# Salesforce B2B Commerce vs Virto's Commerce Innovation Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Commerce for B2B excels in handling complex catalogs and negotiated pricing, making it easier for teams to manage customer histories and offers. Users appreciate its seamless integration with CRM systems, which enhances sales efficiency and organization.
- **Users say** that Virto's Commerce Innovation Platform stands out for its customization capabilities, allowing businesses to easily tailor their eCommerce websites. This flexibility is highlighted by a user who noted the platform's atomic architecture, which supports the implementation of complex B2B solutions.
- **According to verified reviews** , Salesforce Commerce for B2B has a significantly higher overall satisfaction score, indicating that users feel more positively about their experience with the platform compared to Virto's offering. This is reflected in the volume of recent reviews, with Salesforce receiving 44 compared to Virto's 0.
- **Reviewers mention** that while both platforms offer solid support, Salesforce Commerce for B2B has a slight edge in quality of support, with users noting its effectiveness in addressing issues and providing assistance, which is crucial for day-to-day operations.
- **Users highlight** that Virto's Commerce Innovation Platform is particularly strong in areas like order management and payment processing, with reviewers praising its ability to handle B2B transactions efficiently. This makes it a compelling choice for businesses focused on complex order fulfillment.
- **G2 reviewers indicate** that Salesforce Commerce for B2B is better suited for mid-market businesses, while Virto's platform is favored by small businesses. This distinction is important for potential buyers to consider based on their company size and specific needs.



| | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 300 | 22 | 
| **Largest Market Segment** | Mid-Market (36.8% of reviews) | Small-Business (78.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Salesforce B2B Commerce

Pros:
- Ease of Use (49 reviews)
- B2B (31 reviews)

Cons:
- Complex Setup (24 reviews)
- Expensive (24 reviews)

### Virto's Commerce Innovation Platform

**Not enough data**

---
## Ratings Comparison
| Rating | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
  | **Meets Requirements** | 8.7 (165 reviews) | 9.4 (16 reviews) | 
  | **Ease of Use** | 8.3 (243 reviews) | 9.1 (16 reviews) | 
  | **Ease of Setup** | 8.1 (167 reviews) | 8.1 (8 reviews) | 
  | **Ease of Admin** | 8.4 (61 reviews) | 8.1 (8 reviews) | 
  | **Quality of Support** | 8.5 (161 reviews) | 8.8 (16 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (60 reviews) | 9.0 (10 reviews) | 
  | **Product Direction (% positive)** | 8.9 (161 reviews) | 8.6 (17 reviews) | 

---
## Pricing

### Salesforce B2B Commerce

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Virto's Commerce Innovation Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile E-Commerce

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2B Commerce** | 8.2/10 | 23 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Design

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Templates - Mobile E-Commerce** | 7.9 (20 reviews) | Not enough data | 
| **Versions - Mobile E-Commerce** | 8.2 (20 reviews) | Not enough data | 
| **Testing - Mobile E-Commerce** | 7.9 (19 reviews) | Not enough data | 
| **Multichannel - Mobile E-Commerce** | 8.2 (18 reviews) | Not enough data | 

#### Personalization

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Branding - Mobile E-Commerce** | 8.0 (20 reviews) | Not enough data | 
| **Localization - Mobile E-Commerce** | 7.9 (20 reviews) | Not enough data | 
| **Digital Content - Mobile E-Commerce** | 7.9 (20 reviews) | Not enough data | 
| **Geofencing - Mobile E-Commerce** | 8.3 (20 reviews) | Not enough data | 

#### Analysis

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Dashboards - Mobile E-Commerce** | 8.2 (20 reviews) | Not enough data | 
| **User Behavior - Mobile E-Commerce** | 8.5 (20 reviews) | Not enough data | 
| **Sales - Mobile E-Commerce** | 8.8 (20 reviews) | Not enough data | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2B Commerce** | 8.5/10 | 13 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Merchandising

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Product Recommendations** | 8.3 (11 reviews) | Not enough data | 
| **Product Search** | 8.6 (11 reviews) | Not enough data | 
| **Product Display** | 8.0 (11 reviews) | Not enough data | 
| **Media File Storage** | 8.0 (11 reviews) | Not enough data | 
| **Web Content Management** | 8.0 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Reports & Analytics** | 9.4 (11 reviews) | Not enough data | 
| **Customer Data** | 8.9 (11 reviews) | Not enough data | 

#### Administration

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Integrations** | 7.9 (12 reviews) | Not enough data | 
| **Dashboard** | 9.2 (12 reviews) | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2B Commerce** | 8.9/10 | 12 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Administration

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Reporting** | 9.3 (10 reviews) | Not enough data | 
| **Cart Management** | 8.7 (9 reviews) | Not enough data | 
| **Shipping Information Collection** | 8.7 (9 reviews) | Not enough data | 

#### Integrations

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Payment Gateway Integration** | 9.4 (9 reviews) | Not enough data | 
| **E-commerce Platform Integration** | 8.9 (9 reviews) | Not enough data | 
| **Email Integration** | 9.1 (9 reviews) | Not enough data | 

#### Cart Management

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Multi Cart** | 8.9 (9 reviews) | Not enough data | 
| **Products** | 9.1 (9 reviews) | Not enough data | 
| **Templates** | 8.5 (9 reviews) | Not enough data | 
| **Embed** | 8.5 (9 reviews) | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2B Commerce** | 8.2/10 | 133 |
| **Virto's Commerce Innovation Platform** | 8.8/10 | 16 |

#### Headless Commerce

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Decoupling** | 8.1 (74 reviews) | Not enough data | 
| **REST APIs** | 8.2 (75 reviews) | Not enough data | 
| **Data Orchestration** | 8.1 (75 reviews) | Not enough data | 
| **Customization** | 8.2 (75 reviews) | Not enough data | 
| **Extensibility** | 8.2 (75 reviews) | Not enough data | 

#### Generative AI

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **AI Text Generation** | 7.9 (64 reviews) | Not enough data | 
| **AI Text Summarization** | 8.0 (63 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 
| **Decision Making** | 8.1 (8 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Storefront Design Tools** | 8.2 (97 reviews) | 8.9 (12 reviews) | 
| **Product Visualization** | 8.2 (96 reviews) | 8.2 (13 reviews) | 
| **Recommendations / Personalization** | 8.2 (101 reviews) | 8.5 (12 reviews) | 
| **Promotions and Discounts** | 7.9 (97 reviews) | 8.3 (10 reviews) | 
| **Shopping Cart Abandonment** | 8.0 (94 reviews) | 8.9 (9 reviews) | 
| **Product Reviews** | 8.1 (96 reviews) | 8.8 (10 reviews) | 
| **SEO** | 7.9 (94 reviews) | 9.4 (11 reviews) | 

#### Product Catalog

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Content Management** | 8.4 (97 reviews) | 8.7 (13 reviews) | 
| **Product Configuration** | 8.2 (92 reviews) | 9.0 (13 reviews) | 
| **Product Search and Filtering** | 8.4 (96 reviews) | 8.8 (13 reviews) | 
| **Intangible Products** | 7.9 (86 reviews) | 8.5 (11 reviews) | 

#### Order Process

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Checkout Process** | 8.2 (91 reviews) | 9.2 (10 reviews) | 
| **Shipping Options** | 8.2 (90 reviews) | 8.7 (10 reviews) | 
| **Tax Display and Processing** | 8.1 (87 reviews) | 9.0 (10 reviews) | 
| **Payment Processing** | 8.4 (91 reviews) | 9.2 (10 reviews) | 
| **Order Management** | 8.4 (94 reviews) | 9.5 (10 reviews) | 
| **Returns / Refunds** | 8.0 (86 reviews) | 8.9 (9 reviews) | 
| **Inventory Management** | 8.2 (91 reviews) | 8.8 (10 reviews) | 
| **Multi-Channel Fulfillment** | 8.2 (87 reviews) | 8.1 (9 reviews) | 

#### Multi-Channel Support

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Omnichannel** | 8.3 (92 reviews) | 8.3 (11 reviews) | 
| **Mobile** | 8.2 (93 reviews) | 8.6 (11 reviews) | 
| **Social Commerce** | 8.3 (87 reviews) | 8.9 (9 reviews) | 
| **Customer Service** | 8.3 (95 reviews) | 8.5 (8 reviews) | 
| **Store Locator** | 8.1 (86 reviews) | 8.8 (7 reviews) | 
| **3rd-Party Store Integration** | 8.0 (85 reviews) | 8.9 (9 reviews) | 
| **B2B** | 8.7 (103 reviews) | 9.2 (10 reviews) | 

#### Platform

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **APIs** | 8.0 (92 reviews) | 9.1 (11 reviews) | 
| **Customization** | 7.9 (100 reviews) | 9.1 (13 reviews) | 
| **Integrations to Add-on Tools** | 8.2 (97 reviews) | 9.4 (12 reviews) | 
| **User Management** | 8.3 (92 reviews) | 8.8 (11 reviews) | 
| **Reporting / Analytics** | 8.4 (94 reviews) | 8.0 (11 reviews) | 
| **Security** | 8.6 (91 reviews) | 8.9 (11 reviews) | 
| **Multi-Site Management** | 8.1 (86 reviews) | 9.2 (11 reviews) | 
| **Admin Access Rights** | 8.4 (91 reviews) | 8.5 (12 reviews) | 
| **Test-to-Product Migration** | 8.2 (92 reviews) | 8.5 (8 reviews) | 
| **Internationalization** | 8.3 (87 reviews) | 9.8 (10 reviews) | 
| **Cross Browser Support** | 8.0 (88 reviews) | 8.8 (11 reviews) | 
| **Performance and Reliability** | 8.5 (96 reviews) | 8.5 (12 reviews) | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2B Commerce** | 8.1/10 | 31 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Reporting

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Reports & Analytics** | 8.6 (31 reviews) | Not enough data | 
| **Data Transfer Tools** | 8.3 (31 reviews) | Not enough data | 

#### Omnichannel Features 

| Feature | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Retail Management** | 7.8 (31 reviews) | Not enough data | 
| **POS Integration** | 8.1 (31 reviews) | Not enough data | 
| **Social Media Integration** | 8.0 (31 reviews) | Not enough data | 
| **Customer Service Integration** | 8.2 (31 reviews) | Not enough data | 
| **Marketing Tools** | 8.1 (31 reviews) | Not enough data | 
| **E-commerce Integration** | 8.2 (31 reviews) | Not enough data | 
| **ERP Integration** | 8.0 (31 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to Salesforce B2B Commerce (4):** [Mobile E-Commerce Software](https://www.g2.com/categories/mobile-e-commerce), [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart)



---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce B2B Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Small-Business** | 30.0% | 78.9% | 
| **Mid-Market** | 36.8% | 15.8% | 
| **Enterprise** | 33.2% | 5.3% | 

### By Industry

#### Salesforce B2B Commerce

- **Information Technology and Services:** 11.6%
- **Computer Software:** 10.1%
- **Marketing and Advertising:** 6.9%
- **Consulting:** 4.3%
- **Accounting:** 3.6%
- **Financial Services:** 3.6%
- **Apparel & Fashion:** 3.2%
- **Consumer Goods:** 3.2%
- **Consumer Services:** 3.2%
- **Manufacturing:** 3.2%
- **Other:** 46.9%

#### Virto's Commerce Innovation Platform

- **Real Estate:** 16.7%
- **Computer Software:** 11.1%
- **Apparel & Fashion:** 11.1%
- **Wholesale:** 5.6%
- **Warehousing:** 5.6%
- **Legal Services:** 5.6%
- **Insurance:** 5.6%
- **Information Technology and Services:** 5.6%
- **Electrical/Electronic Manufacturing:** 5.6%
- **Design:** 5.6%
- **Other:** 22.2%

---
## Alternatives

### Alternatives to Salesforce B2B Commerce

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (873 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (332 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (581 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (625 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1279 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5118 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews) — 4.0/5 stars (188 reviews)
- [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4865 reviews)

### Alternatives to Virto's Commerce Innovation Platform

- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — 4.5/5 stars (106 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1279 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5118 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (625 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (581 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (332 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (873 reviews)

---
## Top Discussions

### Salesforce B2B Commerce

- Title: [What is Salesforce Commerce for B2B used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2b-used-for) — 1 comment
  > **Top comment:** "Sales force allows you to manage all communications, promotions, and sales with your customers in one place, among other things. This enables the sales team..."
- Title: [What are the advantages of b2b e commerce?](https://www.g2.com/discussions/what-are-the-advantages-of-b2b-e-commerce) — 1 comment
  > **Top comment:** "Advantages of B2B e-commerce include increased efficiency, expanded market reach, streamlined procurement processes, reduced costs, improved customer..."
- Title: [What is b2b e commerce with example?](https://www.g2.com/discussions/what-is-b2b-e-commerce-with-example) — 1 comment
  > **Top comment:** "For unique and personalized gifts, personal creations https://personal-creations.pissedconsumer.com/review.html reviews offer valuable insights. Customers..."
- Title: [What is b2b in Salesforce?](https://www.g2.com/discussions/what-is-b2b-in-salesforce) — 1 comment
  > **Top comment:** "B2B in Salesforce refers to business-to-business interactions facilitated through the Salesforce platform, often involving transactions and relationships..."
- Title: [Tiered pricing in B2B Commerce subscription products](https://www.g2.com/discussions/tiered-pricing-in-b2b-commerce-subscription-products) — 1 comment, 1 upvote
  > **Top comment:** "B2B marketplaces https://b2b.discount/b2bmarket are digital platforms that enable buyers and sellers from different organisations to connect and conduct..."

### Virto's Commerce Innovation Platform

- Title: [What software is used for ecommerce?](https://www.g2.com/discussions/what-software-is-used-for-ecommerce) — 2 comments *(includes official response)*
  > **Top comment:** "eCommerce websites and eCommerce platforms are usually used for eCommerce business. Depending on your business model, you choose to use B2B, B2C or D2C..."
- Title: [What does ecommerce software do?](https://www.g2.com/discussions/what-does-ecommerce-software-do) — 1 comment *(includes official response)*
  > **Top comment:** "It can be said that ecommerce software helps the development team to focus on the implementation of business features instead of worrying about the..."
- Title: [How can Virto Commerce guide your digital transformation?](https://www.g2.com/discussions/top-b2b-ecommerce-functions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Experience You Can Leverage. The Virto (COUP) Cross-Organizational Unified Process provides our enterprise customers with a rubric for structuring a robust..."
- Title: [What should I consider in evaluating Virto Commerce for my B2B ecommerce platform?](https://www.g2.com/discussions/evaluating-a-b2b-ecommerce-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Selecting the right B2B ecommerce platform can be a challenge, with a myriad of options to consider. Virto Commerce provides a Sample RFP Template for you to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-b2b-commerce-vs-virto-s-commerce-innovation-platform)