# Salesforce Data 360 (formerly Data Cloud), Tealium Customer Data Hub vs Hightouch Comparison

| | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 250 | 474 | 392 | 
| **Largest Market Segment** | Mid-Market (42.6% of reviews) | Enterprise (50.6% of reviews) | Mid-Market (62.5% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | Contact Us | Free Per Month | 

---
## Top Pros & Cons

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### Tealium Customer Data Hub

Pros:
- Ease of Use (59 reviews)
- Data Management (56 reviews)

Cons:
- Learning Curve (64 reviews)
- Difficult Learning (47 reviews)

### Hightouch

Pros:
- Ease of Use (16 reviews)
- Easy Integration (12 reviews)

Cons:
- Expensive (5 reviews)
- Pricing Issues (5 reviews)

---
## Ratings Comparison
| Rating | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (96 reviews) | 8.7 (329 reviews) | 8.9 (308 reviews) | 
  | **Ease of Use** | 7.9 (193 reviews) | 7.7 (360 reviews) | 9.2 (311 reviews) | 
  | **Ease of Setup** | 7.3 (166 reviews) | 7.6 (253 reviews) | 9.1 (149 reviews) | 
  | **Ease of Admin** | 8.5 (46 reviews) | 7.9 (180 reviews) | 9.0 (132 reviews) | 
  | **Quality of Support** | 8.6 (91 reviews) | 8.9 (313 reviews) | 9.2 (260 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (45 reviews) | 8.9 (176 reviews) | 9.4 (129 reviews) | 
  | **Product Direction (% positive)** | 9.0 (93 reviews) | 8.8 (322 reviews) | 9.3 (284 reviews) | 

---
## Pricing

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

### Tealium Customer Data Hub

#### Entry-Level Pricing

Plan: Custom

Price: Contact Us

Description: Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.

Key Features:
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.

[Learn more about Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)

#### Free Trial

No

### Hightouch

#### Entry-Level Pricing

Plan: Free

Price: Free Per Month

Description: Get started for Free! No credit card required.

Key Features:
- Up to 1 destination 
- Unlimited destination fields 
- SSO with Google

[Browse all 4 editions](https://www.g2.com/products/hightouch/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Hightouch** | N/A | N/A |

#### Data Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **1st-Party Data Integration** | 10.0 (5 reviews) | Not enough data | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | Not enough data | 
| **Data Export Tools** | 10.0 (5 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.8 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Audience Segmentation** | 10.0 (5 reviews) | Not enough data | Not enough data | 
| **Recommendations** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 10.0 (6 reviews) | Not enough data | Not enough data | 
| **Enterprise Scalability** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |
| **Tealium Customer Data Hub** | 7.3/10 | 23 |
| **Hightouch** | N/A | N/A |

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Data Modelling** | 9.0 (7 reviews) | 7.4 (21 reviews) | Not enough data | 
| **Recommendations** | 8.8 (7 reviews) | 7.3 (18 reviews) | Not enough data | 
| **Workflow Management** | 8.6 (6 reviews) | 7.1 (21 reviews) | Not enough data | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | 7.0 (19 reviews) | Not enough data | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | 7.2 (15 reviews) | Not enough data | 
| **Data Discovery** | 9.0 (7 reviews) | 6.9 (16 reviews) | Not enough data | 
| **Data Profililng** | 8.8 (8 reviews) | 7.3 (16 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.3 (7 reviews) | 6.9 (17 reviews) | Not enough data | 
| **Data Lineage** | 8.3 (6 reviews) | 7.8 (17 reviews) | Not enough data | 

#### Compliance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Sensitive Data Compliance** | 9.4 (8 reviews) | 8.4 (19 reviews) | Not enough data | 
| **Training and Guidelines** | 9.0 (7 reviews) | 6.8 (19 reviews) | Not enough data | 
| **Policy Enforcement** | 9.3 (7 reviews) | 7.6 (18 reviews) | Not enough data | 
| **Compliance Monitoring** | 10.0 (6 reviews) | 7.2 (19 reviews) | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Access Control** | 9.3 (7 reviews) | 7.7 (16 reviews) | Not enough data | 
| **Roles Management** | 8.8 (7 reviews) | 8.1 (16 reviews) | Not enough data | 
| **Compliance Management** | 9.3 (7 reviews) | 7.6 (17 reviews) | Not enough data | 

#### Data Quality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Data Preparation** | 9.4 (8 reviews) | 7.6 (17 reviews) | Not enough data | 
| **Data Distribution** | 8.8 (7 reviews) | 7.2 (16 reviews) | Not enough data | 
| **Data Unification** | 9.6 (9 reviews) | 8.1 (16 reviews) | Not enough data | 

#### Maintainence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Data Quality Management** | 9.0 (7 reviews) | 7.9 (17 reviews) | Not enough data | 
| **Policy Management** | 9.0 (7 reviews) | 8.0 (17 reviews) | Not enough data | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | 5.6 (11 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (7 reviews) | 5.6 (11 reviews) | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | 7.5 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (7 reviews) | 6.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (7 reviews) | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 9.0 (7 reviews) | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | 7.3 (8 reviews) | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | 7.3 (8 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 61 |
| **Tealium Customer Data Hub** | 7.9/10 | 164 |
| **Hightouch** | 8.1/10 | 98 |

#### Data Sourcing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Data Enrichment** | 8.9 (34 reviews) | 8.4 (123 reviews) ✓ Verified | 8.8 (80 reviews) | 
| **Expandability** | 9.2 (54 reviews) | 8.8 (138 reviews) ✓ Verified | 8.6 (74 reviews) | 
| **Content Marketing** | 8.5 (28 reviews) | Feature Not Available | 7.9 (64 reviews) | 
| **Multiple Devices** | 9.1 (29 reviews) | 8.5 (128 reviews) ✓ Verified | 7.8 (65 reviews) | 

#### Intelligence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Marketing Metrics** | 8.6 (29 reviews) | 7.7 (109 reviews) ✓ Verified | 8.3 (67 reviews) | 
| **Predictive Modeling** | 8.6 (28 reviews) | 7.0 (85 reviews) ✓ Verified | 7.2 (59 reviews) | 
| **Recommendation Engine** | 8.7 (30 reviews) | 7.2 (92 reviews) ✓ Verified | 7.8 (61 reviews) | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Tealium Customer Data Hub** | 7.7/10 | 21 |
| **Hightouch** | N/A | N/A |

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Dashboard** | Not enough data | 7.3 (16 reviews) | Not enough data | 
| **Reporting** | Not enough data | 8.0 (18 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.4 (20 reviews) | Not enough data | 
| **End-user management** | Not enough data | 8.2 (16 reviews) | Not enough data | 
| **Audit trails** | Not enough data | 7.9 (16 reviews) | Not enough data | 
| **APIs** | Not enough data | 7.5 (16 reviews) | Not enough data | 
| **Mobile SDK** | Not enough data | 6.9 (17 reviews) | Not enough data | 
| **Customizable design** | Not enough data | 7.1 (16 reviews) | Not enough data | 
| **Server-side storage** | Not enough data | 7.9 (15 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.0/10 | 38 |
| **Hightouch** | N/A | N/A |

#### Platform Basics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.2 (31 reviews) | Not enough data | 
| **Journey Optimization** | Not enough data | 7.8 (29 reviews) | Not enough data | 

#### Platform Data

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (32 reviews) | Not enough data | 
| **Trends Reporting** | Not enough data | 8.3 (30 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.2 (31 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | 7.8 (30 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | 7.7 (30 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.0 (33 reviews) | Not enough data | 
| **Automated Alerts** | Not enough data | 7.7 (30 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (21 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.9 (21 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.8 (20 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.1 (20 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Hightouch** | N/A | N/A |

#### Audiences

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Audience Insights** | 10.0 (6 reviews) | Not enough data | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Buyer Personas** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 10.0 (7 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **Advanced Filtering** | 10.0 (6 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Marketing Integrations** | 9.8 (7 reviews) | Not enough data | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | Not enough data | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Hightouch** | 9.2/10 | 16 |

#### Development 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Real-Time Integration** | Not enough data | Not enough data | 9.5 (13 reviews) | 
| **API Designer** | Not enough data | Not enough data | 9.2 (13 reviews) | 
| **Flow Designer** | Not enough data | Not enough data | 9.2 (12 reviews) | 
| **Pre-Built Connectors** | Not enough data | Not enough data | 9.4 (14 reviews) | 
| **Custom Connectors** | Not enough data | Not enough data | 8.9 (11 reviews) | 
| **Reusable connectors** | Not enough data | Not enough data | 9.5 (13 reviews) | 
| **Multi - tenant architecture** | Not enough data | Not enough data | 8.9 (11 reviews) | 

#### Management 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Monitoring & Notification** | Not enough data | Not enough data | 8.6 (14 reviews) | 
| **Routing And Orchestration** | Not enough data | Not enough data | 9.0 (13 reviews) | 
| **Data Mapping** | Not enough data | Not enough data | 9.2 (15 reviews) | 
| **Data Transformation** | Not enough data | Not enough data | 9.4 (14 reviews) | 
| **API Management** | Not enough data | Not enough data | Feature Not Available | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 9.5 (13 reviews) | 
| **Security Standards** | Not enough data | Not enough data | 9.4 (15 reviews) | 
| **Communication Protocol** | Not enough data | Not enough data | 9.5 (13 reviews) | 

#### Integration Options

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Data Virtualization** | Not enough data | Not enough data | 9.3 (12 reviews) | 
| **Managed File Transfers** | Not enough data | Not enough data | 9.1 (11 reviews) | 
| **Big Data Processing** | Not enough data | Not enough data | 8.9 (11 reviews) | 
| **EDI** | Not enough data | Not enough data | 8.3 (10 reviews) | 

#### Deployment 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Hybrid** | Not enough data | Not enough data | Feature Not Available | 
| **Cloud to Cloud** | Not enough data | Not enough data | Feature Not Available | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Tealium Customer Data Hub** | 8.2/10 | 17 |
| **Hightouch** | 9.0/10 | 43 |

#### Development 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.1 (15 reviews) | 9.4 (38 reviews) | 
| **Custom Connectors** | Not enough data | 7.6 (14 reviews) | 8.7 (33 reviews) | 

#### Management 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.8 (14 reviews) | 8.8 (36 reviews) | 
| **Data Mapping** | Not enough data | 8.1 (14 reviews) | 9.4 (39 reviews) | 

#### Integration Options

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **ERP Systems** | Not enough data | 8.6 (14 reviews) | 9.1 (31 reviews) | 
| **Accounting Systems** | Not enough data | 7.7 (14 reviews) | 8.6 (28 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.3 (14 reviews) | 9.4 (34 reviews) | 
| **EDI** | Not enough data | 8.3 (13 reviews) | 8.4 (26 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |
| **Tealium Customer Data Hub** | 8.3/10 | 10 |
| **Hightouch** | N/A | N/A |

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Hierarchy Management** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Reference Data Management** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Data Lineage** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Metadata Management** | Not enough data | 8.5 (10 reviews) | Not enough data | 

#### Functionality 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Multi-Domain** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Match & Merge** | Not enough data | 7.7 (10 reviews) | Not enough data | 
| **Relationship Mapping** | Not enough data | 8.8 (10 reviews) | Not enough data | 
| **User Interface** | Not enough data | 8.0 (10 reviews) | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Data Governance** | 10.0 (5 reviews) | 8.8 (10 reviews) | Not enough data | 
| **Data Masking** | Not enough data | 8.7 (10 reviews) | Not enough data | 

### DataOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Hightouch** | 8.1/10 | 75 |

#### Data Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Data Integration** | Not enough data | Not enough data | 9.3 (70 reviews) | 
| **Metadata** | Not enough data | Not enough data | 8.7 (58 reviews) | 
| **Self-service** | Not enough data | Not enough data | 9.2 (69 reviews) | 
| **Automated workflows** | Not enough data | Not enough data | 9.3 (68 reviews) | 

#### Agentic AI - DataOps Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Analytics capabilities** | Not enough data | Not enough data | 8.3 (51 reviews) | 
| **Dasboard visualizations** | Not enough data | Not enough data | 7.4 (50 reviews) | 

#### Monitoring and Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Data Observability** | Not enough data | Not enough data | 8.4 (60 reviews) | 
| **Testing capabilities** | Not enough data | Not enough data | 8.1 (57 reviews) | 

#### Cloud Deployment

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Hybrid cloud support** | Not enough data | Not enough data | Feature Not Available | 
| **Cloud migration capabilities** | Not enough data | Not enough data | 8.6 (51 reviews) | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.0 (17 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 6.1 (17 reviews) | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Hightouch** | 8.4/10 | 143 |

#### Data Management 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Data Modeling** | Not enough data | Not enough data | 8.6 (110 reviews) | 
| **Auditing** | Not enough data | Not enough data | 8.1 (90 reviews) | 
| **Observability** | Not enough data | Not enough data | 8.5 (109 reviews) | 
| **Data mapping** | Not enough data | Not enough data | 8.9 (125 reviews) | 
| **Reporting** | Not enough data | Not enough data | 8.1 (100 reviews) | 

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Debugging** | Not enough data | Not enough data | 8.1 (109 reviews) | 
| **Workflow Automations** | Not enough data | Not enough data | 8.8 (115 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.3 (114 reviews) | 
| **API Integrations** | Not enough data | Not enough data | 8.9 (112 reviews) | 
| **Programmed trigger of data sync** | Not enough data | Not enough data | 9.3 (116 reviews) | 
| **Incremental data sync** | Not enough data | Not enough data | 9.2 (116 reviews) | 
| **Data audit** | Not enough data | Not enough data | 8.2 (90 reviews) | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Security Compliance** | Not enough data | Not enough data | 8.4 (97 reviews) | 
| **Data Encryption** | Not enough data | Not enough data | 8.4 (85 reviews) | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 6.1 (32 reviews) | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |
| **Tealium Customer Data Hub** | N/A | N/A |
| **Hightouch** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Salesforce Data 360 (formerly Data Cloud) (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to Tealium Customer Data Hub (7):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Tag Management Systems](https://www.g2.com/categories/tag-management-systems), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Stream Analytics Software](https://www.g2.com/categories/stream-analytics), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm)

**Unique to Hightouch (4):** [DataOps Platforms](https://www.g2.com/categories/dataops-platforms), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [iPaaS Software](https://www.g2.com/categories/ipaas), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce Data 360 (formerly Data Cloud) | Tealium Customer Data Hub | Hightouch | 
|---|---|---|---|
| **Small-Business** | 20.4% | 20.2% | 24.5% | 
| **Mid-Market** | 42.6% | 29.2% | 62.5% | 
| **Enterprise** | 37.0% | 50.6% | 13.0% | 

### By Industry

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 7.4%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.4%

#### Tealium Customer Data Hub

- **Financial Services:** 9.6%
- **Retail:** 7.4%
- **Information Technology and Services:** 6.2%
- **Insurance:** 5.2%
- **Marketing and Advertising:** 4.9%
- **Telecommunications:** 4.2%
- **Computer Software:** 4.2%
- **Leisure, Travel & Tourism:** 4.2%
- **Hospital & Health Care:** 3.2%
- **Banking:** 2.7%
- **Other:** 48.3%

#### Hightouch

- **Computer Software:** 18.3%
- **Information Technology and Services:** 15.5%
- **Financial Services:** 14.5%
- **Marketing and Advertising:** 5.7%
- **Leisure, Travel & Tourism:** 3.4%
- **Internet:** 3.1%
- **Insurance:** 2.8%
- **Real Estate:** 2.8%
- **Hospital & Health Care:** 2.6%
- **Consumer Goods:** 1.8%
- **Other:** 29.5%

---
## Alternatives

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (780 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Catalyst](https://www.g2.com/products/totango-catalyst/reviews) — 4.5/5 stars (659 reviews)

### Alternatives to Tealium Customer Data Hub

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) — 4.4/5 stars (175 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (623 reviews)
- [Optimove](https://www.g2.com/products/optimove/reviews) — 4.6/5 stars (234 reviews)
- [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1680 reviews)

### Alternatives to Hightouch

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [RudderStack](https://www.g2.com/products/rudderstack/reviews) — 4.7/5 stars (52 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Zapier](https://www.g2.com/products/zapier/reviews) — 4.5/5 stars (2066 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [MuleSoft Anypoint Platform](https://www.g2.com/products/mulesoft-anypoint-platform/reviews) — 4.5/5 stars (748 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (279 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (780 reviews)

---
## Top Discussions

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

### Tealium Customer Data Hub

- Title: [What is tealium audience stream?](https://www.g2.com/discussions/what-is-tealium-audience-stream) — 1 comment *(includes official response)*
  > **Top comment:** "Tealium AudienceStream is a Customer Data Platform that helps companies build a unified customer profile to orchestrate customer experience actions and..."
- Title: [What is the primary purpose of a CDP?](https://www.g2.com/discussions/what-is-the-primary-purpose-of-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [What is CDP software?](https://www.g2.com/discussions/tealium-audiencestream-cdp-what-is-cdp-software) — 1 comment *(includes official response)*
  > **Top comment:** "The CDP Institute defines a Customer Data Platform as “packaged software that creates a persistent, unified customer database that is accessible to other..."
- Title: [Is tealium a CDP?](https://www.g2.com/discussions/is-tealium-a-cdp) — 1 comment *(includes official response)*
  > **Top comment:** "Yes, Tealium does have a Customer Data Platform, called AudienceStream, as part of it's overall product suite called the Customer Data Hub. Complementing..."
- Title: [When can we use iQ and Audience Stream with separate user rights managing?](https://www.g2.com/discussions/when-can-we-use-iq-and-audience-stream-with-separate-user-rights-managing) — 1 comment, 1 upvote
  > **Top comment:** "I would recommend putting that into the Tealium learning center and have Sav or Dave add that to the product development list."

### Hightouch

- Title: [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) — 1 comment
  > **Top comment:** "Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-tealium-customer-data-hub-vs-hightouch)