# Salesforce Data 360 (formerly Data Cloud) vs eSputnik Comparison
---
## AI Generated Summary
- **G2 reviewers report** that eSputnik excels in **ease of use** , with users highlighting its intuitive interface and seamless integration for omnichannel marketing campaigns. One user noted, "The integration went as planned and stayed within the timeline," showcasing its user-friendly setup.
- **Users say** Salesforce Data 360 shines in **data unification** , allowing businesses to consolidate customer data from various sources into a single profile. This capability significantly enhances audience segmentation, as one reviewer mentioned, "I no longer have to deal with fragmented data."
- **According to verified reviews** , eSputnik offers superior **customer support** , with users praising the responsiveness and expertise of their technical team. A user remarked, "The technical team and customer success managers provided excellent assistance during our integration process."
- **Reviewers mention** that Salesforce Data 360 provides advanced features like **no-code segment builders** and **Einstein-powered capabilities** , which empower business users to work with data effectively without heavy reliance on IT. This functionality is particularly appreciated for its ability to streamline data processing.
- **G2 reviewers highlight** that eSputnik is particularly well-suited for **small businesses** , with a significant portion of its user base coming from this segment. Users appreciate its affordability, as it offers a free entry-level price, making it accessible for smaller operations.
- **Users report** that while Salesforce Data 360 has a robust feature set, it may come with a higher **entry-level price** compared to eSputnik. One user noted the initial cost of $500, which could be a barrier for smaller businesses looking for a budget-friendly solution.



| | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 250 | 70 | 
| **Largest Market Segment** | Mid-Market (42.6% of reviews) | Small-Business (59.7% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | $0.00 2500 Emails | 

---
## Top Pros & Cons

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### eSputnik

Pros:
- Customer Engagement (2 reviews)
- Easy Integration (2 reviews)


---
## Ratings Comparison
| Rating | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
  | **Meets Requirements** | 9.0 (96 reviews) | 9.3 (62 reviews) | 
  | **Ease of Use** | 7.9 (193 reviews) | 9.1 (62 reviews) | 
  | **Ease of Setup** | 7.3 (166 reviews) | 8.9 (17 reviews) | 
  | **Ease of Admin** | 8.5 (46 reviews) | 9.2 (12 reviews) | 
  | **Quality of Support** | 8.6 (91 reviews) | 9.5 (61 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (45 reviews) | 9.9 (12 reviews) | 
  | **Product Direction (% positive)** | 9.0 (93 reviews) | 9.6 (61 reviews) | 

---
## Pricing

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

### eSputnik

#### Entry-Level Pricing

Plan: FREE

Price: $0.00 2500 Emails

Description: Get started for free. No credit card required. After a sign-up, you receive 2,500 emails and 10 SMS to test the service. We can also create one free email template designed in the corporate style of your website.

Key Features:
- free individual email template design;
- free subscription form;
- free package with 2500 emails and 10 SMS;

[Browse all 3 editions](https://www.g2.com/products/esputnik/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **eSputnik** | 9.4/10 | 57 |

#### Email Marketing

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 9.2 (48 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.6 (39 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 9.6 (44 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 9.5 (46 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 9.0 (16 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 9.7 (40 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.9 (42 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 9.5 (42 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 9.1 (26 reviews) ✓ Verified | 

#### Lead Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 9.0 (24 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 9.5 (29 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 9.7 (49 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 9.5 (36 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 9.0 (30 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 9.6 (43 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 9.3 (41 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 9.3 (29 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Program Management** | Not enough data | 9.3 (35 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 9.7 (29 reviews) ✓ Verified | 
| **Calendaring** | Not enough data | 9.6 (28 reviews) | 
| **Budgeting** | Not enough data | 9.5 (28 reviews) | 

#### Social

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Social Listening** | Not enough data | 8.7 (14 reviews) | 
| **Social Sharing** | Not enough data | 8.5 (10 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 9.0 (15 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 9.3 (18 reviews) | 
| **Social Media Advertising** | Not enough data | 9.4 (11 reviews) | 

#### Reporting & Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Basic Reporting** | Not enough data | 9.2 (45 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 9.4 (34 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 9.7 (39 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 9.1 (29 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 9.0 (21 reviews) | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Customization ** | Not enough data | 9.3 (9 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 9.6 (12 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 10.0 (8 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 9.0 (5 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 10.0 (5 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 9.7 (11 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 9.3 (10 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 10.0 (8 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 9.7 (6 reviews) ✓ Verified | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |
| **eSputnik** | N/A | N/A |

#### Data Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **1st-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | 
| **Data Export Tools** | 10.0 (5 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 

#### Data Analysis & Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Audience Segmentation** | 10.0 (5 reviews) | Not enough data | 
| **Recommendations** | 9.2 (6 reviews) | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.7 (6 reviews) | Not enough data | 
| **Performance and Reliability** | 10.0 (6 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.4 (6 reviews) | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **eSputnik** | 9.2/10 | 26 |

#### Campaigns

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Customize** | Not enough data | 9.3 (23 reviews) | 
| **Scheduling** | Not enough data | 9.7 (24 reviews) | 
| **Retarget** | Not enough data | 8.6 (23 reviews) | 
| **Segmentation** | Not enough data | 9.3 (20 reviews) | 
| **Triggered Notifications** | Not enough data | 9.1 (23 reviews) | 

#### Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.4 (23 reviews) | 
| **Audience Insights** | Not enough data | 8.8 (21 reviews) | 

#### Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.4 (21 reviews) | 
| **Personalization** | Not enough data | 9.6 (23 reviews) | 
| **Rich Notifications** | Not enough data | 8.6 (22 reviews) | 
| **Integrations** | Not enough data | 9.5 (22 reviews) | 

#### Agentic AI - Push Notification

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |
| **eSputnik** | N/A | N/A |

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Data Modelling** | 9.0 (7 reviews) | Not enough data | 
| **Recommendations** | 8.8 (7 reviews) | Not enough data | 
| **Workflow Management** | 8.6 (6 reviews) | Not enough data | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | Not enough data | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | Not enough data | 
| **Data Discovery** | 9.0 (7 reviews) | Not enough data | 
| **Data Profililng** | 8.8 (8 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.3 (7 reviews) | Not enough data | 
| **Data Lineage** | 8.3 (6 reviews) | Not enough data | 

#### Compliance

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Sensitive Data Compliance** | 9.4 (8 reviews) | Not enough data | 
| **Training and Guidelines** | 9.0 (7 reviews) | Not enough data | 
| **Policy Enforcement** | 9.3 (7 reviews) | Not enough data | 
| **Compliance Monitoring** | 10.0 (6 reviews) | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Access Control** | 9.3 (7 reviews) | Not enough data | 
| **Roles Management** | 8.8 (7 reviews) | Not enough data | 
| **Compliance Management** | 9.3 (7 reviews) | Not enough data | 

#### Data Quality

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Data Preparation** | 9.4 (8 reviews) | Not enough data | 
| **Data Distribution** | 8.8 (7 reviews) | Not enough data | 
| **Data Unification** | 9.6 (9 reviews) | Not enough data | 

#### Maintainence

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Data Quality Management** | 9.0 (7 reviews) | Not enough data | 
| **Policy Management** | 9.0 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (7 reviews) | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.0 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 61 |
| **eSputnik** | N/A | N/A |

#### Data Sourcing

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Data Enrichment** | 8.9 (34 reviews) | Not enough data | 
| **Expandability** | 9.2 (54 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (28 reviews) | Not enough data | 
| **Multiple Devices** | 9.1 (29 reviews) | Not enough data | 

#### Intelligence

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Marketing Metrics** | 8.6 (29 reviews) | Not enough data | 
| **Predictive Modeling** | 8.6 (28 reviews) | Not enough data | 
| **Recommendation Engine** | 8.7 (30 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |
| **eSputnik** | N/A | N/A |

#### Audiences

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Audience Insights** | 10.0 (6 reviews) | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | 
| **Buyer Personas** | 9.7 (6 reviews) | Not enough data | 
| **Segmentation** | 10.0 (7 reviews) | Not enough data | 

#### Data Analysis

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | 
| **Advanced Filtering** | 10.0 (6 reviews) | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Marketing Integrations** | 9.8 (7 reviews) | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |
| **eSputnik** | N/A | N/A |

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Data Governance** | 10.0 (5 reviews) | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |
| **eSputnik** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to eSputnik (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Push Notification Software](https://www.g2.com/categories/push-notification)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce Data 360 (formerly Data Cloud) | eSputnik | 
|---|---|---|
| **Small-Business** | 20.4% | 59.7% | 
| **Mid-Market** | 42.6% | 35.8% | 
| **Enterprise** | 37.0% | 4.5% | 

### By Industry

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 7.4%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.4%

#### eSputnik

- **Information Technology and Services:** 24.2%
- **Marketing and Advertising:** 21.2%
- **Computer Software:** 16.7%
- **Internet:** 4.5%
- **Non-Profit Organization Management:** 3.0%
- **Animation:** 1.5%
- **Architecture & Planning:** 1.5%
- **Arts and Crafts:** 1.5%
- **Chemicals:** 1.5%
- **Computer & Network Security:** 1.5%
- **Other:** 22.7%

---
## Alternatives

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
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### Alternatives to eSputnik

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- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
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- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1682 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews)

---
## Top Discussions

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

### eSputnik

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-esputnik)