# Salesforce Data 360 (formerly Data Cloud) vs Totango Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in providing a comprehensive view of customer data, unifying various sources into a single, real-time profile. Users appreciate how this feature enhances personalized marketing and service experiences, making it a valuable tool for businesses looking to streamline their customer interactions.
- **Users say** that Totango shines in its user-friendliness, particularly in tracking customer health and engagement. Reviewers highlight the intuitive dashboards that help manage renewals and customer success activities without the hassle of juggling multiple tools, making it a great choice for teams focused on customer success.
- **According to verified reviews** , Salesforce Data 360 is praised for its smooth setup process, with many users noting that the transition was easy and quick. This aspect is particularly beneficial for organizations that need to implement a new system without extensive downtime.
- **Reviewers mention** that while Totango integrates seamlessly with Salesforce, enhancing its usability, it sometimes struggles to meet specific workflow needs, leading to configuration challenges for some users. This can be a consideration for teams with unique requirements.
- **G2 reviewers highlight** that Salesforce Data 360's ability to gather and link information from diverse sources, including CRM, web, and social media, is a standout feature. This capability allows businesses to maintain a holistic view of their customers, which is crucial for effective decision-making.
- **Users report** that while Totango offers solid support and ease of use, Salesforce Data 360 tends to have a slight edge in overall support quality and product direction, with users feeling more confident in the platform's future developments and enhancements.



| | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 248 | 1,149 | 
| **Largest Market Segment** | Mid-Market (42.7% of reviews) | Mid-Market (57.1% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | Contact Us Per Year | 

---
## Top Pros & Cons

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### Totango

Pros:
- Ease of Use (202 reviews)
- Customer Support (98 reviews)

Cons:
- Learning Curve (83 reviews)
- Integration Issues (65 reviews)

---
## Ratings Comparison
| Rating | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
  | **Meets Requirements** | 9.0 (95 reviews) | 8.3 (970 reviews) | 
  | **Ease of Use** | 7.9 (190 reviews) | 8.2 (984 reviews) | 
  | **Ease of Setup** | 7.3 (163 reviews) | 7.4 (494 reviews) | 
  | **Ease of Admin** | 8.5 (46 reviews) | 7.8 (362 reviews) | 
  | **Quality of Support** | 8.6 (90 reviews) | 8.4 (816 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (45 reviews) | 8.6 (361 reviews) | 
  | **Product Direction (% positive)** | 9.0 (92 reviews) | 8.7 (946 reviews) | 

---
## Pricing

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

### Totango

#### Entry-Level Pricing

Plan: Enterprise

Price: Contact Us Per Year

Description: Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.

Key Features:
-  10 users (Practitioner seats)
- 2,000 customer accounts
-  5 teams

[Browse all 2 editions](https://www.g2.com/products/totango/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |
| **Totango** | N/A | N/A |

#### Data Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **1st-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | 
| **Data Export Tools** | 10.0 (5 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 

#### Data Analysis & Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Audience Segmentation** | 10.0 (5 reviews) | Not enough data | 
| **Recommendations** | 9.2 (6 reviews) | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.7 (6 reviews) | Not enough data | 
| **Performance and Reliability** | 10.0 (6 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.4 (6 reviews) | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | 

### Customer Success

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Totango** | 7.9/10 | 822 |

#### Customer Information

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Customer Health Scores** | Not enough data | 8.2 (775 reviews) ✓ Verified | 
| **Customer Monitoring** | Not enough data | 8.4 (753 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | 8.4 (748 reviews) ✓ Verified | 
| **Playbooks** | Not enough data | 7.7 (639 reviews) ✓ Verified | 
| **Customer Segments** | Not enough data | 8.5 (759 reviews) ✓ Verified | 
| **Product Engagement** | Not enough data | 8.0 (697 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 7.3 (569 reviews) ✓ Verified | 

#### Predictions

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Churn Risk** | Not enough data | 7.8 (667 reviews) ✓ Verified | 
| **Upsell Opportunities** | Not enough data | 7.1 (634 reviews) ✓ Verified | 
| **Custom Triggers** | Not enough data | 7.9 (674 reviews) ✓ Verified | 
| **Machine Learning** | Not enough data | 6.6 (495 reviews) ✓ Verified | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Reporting & Dashboards** | Not enough data | 8.0 (756 reviews) ✓ Verified | 
| **API & Integrations** | Not enough data | 7.7 (692 reviews) ✓ Verified | 
| **Data Import & Export Tools** | Not enough data | 7.9 (690 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.0 (701 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 7.9 (726 reviews) ✓ Verified | 
| **Customization** | Not enough data | 7.9 (717 reviews) ✓ Verified | 
| **Scalability** | Not enough data | 8.3 (710 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 8.5 (632 reviews) ✓ Verified | 
| **Performance & Reliability** | Not enough data | 8.2 (742 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.3 (710 reviews) ✓ Verified | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Success

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (53 reviews) | 
| **Multi-step Planning** | Not enough data | 7.8 (52 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (51 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (51 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (52 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Totango** | 6.8/10 | 63 |

#### User Analysis

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Survey Implementation** | Not enough data | 7.1 (50 reviews) | 
| **Data Analysis** | Not enough data | 7.0 (55 reviews) | 

#### User Support

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **User Segmentation** | Not enough data | 7.9 (55 reviews) | 
| **Multi-Language Support** | Not enough data | 6.9 (39 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | Feature Not Available | 

#### Walkthrough Type

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | Feature Not Available | 
| **Text Bubble Walkthroughs** | Not enough data | 6.6 (41 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Integration** | Not enough data | 7.1 (7 reviews) | 
| **Communications** | Not enough data | 6.4 (7 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Analytics** | Not enough data | 6.2 (7 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Customer self-service** | Not enough data | 7.1 (7 reviews) | 
| **In-app guidance** | Not enough data | 5.8 (8 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 8 |
| **Totango** | N/A | N/A |

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Data Modelling** | 9.0 (7 reviews) | Not enough data | 
| **Recommendations** | 8.8 (7 reviews) | Not enough data | 
| **Workflow Management** | 8.6 (6 reviews) | Not enough data | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | Not enough data | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | Not enough data | 
| **Data Discovery** | 9.0 (7 reviews) | Not enough data | 
| **Data Profililng** | 8.6 (7 reviews) | Not enough data | 
| **Reporting and Visualization** | 8.3 (7 reviews) | Not enough data | 
| **Data Lineage** | 8.3 (6 reviews) | Not enough data | 

#### Compliance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Sensitive Data Compliance** | 9.3 (7 reviews) | Not enough data | 
| **Training and Guidelines** | 9.0 (7 reviews) | Not enough data | 
| **Policy Enforcement** | 9.3 (7 reviews) | Not enough data | 
| **Compliance Monitoring** | 10.0 (6 reviews) | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Access Control** | 9.3 (7 reviews) | Not enough data | 
| **Roles Management** | 8.8 (7 reviews) | Not enough data | 
| **Compliance Management** | 9.3 (7 reviews) | Not enough data | 

#### Data Quality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Data Preparation** | 9.3 (7 reviews) | Not enough data | 
| **Data Distribution** | 8.8 (7 reviews) | Not enough data | 
| **Data Unification** | 9.6 (8 reviews) | Not enough data | 

#### Maintainence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Data Quality Management** | 9.0 (7 reviews) | Not enough data | 
| **Policy Management** | 9.0 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (7 reviews) | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.0 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 58 |
| **Totango** | 7.6/10 | 224 |

#### Data Sourcing

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Data Enrichment** | 8.9 (34 reviews) | 8.1 (178 reviews) ✓ Verified | 
| **Expandability** | 9.2 (51 reviews) | 8.1 (178 reviews) ✓ Verified | 
| **Content Marketing** | 8.5 (28 reviews) | 7.1 (110 reviews) | 
| **Multiple Devices** | 9.1 (29 reviews) | 7.6 (113 reviews) | 

#### Intelligence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Marketing Metrics** | 8.5 (28 reviews) | Feature Not Available | 
| **Predictive Modeling** | 8.6 (28 reviews) | 7.2 (157 reviews) ✓ Verified | 
| **Recommendation Engine** | 8.7 (29 reviews) | Feature Not Available | 

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Totango** | 7.7/10 | 92 |

#### Sales Team

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Flexible Sales Process** | Not enough data | 7.4 (68 reviews) | 
| **Training Mode** | Not enough data | Feature Not Available | 
| **Playbooks** | Not enough data | 7.6 (74 reviews) | 

#### Intelligence

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Opportunity Identification** | Not enough data | 7.3 (72 reviews) | 
| **Zero-touch Renewals** | Not enough data | 6.8 (66 reviews) | 
| **Smart Content** | Not enough data | 6.8 (62 reviews) | 

#### Mapping

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Multiple Org Charts** | Not enough data | Feature Not Available | 
| **Stakeholder Roles** | Not enough data | Feature Not Available | 

#### Agentic AI - Customer Revenue Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.6 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (7 reviews) | 
| **Decision Making** | Not enough data | 7.9 (8 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Totango** | 7.7/10 | 192 |

#### Platform Basics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Templates** | Not enough data | 8.0 (143 reviews) | 
| **Exporting** | Not enough data | 7.7 (146 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.2 (139 reviews) | 
| **Multiple Personas** | Not enough data | Feature Not Available | 
| **Data Analytics ** | Not enough data | 7.6 (132 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (18 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Totango** | 8.1/10 | 270 |

#### Platform Basics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.4 (228 reviews) ✓ Verified | 
| **Journey Optimization** | Not enough data | 8.2 (227 reviews) ✓ Verified | 

#### Platform Data

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.0 (221 reviews) ✓ Verified | 
| **Trends Reporting** | Not enough data | 7.9 (222 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.3 (242 reviews) ✓ Verified | 
| **Advanced Data Filtering** | Not enough data | 8.2 (227 reviews) ✓ Verified | 

#### Platform Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.2 (219 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 7.9 (227 reviews) ✓ Verified | 
| **Automated Alerts** | Not enough data | 8.1 (199 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (15 reviews) | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Totango** | 7.8/10 | 126 |

#### Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.1 (101 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.2 (95 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | Feature Not Available | 
| **Gamification** | Not enough data | Feature Not Available | 

#### Customization

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 8.0 (90 reviews) | 
| **Multilanguage Support** | Not enough data | Feature Not Available | 
| **Multiple Branding Support** | Not enough data | 7.6 (76 reviews) | 
| **Vertical-specific Solutions** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (51 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (52 reviews) | 

#### Agentic AI - Experience Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.5 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (8 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |
| **Totango** | N/A | N/A |

#### Audiences

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Audience Insights** | 10.0 (6 reviews) | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | 
| **Buyer Personas** | 9.7 (6 reviews) | Not enough data | 
| **Segmentation** | 10.0 (7 reviews) | Not enough data | 

#### Data Analysis

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | 
| **Advanced Filtering** | 10.0 (6 reviews) | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Marketing Integrations** | 9.8 (7 reviews) | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Totango** | N/A | N/A |

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Data Governance** | Not enough data | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 

### Client Onboarding

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Totango** | 8.1/10 | 243 |

#### Onboarding Setup

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Workflows** | Not enough data | 8.2 (221 reviews) | 
| **Templates** | Not enough data | 7.9 (212 reviews) | 
| **Checklists** | Not enough data | 8.0 (202 reviews) | 

#### Project Tracking

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Monitoring** | Not enough data | 8.2 (199 reviews) | 
| **Resources** | Not enough data | Feature Not Available | 
| **Content** | Not enough data | 8.0 (195 reviews) | 
| **Tasks** | Not enough data | 8.4 (212 reviews) | 
| **Optimization** | Not enough data | 8.0 (193 reviews) | 

#### Customer Engagement

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Portal** | Not enough data | 7.9 (188 reviews) | 
| **Engagement** | Not enough data | 8.0 (204 reviews) | 
| **Branding** | Not enough data | 7.7 (199 reviews) | 
| **Visibility** | Not enough data | 8.3 (198 reviews) | 
| **Collaboration** | Not enough data | Feature Not Available | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |
| **Totango** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **Totango** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to Totango (8):** [Client Onboarding Software](https://www.g2.com/categories/client-onboarding), [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Customer Success Software](https://www.g2.com/categories/customer-success), [Experience Management Software](https://www.g2.com/categories/experience-management), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [SAP Store Software](https://www.g2.com/categories/sap-store)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce Data 360 (formerly Data Cloud) | Totango | 
|---|---|---|
| **Small-Business** | 20.7% | 22.3% | 
| **Mid-Market** | 42.7% | 57.1% | 
| **Enterprise** | 36.6% | 20.6% | 

### By Industry

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 16.8%
- **Computer Software:** 8.9%
- **Financial Services:** 7.0%
- **Consulting:** 6.1%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.3%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.5%

#### Totango

- **Computer Software:** 36.2%
- **Information Technology and Services:** 19.0%
- **Telecommunications:** 4.3%
- **Internet:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Computer & Network Security:** 3.1%
- **Financial Services:** 2.6%
- **Hospital & Health Care:** 1.6%
- **Education Management:** 1.5%
- **E-Learning:** 1.5%
- **Other:** 23.5%

---
## Alternatives

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1354 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1349 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (771 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

### Alternatives to Totango

- [Custify](https://www.g2.com/products/custify/reviews) — 4.7/5 stars (495 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1587 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1688 reviews)
- [Vitally](https://www.g2.com/products/vitally/reviews) — 4.5/5 stars (697 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (423 reviews)
- [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) — 4.4/5 stars (2912 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1354 reviews)

---
## Top Discussions

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

### Totango

- Title: [What would be the best way to load the pages faster?](https://www.g2.com/discussions/51442-what-would-be-the-best-way-to-load-the-pages-faster) — 2 comments
  > **Top comment:** "Only way I've seen is to restrict your filters on notifications (the first page for me at least)"
- Title: [What are best practices for CSM assignment process - both dynamic and static?](https://www.g2.com/discussions/16231-what-are-best-practices-for-csm-assignment-process-both-dynamic-and-static) — 2 comments, 1 upvote
  > **Top comment:** "Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequently"
- Title: [1. Embed a PDF fillable form? 2. Prepopulated email response be hyperlink to an automated email](https://www.g2.com/discussions/1-embed-a-pdf-fillable-form-2-prepopulated-email-response-be-hyperlink-to-an-automated-email) — 1 comment, 1 upvote
  > **Top comment:** "Julio, thank you for your questions and  patience. 
Totango support forms, however not in a PDF format. As for triggering responses, we can absolutely..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/totango-i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment, 1 upvote
  > **Top comment:** "Hi Jon,

That definitely a great idea. The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the..."
- Title: [I would like for Totango to be able to send desktop notifications.](https://www.g2.com/discussions/i-would-like-for-totango-to-be-able-to-send-desktop-notifications) — 1 comment
  > **Top comment:** "Hi Jon, 

The best way to ask for new features is to submit them here. Our product team listens very carefully and many of the features are coming directly..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-totango)