# Salesforce B2C Commerce vs Wix Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce B2C Commerce excels in handling high traffic and peak sales events, making it a reliable choice for businesses that experience fluctuating demand. Users appreciate its ability to maintain performance without infrastructure management, which is crucial for smooth operations during busy periods.
- **Users say** that Wix stands out for its user-friendly interface, allowing even those with minimal technical skills to build and update websites easily. Many reviewers highlight the platform's broad set of features and integrations, which contribute to a seamless website management experience.
- **According to verified reviews** , Salesforce B2C Commerce offers a comprehensive suite of built-in features that integrate well with the Salesforce ecosystem. This integration is particularly beneficial for users who need to manage customer information and track interactions effectively, enhancing their overall business operations.
- **Reviewers mention** that while Wix provides a solid set of tools for small businesses, it may not offer the same depth of functionality as Salesforce B2C Commerce for mid-market companies. Users looking for advanced e-commerce capabilities might find Salesforce's offerings more aligned with their needs.
- **Users appreciate** the quality of support provided by Salesforce B2C Commerce, noting that it helps them navigate complex features and maintain their e-commerce sites effectively. In contrast, while Wix users find customer service accessible, some express a desire for more in-depth support options for troubleshooting.
- **G2 reviewers highlight** that both platforms have strong customization options, but Salesforce B2C Commerce is often seen as more robust for larger-scale operations. Users value the ability to tailor their e-commerce experience extensively, which is essential for businesses with unique requirements.



| | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 581 | 1,875 | 
| **Largest Market Segment** | Mid-Market (40.4% of reviews) | Small-Business (80.0% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | Free | 

---
## Top Pros & Cons

### Salesforce B2C Commerce

Pros:
- Ease of Use (52 reviews)
- Features (35 reviews)

Cons:
- Complex Setup (33 reviews)
- Expensive (32 reviews)

### Wix

Pros:
- Ease of Use (254 reviews)
- Easy Creation (96 reviews)

Cons:
- Limited Customization (72 reviews)
- Expensive (68 reviews)

---
## Ratings Comparison
| Rating | Salesforce B2C Commerce | Wix | 
|---|---|---|
  | **Meets Requirements** | 8.7 (349 reviews) | 8.6 (1573 reviews) | 
  | **Ease of Use** | 8.2 (449 reviews) | 8.9 (1582 reviews) | 
  | **Ease of Setup** | 7.9 (276 reviews) | 8.9 (673 reviews) | 
  | **Ease of Admin** | 8.1 (131 reviews) | 8.7 (609 reviews) | 
  | **Quality of Support** | 8.3 (329 reviews) | 8.0 (1299 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (129 reviews) | 8.4 (564 reviews) | 
  | **Product Direction (% positive)** | 8.7 (332 reviews) | 8.2 (1538 reviews) | 

---
## Pricing

### Salesforce B2C Commerce

#### Entry-Level Pricing

Plan: B2C Commerce - Growth 

Price: Contact Us Per Year

Description: Create AI-powered consumer experiences with templates and composable storefronts, including multiple sites and price books.

Key Features:
- 5 sites
- 10 price books
- 1.2M On-demand Sandbox Credits 

[Browse all 3 editions](https://www.g2.com/products/salesforce-b2c-commerce/pricing)

#### Free Trial

No

### Wix

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Get started 

Key Features:
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only

[Browse all 5 editions](https://www.g2.com/products/wix/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile E-Commerce

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.4/10 | 30 |
| **Wix** | N/A | N/A |

#### Design

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Templates - Mobile E-Commerce** | 8.3 (28 reviews) | Not enough data | 
| **Versions - Mobile E-Commerce** | 8.5 (29 reviews) | Not enough data | 
| **Testing - Mobile E-Commerce** | 8.6 (28 reviews) | Not enough data | 
| **Multichannel - Mobile E-Commerce** | 8.5 (28 reviews) | Not enough data | 

#### Personalization

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Branding - Mobile E-Commerce** | 8.3 (28 reviews) | Not enough data | 
| **Localization - Mobile E-Commerce** | 8.3 (28 reviews) | Not enough data | 
| **Digital Content - Mobile E-Commerce** | 8.5 (29 reviews) | Not enough data | 
| **Geofencing - Mobile E-Commerce** | 8.5 (27 reviews) | Not enough data | 

#### Analysis

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Dashboards - Mobile E-Commerce** | 8.4 (27 reviews) | Not enough data | 
| **User Behavior - Mobile E-Commerce** | 8.7 (26 reviews) | Not enough data | 
| **Sales - Mobile E-Commerce** | 8.3 (25 reviews) | Not enough data | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 9.1/10 | 23 |
| **Wix** | N/A | N/A |

#### Merchandising

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Product Recommendations** | 9.2 (22 reviews) | Not enough data | 
| **Product Search** | 9.3 (22 reviews) | Not enough data | 
| **Product Display** | 9.3 (22 reviews) | Not enough data | 
| **Media File Storage** | 8.6 (22 reviews) | Not enough data | 
| **Web Content Management** | 8.8 (22 reviews) | Not enough data | 

#### Analytics

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Reports & Analytics** | 9.2 (22 reviews) | Not enough data | 
| **Customer Data** | 9.2 (22 reviews) | Not enough data | 

#### Administration

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Integrations** | 9.2 (21 reviews) | Not enough data | 
| **Dashboard** | 9.0 (21 reviews) | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.6/10 | 28 |
| **Wix** | N/A | N/A |

#### Administration

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | Not enough data | 
| **Cart Management** | 8.7 (26 reviews) | Not enough data | 
| **Shipping Information Collection** | 8.8 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Payment Gateway Integration** | 8.8 (27 reviews) | Not enough data | 
| **E-commerce Platform Integration** | 9.0 (27 reviews) | Not enough data | 
| **Email Integration** | 8.6 (27 reviews) | Not enough data | 

#### Cart Management

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Multi Cart** | 8.3 (28 reviews) | Not enough data | 
| **Products** | 8.5 (27 reviews) | Not enough data | 
| **Templates** | 8.6 (26 reviews) | Not enough data | 
| **Embed** | 8.6 (27 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | N/A | N/A |
| **Wix** | 8.7/10 | 105 |

#### Page Customization

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Drag and Drop** | Not enough data | 9.2 (97 reviews) | 
| **Templates** | Not enough data | 9.0 (97 reviews) | 
| **Advanced Customization** | Not enough data | 8.6 (90 reviews) | 
| **Content Library** | Not enough data | 8.8 (93 reviews) | 

#### Page Optimization

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **A/B Testing** | Not enough data | Feature Not Available | 
| **Mobile Responsive** | Not enough data | 8.8 (95 reviews) | 
| **Web Analytics** | Not enough data | 8.9 (90 reviews) | 
| **SEO** | Not enough data | 8.6 (93 reviews) | 

#### Integrations

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 8.8 (83 reviews) | 
| **Email Marketing Integration** | Not enough data | 8.9 (84 reviews) | 
| **Domain Integration** | Not enough data | 9.2 (93 reviews) | 

#### Generative AI

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (29 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.3 (5 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | N/A | N/A |
| **Wix** | 9.3/10 | 12 |

#### Notifications

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 9.6 (9 reviews) | 
| **Appointment Follow-Up** | Not enough data | 9.6 (9 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.6 (9 reviews) | 

#### Settings

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 9.4 (8 reviews) | 
| **Availability Settings** | Not enough data | 9.1 (9 reviews) | 
| **Blocked Time Settings** | Not enough data | 8.9 (9 reviews) | 

#### Personalization

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Branding** | Not enough data | 9.1 (9 reviews) | 
| **Links** | Not enough data | 9.4 (8 reviews) | 

#### Integrations

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 9.2 (8 reviews) | 
| **Website Integration** | Not enough data | 9.1 (9 reviews) | 
| **Payment Acceptance** | Not enough data | 9.3 (9 reviews) | 
| **Video Conferencing** | Not enough data | 8.8 (7 reviews) | 
| **Communication** | Not enough data | 9.2 (8 reviews) | 

#### Generative AI

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.7 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 9.7 (6 reviews) | 
| **AI Text-to-Image** | Not enough data | 8.6 (6 reviews) | 
| **AI Text-to-Speech** | Not enough data | 9.0 (5 reviews) | 
| **AI Image-to-Text** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.3/10 | 296 |
| **Wix** | 8.3/10 | 67 |

#### Headless Commerce

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Decoupling** | 8.2 (97 reviews) | 8.4 (40 reviews) | 
| **REST APIs** | 8.5 (101 reviews) | 8.0 (40 reviews) | 
| **Data Orchestration** | 8.4 (99 reviews) | 8.3 (38 reviews) | 
| **Customization** | 8.4 (102 reviews) | 8.5 (48 reviews) | 
| **Extensibility** | 8.4 (101 reviews) | 8.5 (41 reviews) | 

#### Generative AI

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **AI Text Generation** | 8.1 (82 reviews) | 8.5 (22 reviews) | 
| **AI Text Summarization** | 7.9 (86 reviews) | 8.2 (21 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (18 reviews) | 6.7 (5 reviews) | 
| **Cross-system Integration** | 8.4 (19 reviews) | 6.3 (5 reviews) | 
| **Adaptive Learning** | 8.6 (18 reviews) | 6.0 (5 reviews) | 
| **Natural Language Interaction** | 8.6 (18 reviews) | 6.3 (5 reviews) | 
| **Proactive Assistance** | 8.6 (18 reviews) | 5.7 (5 reviews) | 
| **Decision Making** | 8.6 (18 reviews) | 6.7 (5 reviews) | 

#### Merchandising/Marketing

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Storefront Design Tools** | 8.3 (216 reviews) | 8.8 (58 reviews) | 
| **Product Visualization** | 8.3 (162 reviews) | 8.7 (57 reviews) | 
| **Recommendations / Personalization** | 8.2 (234 reviews) | 8.6 (59 reviews) | 
| **Promotions and Discounts** | 8.0 (223 reviews) | 8.4 (53 reviews) | 
| **Shopping Cart Abandonment** | 7.8 (209 reviews) | 8.3 (52 reviews) | 
| **Product Reviews** | 8.1 (207 reviews) | 8.6 (52 reviews) | 
| **SEO** | 8.1 (206 reviews) | 7.9 (55 reviews) | 

#### Product Catalog

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Content Management** | 8.4 (218 reviews) | 9.0 (57 reviews) | 
| **Product Configuration** | 8.2 (215 reviews) | 8.9 (54 reviews) | 
| **Product Search and Filtering** | 8.3 (224 reviews) | 8.7 (54 reviews) | 
| **Intangible Products** | 8.2 (195 reviews) | 8.4 (45 reviews) | 

#### Order Process

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Checkout Process** | 8.3 (218 reviews) | 8.8 (54 reviews) | 
| **Shipping Options** | 8.2 (212 reviews) | 8.6 (53 reviews) | 
| **Tax Display and Processing** | 8.3 (209 reviews) | 8.6 (51 reviews) | 
| **Payment Processing** | 8.3 (215 reviews) | 8.9 (57 reviews) | 
| **Order Management** | 8.3 (218 reviews) | 8.8 (51 reviews) | 
| **Returns / Refunds** | 7.9 (203 reviews) | 8.5 (49 reviews) | 
| **Inventory Management** | 8.3 (204 reviews) | 8.6 (51 reviews) | 
| **Multi-Channel Fulfillment** | 8.2 (187 reviews) | 8.6 (46 reviews) | 

#### Multi-Channel Support

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Omnichannel** | 8.3 (201 reviews) | 8.5 (45 reviews) | 
| **Mobile** | 8.2 (203 reviews) | 8.5 (55 reviews) | 
| **Social Commerce** | 8.4 (187 reviews) | 8.7 (50 reviews) | 
| **Customer Service** | 8.3 (207 reviews) | 8.5 (52 reviews) | 
| **Store Locator** | 8.0 (193 reviews) | 8.6 (49 reviews) | 
| **3rd-Party Store Integration** | 8.1 (134 reviews) | 8.2 (44 reviews) | 
| **B2B** | 8.2 (182 reviews) | 8.6 (48 reviews) | 

#### Platform

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **APIs** | 8.2 (199 reviews) | 8.4 (47 reviews) | 
| **Customization** | 8.2 (217 reviews) | 8.5 (55 reviews) | 
| **Integrations to Add-on Tools** | 8.3 (207 reviews) | 8.7 (53 reviews) | 
| **User Management** | 8.4 (216 reviews) | 8.7 (52 reviews) | 
| **Reporting / Analytics** | 8.2 (221 reviews) | 8.6 (53 reviews) | 
| **Security** | 8.6 (210 reviews) | 8.8 (52 reviews) | 
| **Multi-Site Management** | 8.6 (198 reviews) | 8.8 (46 reviews) | 
| **Admin Access Rights** | 8.5 (202 reviews) | 9.0 (50 reviews) | 
| **Test-to-Product Migration** | 8.3 (187 reviews) | 8.5 (43 reviews) | 
| **Internationalization** | 8.5 (183 reviews) | 8.4 (42 reviews) | 
| **Cross Browser Support** | 8.4 (194 reviews) | 8.8 (48 reviews) | 
| **Performance and Reliability** | 8.5 (224 reviews) | 8.9 (52 reviews) | 

### Web Design

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | N/A | N/A |
| **Wix** | 8.2/10 | 102 |

#### Platform Basics

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Templates Library** | Not enough data | 8.8 (91 reviews) | 
| **Visualization Tools** | Not enough data | 8.8 (84 reviews) | 
| **HTML and CSS Editors** | Not enough data | 8.3 (81 reviews) | 
| **Content Elements Libraries** | Not enough data | 8.5 (80 reviews) | 

#### Platform Additional Functionalities

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **WYSIWYG Editor Integration** | Not enough data | 8.5 (71 reviews) | 
| **Marketing Tools Integrations** | Not enough data | 8.5 (80 reviews) | 
| **Vector Graphics Tools Importing and Integration** | Not enough data | 8.5 (76 reviews) | 

#### Agentic AI - Web Design

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (19 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (17 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (16 reviews) | 

### Cloud Web Hosting

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | N/A | N/A |
| **Wix** | N/A | N/A |

#### Performance - Cloud Web Hosting

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Caching** | Not enough data | Not enough data | 
| **Intuitive Control Panel** | Not enough data | Not enough data | 
| **Opering System** | Not enough data | Not enough data | 
| **Server Redundancy** | Not enough data | Not enough data | 

#### Support - Cloud Web Hosting

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Free SSL** | Not enough data | Not enough data | 
| **Auto-scaling** | Not enough data | Not enough data | 
| **Flexible Pricing - Cloud Web Hosting** | Not enough data | Not enough data | 
| **Support** | Not enough data | Not enough data | 

#### Security - Cloud Web Hosting

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Compliance and Certifications** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 

### Domain Registrars

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | N/A | N/A |
| **Wix** | N/A | N/A |

#### Security - Domain Registrar

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Advanced DNS management** | Not enough data | Not enough data | 
| **WHOIS privacy protection** | Not enough data | Not enough data | 
| **Two-factor authentication (2FA)** | Not enough data | Not enough data | 

#### Convenience and automation - Domain Registrar

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Bulk domain management** | Not enough data | Not enough data | 
| **Domain parking** | Not enough data | Not enough data | 
| **Auto-renewal** | Not enough data | Not enough data | 

#### Support and service - Domain Registrar

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Knowledge base and tutorials** | Not enough data | Not enough data | 
| **Domain transfer assistance** | Not enough data | Not enough data | 
| **24/7 customer support** | Not enough data | Not enough data | 

#### Advanced management and features - Domain Registrar

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Email forwarding and hosting** | Not enough data | Not enough data | 
| **Website builder integration** | Not enough data | Not enough data | 
| **Domain auction and backordering** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | N/A | N/A |
| **Wix** | 8.2/10 | 1267 |

#### Customizations

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Templates** | Not enough data | 8.7 (1161 reviews) | 
| **Drag and Drop** | Not enough data | 9.0 (1163 reviews) | 
| **HTML Input** | Not enough data | 7.8 (917 reviews) | 
| **Domain Name** | Not enough data | 8.5 (1059 reviews) | 

#### Growth

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **SEO** | Not enough data | 7.8 (945 reviews) | 
| **Site Analytics** | Not enough data | 7.8 (970 reviews) | 
| **Marketing Tools** | Not enough data | 7.8 (919 reviews) | 
| **E-Commerce** | Not enough data | 7.8 (761 reviews) | 
| **Hosting** | Not enough data | 8.5 (922 reviews) | 

#### Content

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Email Integrations** | Not enough data | 8.2 (850 reviews) | 
| **Content Management** | Not enough data | 8.4 (1016 reviews) | 
| **Permissions** | Not enough data | 8.5 (860 reviews) | 
| **WordPress Tool** | Not enough data | 7.9 (197 reviews) | 

#### Support

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Customer Support** | Not enough data | 8.4 (247 reviews) | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.4/10 | 28 |
| **Wix** | N/A | N/A |

#### Reporting

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Reports & Analytics** | 8.6 (28 reviews) | Not enough data | 
| **Data Transfer Tools** | 8.5 (28 reviews) | Not enough data | 

#### Omnichannel Features 

| Feature | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Retail Management** | 8.0 (27 reviews) | Not enough data | 
| **POS Integration** | 8.0 (27 reviews) | Not enough data | 
| **Social Media Integration** | 8.2 (26 reviews) | Not enough data | 
| **Customer Service Integration** | 8.6 (27 reviews) | Not enough data | 
| **Marketing Tools** | 8.6 (27 reviews) | Not enough data | 
| **E-commerce Integration** | 8.6 (28 reviews) | Not enough data | 
| **ERP Integration** | 8.3 (27 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to Salesforce B2C Commerce (4):** [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Mobile E-Commerce Software](https://www.g2.com/categories/mobile-e-commerce), [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart)

**Unique to Wix (6):** [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Website Builder Software](https://www.g2.com/categories/website-builder), [Web Design Software](https://www.g2.com/categories/web-design), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Cloud Web Hosting Platforms](https://www.g2.com/categories/cloud-web-hosting), [Domain Registrars](https://www.g2.com/categories/domain-registrars)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce B2C Commerce | Wix | 
|---|---|---|
| **Small-Business** | 25.9% | 80.0% | 
| **Mid-Market** | 40.4% | 14.9% | 
| **Enterprise** | 33.6% | 5.1% | 

### By Industry

#### Salesforce B2C Commerce

- **Retail:** 12.4%
- **Information Technology and Services:** 11.1%
- **Computer Software:** 8.1%
- **Apparel & Fashion:** 5.6%
- **Accounting:** 4.3%
- **Consumer Goods:** 4.1%
- **Consulting:** 3.9%
- **Financial Services:** 3.8%
- **Marketing and Advertising:** 3.2%
- **Internet:** 2.4%
- **Other:** 41.1%

#### Wix

- **Marketing and Advertising:** 14.6%
- **Computer Software:** 6.7%
- **Information Technology and Services:** 5.9%
- **Design:** 3.6%
- **Health, Wellness and Fitness:** 3.5%
- **Non-Profit Organization Management:** 3.2%
- **Retail:** 3.0%
- **Entertainment:** 2.6%
- **Graphic Design:** 2.3%
- **Higher Education:** 2.2%
- **Other:** 52.4%

---
## Alternatives

### Alternatives to Salesforce B2C Commerce

- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (604 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (869 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (267 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5105 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Centra](https://www.g2.com/products/centra/reviews) — 4.8/5 stars (69 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)

### Alternatives to Wix

- [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) — 4.4/5 stars (2711 reviews)
- [Webflow](https://www.g2.com/products/webflow/reviews) — 4.4/5 stars (993 reviews)
- [Duda](https://www.g2.com/products/duda/reviews) — 4.7/5 stars (807 reviews)
- [Hostinger](https://www.g2.com/products/hostinger/reviews) — 4.4/5 stars (806 reviews)
- [Elementor](https://www.g2.com/products/elementor/reviews) — 4.4/5 stars (415 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Framer](https://www.g2.com/products/framer/reviews) — 4.5/5 stars (141 reviews)
- [SiteGround](https://www.g2.com/products/siteground/reviews) — 4.2/5 stars (293 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48028 reviews)

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## Top Discussions

### Salesforce B2C Commerce

- Title: [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) — 1 comment
  > **Top comment:** "Yes B2C Commerce is an ecommerce platform. The Salesforce B2C Commerce Platform empowers customers to quickly grow profitability.  Customers o all sizes can..."
- Title: [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) — 1 comment
  > **Top comment:** "B2B is digital solutions for business to business buyers and B2C is digital solutions for business to customer buyers. For more information checkout..."
- Title: [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) — 1 comment
  > **Top comment:** "B2C business-to-consumer ecommerce, also called retail ecommerce, is a business model that involves sales between online businesses and consumers. B2C..."
- Title: [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) — 1 comment
  > **Top comment:** "Salesforce Commerce helps you maximize revenue and deliver success now through capabilities including B2C Commerce, B2B Commerce, Order Management, and..."

### Wix

- Title: [How do I add the ability for little games on my website?](https://www.g2.com/discussions/13696-how-do-i-add-the-ability-for-little-games-on-my-website) — 6 comments, 1 upvote
  > **Top comment:** "It really depends on the format of your game. If you go to the editor, select the option to add an element and scroll down to "more", Wix has options to..."
- Title: [Can l link wix to linkedin](https://www.g2.com/discussions/31544-can-l-link-wix-to-linkedin) — 3 comments, 2 upvotes
  > **Top comment:** "You can add a link to your LinkedIn account, under social media bar."
- Title: [Does Wix have a booking feature?](https://www.g2.com/discussions/does-wix-have-a-booking-feature) — 2 comments
  > **Top comment:** "yes"
- Title: [Does Wix have limitations?](https://www.g2.com/discussions/does-wix-have-limitations) — 2 comments, 2 upvotes
  > **Top comment:** "Yes he has it "
- Title: [What are the advanced design features in Wix that a new user should learn to create a professional website?](https://www.g2.com/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) — 1 comment
  > **Top comment:** "In fact, you don't need to know much. Thanks to Wix's new AI technology and integration, you can quickly produce solutions to all your demands by answering..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-b2c-commerce-vs-wix)