# Salesforce Data 360 (formerly Data Cloud) vs Snowflake Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Snowflake excels in user experience, with many praising its **intuitive UI/UX** that simplifies data extraction and navigation. Users appreciate how easily they can understand the structure of databases and tables, which enhances their overall productivity.
- **Users say** that Snowflake's implementation process is notably quick and efficient, with recent feedback highlighting its **fully managed Software-as-a-Service model**. This feature significantly reduces development and maintenance efforts, making it a preferred choice for teams looking to streamline their workflows.
- **According to verified reviews** , Salesforce Data 360 shines in its ability to unify fragmented customer data into a **single real-time customer profile**. This capability is particularly valuable for organizations aiming to make smarter decisions across various departments, including sales and marketing.
- **Reviewers mention** that while Salesforce Data 360 offers robust features for data integration, some users find it less user-friendly compared to Snowflake. Feedback indicates that the platform can be challenging to navigate, which may hinder day-to-day usability for some teams.
- **Users highlight** that Snowflake's architectural separation of compute and storage is a game-changer, allowing for better scalability and performance. This feature is often cited as a reason for its high satisfaction ratings, as it enables teams to manage resources more effectively.
- **G2 reviewers note** that while both platforms provide quality support, Snowflake's support is slightly less praised than Salesforce Data 360's. However, users still appreciate the responsiveness and helpfulness of Snowflake's support team, which contributes to a positive overall experience.



| | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 302 | 756 | 
| **Largest Market Segment** | Mid-Market (40.6% of reviews) | Mid-Market (44.7% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | $2 Compute/Hour | 

---
## Top Pros & Cons

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### Snowflake

Pros:
- Ease of Use (89 reviews)
- Scalability (68 reviews)

Cons:
- Expensive (53 reviews)
- Cost (36 reviews)

---
## Ratings Comparison
| Rating | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
  | **Meets Requirements** | 9.0 (96 reviews) | 9.1 (578 reviews) | 
  | **Ease of Use** | 7.7 (236 reviews) | 9.0 (616 reviews) | 
  | **Ease of Setup** | 7.2 (201 reviews) | 9.0 (399 reviews) | 
  | **Ease of Admin** | 8.5 (46 reviews) | 8.7 (213 reviews) | 
  | **Quality of Support** | 8.6 (91 reviews) | 8.7 (530 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (45 reviews) | 9.0 (215 reviews) | 
  | **Product Direction (% positive)** | 9.0 (93 reviews) | 9.3 (547 reviews) | 

---
## Pricing

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

### Snowflake

#### Entry-Level Pricing

Plan: Standard

Price: $2 Compute/Hour

Description: Compute usage is billed on a per-second basis, with a minimum of 60 seconds. You can secure price discounts with pre-purchased Snowflake capacity options. 

Key Features:
- Complete SQL Data Warehouse
- Secure Data Sharing across regions / clouds
- Premier Support 24 x 365

[Browse all 4 editions](https://www.g2.com/products/snowflake/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 |
| **Snowflake** | N/A | N/A |

#### Data Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **1st-Party Data Integration** | 10.0 (6 reviews) | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | 
| **Data Export Tools** | 10.0 (5 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 

#### Data Analysis & Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Audience Segmentation** | 10.0 (6 reviews) | Not enough data | 
| **Recommendations** | 9.2 (6 reviews) | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (7 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (7 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.5 (7 reviews) | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 |
| **Snowflake** | N/A | N/A |

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Modelling** | 9.2 (8 reviews) | Not enough data | 
| **Recommendations** | 8.8 (7 reviews) | Not enough data | 
| **Workflow Management** | 8.1 (7 reviews) | Not enough data | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | Not enough data | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | Not enough data | 
| **Data Discovery** | 9.0 (7 reviews) | Not enough data | 
| **Data Profililng** | 8.8 (8 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.3 (7 reviews) | Not enough data | 
| **Data Lineage** | 8.3 (6 reviews) | Not enough data | 

#### Compliance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Sensitive Data Compliance** | 9.4 (8 reviews) | Not enough data | 
| **Training and Guidelines** | 9.0 (7 reviews) | Not enough data | 
| **Policy Enforcement** | 9.3 (7 reviews) | Not enough data | 
| **Compliance Monitoring** | 10.0 (6 reviews) | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Access Control** | 9.3 (7 reviews) | Not enough data | 
| **Roles Management** | 8.8 (7 reviews) | Not enough data | 
| **Compliance Management** | 9.3 (7 reviews) | Not enough data | 

#### Data Quality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Preparation** | 9.4 (8 reviews) | Not enough data | 
| **Data Distribution** | 8.8 (7 reviews) | Not enough data | 
| **Data Unification** | 9.7 (10 reviews) | Not enough data | 

#### Maintainence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Quality Management** | 9.0 (7 reviews) | Not enough data | 
| **Policy Management** | 9.0 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (7 reviews) | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.0 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 97 |
| **Snowflake** | N/A | N/A |

#### Data Sourcing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Enrichment** | 8.9 (34 reviews) | Not enough data | 
| **Expandability** | 9.3 (86 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (28 reviews) | Not enough data | 
| **Multiple Devices** | 9.1 (29 reviews) | Not enough data | 

#### Intelligence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Marketing Metrics** | 8.7 (33 reviews) | Not enough data | 
| **Predictive Modeling** | 8.7 (29 reviews) | Not enough data | 
| **Recommendation Engine** | 8.6 (32 reviews) | Not enough data | 

### MLOps Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Snowflake** | 9.2/10 | 14 |

#### Deployment

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Language Flexibility** | Not enough data | 9.2 (13 reviews) | 
| **Framework Flexibility** | Not enough data | 9.0 (13 reviews) | 
| **Versioning** | Not enough data | 9.1 (13 reviews) | 
| **Ease of Deployment** | Not enough data | 9.4 (13 reviews) | 
| **Scalability** | Not enough data | 9.4 (13 reviews) | 

#### Deployment

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Language Flexibility** | Not enough data | 9.4 (11 reviews) | 
| **Framework Flexibility** | Not enough data | 9.5 (11 reviews) | 
| **Versioning** | Not enough data | 9.5 (11 reviews) | 
| **Ease of Deployment** | Not enough data | 9.5 (11 reviews) | 
| **Scalability** | Not enough data | 9.4 (11 reviews) | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Cataloging** | Not enough data | 9.0 (13 reviews) | 
| **Monitoring** | Not enough data | 9.0 (12 reviews) | 
| **Governing** | Not enough data | 9.2 (13 reviews) | 
| **Model Registry** | Not enough data | 9.1 (13 reviews) | 

#### Operations

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Metrics** | Not enough data | 8.9 (11 reviews) | 
| **Infrastructure management** | Not enough data | 8.9 (11 reviews) | 
| **Collaboration** | Not enough data | 9.5 (11 reviews) | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Cataloging** | Not enough data | 9.2 (11 reviews) | 
| **Monitoring** | Not enough data | 9.3 (10 reviews) | 
| **Governing** | Not enough data | 8.8 (11 reviews) | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.6 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 8.5 (11 reviews) | 

### Data Science and Machine Learning Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Snowflake** | 8.7/10 | 39 |

#### System

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Ingestion & Wrangling** | Not enough data | 9.2 (30 reviews) | 

#### Model Development

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Language Support** | Not enough data | 9.2 (32 reviews) | 
| **Drag and Drop** | Not enough data | 8.6 (29 reviews) | 
| **Pre-Built Algorithms** | Not enough data | 8.3 (30 reviews) | 
| **Model Training** | Not enough data | 8.8 (31 reviews) | 

#### Model Development

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Feature Engineering** | Not enough data | 8.8 (29 reviews) | 

#### Machine/Deep Learning Services

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Computer Vision** | Not enough data | 8.6 (29 reviews) | 
| **Natural Language Processing** | Not enough data | 8.7 (31 reviews) | 
| **Natural Language Generation** | Not enough data | 8.4 (29 reviews) | 
| **Artificial Neural Networks** | Not enough data | 8.4 (28 reviews) | 

#### Machine/Deep Learning Services

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Natural Language Understanding** | Not enough data | 8.6 (29 reviews) | 
| **Deep Learning** | Not enough data | 8.6 (26 reviews) | 

#### Deployment

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Managed Service** | Not enough data | 9.2 (33 reviews) | 
| **Application** | Not enough data | 9.0 (29 reviews) | 
| **Scalability** | Not enough data | 9.2 (31 reviews) | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.6 (28 reviews) | 
| **AI Text Summarization** | Not enough data | 8.5 (27 reviews) | 
| **AI Text-to-Image** | Not enough data | 8.5 (26 reviews) | 

#### Agentic AI - Data Science and Machine Learning Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (15 reviews) | 
| **Multi-step Planning** | Not enough data | 8.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.4 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 8.4 (15 reviews) | 
| **Decision Making** | Not enough data | 8.4 (15 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 10 |
| **Snowflake** | N/A | N/A |

#### Audiences

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Audience Insights** | 10.0 (7 reviews) | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | 
| **Buyer Personas** | 9.7 (6 reviews) | Not enough data | 
| **Segmentation** | 10.0 (8 reviews) | Not enough data | 

#### Data Analysis

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | 
| **Advanced Filtering** | 9.3 (7 reviews) | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Marketing Integrations** | 9.8 (7 reviews) | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Snowflake** | 8.8/10 | 289 |

#### Data Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Integration** | Not enough data | 9.1 (218 reviews) ✓ Verified | 
| **Data Compression** | Not enough data | 8.9 (181 reviews) ✓ Verified | 
| **Data Quality** | Not enough data | 9.1 (193 reviews) ✓ Verified | 
| **Built-In Data Analytics** | Not enough data | 8.4 (190 reviews) ✓ Verified | 
| **In-Database Machine Learning** | Not enough data | 8.2 (169 reviews) ✓ Verified | 
| **Data Lake Analytics** | Not enough data | 8.7 (169 reviews) ✓ Verified | 

#### Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **AI/ ML Integration** | Not enough data | 8.4 (169 reviews) ✓ Verified | 
| **BI Tool Integration** | Not enough data | 9.0 (205 reviews) ✓ Verified | 
| **Data lake Integration** | Not enough data | 8.9 (173 reviews) ✓ Verified | 

#### Deployment

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **On-Premise** | Not enough data | 7.8 (148 reviews) ✓ Verified | 
| **Cloud** | Not enough data | 9.3 (213 reviews) ✓ Verified | 

#### Performance 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Scalability** | Not enough data | 9.4 (227 reviews) ✓ Verified | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Governance** | Not enough data | 8.9 (194 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 9.1 (201 reviews) ✓ Verified | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (89 reviews) | 
| **AI Text Summarization** | Not enough data | 8.2 (87 reviews) | 

### Database Management Systems (DBMS)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Snowflake** | 9.2/10 | 111 |

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data dictionary** | Not enough data | 9.0 (87 reviews) | 
| **Data Replication** | Not enough data | 9.1 (88 reviews) | 
| **Query Language** | Not enough data | 9.4 (94 reviews) | 
| **Data Modeling** | Not enough data | 9.0 (92 reviews) | 
| **Performance Analysis** | Not enough data | 9.1 (91 reviews) | 

#### Maintenance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Migration** | Not enough data | 9.3 (90 reviews) | 
| **Backup and Recovery** | Not enough data | 9.0 (90 reviews) | 
| **Multi-User Environment** | Not enough data | 9.3 (93 reviews) | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Encryption** | Not enough data | 9.3 (90 reviews) | 
| **User Access Control** | Not enough data | 9.2 (95 reviews) | 

### Columnar Databases

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Snowflake** | 9.2/10 | 53 |

#### Storage

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Model** | Not enough data | 9.2 (46 reviews) | 
| **Data Types** | Not enough data | 9.2 (46 reviews) | 

#### Availability

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Auto Sharding** | Not enough data | 9.1 (41 reviews) | 
| **Auto Recovery** | Not enough data | 9.2 (39 reviews) | 
| **Data Replication** | Not enough data | 9.2 (43 reviews) | 

#### Performance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Integrated Cache** | Not enough data | 9.2 (46 reviews) | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Role-Based Authorization** | Not enough data | 9.1 (46 reviews) | 
| **Authentication** | Not enough data | 9.2 (47 reviews) | 
| **Audit Logs** | Not enough data | 9.0 (40 reviews) | 
| **Encryption** | Not enough data | 9.2 (40 reviews) | 

#### Support

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Multi-Model** | Not enough data | 9.3 (38 reviews) | 
| **Operating Systems** | Not enough data | 9.2 (37 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |
| **Snowflake** | N/A | N/A |

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Governance** | 10.0 (5 reviews) | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Snowflake** | 9.2/10 | 28 |

#### Centralized computation

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Centralized Computation** | Not enough data | 9.3 (27 reviews) | 

#### Localized computation

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Localized computation** | Not enough data | 9.0 (26 reviews) | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |
| **Snowflake** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Snowflake** | 9.1/10 | 120 |

#### Database

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Real-Time Data Collection** | Not enough data | 9.0 (101 reviews) | 
| **Data Distribution** | Not enough data | 9.3 (104 reviews) | 
| **Data Lake** | Not enough data | 9.3 (98 reviews) | 

#### Integrations

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Hadoop Integration** | Not enough data | 8.7 (79 reviews) | 
| **Spark Integration** | Not enough data | 8.7 (84 reviews) | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Machine Scaling** | Not enough data | 9.1 (95 reviews) | 
| **Data Preparation** | Not enough data | 9.0 (100 reviews) | 
| **Spark Integration** | Not enough data | 8.7 (84 reviews) | 

#### Processing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Cloud Processing** | Not enough data | 9.3 (100 reviews) | 
| **Workload Processing** | Not enough data | 9.1 (98 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Snowflake** | 9.0/10 | 109 |

#### Data Transformation

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Real-Time Analytics** | Not enough data | 9.2 (95 reviews) | 
| **Data Querying** | Not enough data | 9.4 (97 reviews) | 

#### Connectivity

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Hadoop Integration** | Not enough data | 8.6 (82 reviews) | 
| **Spark Integration** | Not enough data | 8.7 (83 reviews) | 
| **Multi-Source Analysis** | Not enough data | 9.1 (86 reviews) | 
| **Data Lake** | Not enough data | 9.1 (88 reviews) | 

#### Operations

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.6 (92 reviews) | 
| **Data Workflow** | Not enough data | 9.2 (87 reviews) | 
| **Governed Discovery** | Not enough data | 8.9 (80 reviews) | 
| **Embedded Analytics** | Not enough data | 8.8 (84 reviews) | 
| **Notebooks** | Not enough data | 8.8 (84 reviews) | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Snowflake** | N/A | N/A |

#### Building Reports

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Governance Tools](https://www.g2.com/categories/data-governance-tools)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to Snowflake (9):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Columnar Databases](https://www.g2.com/categories/columnar-databases), [MLOps Platforms](https://www.g2.com/categories/mlops-platforms), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Data Science and Machine Learning Platforms](https://www.g2.com/categories/data-science-and-machine-learning-platforms), [Database Management Systems (DBMS)](https://www.g2.com/categories/database-management-systems-dbms), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce Data 360 (formerly Data Cloud) | Snowflake | 
|---|---|---|
| **Small-Business** | 18.9% | 13.1% | 
| **Mid-Market** | 40.6% | 44.7% | 
| **Enterprise** | 40.6% | 42.2% | 

### By Industry

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 14.1%
- **Financial Services:** 8.4%
- **Computer Software:** 8.0%
- **Manufacturing:** 5.7%
- **Consulting:** 5.3%
- **Hospital & Health Care:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Non-Profit Organization Management:** 3.4%
- **Computer & Network Security:** 3.1%
- **Retail:** 3.1%
- **Other:** 42.0%

#### Snowflake

- **Information Technology and Services:** 15.2%
- **Computer Software:** 14.0%
- **Financial Services:** 10.1%
- **Marketing and Advertising:** 4.5%
- **Hospital & Health Care:** 3.3%
- **Retail:** 3.3%
- **Insurance:** 3.2%
- **Information Services:** 2.6%
- **Logistics and Supply Chain:** 2.3%
- **Consulting:** 2.3%
- **Other:** 39.2%

---
## Alternatives

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (395 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1376 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (767 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1215 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1335 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (927 reviews)

### Alternatives to Snowflake

- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1335 reviews)
- [Cloudera](https://www.g2.com/products/cloudera/reviews) — 4.1/5 stars (136 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1226 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (841 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1011 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2284 reviews)

---
## Top Discussions

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

### Snowflake

- Title: [What's the best way to manage change data capture in Snowflake?](https://www.g2.com/discussions/what-s-the-best-way-to-manage-change-data-capture-in-snowflake) — 4 comments, 2 upvotes
  > **Top comment:** "Do. It in the upstream source system using. Somethjng like aws DMS"
- Title: [What is Snowflake used for?](https://www.g2.com/discussions/what-is-snowflake-used-for) — 2 comments, 1 upvote
  > **Top comment:** "For ETL, Data warehouse and data management. "
- Title: [Snowflake - how to connect to Snowflake using NodeJS](https://www.g2.com/discussions/snowflake-how-to-connect-to-snowflake-using-nodejs) — 2 comments, 1 upvote
  > **Top comment:** "Does this help? https://www.ameexusa.com/blogs/connecting-node-js-snowflake"
- Title: [What is the difference between Snowflake vs Redshift? Which one is Good to Learn.](https://www.g2.com/discussions/what-is-the-difference-between-snowflake-vs-redshift-which-one-is-good-to-learn) — 2 comments, 1 upvote
  > **Top comment:** "I have take up the Snowflake and it is the much interesting on than Redshift. You can for other courses from https://attariclasses.in/"
- Title: [which is best snowflake or My sql](https://www.g2.com/discussions/which-is-best-snowflake-or-my-sql) — 2 comments, 1 upvote
  > **Top comment:** "Depends on your needs.  MySQL is open source/free.   It or Postgres (another open source db) is good for pretty much any normal need.   You can install on..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-snowflake)