# Salesforce Data 360 (formerly Data Cloud), Treasure Data Customer Data Platform vs Twilio Segment Comparison

| | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 247 | 164 | 565 | 
| **Largest Market Segment** | Mid-Market (42.7% of reviews) | Enterprise (40.0% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | Free Trial Per Year | $120 Per month | 

---
## Top Pros & Cons

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### Treasure Data Customer Data Platform

Pros:
- Ease of Use (11 reviews)
- Easy Integration (11 reviews)

Cons:
- Technical Expertise Required (7 reviews)
- Learning Curve (6 reviews)

### Twilio Segment

Pros:
- Ease of Use (5 reviews)
- Easy Integration (5 reviews)

Cons:
- Expensive (5 reviews)
- Pricing Issues (3 reviews)

---
## Ratings Comparison
| Rating | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (95 reviews) | 8.5 (138 reviews) | 8.9 (429 reviews) | 
  | **Ease of Use** | 7.9 (190 reviews) | 8.4 (142 reviews) | 8.7 (431 reviews) | 
  | **Ease of Setup** | 7.3 (163 reviews) | 8.2 (84 reviews) | 8.5 (247 reviews) | 
  | **Ease of Admin** | 8.5 (46 reviews) | 8.4 (81 reviews) | 8.9 (237 reviews) | 
  | **Quality of Support** | 8.6 (90 reviews) | 8.9 (136 reviews) | 8.6 (369 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (45 reviews) | 9.1 (83 reviews) | 8.8 (225 reviews) | 
  | **Product Direction (% positive)** | 9.0 (92 reviews) | 9.0 (134 reviews) | 8.3 (389 reviews) | 

---
## Pricing

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

### Treasure Data Customer Data Platform

#### Entry-Level Pricing

Plan: Try for free

Price: Free Trial Per Year

Description: Treasure Data offers complimentary proof of concepts (POCs) to try our CDP for free using your own data. Through the Trade-Up program, you can also switch Treasure Data and only pay in full after your incumbent CDP contract ends.

Key Features:
- https://www.treasuredata.com/product/pricing/
- https://www.treasuredata.com/cdp-poc/
- https://www.treasuredata.com/cdp-trade-up/

[Learn more about Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews)

#### Free Trial

Yes

### Twilio Segment

#### Entry-Level Pricing

Plan: Team

Price: $120 Per month

Key Features:
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations

[Browse all 3 editions](https://www.g2.com/products/twilio-segment/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |

#### Email Marketing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | Not enough data | 

#### Online Marketing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | Not enough data | 

#### Lead Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | Not enough data | 
| **Data Quality Management** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | Not enough data | 
| **Online Behavior Tracking** | Not enough data | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | Not enough data | 
| **CRM Lead Integration** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Program Management** | Not enough data | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | Not enough data | 

#### Social

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Social Listening** | Not enough data | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | Not enough data | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | Not enough data | 
| **ROI Analytics** | Not enough data | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |
| **Treasure Data Customer Data Platform** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |

#### Data Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **1st-Party Data Integration** | 10.0 (5 reviews) | Not enough data | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | Not enough data | 
| **Data Export Tools** | 10.0 (5 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.8 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Audience Segmentation** | 10.0 (5 reviews) | Not enough data | Not enough data | 
| **Recommendations** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 10.0 (6 reviews) | Not enough data | Not enough data | 
| **Enterprise Scalability** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 8 |
| **Treasure Data Customer Data Platform** | N/A | N/A |
| **Twilio Segment** | 8.5/10 | 115 |

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Data Modelling** | 9.0 (7 reviews) | Not enough data | 8.6 (86 reviews) | 
| **Recommendations** | 8.8 (7 reviews) | Not enough data | 8.2 (68 reviews) | 
| **Workflow Management** | 8.6 (6 reviews) | Not enough data | 8.7 (77 reviews) | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | Not enough data | 8.0 (85 reviews) | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | Not enough data | 8.2 (43 reviews) | 
| **Data Discovery** | 9.0 (7 reviews) | Not enough data | 8.5 (52 reviews) | 
| **Data Profililng** | 8.6 (7 reviews) | Not enough data | 8.6 (49 reviews) | 
| **Reporting and Visualization** | 8.3 (7 reviews) | Not enough data | 8.1 (48 reviews) | 
| **Data Lineage** | 8.3 (6 reviews) | Not enough data | 8.6 (46 reviews) | 

#### Compliance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Sensitive Data Compliance** | 9.3 (7 reviews) | Not enough data | 8.9 (96 reviews) | 
| **Training and Guidelines** | 9.0 (7 reviews) | Not enough data | 8.7 (80 reviews) | 
| **Policy Enforcement** | 9.3 (7 reviews) | Not enough data | 8.8 (85 reviews) | 
| **Compliance Monitoring** | 10.0 (6 reviews) | Not enough data | 8.7 (83 reviews) | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Access Control** | 9.3 (7 reviews) | Not enough data | 9.0 (56 reviews) | 
| **Roles Management** | 8.8 (7 reviews) | Not enough data | 8.4 (54 reviews) | 
| **Compliance Management** | 9.3 (7 reviews) | Not enough data | 8.9 (50 reviews) | 

#### Data Quality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Data Preparation** | 9.3 (7 reviews) | Not enough data | 8.7 (99 reviews) | 
| **Data Distribution** | 8.8 (7 reviews) | Not enough data | 9.1 (98 reviews) | 
| **Data Unification** | 9.6 (8 reviews) | Not enough data | 9.3 (98 reviews) | 

#### Maintainence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Data Quality Management** | 9.0 (7 reviews) | Not enough data | 9.0 (53 reviews) | 
| **Policy Management** | 9.0 (7 reviews) | Not enough data | 8.7 (46 reviews) | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | Not enough data | 7.1 (7 reviews) | 
| **AI Text Summarization** | 8.3 (7 reviews) | Not enough data | 7.4 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.3 (7 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.0 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 9.0 (7 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 58 |
| **Treasure Data Customer Data Platform** | 8.0/10 | 117 |
| **Twilio Segment** | 8.1/10 | 181 |

#### Data Sourcing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Data Enrichment** | 8.9 (34 reviews) | 8.3 (104 reviews) ✓ Verified | 8.5 (142 reviews) ✓ Verified | 
| **Expandability** | 9.2 (51 reviews) | 8.7 (102 reviews) ✓ Verified | 8.7 (148 reviews) ✓ Verified | 
| **Content Marketing** | 8.5 (28 reviews) | 7.5 (88 reviews) ✓ Verified | Feature Not Available | 
| **Multiple Devices** | 9.1 (29 reviews) | 8.2 (93 reviews) ✓ Verified | 8.6 (138 reviews) ✓ Verified | 

#### Intelligence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Marketing Metrics** | 8.5 (28 reviews) | 8.0 (92 reviews) ✓ Verified | 8.0 (123 reviews) ✓ Verified | 
| **Predictive Modeling** | 8.6 (28 reviews) | 7.8 (85 reviews) ✓ Verified | 6.9 (85 reviews) ✓ Verified | 
| **Recommendation Engine** | 8.7 (29 reviews) | 7.8 (80 reviews) ✓ Verified | Feature Not Available | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | 8.3/10 | 30 |
| **Twilio Segment** | N/A | N/A |

#### Platform Basics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Templates** | Not enough data | 7.4 (25 reviews) | Not enough data | 
| **Exporting** | Not enough data | 8.7 (29 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | 8.4 (29 reviews) | Not enough data | 
| **Multiple Personas** | Not enough data | 8.1 (25 reviews) | Not enough data | 
| **Data Analytics ** | Not enough data | 8.8 (28 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Data Privacy Management

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | N/A | N/A |
| **Twilio Segment** | 8.9/10 | 35 |

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Data Subject Access Requests** | Not enough data | Not enough data | 9.1 (27 reviews) | 
| **Identity Verification** | Not enough data | Not enough data | 8.4 (18 reviews) | 
| **Privacy Impact Assessments** | Not enough data | Not enough data | 8.8 (26 reviews) | 
| **Data Mapping - survey-based** | Not enough data | Not enough data | 9.0 (24 reviews) | 
| **Data Mapping - automated** | Not enough data | Not enough data | 8.7 (25 reviews) | 
| **Data Discovery** | Not enough data | Not enough data | 9.1 (25 reviews) | 
| **Data Classification** | Not enough data | Not enough data | 9.0 (26 reviews) | 
| **De-identification/pseudonymization** | Not enough data | Not enough data | 8.7 (25 reviews) | 
| **Breach notification** | Not enough data | Not enough data | 8.6 (24 reviews) | 
| **Consent management** | Not enough data | Not enough data | 8.7 (29 reviews) | 
| **Website tracking scanning** | Not enough data | Not enough data | 9.0 (27 reviews) | 
| **Data access governance** | Not enough data | Not enough data | 9.0 (28 reviews) | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | N/A | N/A |
| **Twilio Segment** | 8.7/10 | 25 |

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Dashboard** | Not enough data | Not enough data | 9.0 (21 reviews) | 
| **Reporting** | Not enough data | Not enough data | 8.7 (21 reviews) | 
| **Integrations** | Not enough data | Not enough data | 9.1 (24 reviews) | 
| **End-user management** | Not enough data | Not enough data | 8.3 (21 reviews) | 
| **Audit trails** | Not enough data | Not enough data | 8.5 (18 reviews) | 
| **APIs** | Not enough data | Not enough data | 8.6 (23 reviews) | 
| **Mobile SDK** | Not enough data | Not enough data | 8.7 (20 reviews) | 
| **Customizable design** | Not enough data | Not enough data | 8.3 (15 reviews) | 
| **Server-side storage** | Not enough data | Not enough data | 8.7 (18 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | 8.4/10 | 38 |
| **Twilio Segment** | N/A | N/A |

#### Platform Basics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.8 (36 reviews) | Not enough data | 
| **Journey Optimization** | Not enough data | 8.3 (34 reviews) | Not enough data | 

#### Platform Data

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | 8.4 (33 reviews) | Not enough data | 
| **Trends Reporting** | Not enough data | 8.2 (33 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 7.9 (35 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | 8.5 (35 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | 8.5 (33 reviews) | Not enough data | 
| **Integrations** | Not enough data | 9.3 (38 reviews) | Not enough data | 
| **Automated Alerts** | Not enough data | 8.3 (34 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |
| **Treasure Data Customer Data Platform** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |

#### Audiences

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Audience Insights** | 10.0 (6 reviews) | Not enough data | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Buyer Personas** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 10.0 (7 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **Advanced Filtering** | 10.0 (6 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Marketing Integrations** | 9.8 (7 reviews) | Not enough data | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | N/A | N/A |
| **Twilio Segment** | 8.5/10 | 53 |

#### Development 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | Not enough data | 8.9 (47 reviews) | 
| **Custom Connectors** | Not enough data | Not enough data | 8.1 (39 reviews) | 

#### Management 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | Not enough data | 8.0 (46 reviews) | 
| **Data Mapping** | Not enough data | Not enough data | 8.6 (43 reviews) | 

#### Integration Options

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **ERP Systems** | Not enough data | Not enough data | 8.4 (23 reviews) | 
| **Accounting Systems** | Not enough data | Not enough data | 8.4 (23 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | Not enough data | 8.8 (39 reviews) | 
| **EDI** | Not enough data | Not enough data | 8.5 (20 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | Not enough data | 

#### Functionality 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Data Governance** | Not enough data | Not enough data | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | N/A | N/A |
| **Twilio Segment** | 7.9/10 | 7 |

#### Data Management 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Data Modeling** | Not enough data | Not enough data | 7.9 (7 reviews) | 
| **Auditing** | Not enough data | Not enough data | 8.1 (7 reviews) | 
| **Observability** | Not enough data | Not enough data | 6.7 (7 reviews) | 
| **Data mapping** | Not enough data | Not enough data | 8.1 (6 reviews) | 
| **Reporting** | Not enough data | Not enough data | 6.9 (6 reviews) | 

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Debugging** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Workflow Automations** | Not enough data | Not enough data | 7.6 (7 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.7 (5 reviews) | 
| **API Integrations** | Not enough data | Not enough data | 7.8 (6 reviews) | 
| **Programmed trigger of data sync** | Not enough data | Not enough data | 8.7 (5 reviews) | 
| **Incremental data sync** | Not enough data | Not enough data | 8.3 (5 reviews) | 
| **Data audit** | Not enough data | Not enough data | 6.9 (6 reviews) | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Security Compliance** | Not enough data | Not enough data | 8.3 (5 reviews) | 
| **Data Encryption** | Not enough data | Not enough data | 7.7 (5 reviews) | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |
| **Treasure Data Customer Data Platform** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Treasure Data Customer Data Platform** | N/A | N/A |
| **Twilio Segment** | 8.7/10 | 23 |

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Identity Verification** | Not enough data | Not enough data | 8.4 (18 reviews) | 
| **Workflow** | Not enough data | Not enough data | 8.6 (13 reviews) | 
| **DSAR Portal** | Not enough data | Not enough data | 8.6 (11 reviews) | 
| **Reporting and logs** | Not enough data | Not enough data | 8.8 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to Treasure Data Customer Data Platform (4):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)

**Unique to Twilio Segment (6):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce Data 360 (formerly Data Cloud) | Treasure Data Customer Data Platform | Twilio Segment | 
|---|---|---|---|
| **Small-Business** | 20.7% | 24.5% | 41.2% | 
| **Mid-Market** | 42.7% | 35.5% | 47.6% | 
| **Enterprise** | 36.6% | 40.0% | 11.2% | 

### By Industry

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 16.8%
- **Computer Software:** 8.9%
- **Financial Services:** 7.0%
- **Consulting:** 6.1%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.3%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.5%

#### Treasure Data Customer Data Platform

- **Marketing and Advertising:** 16.1%
- **Food & Beverages:** 9.0%
- **Information Technology and Services:** 8.4%
- **Automotive:** 7.1%
- **Consumer Goods:** 6.5%
- **Retail:** 6.5%
- **Computer Software:** 4.5%
- **Consulting:** 3.9%
- **Internet:** 3.9%
- **Apparel & Fashion:** 3.2%
- **Other:** 31.0%

#### Twilio Segment

- **Computer Software:** 21.7%
- **Information Technology and Services:** 12.8%
- **Financial Services:** 9.0%
- **Internet:** 7.2%
- **Marketing and Advertising:** 5.2%
- **Retail:** 2.9%
- **Leisure, Travel & Tourism:** 2.2%
- **Real Estate:** 2.0%
- **Automotive:** 1.8%
- **Human Resources:** 1.6%
- **Other:** 33.5%

---
## Alternatives

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (767 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

### Alternatives to Treasure Data Customer Data Platform

- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (614 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Lytics](https://www.g2.com/products/lytics/reviews) — 3.9/5 stars (70 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

### Alternatives to Twilio Segment

- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) — 4.4/5 stars (175 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [TrustArc](https://www.g2.com/products/trustarc/reviews) — 4.2/5 stars (314 reviews)
- [MineOS](https://www.g2.com/products/mineos/reviews) — 4.8/5 stars (229 reviews)
- [Osano](https://www.g2.com/products/osano/reviews) — 4.5/5 stars (166 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1353 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1348 reviews)
- [Egnyte](https://www.g2.com/products/egnyte/reviews) — 4.5/5 stars (1157 reviews)

---
## Top Discussions

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

### Treasure Data Customer Data Platform

- Title: [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) — 1 comment, 1 upvote
  > **Top comment:** "Treasure Data is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000 companies around the world to..."
- Title: [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) — 1 comment, 1 upvote
  > **Top comment:** "Treasure Data (not part of ARM as of 2023) is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000..."
- Title: [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) — 1 comment, 1 upvote
  > **Top comment:** "A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data..."
- Title: [How do I add more AI/ML features to CDP](https://www.g2.com/discussions/how-do-i-add-more-ai-ml-features-to-cdp) — 1 comment, 1 upvote
  > **Top comment:** "Hi Aditya, 
You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows..."

### Twilio Segment

- Title: [What is Segment used for?](https://www.g2.com/discussions/segment-what-is-segment-used-for) — 1 comment
  > **Top comment:** "Customer Data Platform (CDP)
"
- Title: [Is segment an ETL tool?](https://www.g2.com/discussions/is-segment-an-etl-tool) — 1 comment
  > **Top comment:** "Segment has a reverse ETL functionality, but is not an ETL tool."
- Title: [What is segment used for?](https://www.g2.com/discussions/what-is-segment-used-for) — 1 comment
  > **Top comment:** "It's a CDP for data base and micro segmentation "
- Title: [I used segment in different organizations as I was the one suggesting it, but then](https://www.g2.com/discussions/i-used-segment-in-different-organizations-as-i-was-the-one-suggesting-it-but-then) — 1 comment, 2 upvotes
  > **Top comment:** "There is if you become a referral partner, but is an involved process with approval...."
- Title: [What is the best way to do QA of tracking implementation?](https://www.g2.com/discussions/what-is-the-best-way-to-do-qa-of-tracking-implementation) — 1 comment, 1 upvote
  > **Top comment:** "My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-treasure-data-customer-data-platform-vs-twilio-segment)