# Salesforce B2C Commerce vs Virto's Commerce Innovation Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Commerce for B2C excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Virto's Commerce Innovation Platform. Users appreciate its **user-friendly interface** and efficient navigation, making it a preferred choice for managing online stores.
- **According to verified reviews** , Salesforce Commerce for B2C shines in its integration capabilities, particularly with the broader Salesforce ecosystem. Users highlight how this seamless integration with tools like **CRM and Marketing Cloud** provides a unified view of customer interactions, enhancing their e-commerce experience.
- **Reviewers mention** that while Virto's Commerce Innovation Platform has a strong focus on B2B functionalities, it offers impressive customization options. Users find it **easy to customize** their e-commerce websites, which is a significant advantage for businesses looking to tailor their online presence.
- **Users say** that Salesforce Commerce for B2C provides robust **personalization tools** that enhance customer engagement. Many users have noted how these features help in managing inventory and sales effectively, which is crucial for mid-market businesses.
- **Reviewers highlight** that Virto's Commerce Innovation Platform is particularly well-suited for small businesses, with a focus on **complex B2B transactions**. Users appreciate its atomic architecture, which allows for flexible implementations tailored to specific business needs.
- **According to recent feedback** , Salesforce Commerce for B2C faces challenges in setup and configuration compared to Virto's platform, which users find to be slightly easier to set up. However, Salesforce's overall performance and feature set often outweigh these initial hurdles for many users.



| | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 593 | 22 | 
| **Largest Market Segment** | Mid-Market (40.8% of reviews) | Small-Business (78.9% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | No pricing available | 

---
## Top Pros & Cons

### Salesforce B2C Commerce

Pros:
- Ease of Use (52 reviews)
- Features (35 reviews)

Cons:
- Complex Setup (33 reviews)
- Expensive (32 reviews)

### Virto's Commerce Innovation Platform

**Not enough data**

---
## Ratings Comparison
| Rating | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
  | **Meets Requirements** | 8.7 (348 reviews) | 9.4 (16 reviews) | 
  | **Ease of Use** | 8.2 (460 reviews) | 9.1 (16 reviews) | 
  | **Ease of Setup** | 7.9 (287 reviews) | 8.1 (8 reviews) | 
  | **Ease of Admin** | 8.1 (131 reviews) | 8.1 (8 reviews) | 
  | **Quality of Support** | 8.3 (328 reviews) | 8.8 (16 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (129 reviews) | 9.0 (10 reviews) | 
  | **Product Direction (% positive)** | 8.7 (331 reviews) | 8.6 (17 reviews) | 

---
## Pricing

### Salesforce B2C Commerce

#### Entry-Level Pricing

Plan: B2C Commerce - Growth 

Price: Contact Us Per Year

Description: Create AI-powered consumer experiences with templates and composable storefronts, including multiple sites and price books.

Key Features:
- 5 sites
- 10 price books
- 1.2M On-demand Sandbox Credits 

[Browse all 3 editions](https://www.g2.com/products/salesforce-b2c-commerce/pricing)

#### Free Trial

No

### Virto's Commerce Innovation Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile E-Commerce

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.4/10 | 29 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Design

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Templates - Mobile E-Commerce** | 8.3 (27 reviews) | Not enough data | 
| **Versions - Mobile E-Commerce** | 8.6 (28 reviews) | Not enough data | 
| **Testing - Mobile E-Commerce** | 8.5 (27 reviews) | Not enough data | 
| **Multichannel - Mobile E-Commerce** | 8.5 (27 reviews) | Not enough data | 

#### Personalization

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Branding - Mobile E-Commerce** | 8.3 (27 reviews) | Not enough data | 
| **Localization - Mobile E-Commerce** | 8.3 (27 reviews) | Not enough data | 
| **Digital Content - Mobile E-Commerce** | 8.5 (28 reviews) | Not enough data | 
| **Geofencing - Mobile E-Commerce** | 8.5 (26 reviews) | Not enough data | 

#### Analysis

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Dashboards - Mobile E-Commerce** | 8.3 (26 reviews) | Not enough data | 
| **User Behavior - Mobile E-Commerce** | 8.7 (25 reviews) | Not enough data | 
| **Sales - Mobile E-Commerce** | 8.3 (24 reviews) | Not enough data | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 9.1/10 | 23 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Merchandising

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Product Recommendations** | 9.2 (22 reviews) | Not enough data | 
| **Product Search** | 9.3 (22 reviews) | Not enough data | 
| **Product Display** | 9.3 (22 reviews) | Not enough data | 
| **Media File Storage** | 8.6 (22 reviews) | Not enough data | 
| **Web Content Management** | 8.8 (22 reviews) | Not enough data | 

#### Analytics

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Reports & Analytics** | 9.2 (22 reviews) | Not enough data | 
| **Customer Data** | 9.2 (22 reviews) | Not enough data | 

#### Administration

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Integrations** | 9.2 (21 reviews) | Not enough data | 
| **Dashboard** | 9.0 (21 reviews) | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.6/10 | 28 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Administration

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | Not enough data | 
| **Cart Management** | 8.7 (26 reviews) | Not enough data | 
| **Shipping Information Collection** | 8.8 (27 reviews) | Not enough data | 

#### Integrations

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Payment Gateway Integration** | 8.8 (27 reviews) | Not enough data | 
| **E-commerce Platform Integration** | 9.0 (27 reviews) | Not enough data | 
| **Email Integration** | 8.6 (27 reviews) | Not enough data | 

#### Cart Management

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Multi Cart** | 8.3 (28 reviews) | Not enough data | 
| **Products** | 8.5 (27 reviews) | Not enough data | 
| **Templates** | 8.6 (26 reviews) | Not enough data | 
| **Embed** | 8.6 (27 reviews) | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.3/10 | 306 |
| **Virto's Commerce Innovation Platform** | 8.8/10 | 16 |

#### Headless Commerce

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Decoupling** | 8.1 (96 reviews) | Not enough data | 
| **REST APIs** | 8.5 (101 reviews) | Not enough data | 
| **Data Orchestration** | 8.4 (98 reviews) | Not enough data | 
| **Customization** | 8.5 (102 reviews) | Not enough data | 
| **Extensibility** | 8.4 (100 reviews) | Not enough data | 

#### Generative AI

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **AI Text Generation** | 8.1 (81 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (85 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 8.5 (20 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 8.6 (18 reviews) | Not enough data | 
| **Decision Making** | 8.6 (18 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Storefront Design Tools** | 8.3 (216 reviews) | 8.9 (12 reviews) | 
| **Product Visualization** | 8.3 (161 reviews) | 8.2 (13 reviews) | 
| **Recommendations / Personalization** | 8.2 (233 reviews) | 8.5 (12 reviews) | 
| **Promotions and Discounts** | 8.0 (222 reviews) | 8.3 (10 reviews) | 
| **Shopping Cart Abandonment** | 7.7 (208 reviews) | 8.9 (9 reviews) | 
| **Product Reviews** | 8.1 (206 reviews) | 8.8 (10 reviews) | 
| **SEO** | 8.1 (205 reviews) | 9.4 (11 reviews) | 

#### Product Catalog

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Content Management** | 8.4 (217 reviews) | 8.7 (13 reviews) | 
| **Product Configuration** | 8.2 (214 reviews) | 9.0 (13 reviews) | 
| **Product Search and Filtering** | 8.2 (225 reviews) | 8.8 (13 reviews) | 
| **Intangible Products** | 8.2 (194 reviews) | 8.5 (11 reviews) | 

#### Order Process

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Checkout Process** | 8.3 (217 reviews) | 9.2 (10 reviews) | 
| **Shipping Options** | 8.2 (211 reviews) | 8.7 (10 reviews) | 
| **Tax Display and Processing** | 8.3 (208 reviews) | 9.0 (10 reviews) | 
| **Payment Processing** | 8.3 (214 reviews) | 9.2 (10 reviews) | 
| **Order Management** | 8.3 (217 reviews) | 9.5 (10 reviews) | 
| **Returns / Refunds** | 7.9 (202 reviews) | 8.9 (9 reviews) | 
| **Inventory Management** | 8.3 (203 reviews) | 8.8 (10 reviews) | 
| **Multi-Channel Fulfillment** | 8.2 (186 reviews) | 8.1 (9 reviews) | 

#### Multi-Channel Support

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Omnichannel** | 8.3 (202 reviews) | 8.3 (11 reviews) | 
| **Mobile** | 8.2 (202 reviews) | 8.6 (11 reviews) | 
| **Social Commerce** | 8.4 (186 reviews) | 8.9 (9 reviews) | 
| **Customer Service** | 8.3 (207 reviews) | 8.5 (8 reviews) | 
| **Store Locator** | 8.0 (192 reviews) | 8.8 (7 reviews) | 
| **3rd-Party Store Integration** | 8.1 (133 reviews) | 8.9 (9 reviews) | 
| **B2B** | 8.2 (181 reviews) | 9.2 (10 reviews) | 

#### Platform

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **APIs** | 8.2 (200 reviews) | 9.1 (11 reviews) | 
| **Customization** | 8.3 (222 reviews) | 9.1 (13 reviews) | 
| **Integrations to Add-on Tools** | 8.3 (210 reviews) | 9.4 (12 reviews) | 
| **User Management** | 8.4 (215 reviews) | 8.8 (11 reviews) | 
| **Reporting / Analytics** | 8.2 (221 reviews) | 8.0 (11 reviews) | 
| **Security** | 8.6 (209 reviews) | 8.9 (11 reviews) | 
| **Multi-Site Management** | 8.6 (197 reviews) | 9.2 (11 reviews) | 
| **Admin Access Rights** | 8.5 (201 reviews) | 8.5 (12 reviews) | 
| **Test-to-Product Migration** | 8.3 (186 reviews) | 8.5 (8 reviews) | 
| **Internationalization** | 8.5 (182 reviews) | 9.8 (10 reviews) | 
| **Cross Browser Support** | 8.4 (193 reviews) | 8.8 (11 reviews) | 
| **Performance and Reliability** | 8.6 (227 reviews) | 8.5 (12 reviews) | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.4/10 | 28 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Reporting

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Reports & Analytics** | 8.6 (28 reviews) | Not enough data | 
| **Data Transfer Tools** | 8.5 (28 reviews) | Not enough data | 

#### Omnichannel Features 

| Feature | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Retail Management** | 8.0 (27 reviews) | Not enough data | 
| **POS Integration** | 8.0 (27 reviews) | Not enough data | 
| **Social Media Integration** | 8.2 (26 reviews) | Not enough data | 
| **Customer Service Integration** | 8.6 (27 reviews) | Not enough data | 
| **Marketing Tools** | 8.6 (27 reviews) | Not enough data | 
| **E-commerce Integration** | 8.6 (28 reviews) | Not enough data | 
| **ERP Integration** | 8.3 (27 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to Salesforce B2C Commerce (4):** [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Mobile E-Commerce Software](https://www.g2.com/categories/mobile-e-commerce), [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart)



---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce B2C Commerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Small-Business** | 25.6% | 78.9% | 
| **Mid-Market** | 40.8% | 15.8% | 
| **Enterprise** | 33.6% | 5.3% | 

### By Industry

#### Salesforce B2C Commerce

- **Retail:** 13.1%
- **Information Technology and Services:** 11.0%
- **Computer Software:** 7.9%
- **Apparel & Fashion:** 5.3%
- **Accounting:** 4.2%
- **Consumer Goods:** 4.0%
- **Consulting:** 3.9%
- **Financial Services:** 3.7%
- **Marketing and Advertising:** 3.3%
- **Internet:** 2.4%
- **Other:** 41.2%

#### Virto's Commerce Innovation Platform

- **Real Estate:** 16.7%
- **Computer Software:** 11.1%
- **Apparel & Fashion:** 11.1%
- **Wholesale:** 5.6%
- **Warehousing:** 5.6%
- **Legal Services:** 5.6%
- **Insurance:** 5.6%
- **Information Technology and Services:** 5.6%
- **Electrical/Electronic Manufacturing:** 5.6%
- **Design:** 5.6%
- **Other:** 22.2%

---
## Alternatives

### Alternatives to Salesforce B2C Commerce

- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (625 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (873 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (581 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5116 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1278 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Centra](https://www.g2.com/products/centra/reviews) — 4.8/5 stars (69 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)

### Alternatives to Virto's Commerce Innovation Platform

- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — 4.5/5 stars (106 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1278 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5116 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (625 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (581 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (873 reviews)
- [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4862 reviews)

---
## Top Discussions

### Salesforce B2C Commerce

- Title: [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) — 1 comment
  > **Top comment:** "Yes B2C Commerce is an ecommerce platform. The Salesforce B2C Commerce Platform empowers customers to quickly grow profitability.  Customers o all sizes can..."
- Title: [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) — 1 comment
  > **Top comment:** "B2B is digital solutions for business to business buyers and B2C is digital solutions for business to customer buyers. For more information checkout..."
- Title: [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) — 1 comment
  > **Top comment:** "B2C business-to-consumer ecommerce, also called retail ecommerce, is a business model that involves sales between online businesses and consumers. B2C..."
- Title: [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) — 1 comment
  > **Top comment:** "Salesforce Commerce helps you maximize revenue and deliver success now through capabilities including B2C Commerce, B2B Commerce, Order Management, and..."

### Virto's Commerce Innovation Platform

- Title: [What software is used for ecommerce?](https://www.g2.com/discussions/what-software-is-used-for-ecommerce) — 2 comments *(includes official response)*
  > **Top comment:** "eCommerce websites and eCommerce platforms are usually used for eCommerce business. Depending on your business model, you choose to use B2B, B2C or D2C..."
- Title: [What does ecommerce software do?](https://www.g2.com/discussions/what-does-ecommerce-software-do) — 1 comment *(includes official response)*
  > **Top comment:** "It can be said that ecommerce software helps the development team to focus on the implementation of business features instead of worrying about the..."
- Title: [How can Virto Commerce guide your digital transformation?](https://www.g2.com/discussions/top-b2b-ecommerce-functions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Experience You Can Leverage. The Virto (COUP) Cross-Organizational Unified Process provides our enterprise customers with a rubric for structuring a robust..."
- Title: [What should I consider in evaluating Virto Commerce for my B2B ecommerce platform?](https://www.g2.com/discussions/evaluating-a-b2b-ecommerce-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Selecting the right B2B ecommerce platform can be a challenge, with a myriad of options to consider. Virto Commerce provides a Sample RFP Template for you to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-b2c-commerce-vs-virto-s-commerce-innovation-platform)