# Salesforce Data 360 (formerly Data Cloud), mParticle by Rokt vs Dynamics 365 Customer Insights Comparison

| | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 250 | 175 | 19 | 
| **Largest Market Segment** | Mid-Market (42.6% of reviews) | Mid-Market (53.1% of reviews) | Mid-Market (75.0% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### mParticle by Rokt

Pros:
- Ease of Use (4 reviews)
- Insights (4 reviews)

Cons:
- Complex Configuration (2 reviews)
- Complexity (2 reviews)

### Dynamics 365 Customer Insights

**Not enough data**

---
## Ratings Comparison
| Rating | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (96 reviews) | 8.2 (138 reviews) | 8.2 (11 reviews) | 
  | **Ease of Use** | 7.9 (193 reviews) | 8.2 (137 reviews) | 7.2 (10 reviews) | 
  | **Ease of Setup** | 7.3 (166 reviews) | 8.0 (57 reviews) | Not enough data | 
  | **Ease of Admin** | 8.5 (46 reviews) | 8.5 (53 reviews) | Not enough data | 
  | **Quality of Support** | 8.6 (91 reviews) | 8.8 (117 reviews) | 8.1 (8 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (45 reviews) | 8.9 (57 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 9.0 (93 reviews) | 7.9 (125 reviews) | 6.8 (11 reviews) | 

---
## Pricing

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

### mParticle by Rokt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Dynamics 365 Customer Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.5/10 | 44 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Metrics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.0 (23 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.2 (23 reviews) | Not enough data | 
| **Entry and Exit Pages** | Not enough data | 8.2 (19 reviews) | Not enough data | 
| **Standard Event Tracking** | Not enough data | 8.4 (22 reviews) | Not enough data | 
| **Custom Event Tracking** | Not enough data | 8.3 (24 reviews) | Not enough data | 
| **Retention** | Not enough data | 7.8 (20 reviews) | Not enough data | 
| **Return** | Not enough data | 8.5 (21 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.8 (21 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.9 (22 reviews) | Not enough data | 

#### Reporting

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (20 reviews) | Not enough data | 
| **Trending** | Not enough data | 8.3 (19 reviews) | Not enough data | 
| **Retroactive Reporting** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 8.8 (20 reviews) | Not enough data | 
| **Mobile Reporting** | Not enough data | 8.3 (14 reviews) | Not enough data | 
| **Unification Across Devices** | Not enough data | 8.7 (15 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (22 reviews) | Not enough data | 

#### Other

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **User Data** | Not enough data | 8.9 (20 reviews) | Not enough data | 
| **Site Search Reporting** | Not enough data | 8.9 (12 reviews) | Not enough data | 
| **Load Time Monitoring** | Not enough data | 8.8 (11 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 8.6 (13 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | 8.5 (14 reviews) | Not enough data | 
| **Promotional Messages** | Not enough data | 7.5 (8 reviews) | Not enough data | 
| **Administration Alerts** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (23 reviews) | Not enough data | 
| **QA Testing** | Not enough data | 8.7 (20 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.5 (29 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.4 (30 reviews) | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |
| **mParticle by Rokt** | N/A | N/A |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Data Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **1st-Party Data Integration** | 10.0 (5 reviews) | Not enough data | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | Not enough data | 
| **Data Export Tools** | 10.0 (5 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.8 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Audience Segmentation** | 10.0 (5 reviews) | Not enough data | Not enough data | 
| **Recommendations** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **Performance and Reliability** | 10.0 (6 reviews) | Not enough data | Not enough data | 
| **Enterprise Scalability** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.2/10 | 23 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### User Identification

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Demographics** | Not enough data | 7.8 (15 reviews) | Not enough data | 
| **User Segmentation** | Not enough data | 8.6 (20 reviews) | Not enough data | 
| **Geolocation** | Not enough data | 8.1 (19 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (22 reviews) | Not enough data | 
| **Real-Time Insights** | Not enough data | 8.9 (19 reviews) | Not enough data | 
| **Attribution** | Not enough data | 7.7 (20 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.6 (22 reviews) | Not enough data | 
| **User Path Tracking** | Not enough data | 8.5 (21 reviews) | Not enough data | 
| **User Activity History** | Not enough data | 8.5 (20 reviews) | Not enough data | 

#### Metrics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Return** | Not enough data | 7.5 (10 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.6/10 | 43 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Product Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.4 (23 reviews) | Not enough data | 
| **User-Level Analytics** | Not enough data | 8.7 (30 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.6 (37 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.8 (41 reviews) | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.8 (26 reviews) | Not enough data | 
| **User Scoring** | Not enough data | 8.6 (21 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.5 (27 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |
| **mParticle by Rokt** | 7.8/10 | 10 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Data Modelling** | 9.0 (7 reviews) | 6.7 (9 reviews) | Not enough data | 
| **Recommendations** | 8.8 (7 reviews) | 6.5 (9 reviews) | Not enough data | 
| **Workflow Management** | 8.6 (6 reviews) | 7.1 (8 reviews) | Not enough data | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | 5.9 (9 reviews) | Not enough data | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | 7.8 (9 reviews) | Not enough data | 
| **Data Discovery** | 9.0 (7 reviews) | 7.8 (9 reviews) | Not enough data | 
| **Data Profililng** | 8.8 (8 reviews) | 8.0 (10 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.3 (7 reviews) | 5.6 (9 reviews) | Not enough data | 
| **Data Lineage** | 8.3 (6 reviews) | 7.0 (9 reviews) | Not enough data | 

#### Compliance

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Sensitive Data Compliance** | 9.4 (8 reviews) | 9.0 (10 reviews) | Not enough data | 
| **Training and Guidelines** | 9.0 (7 reviews) | 8.3 (9 reviews) | Not enough data | 
| **Policy Enforcement** | 9.3 (7 reviews) | 8.3 (9 reviews) | Not enough data | 
| **Compliance Monitoring** | 10.0 (6 reviews) | 8.0 (9 reviews) | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Access Control** | 9.3 (7 reviews) | 8.9 (9 reviews) | Not enough data | 
| **Roles Management** | 8.8 (7 reviews) | 8.0 (10 reviews) | Not enough data | 
| **Compliance Management** | 9.3 (7 reviews) | 8.7 (10 reviews) | Not enough data | 

#### Data Quality

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Data Preparation** | 9.4 (8 reviews) | 8.2 (10 reviews) | Not enough data | 
| **Data Distribution** | 8.8 (7 reviews) | 8.3 (9 reviews) | Not enough data | 
| **Data Unification** | 9.6 (9 reviews) | 8.5 (9 reviews) | Not enough data | 

#### Maintainence

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Data Quality Management** | 9.0 (7 reviews) | 8.7 (10 reviews) | Not enough data | 
| **Policy Management** | 9.0 (7 reviews) | 8.3 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | Not enough data | Not enough data | 
| **AI Text Summarization** | 8.3 (7 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.3 (7 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.0 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 9.0 (7 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 61 |
| **mParticle by Rokt** | 7.6/10 | 33 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Data Sourcing

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Data Enrichment** | 8.9 (34 reviews) | 8.2 (25 reviews) | Not enough data | 
| **Expandability** | 9.2 (54 reviews) | 8.8 (29 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (28 reviews) | 7.0 (21 reviews) | Feature Not Available | 
| **Multiple Devices** | 9.1 (29 reviews) | 8.3 (28 reviews) | Feature Not Available | 

#### Intelligence

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Marketing Metrics** | 8.6 (29 reviews) | 7.5 (25 reviews) | Not enough data | 
| **Predictive Modeling** | 8.6 (28 reviews) | 7.0 (21 reviews) | Not enough data | 
| **Recommendation Engine** | 8.7 (30 reviews) | 6.6 (20 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.3/10 | 40 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Platform Basics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.2 (32 reviews) | Not enough data | 
| **Journey Optimization** | Not enough data | 8.5 (31 reviews) | Not enough data | 

#### Platform Data

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | 8.7 (32 reviews) | Not enough data | 
| **Trends Reporting** | Not enough data | 8.1 (28 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.5 (32 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | 8.6 (29 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | 8.6 (30 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.1 (31 reviews) | Not enough data | 
| **Automated Alerts** | Not enough data | 7.5 (23 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |
| **mParticle by Rokt** | N/A | N/A |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Audiences

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Audience Insights** | 10.0 (6 reviews) | Not enough data | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Buyer Personas** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 10.0 (7 reviews) | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | Not enough data | 
| **Advanced Filtering** | 10.0 (6 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Marketing Integrations** | 9.8 (7 reviews) | Not enough data | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.1/10 | 14 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Development 

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.6 (14 reviews) | Not enough data | 
| **Custom Connectors** | Not enough data | 8.8 (13 reviews) | Not enough data | 

#### Management 

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.3 (10 reviews) | Not enough data | 
| **Data Mapping** | Not enough data | 9.2 (11 reviews) | Not enough data | 

#### Integration Options

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **ERP Systems** | Not enough data | 8.7 (5 reviews) | Not enough data | 
| **Accounting Systems** | Not enough data | 6.4 (7 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.1 (12 reviews) | Not enough data | 
| **EDI** | Not enough data | 7.0 (5 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |
| **mParticle by Rokt** | N/A | N/A |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | Not enough data | 

#### Functionality 

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Data Governance** | 10.0 (5 reviews) | Not enough data | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |
| **mParticle by Rokt** | N/A | N/A |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Identity Verification** | Not enough data | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | Not enough data | 
| **DSAR Portal** | Not enough data | Not enough data | Not enough data | 
| **Reporting and logs** | Not enough data | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.0/10 | 13 |
| **Dynamics 365 Customer Insights** | N/A | N/A |

#### Metrics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.0 (10 reviews) | Not enough data | 
| **Return** | Not enough data | 7.5 (10 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to mParticle by Rokt (7):** [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | Dynamics 365 Customer Insights | 
|---|---|---|---|
| **Small-Business** | 20.4% | 26.9% | 25.0% | 
| **Mid-Market** | 42.6% | 53.1% | 75.0% | 
| **Enterprise** | 37.0% | 20.0% | 0% | 

### By Industry

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 7.4%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.4%

#### mParticle by Rokt

- **Financial Services:** 12.0%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 8.0%
- **Food & Beverages:** 6.9%
- **Internet:** 5.1%
- **Leisure, Travel & Tourism:** 5.1%
- **Retail:** 5.1%
- **Entertainment:** 4.0%
- **Marketing and Advertising:** 3.4%
- **Health, Wellness and Fitness:** 3.4%
- **Other:** 36.6%

#### Dynamics 365 Customer Insights

- **Accounting:** 12.5%
- **Staffing and Recruiting:** 6.3%
- **Sports:** 6.3%
- **Retail:** 6.3%
- **Management Consulting:** 6.3%
- **Legal Services:** 6.3%
- **Internet:** 6.3%
- **Health, Wellness and Fitness:** 6.3%
- **Education Management:** 6.3%
- **Consumer Electronics:** 6.3%
- **Other:** 31.3%

---
## Alternatives

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (783 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

### Alternatives to mParticle by Rokt

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2895 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

### Alternatives to Dynamics 365 Customer Insights

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

---
## Top Discussions

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

### mParticle by Rokt

- Title: [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) — 1 comment, 2 upvotes
  > **Top comment:** "Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of..."
- Title: [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this,  we are constantly releasing new improvements which..."
- Title: [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data..."
- Title: [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) — 1 comment, 1 upvote
  > **Top comment:** "Hi Caira! 

My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests..."

### Dynamics 365 Customer Insights

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-mparticle-by-rokt-vs-dynamics-365-customer-insights)