Compare Salesforce Data 360 (formerly Data Cloud) and eSputnik 
At a Glance
Market Segments
Mid-Market (43.0% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
$0.00 2500 Emails
Salesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)eSputnik
Star Rating
(65)4.8 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 2500 Emails
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, allowing users to unify diverse sources into a single, real-time profile. This capability is highlighted as a significant advantage for personalized marketing and sales strategies, making it a strong choice for businesses looking to enhance customer engagement.
- Users say that eSputnik stands out for its ease of setup and user-friendly interface, with many praising the quick integration process. One user noted that their marketing efforts improved significantly within just two months of implementation, showcasing the platform's effectiveness in facilitating omnichannel communication.
- Reviewers mention that while Salesforce Data 360 offers robust features, some users find it less intuitive compared to eSputnik. The latter's straightforward onboarding process has been commended, making it particularly appealing for small businesses that may lack extensive technical resources.
- According to verified reviews, eSputnik receives high marks for its quality of support, with users appreciating the dedicated customer success managers and technical team. This level of support is crucial for businesses that require ongoing assistance during their marketing campaigns.
- Users highlight that Salesforce Data 360, despite its higher entry-level price, provides significant value through its ability to consolidate various data sources, including CRM and social media. This integration is seen as a time-saver, allowing teams to focus on strategy rather than data management.
- G2 reviewers note that eSputnik's strong performance in meeting user requirements and ease of use makes it a favorable option for small businesses. In contrast, Salesforce Data 360, while powerful, may present a steeper learning curve for users unfamiliar with complex data platforms.
Pricing
Entry-Level Pricing
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
eSputnik
FREE
$0.00
2500 Emails
Get started for free. No credit card required. After a sign-up, you receive 2,500 emails and 10 SMS to test the service. We can also create one free email template designed in the corporate style of your website.
- free individual email template design;
- free subscription form;
- free package with 2500 emails and 10 SMS;
Free Trial
Salesforce Data 360 (formerly Data Cloud)
No trial information availableeSputnik
Free Trial is available
Ratings
Meets Requirements
9.0
91
9.4
57
Ease of Use
8.0
169
9.2
57
Ease of Setup
7.4
142
9.4
12
Ease of Admin
8.6
43
9.2
12
Quality of Support
8.6
87
9.6
56
Has the product been a good partner in doing business?
9.3
42
9.9
12
Product Direction (% positive)
9.0
89
9.6
56
Features by Category
Email Marketing
Not enough data
9.2
46
|
Verified
Not enough data
9.6
38
|
Verified
Not enough data
9.6
44
|
Verified
Not enough data
9.4
45
|
Verified
Online Marketing
Not enough data
9.0
16
|
Verified
Not enough data
9.7
40
|
Verified
Not enough data
9.0
41
|
Verified
Not enough data
9.5
42
|
Verified
Not enough data
9.1
26
|
Verified
Lead Management
Not enough data
8.9
23
|
Verified
Not enough data
9.5
29
|
Verified
Not enough data
9.7
45
|
Verified
Not enough data
9.5
36
|
Verified
Not enough data
9.0
30
|
Verified
Not enough data
9.6
42
|
Verified
Not enough data
9.3
41
|
Verified
Not enough data
9.3
29
|
Verified
Campaign Management
Not enough data
9.3
34
|
Verified
Not enough data
9.7
29
|
Verified
Not enough data
9.6
28
Not enough data
9.5
28
Social
Not enough data
8.7
14
Not enough data
8.5
10
|
Verified
Not enough data
9.0
15
|
Verified
Not enough data
9.3
18
Not enough data
9.4
11
Reporting & Analytics
Not enough data
9.4
43
|
Verified
Not enough data
9.4
34
|
Verified
Not enough data
9.7
39
|
Verified
Not enough data
9.1
29
|
Verified
Not enough data
9.0
21
Platform
Not enough data
9.6
8
|
Verified
Not enough data
9.8
8
|
Verified
Not enough data
10.0
8
|
Verified
Not enough data
9.0
5
|
Verified
Not enough data
10.0
5
|
Verified
Not enough data
10.0
9
|
Verified
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
9.8
9
|
Verified
Not enough data
10.0
7
|
Verified
Not enough data
9.7
6
|
Verified
Data Integration
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
Agentic AI - Data Management Platform (DMP)
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
Data Analysis & Optimization
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Not enough data
Platform
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Not enough data
Campaigns
Not enough data
9.3
23
Not enough data
9.7
24
Not enough data
8.6
23
Not enough data
9.3
20
Not enough data
9.1
23
Analytics
Not enough data
9.4
23
Not enough data
8.8
21
Optimization
Not enough data
9.4
21
Not enough data
9.6
23
Not enough data
8.6
22
Not enough data
9.5
22
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
Management
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Compliance
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Not enough data
Security
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Not enough data
Data Quality
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Not enough data
Maintainence
9.0
7
Not enough data
9.0
7
Not enough data
Generative AI
8.1
7
Not enough data
8.3
7
Not enough data
Agentic AI - Data Governance
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Not enough data
Data Sourcing
8.9
30
Not enough data
9.2
32
Not enough data
8.6
30
Not enough data
9.1
30
Not enough data
Intelligence
8.6
29
Not enough data
8.9
29
Not enough data
8.6
28
Not enough data
Audiences
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Data Analysis
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
Administration
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
Agentic AI - Audience Intelligence Platforms
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
8.3
17
Not enough data
8.7
17
Not enough data
Categories
Categories
Shared Categories
Salesforce Data 360 (formerly Data Cloud) and eSputnik are categorized as Customer Data Platform (CDP)
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
eSputnik is categorized as Marketing Automation and Push Notification
Reviews
Reviewers' Company Size
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
eSputnik
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Information Technology and Services
26.2%
Marketing and Advertising
23.0%
Computer Software
18.0%
Internet
4.9%
Non-Profit Organization Management
3.3%
Other
24.6%
Alternatives
Discussions
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
eSputnik has no discussions with answers
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