# Salesforce Data 360 (formerly Data Cloud) vs mParticle by Rokt Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from multiple sources, creating a single, reliable profile that significantly enhances audience segmentation. Users appreciate this feature as it eliminates the hassle of dealing with fragmented data, making it easier to query and process information across systems.
- **Users say** that mParticle by Rokt provides a robust solution for organizing customer data in one place, which is particularly beneficial for multichannel marketing campaigns. Reviewers highlight its effectiveness in reducing cross-channel cannibalization and maximizing ROI on ad spend, showcasing its value in campaign management.
- **According to verified reviews** , Salesforce Data 360's initial setup is straightforward, with users praising the ease of connecting various data sources. This seamless onboarding experience allows teams to quickly leverage the platform's capabilities without extensive technical knowledge.
- **Reviewers mention** that mParticle's customer support is a standout feature, with many users feeling heard and supported. They appreciate the team's responsiveness and willingness to escalate issues when necessary, which contributes to a positive user experience.
- **G2 reviewers highlight** that Salesforce Data 360 offers advanced features like no-code segment builders and Einstein-powered capabilities, enabling business users to work effectively with data. This empowers teams to create segments and gain insights without relying heavily on data specialists, enhancing overall productivity.
- **Users report** that while mParticle has strong data capture capabilities, it sometimes struggles with specific workflow needs, leading to configuration challenges. This feedback suggests that while the platform is effective, there may be room for improvement in customization and adaptability to unique business processes.



| | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 266 | 175 | 
| **Largest Market Segment** | Mid-Market (42.6% of reviews) | Mid-Market (53.1% of reviews) | 
| **Entry Level Price** | $500.00 100000 Credits | No pricing available | 

---
## Top Pros & Cons

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

### mParticle by Rokt

Pros:
- Ease of Use (4 reviews)
- Insights (4 reviews)

Cons:
- Complex Configuration (2 reviews)
- Complexity (2 reviews)

---
## Ratings Comparison
| Rating | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
  | **Meets Requirements** | 9.0 (96 reviews) | 8.2 (138 reviews) | 
  | **Ease of Use** | 7.9 (193 reviews) | 8.2 (137 reviews) | 
  | **Ease of Setup** | 7.3 (166 reviews) | 8.0 (57 reviews) | 
  | **Ease of Admin** | 8.5 (46 reviews) | 8.5 (53 reviews) | 
  | **Quality of Support** | 8.6 (91 reviews) | 8.8 (117 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (45 reviews) | 8.9 (57 reviews) | 
  | **Product Direction (% positive)** | 9.0 (93 reviews) | 7.9 (125 reviews) | 

---
## Pricing

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

### mParticle by Rokt

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.5/10 | 44 |

#### Metrics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.0 (23 reviews) | 
| **Engagement** | Not enough data | 8.2 (23 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.2 (19 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (22 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.3 (24 reviews) | 
| **Retention** | Not enough data | 7.8 (20 reviews) | 
| **Return** | Not enough data | 8.5 (21 reviews) | 
| **Conversions** | Not enough data | 8.8 (21 reviews) | 
| **Funnels** | Not enough data | 8.9 (22 reviews) | 

#### Reporting

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (20 reviews) | 
| **Trending** | Not enough data | 8.3 (19 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 8.8 (20 reviews) | 
| **Mobile Reporting** | Not enough data | 8.3 (14 reviews) | 
| **Unification Across Devices** | Not enough data | 8.7 (15 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (22 reviews) | 

#### Other

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **User Data** | Not enough data | 8.9 (20 reviews) | 
| **Site Search Reporting** | Not enough data | 8.9 (12 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.8 (11 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (13 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (14 reviews) | 
| **Promotional Messages** | Not enough data | 7.5 (8 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (23 reviews) | 
| **QA Testing** | Not enough data | 8.7 (20 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (29 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.4 (30 reviews) | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |
| **mParticle by Rokt** | N/A | N/A |

#### Data Integration

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **1st-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **2nd-Party Data Integration** | 10.0 (5 reviews) | Not enough data | 
| **3rd-Party Data Integration** | 9.7 (5 reviews) | Not enough data | 
| **Offline Data Integration** | 8.0 (5 reviews) | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | 
| **Data Export Tools** | 10.0 (5 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.4 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 

#### Data Analysis & Optimization

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Audience Segmentation** | 10.0 (5 reviews) | Not enough data | 
| **Recommendations** | 9.2 (6 reviews) | Not enough data | 
| **Standard Dashboards** | 8.6 (6 reviews) | Not enough data | 
| **Custom Reports** | 9.4 (6 reviews) | Not enough data | 

#### Platform

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Data Permissions** | 8.9 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.7 (6 reviews) | Not enough data | 
| **Performance and Reliability** | 10.0 (6 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.4 (6 reviews) | Not enough data | 
| **Internationalization** | 10.0 (5 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.2/10 | 23 |

#### User Identification

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Demographics** | Not enough data | 7.8 (15 reviews) | 
| **User Segmentation** | Not enough data | 8.6 (20 reviews) | 
| **Geolocation** | Not enough data | 8.1 (19 reviews) | 

#### Tracking & Reporting

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (22 reviews) | 
| **Real-Time Insights** | Not enough data | 8.9 (19 reviews) | 
| **Attribution** | Not enough data | 7.7 (20 reviews) | 
| **Dashboard** | Not enough data | 8.6 (22 reviews) | 
| **User Path Tracking** | Not enough data | 8.5 (21 reviews) | 
| **User Activity History** | Not enough data | 8.5 (20 reviews) | 

#### Metrics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.6/10 | 43 |

#### Product Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.4 (23 reviews) | 
| **User-Level Analytics** | Not enough data | 8.7 (30 reviews) | 
| **Segmentation** | Not enough data | 8.6 (37 reviews) | 
| **Funnels** | Not enough data | 8.8 (41 reviews) | 
| **Alerts** | Not enough data | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.8 (26 reviews) | 
| **User Scoring** | Not enough data | 8.6 (21 reviews) | 
| **Integrations** | Not enough data | 8.5 (27 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |
| **mParticle by Rokt** | 7.8/10 | 10 |

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Data Modelling** | 9.0 (7 reviews) | 6.7 (9 reviews) | 
| **Recommendations** | 8.8 (7 reviews) | 6.5 (9 reviews) | 
| **Workflow Management** | 8.6 (6 reviews) | 7.1 (8 reviews) | 
| **Dashboards and Visualizations** | 8.3 (7 reviews) | 5.9 (9 reviews) | 

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Business Glossary** | 8.3 (7 reviews) | 7.8 (9 reviews) | 
| **Data Discovery** | 9.0 (7 reviews) | 7.8 (9 reviews) | 
| **Data Profililng** | 8.8 (8 reviews) | 8.0 (10 reviews) | 
| **Reporting and Visualization** | 8.3 (7 reviews) | 5.6 (9 reviews) | 
| **Data Lineage** | 8.3 (6 reviews) | 7.0 (9 reviews) | 

#### Compliance

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Sensitive Data Compliance** | 9.4 (8 reviews) | 9.0 (10 reviews) | 
| **Training and Guidelines** | 9.0 (7 reviews) | 8.3 (9 reviews) | 
| **Policy Enforcement** | 9.3 (7 reviews) | 8.3 (9 reviews) | 
| **Compliance Monitoring** | 10.0 (6 reviews) | 8.0 (9 reviews) | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Access Control** | 9.3 (7 reviews) | 8.9 (9 reviews) | 
| **Roles Management** | 8.8 (7 reviews) | 8.0 (10 reviews) | 
| **Compliance Management** | 9.3 (7 reviews) | 8.7 (10 reviews) | 

#### Data Quality

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Data Preparation** | 9.4 (8 reviews) | 8.2 (10 reviews) | 
| **Data Distribution** | 8.8 (7 reviews) | 8.3 (9 reviews) | 
| **Data Unification** | 9.6 (9 reviews) | 8.5 (9 reviews) | 

#### Maintainence

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Data Quality Management** | 9.0 (7 reviews) | 8.7 (10 reviews) | 
| **Policy Management** | 9.0 (7 reviews) | 8.3 (9 reviews) | 

#### Generative AI

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **AI Text Generation** | 8.1 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (7 reviews) | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 9.0 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 9.0 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | 
| **Decision Making** | 9.4 (6 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 61 |
| **mParticle by Rokt** | 7.6/10 | 33 |

#### Data Sourcing

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Data Enrichment** | 8.9 (34 reviews) | 8.2 (25 reviews) | 
| **Expandability** | 9.2 (54 reviews) | 8.8 (29 reviews) | 
| **Content Marketing** | 8.5 (28 reviews) | 7.0 (21 reviews) | 
| **Multiple Devices** | 9.1 (29 reviews) | 8.3 (28 reviews) | 

#### Intelligence

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Marketing Metrics** | 8.6 (29 reviews) | 7.5 (25 reviews) | 
| **Predictive Modeling** | 8.6 (28 reviews) | 7.0 (21 reviews) | 
| **Recommendation Engine** | 8.7 (30 reviews) | 6.6 (20 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.3/10 | 40 |

#### Platform Basics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.2 (32 reviews) | 
| **Journey Optimization** | Not enough data | 8.5 (31 reviews) | 

#### Platform Data

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.7 (32 reviews) | 
| **Trends Reporting** | Not enough data | 8.1 (28 reviews) | 
| **Dashboards** | Not enough data | 8.5 (32 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.6 (29 reviews) | 

#### Platform Additional Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.6 (30 reviews) | 
| **Integrations** | Not enough data | 8.1 (31 reviews) | 
| **Automated Alerts** | Not enough data | 7.5 (23 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |
| **mParticle by Rokt** | N/A | N/A |

#### Audiences

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Audience Insights** | 10.0 (6 reviews) | Not enough data | 
| **Influencer Identification** | 9.2 (6 reviews) | Not enough data | 
| **Buyer Personas** | 9.7 (6 reviews) | Not enough data | 
| **Segmentation** | 10.0 (7 reviews) | Not enough data | 

#### Data Analysis

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Network Analysis** | 9.2 (6 reviews) | Not enough data | 
| **Dashboards** | 9.4 (6 reviews) | Not enough data | 
| **Visualizations** | 9.7 (6 reviews) | Not enough data | 
| **Advanced Filtering** | 10.0 (6 reviews) | Not enough data | 

#### Administration

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Marketing Integrations** | 9.8 (7 reviews) | Not enough data | 
| **Ad Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Data Exporting** | 9.2 (6 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.1/10 | 14 |

#### Development 

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 8.6 (14 reviews) | 
| **Custom Connectors** | Not enough data | 8.8 (13 reviews) | 

#### Management 

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.3 (10 reviews) | 
| **Data Mapping** | Not enough data | 9.2 (11 reviews) | 

#### Integration Options

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.7 (5 reviews) | 
| **Accounting Systems** | Not enough data | 6.4 (7 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 8.1 (12 reviews) | 
| **EDI** | Not enough data | 7.0 (5 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |
| **mParticle by Rokt** | N/A | N/A |

#### Management

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Data Governance** | 10.0 (5 reviews) | Not enough data | 
| **Data Masking** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |
| **mParticle by Rokt** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (16 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (16 reviews) | Not enough data | 

### Data Subject Access Request (DSAR)

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | N/A | N/A |

#### Functionality

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Identity Verification** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 
| **DSAR Portal** | Not enough data | Not enough data | 
| **Reporting and logs** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |
| **mParticle by Rokt** | 8.0/10 | 13 |

#### Metrics

| Feature | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Engagement** | Not enough data | 8.3 (12 reviews) | 
| **Exit Tracking** | Not enough data | 8.5 (9 reviews) | 
| **Retention** | Not enough data | 8.0 (10 reviews) | 
| **Return** | Not enough data | 7.5 (10 reviews) | 
| **Conversions** | Not enough data | 8.8 (11 reviews) | 

---
## Categories
**Shared Categories (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools)

**Unique to Salesforce Data 360 (formerly Data Cloud) (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Management Software](https://www.g2.com/categories/data-management-software)

**Unique to mParticle by Rokt (6):** [Data Subject Access Request (DSAR) Software](https://www.g2.com/categories/data-subject-access-request-dsar), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce Data 360 (formerly Data Cloud) | mParticle by Rokt | 
|---|---|---|
| **Small-Business** | 20.4% | 26.9% | 
| **Mid-Market** | 42.6% | 53.1% | 
| **Enterprise** | 37.0% | 20.0% | 

### By Industry

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 7.4%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.4%

#### mParticle by Rokt

- **Financial Services:** 12.0%
- **Information Technology and Services:** 10.3%
- **Computer Software:** 8.0%
- **Food & Beverages:** 6.9%
- **Internet:** 5.1%
- **Leisure, Travel & Tourism:** 5.1%
- **Retail:** 5.1%
- **Entertainment:** 4.0%
- **Marketing and Advertising:** 3.4%
- **Health, Wellness and Fitness:** 3.4%
- **Other:** 36.6%

---
## Alternatives

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1360 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (750 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (797 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (924 reviews)

### Alternatives to mParticle by Rokt

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1360 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2918 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

---
## Top Discussions

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

### mParticle by Rokt

- Title: [May you have created some tutorials for beginners?](https://www.g2.com/discussions/45060-may-you-have-created-some-tutorials-for-beginners) — 1 comment, 2 upvotes
  > **Top comment:** "Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of..."
- Title: [WIll you ever change the new user interface?](https://www.g2.com/discussions/43704-will-you-ever-change-the-new-user-interface) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this,  we are constantly releasing new improvements which..."
- Title: [Where does indicative stant when compared to other competitors](https://www.g2.com/discussions/43003-where-does-indicative-stant-when-compared-to-other-competitors) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data..."
- Title: [How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features](https://www.g2.com/discussions/42996-how-would-you-guys-handle-all-the-feedbacks-suggestions-or-request-of-your-users-about-indicative-features) — 1 comment, 1 upvote
  > **Top comment:** "Hi Caira! 

My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-data-360-formerly-data-cloud-vs-mparticle-by-rokt)