# Salesforce B2C Commerce vs Shopify Comparison --- ## AI Generated Summary - **G2 reviewers report** that Shopify excels in **ease of setup** , allowing users with minimal technical experience to launch their stores quickly. Users appreciate the platform's templates and built-in tools, which streamline the process of getting a store up and running. - **Users say** Salesforce B2C Commerce offers **scalability and personalization** , making it a strong choice for brands looking to grow globally. Reviewers highlight its ability to deliver AI-driven, personalized shopping experiences while integrating digital and physical channels effectively. - **According to verified reviews** , Shopify's **user experience** is highly rated, with a score of 4.4, reflecting its intuitive interface and strong ecosystem of apps and integrations. Users find it easy to manage their end-to-end operations from one platform. - **Reviewers mention** that Salesforce B2C Commerce provides a balance of **completeness and ease of use** , with many built-in features that integrate seamlessly with the Salesforce ecosystem. This makes it a powerful option for businesses that require robust functionality. - **Users highlight** that while both platforms offer good support, Shopify slightly edges out with a higher quality of support score. Reviewers appreciate the responsive customer service and extensive resources available for troubleshooting and guidance. - **G2 reviewers note** that Salesforce B2C Commerce, while strong in certain areas, may face challenges in **ease of setup** compared to Shopify. Users have reported a steeper learning curve, which can be a consideration for those looking for a quick implementation. | | Salesforce B2C Commerce | Shopify | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | | **Total Reviews** | 594 | 5,111 | | **Largest Market Segment** | Mid-Market (40.7% of reviews) | Small-Business (79.9% of reviews) | | **Entry Level Price** | Contact Us Per Year | $29/ per month | --- ## Top Pros & Cons ### Salesforce B2C Commerce Pros: - Ease of Use (72 reviews) - Features (48 reviews) Cons: - Complex Setup (39 reviews) - Expensive (37 reviews) ### Shopify Pros: - Ease of Use (282 reviews) - Easy Integration (104 reviews) Cons: - Expensive (156 reviews) - Limited Customization (98 reviews) --- ## Ratings Comparison | Rating | Salesforce B2C Commerce | Shopify | |---|---|---| | **Meets Requirements** | 8.7 (349 reviews) | 8.8 (4289 reviews) | | **Ease of Use** | 8.2 (461 reviews) | 8.9 (4317 reviews) | | **Ease of Setup** | 7.9 (288 reviews) | 8.8 (2604 reviews) | | **Ease of Admin** | 8.1 (131 reviews) | 8.9 (2317 reviews) | | **Quality of Support** | 8.3 (329 reviews) | 8.4 (4026 reviews) | | **Has the product been a good partner in doing business?** | 8.6 (129 reviews) | 8.8 (2275 reviews) | | **Product Direction (% positive)** | 8.7 (332 reviews) | 8.8 (4163 reviews) | --- ## Pricing ### Salesforce B2C Commerce #### Entry-Level Pricing Plan: B2C Commerce - Growth Price: Contact Us Per Year Description: Create AI-powered consumer experiences with templates and composable storefronts, including multiple sites and price books. Key Features: - 5 sites - 10 price books - 1.2M On-demand Sandbox Credits [Browse all 3 editions](https://www.g2.com/products/salesforce-b2c-commerce/pricing) #### Free Trial No ### Shopify #### Entry-Level Pricing Plan: Basic Price: $29 / per month [Browse all 3 editions](https://www.g2.com/products/shopify/pricing) #### Free Trial No --- ## Features Comparison By Category ### Mobile E-Commerce | Product | Score | Reviews | |---|---|---| | **Salesforce B2C Commerce** | 8.4/10 | 30 | | **Shopify** | N/A | N/A | #### Design | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Templates - Mobile E-Commerce** | 8.3 (28 reviews) | Not enough data | | **Versions - Mobile E-Commerce** | 8.5 (29 reviews) | Not enough data | | **Testing - Mobile E-Commerce** | 8.6 (28 reviews) | Not enough data | | **Multichannel - Mobile E-Commerce** | 8.5 (28 reviews) | Not enough data | #### Personalization | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Branding - Mobile E-Commerce** | 8.3 (28 reviews) | Not enough data | | **Localization - Mobile E-Commerce** | 8.3 (28 reviews) | Not enough data | | **Digital Content - Mobile E-Commerce** | 8.5 (29 reviews) | Not enough data | | **Geofencing - Mobile E-Commerce** | 8.5 (27 reviews) | Not enough data | #### Analysis | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Dashboards - Mobile E-Commerce** | 8.4 (27 reviews) | Not enough data | | **User Behavior - Mobile E-Commerce** | 8.7 (26 reviews) | Not enough data | | **Sales - Mobile E-Commerce** | 8.3 (25 reviews) | Not enough data | ### E-Merchandising | Product | Score | Reviews | |---|---|---| | **Salesforce B2C Commerce** | 9.1/10 | 23 | | **Shopify** | N/A | N/A | #### Merchandising | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Product Recommendations** | 9.2 (22 reviews) | Not enough data | | **Product Search** | 9.3 (22 reviews) | Not enough data | | **Product Display** | 9.3 (22 reviews) | Not enough data | | **Media File Storage** | 8.6 (22 reviews) | Not enough data | | **Web Content Management** | 8.8 (22 reviews) | Not enough data | #### Analytics | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Reports & Analytics** | 9.2 (22 reviews) | Not enough data | | **Customer Data** | 9.2 (22 reviews) | Not enough data | #### Administration | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Integrations** | 9.2 (21 reviews) | Not enough data | | **Dashboard** | 9.0 (21 reviews) | Not enough data | ### Shopping Cart | Product | Score | Reviews | |---|---|---| | **Salesforce B2C Commerce** | 8.6/10 | 28 | | **Shopify** | N/A | N/A | #### Administration | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Reporting** | 9.0 (27 reviews) | Not enough data | | **Cart Management** | 8.7 (26 reviews) | Not enough data | | **Shipping Information Collection** | 8.8 (27 reviews) | Not enough data | #### Integrations | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Payment Gateway Integration** | 8.8 (27 reviews) | Not enough data | | **E-commerce Platform Integration** | 9.0 (27 reviews) | Not enough data | | **Email Integration** | 8.6 (27 reviews) | Not enough data | #### Cart Management | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Multi Cart** | 8.3 (28 reviews) | Not enough data | | **Products** | 8.5 (27 reviews) | Not enough data | | **Templates** | 8.6 (26 reviews) | Not enough data | | **Embed** | 8.6 (27 reviews) | Not enough data | ### E-Commerce Platforms | Product | Score | Reviews | |---|---|---| | **Salesforce B2C Commerce** | 8.3/10 | 307 | | **Shopify** | 8.4/10 | 3919 | #### Headless Commerce | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Decoupling** | 8.2 (97 reviews) | 8.2 (456 reviews) | | **REST APIs** | 8.5 (102 reviews) | 8.4 (472 reviews) | | **Data Orchestration** | 8.4 (99 reviews) | 8.3 (491 reviews) | | **Customization** | 8.4 (103 reviews) | 8.3 (584 reviews) | | **Extensibility** | 8.4 (101 reviews) | 8.5 (534 reviews) | #### Generative AI | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **AI Text Generation** | 8.1 (82 reviews) | 8.0 (235 reviews) | | **AI Text Summarization** | 7.9 (86 reviews) | 7.9 (229 reviews) | #### Agentic AI - E-Commerce Platforms | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Autonomous Task Execution** | 8.8 (18 reviews) | 7.8 (81 reviews) | | **Cross-system Integration** | 8.5 (20 reviews) | 8.0 (81 reviews) | | **Adaptive Learning** | 8.6 (18 reviews) | 7.9 (78 reviews) | | **Natural Language Interaction** | 8.6 (18 reviews) | 7.8 (78 reviews) | | **Proactive Assistance** | 8.6 (18 reviews) | 7.8 (78 reviews) | | **Decision Making** | 8.6 (18 reviews) | 8.0 (79 reviews) | #### Merchandising/Marketing | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Storefront Design Tools** | 8.3 (217 reviews) | 8.6 (3496 reviews) | | **Product Visualization** | 8.3 (162 reviews) | 8.6 (3493 reviews) | | **Recommendations / Personalization** | 8.2 (234 reviews) | 8.3 (3414 reviews) | | **Promotions and Discounts** | 8.0 (223 reviews) | 8.3 (3380 reviews) | | **Shopping Cart Abandonment** | 7.8 (209 reviews) | 8.4 (3199 reviews) | | **Product Reviews** | 8.1 (207 reviews) | 8.4 (3136 reviews) | | **SEO** | 8.1 (206 reviews) | 8.2 (3114 reviews) | #### Product Catalog | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Content Management** | 8.4 (218 reviews) | 8.6 (3407 reviews) | | **Product Configuration** | 8.2 (215 reviews) | 8.5 (3328 reviews) | | **Product Search and Filtering** | 8.2 (226 reviews) | 8.5 (3377 reviews) | | **Intangible Products** | 8.2 (195 reviews) | 8.4 (2741 reviews) | #### Order Process | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Checkout Process** | 8.3 (218 reviews) | 8.8 (3484 reviews) | | **Shipping Options** | 8.2 (212 reviews) | 8.6 (3393 reviews) | | **Tax Display and Processing** | 8.3 (209 reviews) | 8.6 (3330 reviews) | | **Payment Processing** | 8.3 (215 reviews) | 8.9 (3462 reviews) | | **Order Management** | 8.3 (218 reviews) | 8.8 (3435 reviews) | | **Returns / Refunds** | 7.9 (203 reviews) | 8.5 (3128 reviews) | | **Inventory Management** | 8.3 (204 reviews) | 8.6 (3224 reviews) | | **Multi-Channel Fulfillment** | 8.2 (187 reviews) | 8.5 (2805 reviews) | #### Multi-Channel Support | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Omnichannel** | 8.3 (203 reviews) | 8.5 (3006 reviews) | | **Mobile** | 8.2 (203 reviews) | 8.8 (3228 reviews) | | **Social Commerce** | 8.4 (187 reviews) | 8.7 (3027 reviews) | | **Customer Service** | 8.3 (208 reviews) | 8.5 (3153 reviews) | | **Store Locator** | 8.0 (193 reviews) | 8.3 (2447 reviews) | | **3rd-Party Store Integration** | 8.1 (134 reviews) | 8.4 (2507 reviews) | | **B2B** | 8.2 (182 reviews) | 8.2 (2327 reviews) | #### Platform | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **APIs** | 8.2 (201 reviews) | 8.3 (2531 reviews) | | **Customization** | 8.2 (223 reviews) | 8.4 (3262 reviews) | | **Integrations to Add-on Tools** | 8.3 (211 reviews) | 8.6 (3129 reviews) | | **User Management** | 8.4 (216 reviews) | 8.7 (3179 reviews) | | **Reporting / Analytics** | 8.2 (222 reviews) | 8.5 (3241 reviews) | | **Security** | 8.6 (210 reviews) | 8.9 (3197 reviews) | | **Multi-Site Management** | 8.6 (198 reviews) | 8.4 (2493 reviews) | | **Admin Access Rights** | 8.5 (202 reviews) | 8.8 (3103 reviews) | | **Test-to-Product Migration** | 8.3 (187 reviews) | 8.4 (2579 reviews) | | **Internationalization** | 8.5 (183 reviews) | 8.5 (2557 reviews) | | **Cross Browser Support** | 8.4 (194 reviews) | 8.7 (2907 reviews) | | **Performance and Reliability** | 8.6 (228 reviews) | 8.8 (3235 reviews) | ### Merchant of Record | Product | Score | Reviews | |---|---|---| | **Salesforce B2C Commerce** | N/A | N/A | | **Shopify** | 8.4/10 | 31 | #### Payment processing - Merchant of Record | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Automation** | Not enough data | 8.6 (29 reviews) | | **Cross Border ** | Not enough data | 8.5 (28 reviews) | | **Payment Options** | Not enough data | 8.5 (28 reviews) | | **Multi-Currency** | Not enough data | 8.1 (28 reviews) | | **Reconciliation** | Not enough data | 8.3 (27 reviews) | | **Chargeback** | Not enough data | 7.9 (28 reviews) | #### Tax management - Merchant of Record | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Automated tax calculation** | Not enough data | 8.4 (26 reviews) | | **Standard compliance** | Not enough data | 8.4 (26 reviews) | | **Tax reporting** | Not enough data | 8.2 (26 reviews) | #### Security and Compliance - Merchant of Record | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **AML-KYC** | Not enough data | 8.3 (26 reviews) | | **Secure SLC** | Not enough data | 8.5 (26 reviews) | | **PCI-DSS** | Not enough data | 8.7 (26 reviews) | | **Encryption and tokenization** | Not enough data | 8.5 (26 reviews) | #### Administration - Merchant of Record | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **E-commerce Integration** | Not enough data | 8.3 (29 reviews) | | **Reporting & Analytics** | Not enough data | 8.4 (27 reviews) | | **Customer support** | Not enough data | 8.4 (27 reviews) | ### Omnichannel Commerce | Product | Score | Reviews | |---|---|---| | **Salesforce B2C Commerce** | 8.4/10 | 28 | | **Shopify** | N/A | N/A | #### Reporting | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Reports & Analytics** | 8.6 (28 reviews) | Not enough data | | **Data Transfer Tools** | 8.5 (28 reviews) | Not enough data | #### Omnichannel Features | Feature | Salesforce B2C Commerce | Shopify | |---|---|---| | **Retail Management** | 8.0 (27 reviews) | Not enough data | | **POS Integration** | 8.0 (27 reviews) | Not enough data | | **Social Media Integration** | 8.2 (26 reviews) | Not enough data | | **Customer Service Integration** | 8.6 (27 reviews) | Not enough data | | **Marketing Tools** | 8.6 (27 reviews) | Not enough data | | **E-commerce Integration** | 8.6 (28 reviews) | Not enough data | | **ERP Integration** | 8.3 (27 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) **Unique to Salesforce B2C Commerce (4):** [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Mobile E-Commerce Software](https://www.g2.com/categories/mobile-e-commerce), [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart) **Unique to Shopify (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record) --- ## Reviewer Demographics ### By Company Size | Segment | Salesforce B2C Commerce | Shopify | |---|---|---| | **Small-Business** | 25.7% | 79.9% | | **Mid-Market** | 40.7% | 15.3% | | **Enterprise** | 33.6% | 4.8% | ### By Industry #### Salesforce B2C Commerce - **Retail:** 13.0% - **Information Technology and Services:** 11.0% - **Computer Software:** 7.9% - **Apparel & Fashion:** 5.5% - **Accounting:** 4.2% - **Consumer Goods:** 4.0% - **Consulting:** 3.9% - **Financial Services:** 3.7% - **Marketing and Advertising:** 3.3% - **Internet:** 2.4% - **Other:** 41.1% #### Shopify - **Retail:** 26.1% - **Apparel & Fashion:** 8.9% - **Marketing and Advertising:** 7.4% - **Consumer Goods:** 5.4% - **Information Technology and Services:** 3.7% - **Internet:** 3.2% - **Computer Software:** 2.6% - **Health, Wellness and Fitness:** 2.5% - **Food & Beverages:** 2.2% - **Design:** 1.9% - **Other:** 36.0% --- ## Alternatives ### Alternatives to Salesforce B2C Commerce - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (614 reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews) - [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews) - [Centra](https://www.g2.com/products/centra/reviews) — 4.8/5 stars (69 reviews) - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews) - [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews) ### Alternatives to Shopify - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews) - [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews) - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4839 reviews) - [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1881 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (614 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews) - [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews) --- ## Top Discussions ### Salesforce B2C Commerce - Title: [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) — 1 comment > **Top comment:** "Yes B2C Commerce is an ecommerce platform. The Salesforce B2C Commerce Platform empowers customers to quickly grow profitability. Customers o all sizes can..." - Title: [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) — 1 comment > **Top comment:** "B2B is digital solutions for business to business buyers and B2C is digital solutions for business to customer buyers. For more information checkout..." - Title: [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) — 1 comment > **Top comment:** "B2C business-to-consumer ecommerce, also called retail ecommerce, is a business model that involves sales between online businesses and consumers. B2C..." - Title: [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) — 1 comment > **Top comment:** "Salesforce Commerce helps you maximize revenue and deliver success now through capabilities including B2C Commerce, B2B Commerce, Order Management, and..." ### Shopify - Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 6 comments, 5 upvotes > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns." - Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote > **Top comment:** "Shuffle-style music" - Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 4 comments, 4 upvotes > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..." - Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..." - Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments > **Top comment:** "Shopify is the software. It is accessed via the web. " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-b2c-commerce-vs-shopify)