# Salesforce B2C Commerce vs ShopWired Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Commerce for B2C excels in overall user satisfaction, boasting a significantly higher G2 Score compared to ShopWired. Users appreciate its **robust and scalable platform** , particularly for enterprise-level e-commerce, highlighting features like seamless integration with the broader Salesforce ecosystem.
- **Users say** that ShopWired stands out for its **ease of setup** and user-friendly interface. Many have noted that the onboarding process is straightforward, making it easy to migrate from other platforms like Shopify, which is a major plus for those new to e-commerce.
- **Reviewers mention** that while Salesforce Commerce for B2C offers a wealth of features, some users find it less intuitive compared to ShopWired. For instance, users have expressed that navigating through Salesforce can be complex, whereas ShopWired is praised for its **simple management tools** that make running an online store easier.
- **According to verified reviews** , ShopWired receives high marks for its **customer support** , with users frequently commending the responsiveness and helpfulness of the support team. In contrast, while Salesforce Commerce for B2C has solid support, it doesn't quite match the level of satisfaction reported by ShopWired users.
- **G2 reviewers highlight** that Salesforce Commerce for B2C provides advanced features like **personalization tools** and comprehensive inventory management, which are particularly beneficial for larger businesses. However, some users feel that these features come with a steeper learning curve compared to the more straightforward offerings of ShopWired.
- **Users report** that ShopWired's pricing model is more accessible for small businesses, with a clear entry-level price point, while Salesforce Commerce for B2C requires potential customers to contact them for pricing, which can be a barrier for smaller enterprises looking for transparent costs.



| | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 581 | 97 | 
| **Largest Market Segment** | Mid-Market (40.4% of reviews) | Small-Business (93.8% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | £29.95 75000 Turnover (£) Per Month | 

---
## Top Pros & Cons

### Salesforce B2C Commerce

Pros:
- Ease of Use (52 reviews)
- Features (35 reviews)

Cons:
- Complex Setup (33 reviews)
- Expensive (32 reviews)

### ShopWired

Pros:
- Ease of Use (4 reviews)
- Inventory Management (4 reviews)

Cons:
- Limitations (3 reviews)
- Limited Customization (3 reviews)

---
## Ratings Comparison
| Rating | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
  | **Meets Requirements** | 8.7 (349 reviews) | 9.2 (72 reviews) | 
  | **Ease of Use** | 8.2 (449 reviews) | 9.6 (73 reviews) | 
  | **Ease of Setup** | 7.9 (276 reviews) | 9.5 (36 reviews) | 
  | **Ease of Admin** | 8.1 (131 reviews) | 9.5 (34 reviews) | 
  | **Quality of Support** | 8.3 (329 reviews) | 9.9 (71 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (129 reviews) | 9.8 (34 reviews) | 
  | **Product Direction (% positive)** | 8.7 (332 reviews) | 9.2 (61 reviews) | 

---
## Pricing

### Salesforce B2C Commerce

#### Entry-Level Pricing

Plan: B2C Commerce - Growth 

Price: Contact Us Per Year

Description: Create AI-powered consumer experiences with templates and composable storefronts, including multiple sites and price books.

Key Features:
- 5 sites
- 10 price books
- 1.2M On-demand Sandbox Credits 

[Browse all 3 editions](https://www.g2.com/products/salesforce-b2c-commerce/pricing)

#### Free Trial

No

### ShopWired

#### Entry-Level Pricing

Plan: Pro

Price: £29.95 75000 Turnover (£) Per Month

Description: All the essentials with minimal setup.

Key Features:
- 0% transaction fees
- Free SSL certificate
- Up to 750 products

[Browse all 3 editions](https://www.g2.com/products/shopwired/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile E-Commerce

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.4/10 | 30 |
| **ShopWired** | N/A | N/A |

#### Design

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Templates - Mobile E-Commerce** | 8.3 (28 reviews) | Not enough data | 
| **Versions - Mobile E-Commerce** | 8.5 (29 reviews) | Not enough data | 
| **Testing - Mobile E-Commerce** | 8.6 (28 reviews) | Not enough data | 
| **Multichannel - Mobile E-Commerce** | 8.5 (28 reviews) | Not enough data | 

#### Personalization

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Branding - Mobile E-Commerce** | 8.3 (28 reviews) | Not enough data | 
| **Localization - Mobile E-Commerce** | 8.3 (28 reviews) | Not enough data | 
| **Digital Content - Mobile E-Commerce** | 8.5 (29 reviews) | Not enough data | 
| **Geofencing - Mobile E-Commerce** | 8.5 (27 reviews) | Not enough data | 

#### Analysis

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Dashboards - Mobile E-Commerce** | 8.4 (27 reviews) | Not enough data | 
| **User Behavior - Mobile E-Commerce** | 8.7 (26 reviews) | Not enough data | 
| **Sales - Mobile E-Commerce** | 8.3 (25 reviews) | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | N/A | N/A |
| **ShopWired** | N/A | N/A |

#### Analytics

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Reports** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Customer Demographics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Administration

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Data Storage** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 9.1/10 | 23 |
| **ShopWired** | N/A | N/A |

#### Merchandising

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Product Recommendations** | 9.2 (22 reviews) | Not enough data | 
| **Product Search** | 9.3 (22 reviews) | Not enough data | 
| **Product Display** | 9.3 (22 reviews) | Not enough data | 
| **Media File Storage** | 8.6 (22 reviews) | Not enough data | 
| **Web Content Management** | 8.8 (22 reviews) | Not enough data | 

#### Analytics

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Reports & Analytics** | 9.2 (22 reviews) | Not enough data | 
| **Customer Data** | 9.2 (22 reviews) | Not enough data | 

#### Administration

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Integrations** | 9.2 (21 reviews) | Not enough data | 
| **Dashboard** | 9.0 (21 reviews) | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.6/10 | 28 |
| **ShopWired** | 9.1/10 | 50 |

#### Administration

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | 8.7 (45 reviews) | 
| **Cart Management** | 8.7 (26 reviews) | 9.3 (46 reviews) | 
| **Shipping Information Collection** | 8.8 (27 reviews) | 9.2 (46 reviews) | 

#### Integrations

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Payment Gateway Integration** | 8.8 (27 reviews) | 9.3 (48 reviews) | 
| **E-commerce Platform Integration** | 9.0 (27 reviews) | 9.1 (47 reviews) | 
| **Email Integration** | 8.6 (27 reviews) | 9.2 (45 reviews) | 

#### Cart Management

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Multi Cart** | 8.3 (28 reviews) | 9.3 (23 reviews) | 
| **Products** | 8.5 (27 reviews) | 9.4 (49 reviews) | 
| **Templates** | 8.6 (26 reviews) | 8.7 (45 reviews) | 
| **Embed** | 8.6 (27 reviews) | 8.8 (32 reviews) | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.3/10 | 296 |
| **ShopWired** | 9.0/10 | 16 |

#### Headless Commerce

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Decoupling** | 8.2 (97 reviews) | Not enough data | 
| **REST APIs** | 8.5 (101 reviews) | Not enough data | 
| **Data Orchestration** | 8.4 (99 reviews) | Not enough data | 
| **Customization** | 8.4 (102 reviews) | 9.2 (6 reviews) | 
| **Extensibility** | 8.4 (101 reviews) | Not enough data | 

#### Generative AI

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **AI Text Generation** | 8.1 (82 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (86 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.6 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 8.6 (18 reviews) | Not enough data | 
| **Decision Making** | 8.6 (18 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Storefront Design Tools** | 8.3 (216 reviews) | 9.0 (14 reviews) | 
| **Product Visualization** | 8.3 (162 reviews) | 9.4 (13 reviews) | 
| **Recommendations / Personalization** | 8.2 (234 reviews) | 8.8 (13 reviews) | 
| **Promotions and Discounts** | 8.0 (223 reviews) | 8.8 (13 reviews) | 
| **Shopping Cart Abandonment** | 7.8 (209 reviews) | 8.0 (9 reviews) | 
| **Product Reviews** | 8.1 (207 reviews) | 8.3 (9 reviews) | 
| **SEO** | 8.1 (206 reviews) | 8.7 (10 reviews) | 

#### Product Catalog

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Content Management** | 8.4 (218 reviews) | 9.6 (14 reviews) | 
| **Product Configuration** | 8.2 (215 reviews) | 9.5 (13 reviews) | 
| **Product Search and Filtering** | 8.3 (224 reviews) | 9.5 (14 reviews) | 
| **Intangible Products** | 8.2 (195 reviews) | 8.6 (6 reviews) | 

#### Order Process

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Checkout Process** | 8.3 (218 reviews) | 9.5 (14 reviews) | 
| **Shipping Options** | 8.2 (212 reviews) | 9.3 (15 reviews) | 
| **Tax Display and Processing** | 8.3 (209 reviews) | 8.9 (14 reviews) | 
| **Payment Processing** | 8.3 (215 reviews) | 9.3 (12 reviews) | 
| **Order Management** | 8.3 (218 reviews) | 9.2 (15 reviews) | 
| **Returns / Refunds** | 7.9 (203 reviews) | 8.6 (12 reviews) | 
| **Inventory Management** | 8.3 (204 reviews) | 8.9 (14 reviews) | 
| **Multi-Channel Fulfillment** | 8.2 (187 reviews) | 7.9 (7 reviews) | 

#### Multi-Channel Support

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Omnichannel** | 8.3 (201 reviews) | 7.3 (5 reviews) | 
| **Mobile** | 8.2 (203 reviews) | 8.9 (11 reviews) | 
| **Social Commerce** | 8.4 (187 reviews) | 9.0 (8 reviews) | 
| **Customer Service** | 8.3 (207 reviews) | 9.7 (11 reviews) | 
| **Store Locator** | 8.0 (193 reviews) | 8.3 (6 reviews) | 
| **3rd-Party Store Integration** | 8.1 (134 reviews) | Not enough data | 
| **B2B** | 8.2 (182 reviews) | 9.2 (6 reviews) | 

#### Platform

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **APIs** | 8.2 (199 reviews) | 9.0 (7 reviews) | 
| **Customization** | 8.2 (217 reviews) | 8.8 (13 reviews) | 
| **Integrations to Add-on Tools** | 8.3 (207 reviews) | 9.0 (12 reviews) | 
| **User Management** | 8.4 (216 reviews) | 9.3 (12 reviews) | 
| **Reporting / Analytics** | 8.2 (221 reviews) | 8.8 (12 reviews) | 
| **Security** | 8.6 (210 reviews) | 9.4 (14 reviews) | 
| **Multi-Site Management** | 8.6 (198 reviews) | Not enough data | 
| **Admin Access Rights** | 8.5 (202 reviews) | 9.5 (10 reviews) | 
| **Test-to-Product Migration** | 8.3 (187 reviews) | 9.0 (5 reviews) | 
| **Internationalization** | 8.5 (183 reviews) | Not enough data | 
| **Cross Browser Support** | 8.4 (194 reviews) | 9.3 (7 reviews) | 
| **Performance and Reliability** | 8.5 (224 reviews) | 9.8 (14 reviews) | 

### Multichannel Retail

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | N/A | N/A |
| **ShopWired** | N/A | N/A |

#### Operations

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Optimized Business Operations** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 

#### Inventory

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Order Fulfillment** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 
| **Product Intelligence** | Not enough data | Not enough data | 

#### Platform

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Regulation Compliance** | Not enough data | Not enough data | 
| **Multichannel Publishing** | Not enough data | Not enough data | 
| **Accounting Reports** | Not enough data | Not enough data | 
| **Marketplace Integration** | Not enough data | Not enough data | 

#### Processing

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **Order Management** | Not enough data | Not enough data | 
| **Scan and Ship ** | Not enough data | Not enough data | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **Salesforce B2C Commerce** | 8.4/10 | 28 |
| **ShopWired** | N/A | N/A |

#### Reporting

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Reports & Analytics** | 8.6 (28 reviews) | Not enough data | 
| **Data Transfer Tools** | 8.5 (28 reviews) | Not enough data | 

#### Omnichannel Features 

| Feature | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Retail Management** | 8.0 (27 reviews) | Not enough data | 
| **POS Integration** | 8.0 (27 reviews) | Not enough data | 
| **Social Media Integration** | 8.2 (26 reviews) | Not enough data | 
| **Customer Service Integration** | 8.6 (27 reviews) | Not enough data | 
| **Marketing Tools** | 8.6 (27 reviews) | Not enough data | 
| **E-commerce Integration** | 8.6 (28 reviews) | Not enough data | 
| **ERP Integration** | 8.3 (27 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart)

**Unique to Salesforce B2C Commerce (3):** [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Mobile E-Commerce Software](https://www.g2.com/categories/mobile-e-commerce), [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)

**Unique to ShopWired (2):** [Multichannel Retail Software](https://www.g2.com/categories/multichannel-retail), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce B2C Commerce | ShopWired | 
|---|---|---|
| **Small-Business** | 25.9% | 93.8% | 
| **Mid-Market** | 40.4% | 6.3% | 
| **Enterprise** | 33.6% | 0% | 

### By Industry

#### Salesforce B2C Commerce

- **Retail:** 12.4%
- **Information Technology and Services:** 11.1%
- **Computer Software:** 8.1%
- **Apparel & Fashion:** 5.6%
- **Accounting:** 4.3%
- **Consumer Goods:** 4.1%
- **Consulting:** 3.9%
- **Financial Services:** 3.8%
- **Marketing and Advertising:** 3.2%
- **Internet:** 2.4%
- **Other:** 41.1%

#### ShopWired

- **Retail:** 39.8%
- **Arts and Crafts:** 8.6%
- **Wholesale:** 6.5%
- **Apparel & Fashion:** 5.4%
- **Consumer Goods:** 5.4%
- **Furniture:** 5.4%
- **Printing:** 3.2%
- **Food Production:** 3.2%
- **Luxury Goods & Jewelry:** 3.2%
- **Automotive:** 2.2%
- **Other:** 17.2%

---
## Alternatives

### Alternatives to Salesforce B2C Commerce

- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (604 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (869 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (267 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5105 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Centra](https://www.g2.com/products/centra/reviews) — 4.8/5 stars (69 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)

### Alternatives to ShopWired

- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5105 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (869 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (604 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4776 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1364 reviews)

---
## Top Discussions

### Salesforce B2C Commerce

- Title: [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) — 1 comment
  > **Top comment:** "Yes B2C Commerce is an ecommerce platform. The Salesforce B2C Commerce Platform empowers customers to quickly grow profitability.  Customers o all sizes can..."
- Title: [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) — 1 comment
  > **Top comment:** "B2B is digital solutions for business to business buyers and B2C is digital solutions for business to customer buyers. For more information checkout..."
- Title: [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) — 1 comment
  > **Top comment:** "B2C business-to-consumer ecommerce, also called retail ecommerce, is a business model that involves sales between online businesses and consumers. B2C..."
- Title: [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) — 1 comment
  > **Top comment:** "Salesforce Commerce helps you maximize revenue and deliver success now through capabilities including B2C Commerce, B2B Commerce, Order Management, and..."

### ShopWired

- Title: [When will live shipping rates be implemented?](https://www.g2.com/discussions/when-will-live-shipping-rates-be-implemented) — 1 comment, 1 upvote
  > **Top comment:** "Hi Rob,

Thanks for your question. 

You should find that using Printful you are able to match your shipping rates to rates that you create in your..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-b2c-commerce-vs-shopwired)