviews) | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |
| **Tealium Customer Data Hub** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | 

---
## Categories
**Shared Categories (4):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools)

**Unique to Salesforce Data 360 (formerly Data Cloud) (3):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to Tealium Customer Data Hub (5):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Tag Management Systems](https://www.g2.com/categories/tag-management-systems), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | 
|---|---|---|
| **Small-Business** | 20.7% | 20.2% | 
| **Mid-Market** | 42.7% | 29.2% | 
| **Enterprise** | 36.6% | 50.6% | 

### By Industry

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 16.8%
- **Computer Software:** 8.9%
- **Financial Services:** 7.0%
- **Consulting:** 6.1%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.3%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.5%

#### Tealium Customer Data Hub

- **Financial Services:** 9.6%
- **Retail:** 7.4%
- **Information Technology and Services:** 6.2%
- **Insurance:** 5.2%
- **Marketing and Advertising:** 4.9%
- **Telecommunications:** 4.2%
- **Computer Software:** 4.2%
- **Leisure, Travel & Tourism:** 4.2%
- **Hospital & Health Care:** 3.2%
- **Banking:** 2.7%
- **Other:** 48.3%

---
## Alternatives

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (767 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

### Alternatives to Tealium Customer Data Hub

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) — 4.4/5 stars (175 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (614 reviews)
- [Optimove](https://www.g2.com/products/optimove/reviews) — 4.6/5 stars (234 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)

---
## Top Discussions

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

### Tealium Customer Data Hub

- Title: [What is tealium audience stream?](https://www.g2.com/discussions/what-is-tealium-audience-stream) — 1 comment *(includes official response)*
  > **Top comment:** "Tealium AudienceStream is a Customer Data Platform that helps companies build a unified customer profile to orchestrate customer experience actions and..."
- Title: [What is the primary purpose of a CDP?](https://www.g2.com/discussions/what-is-the-primary-purpose-of-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [What is CDP software?](https://www.g2.com/discussions/tealium-audiencestream-cdp-what-is-cdp-software) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [Is tealium a CDP?](https://www.g2.com/discussions/is-tealium-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, Tealium does have a Customer Data Platform, called AudienceStream, as part of it's overall product suite called the Customer Data Hub. Complementing..."
- Title: [When can we use iQ and Audience Stream with separate user rights managing?](https://www.g2.com/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) — 1 comment, 1 upvote
  > **Top comment:** "I would recommend putting that into the Tealium learning center and have Sav or Dave add that to the product development list."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-tealium-customer-data-hub)