# Salesforce Data 360 (formerly Data Cloud) vs Twilio Segment Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Twilio Segment excels in user experience, particularly with its clean interface that simplifies the integration of third-party scripts. Users appreciate the ease of adding or removing sources, making it a strong choice for teams looking for straightforward data management.
- **Users say** Salesforce Data 360 shines in its ability to unify customer data from various sources, providing actionable insights that enhance personalization and segmentation. This capability is particularly beneficial for enterprises aiming to leverage comprehensive data for strategic decision-making.
- **Reviewers mention** that Twilio Segment offers a quick implementation process, with many noting that the initial setup is intuitive and user-friendly. This is a significant advantage for teams that need to get up and running without extensive technical resources.
- **According to verified reviews** , Salesforce Data 360 is praised for its user-friendly setup, which often requires minimal coding. Users highlight that the platform is designed for ease of use, allowing for efficient data handling even when dealing with large volumes.
- **G2 reviewers report** that while Twilio Segment has a strong focus on ease of use and setup, it may not meet the complex needs of larger enterprises as effectively as Salesforce Data 360, which is tailored for more extensive data integration and analysis.
- **Users say** that both platforms provide solid support, but Salesforce Data 360 receives higher marks for its comprehensive insights and ability to connect enterprise data seamlessly, making it a preferred choice for organizations looking for robust data governance and analytics capabilities.



| | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 318 | 567 | 
| **Largest Market Segment** | Enterprise (40.5% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | $120 Per month | 

---
## Top Pros & Cons

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### Twilio Segment

Pros:
- Easy Integration (5 reviews)
- Easy Integrations (5 reviews)

Cons:
- Expensive (4 reviews)
- Pricing Issues (3 reviews)

---
## Ratings Comparison
| Rating | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
  | **Meets Requirements** | 8.9 (107 reviews) | 8.9 (431 reviews) | 
  | **Ease of Use** | 7.7 (246 reviews) | 8.7 (433 reviews) | 
  | **Ease of Setup** | 7.3 (211 reviews) | 8.5 (249 reviews) | 
  | **Ease of Admin** | 8.5 (55 reviews) | 8.9 (238 reviews) | 
  | **Quality of Support** | 8.5 (102 reviews) | 8.6 (371 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (54 reviews) | 8.8 (226 reviews) | 
  | **Product Direction (% positive)** | 9.1 (101 reviews) | 8.3 (389 reviews) | 

---
## Pricing

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

### Twilio Segment

#### Entry-Level Pricing

Plan: Team

Price: $120 Per month

Key Features:
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations

[Browse all 3 editions](https://www.g2.com/products/twilio-segment/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Management Software

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Twilio Segment** | N/A | N/A |

#### Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Data Cleansing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Information Governance** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Interactive queries** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Master Data Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Automatic Backup** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Database Support** | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 |
| **Twilio Segment** | N/A | N/A |

#### Data Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **1st-Party Data Integration** | 10.0 (6 reviews) | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | 
| **Data Import/Export** | 10.0 (5 reviews) | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Ad Network Integration** | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Audience Segmentation** | 10.0 (6 reviews) | Not enough data | 
| **Recommendations** | 9.2 (6 reviews) | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (7 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (7 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.5 (7 reviews) | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Contact Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Data Recovery** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 |
| **Twilio Segment** | 8.5/10 | 115 |

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Data Modelling** | 9.2 (8 reviews) | 8.6 (86 reviews) | 
| **Recommendations** | 8.8 (7 reviews) | 8.2 (68 reviews) | 
| **Workflow Management** | 8.1 (7 reviews) | 8.7 (77 reviews) | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | 8.0 (85 reviews) | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | 8.2 (43 reviews) | 
| **Data Discovery** | 9.0 (7 reviews) | 8.5 (52 reviews) | 
| **Data Profililng** | 8.8 (8 reviews) | 8.6 (49 reviews) | 
| **Reporting and Visualization** | 8.3 (7 reviews) | 8.1 (48 reviews) | 
| **Data Lineage** | 8.3 (6 reviews) | 8.6 (46 reviews) | 

#### Compliance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Sensitive Data Compliance** | 9.4 (8 reviews) | 8.9 (96 reviews) | 
| **Training and Guidelines** | 9.0 (7 reviews) | 8.7 (80 reviews) | 
| **Policy Enforcement** | 9.3 (7 reviews) | 8.8 (85 reviews) | 
| **Compliance Monitoring** | 10.0 (6 reviews) | 8.7 (83 reviews) | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Access Control** | 9.3 (7 reviews) | 9.0 (56 reviews) | 
| **Roles Management** | 8.8 (7 reviews) | 8.4 (54 reviews) | 
| **Compliance Management** | 9.3 (7 reviews) | 8.9 (50 reviews) | 

#### Data Quality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Data Preparation** | 9.4 (8 reviews) | 8.7 (99 reviews) | 
| **Data Distribution** | 8.8 (7 reviews) | 9.1 (98 reviews) | 
| **Data Unification** | 9.7 (10 reviews) | 9.3 (98 reviews) | 

#### Maintainence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Data Quality Management** | 9.0 (7 reviews) | 9.0 (53 reviews) | 
| **Policy Management** | 9.0 (7 reviews) | 8.7 (46 reviews) | 
| **Data Storage Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | 7.1 (7 reviews) | 
| **AI Text Summarization** | 8.3 (7 reviews) | 7.4 (7 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.0 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Active Directory Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Archiving & Retention** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Automatic Backup** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 107 |
| **Twilio Segment** | 8.1/10 | 183 |

#### Data Sourcing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Data Enrichment** | 9.0 (37 reviews) | 8.5 (142 reviews) ✓ Verified | 
| **Expandability** | 9.3 (92 reviews) | 8.7 (150 reviews) ✓ Verified | 
| **Content Marketing** | 8.5 (29 reviews) | Feature Not Available | 
| **Multiple Devices** | 9.1 (31 reviews) | 8.6 (139 reviews) ✓ Verified | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Marketing Metrics** | 8.7 (33 reviews) | 8.0 (123 reviews) ✓ Verified | 
| **Predictive Modeling** | 8.7 (30 reviews) | 6.9 (85 reviews) ✓ Verified | 
| **Recommendation Engine** | 8.6 (33 reviews) | Feature Not Available | 

#### Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

### Data Privacy Management

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Twilio Segment** | 8.9/10 | 35 |

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Data Subject Access Requests** | Not enough data | 9.1 (27 reviews) | 
| **Identity Verification** | Not enough data | 8.4 (18 reviews) | 
| **Privacy Impact Assessments** | Not enough data | 8.8 (26 reviews) | 
| **Data Mapping - survey-based** | Not enough data | 9.0 (24 reviews) | 
| **Data Mapping - automated** | Not enough data | 8.7 (25 reviews) | 
| **Data Discovery** | Not enough data | 9.1 (25 reviews) | 
| **Data Classification** | Not enough data | 9.0 (26 reviews) | 
| **De-identification/pseudonymization** | Not enough data | 8.7 (25 reviews) | 
| **Breach notification** | Not enough data | 8.6 (24 reviews) | 
| **Consent management** | Not enough data | 8.7 (29 reviews) | 
| **Website tracking scanning** | Not enough data | 9.0 (27 reviews) | 
| **Data access governance** | Not enough data | 9.0 (28 reviews) | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | 
| **Vendor Risk Management** | Not enough data | Not enough data | 
| **Audit Management** | Not enough data | Not enough data | 
| **Customer Data Management** | Not enough data | Not enough data | 
| **Internal Controls Management** | Not enough data | Not enough data | 
| **Vulnerability Management** | Not enough data | Not enough data | 
| **Risk Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Sensitive Data Identification** | Not enough data | Not enough data | 
| **Risk Assessment** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Automatic Backup** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Archiving & Retention** | Not enough data | Not enough data | 
| **HIPAA Compliant** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Security Breach Monitoring** | Not enough data | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Recovery** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Privacy Options** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Data Subject Requests (DSR/DSAR)** | Not enough data | Not enough data | 
| **PIA/DPIA** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 

### Consent Management Platform (CMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Twilio Segment** | 8.7/10 | 25 |

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Dashboard** | Not enough data | 9.0 (21 reviews) | 
| **Reporting** | Not enough data | 8.7 (21 reviews) | 
| **Integrations** | Not enough data | 9.1 (24 reviews) | 
| **End-user management** | Not enough data | 8.3 (21 reviews) | 
| **Audit trails** | Not enough data | 8.5 (18 reviews) | 
| **APIs** | Not enough data | 8.6 (23 reviews) | 
| **Mobile SDK** | Not enough data | 8.7 (20 reviews) | 
| **Customizable design** | Not enough data | 8.3 (15 reviews) | 
| **Server-side storage** | Not enough data | 8.7 (18 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.6/10 | 18 |
| **Twilio Segment** | N/A | N/A |

#### Audiences

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Audience Insights** | 10.0 (7 reviews) | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | 
| **Buyer Personas** | 9.6 (8 reviews) | Not enough data | 
| **Segmentation** | 9.7 (13 reviews) | Not enough data | 

#### Data Analysis

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | 
| **Advanced Filtering** | 9.3 (7 reviews) | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Marketing Integrations** | 9.3 (10 reviews) | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Twilio Segment** | 8.5/10 | 53 |

#### Development 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.9 (47 reviews) | 
| **Custom Connectors** | Not enough data | 8.1 (39 reviews) | 

#### Management 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.0 (46 reviews) | 
| **Data Mapping** | Not enough data | 8.6 (43 reviews) | 

#### Integration Options

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.4 (23 reviews) | 
| **Accounting Systems** | Not enough data | 8.4 (23 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.8 (39 reviews) | 
| **EDI** | Not enough data | 8.5 (20 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |
| **Twilio Segment** | N/A | N/A |

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Process Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Data Governance** | 10.0 (5 reviews) | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Audit Trail** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Deduplication** | Not enough data | Not enough data | 
| **Visualization** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Twilio Segment** | 7.8/10 | 8 |

#### Data Management 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Data Modeling** | Not enough data | 7.9 (7 reviews) | 
| **Auditing** | Not enough data | 8.1 (7 reviews) | 
| **Observability** | Not enough data | 6.7 (7 reviews) | 
| **Data mapping** | Not enough data | 7.9 (7 reviews) | 
| **Reporting** | Not enough data | 6.9 (6 reviews) | 

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Debugging** | Not enough data | 8.3 (7 reviews) | 
| **Workflow Automations** | Not enough data | 7.6 (7 reviews) | 
| **Notifications** | Not enough data | 8.7 (5 reviews) | 
| **API Integrations** | Not enough data | 7.8 (6 reviews) | 
| **Programmed trigger of data sync** | Not enough data | 8.7 (5 reviews) | 
| **Incremental data sync** | Not enough data | 8.3 (5 reviews) | 
| **Data audit** | Not enough data | 6.9 (6 reviews) | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Security Compliance** | Not enough data | 8.3 (5 reviews) | 
| **Data Encryption** | Not enough data | 7.7 (5 reviews) | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |
| **Twilio Segment** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Twilio Segment** | 8.7/10 | 23 |

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Identity Verification** | Not enough data | 8.4 (18 reviews) | 
| **Workflow** | Not enough data | 8.6 (13 reviews) | 
| **DSAR Portal** | Not enough data | 8.6 (11 reviews) | 
| **Reporting and logs** | Not enough data | 8.8 (12 reviews) | 

---
## Categories
**Shared Categories (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools)

**Unique to Salesforce Data 360 (formerly Data Cloud) (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to Twilio Segment (5):** [Consent Management Platforms](https://www.g2.com/categories/consent-management-platform-cmp), [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [Data Privacy Management Software](https://www.g2.com/categories/data-privacy-management), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce Data 360 (formerly Data Cloud) | Twilio Segment | 
|---|---|---|
| **Small-Business** | 19.7% | 41.3% | 
| **Mid-Market** | 39.8% | 47.6% | 
| **Enterprise** | 40.5% | 11.2% | 

### By Industry

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 14.4%
- **Financial Services:** 8.5%
- **Computer Software:** 7.7%
- **Manufacturing:** 5.5%
- **Consulting:** 5.2%
- **Hospital & Health Care:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Non-Profit Organization Management:** 3.3%
- **Computer & Network Security:** 3.0%
- **Retail:** 3.0%
- **Other:** 42.1%

#### Twilio Segment

- **Computer Software:** 21.6%
- **Information Technology and Services:** 12.8%
- **Financial Services:** 9.2%
- **Internet:** 7.4%
- **Marketing and Advertising:** 5.2%
- **Retail:** 2.9%
- **Leisure, Travel & Tourism:** 2.2%
- **Real Estate:** 2.0%
- **Automotive:** 1.8%
- **Human Resources:** 1.6%
- **Other:** 33.3%

---
## Alternatives

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) — 4.3/5 stars (479 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (399 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1415 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1360 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (775 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1363 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (768 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1235 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (894 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

### Alternatives to Twilio Segment

- [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) — 4.3/5 stars (479 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (399 reviews)
- [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) — 4.4/5 stars (175 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (775 reviews)
- [TrustArc](https://www.g2.com/products/trustarc/reviews) — 4.2/5 stars (327 reviews)
- [MineOS](https://www.g2.com/products/mineos/reviews) — 4.8/5 stars (232 reviews)
- [Osano](https://www.g2.com/products/osano/reviews) — 4.5/5 stars (173 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1415 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1360 reviews)
- [Egnyte](https://www.g2.com/products/egnyte/reviews) — 4.4/5 stars (1162 reviews)

---
## Top Discussions

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

### Twilio Segment

- Title: [What is Segment used for?](https://www.g2.com/discussions/segment-what-is-segment-used-for) — 1 comment
  > **Top comment:** "Customer Data Platform (CDP)
"
- Title: [Is segment an ETL tool?](https://www.g2.com/discussions/is-segment-an-etl-tool) — 1 comment
  > **Top comment:** "Segment has a reverse ETL functionality, but is not an ETL tool."
- Title: [What is segment used for?](https://www.g2.com/discussions/what-is-segment-used-for) — 1 comment
  > **Top comment:** "It's a CDP for data base and micro segmentation "
- Title: [I used segment in different organizations as I was the one suggesting it, but then](https://www.g2.com/discussions/i-used-segment-in-different-organizations-as-i-was-the-one-suggesting-it-but-then) — 1 comment, 2 upvotes
  > **Top comment:** "There is if you become a referral partner, but is an involved process with approval...."
- Title: [What is the best way to do QA of tracking implementation?](https://www.g2.com/discussions/what-is-the-best-way-to-do-qa-of-tracking-implementation) — 1 comment, 1 upvote
  > **Top comment:** "My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-twilio-segment)