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# Salesforce B2B Commerce vs Salesforce B2C Commerce Comparison - What are their main differences?

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Salesforce B2B CommerceSalesforce B2C Commerce[+ Add Product](#)

Reviews

**Salesforce B2B Commerce** [

4.3/5(369)

](https://www.g2.com/products/salesforce-b2b-commerce/reviews#reviews)

**Salesforce B2C Commerce** [

4.3/5(704)

](https://www.g2.com/products/salesforce-b2c-commerce/reviews#reviews)

Pricing

**Salesforce B2B Commerce**
No pricing available

**Salesforce B2C Commerce**
 **Contact Us** Per Year · B2C Commerce - Growth 

**Pricing Insights**
from reviews

Time to Implement

**Salesforce B2B Commerce**
5 months

Based on 27 responses

**Salesforce B2C Commerce**
5 months

Based on 47 responses

Return on Investment

**Salesforce B2B Commerce**
17 months

Based on 27 responses

**Salesforce B2C Commerce**
16 months1 month sooner

Based on 42 responses

Perceived Cost

**Salesforce B2B Commerce**
$$$$$

**Salesforce B2C Commerce**
$$$$$

Average Discount

**Salesforce B2B Commerce**
11%

**Salesforce B2C Commerce**
19%8% more

 ![Salesforce B2B Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/faf72291f2b3105983b24a5b0bc6543d/salesforce-b2b-commerce.svg "Salesforce B2B Commerce")

 ![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce")

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Pros & Cons

**Salesforce B2B Commerce**
[
Ease of Use (26)
](https://www.g2.com/products/salesforce-b2b-commerce/reviews?filters%5Bsentiment_snippet%5D=1790249&qs=pros-and-cons#reviews)[
B2B (22)
](https://www.g2.com/products/salesforce-b2b-commerce/reviews?filters%5Bsentiment_snippet%5D=1789930&qs=pros-and-cons#reviews)[
Expensive (19)
](https://www.g2.com/products/salesforce-b2b-commerce/reviews?filters%5Bsentiment_snippet%5D=1794086&qs=pros-and-cons#reviews)[
Complex Setup (17)
](https://www.g2.com/products/salesforce-b2b-commerce/reviews?filters%5Bsentiment_snippet%5D=1791589&qs=pros-and-cons#reviews)

**Salesforce B2C Commerce**
[
Ease of Use (52)
](https://www.g2.com/products/salesforce-b2c-commerce/reviews?filters%5Bsentiment_snippet%5D=1806440&qs=pros-and-cons#reviews)[
Features (35)
](https://www.g2.com/products/salesforce-b2c-commerce/reviews?filters%5Bsentiment_snippet%5D=1805250&qs=pros-and-cons#reviews)[
Complex Setup (33)
](https://www.g2.com/products/salesforce-b2c-commerce/reviews?filters%5Bsentiment_snippet%5D=1806095&qs=pros-and-cons#reviews)[
Expensive (32)
](https://www.g2.com/products/salesforce-b2c-commerce/reviews?filters%5Bsentiment_snippet%5D=1802730&qs=pros-and-cons#reviews)

Integrations

**Salesforce B2B Commerce**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_dd2cb7ce28768d6490870c9453edea61/amazon-chime.png "Product Avatar Image")

Amazon Chime

](https://www.g2.com/products/amazon-chime/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-lambda.jpg "Product Avatar Image")

AWS Lambda

](https://www.g2.com/products/aws-lambda/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e2894f5a2f0d4a7de385125b178b4e11/five9-intelligent-cloud-contact-center-platform.png "Product Avatar Image")

Five9 Intelligent Cloud...

](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image")

HubSpot Sales Hub

](https://www.g2.com/products/hubspot-sales-hub/reviews)[
View all
](https://www.g2.com/products/salesforce-b2b-commerce/integrations)

**Salesforce B2C Commerce**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ede6c93edfdf1e40aa77e95f22cfdc0/cin7-core.jpg "Product Avatar Image")

Cin7 Core

](https://www.g2.com/products/cin7-core/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4c697348c4308e45662f69fd954993d8/docusign.png "Product Avatar Image")

Docusign

](https://www.g2.com/products/docusign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cde2dc1378e0584bb1d52c7e577b0c7e/natterbox.png "Product Avatar Image")

Natterbox

](https://www.g2.com/products/natterbox/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e189c9a0582c6b3467658109ad95bd9/oracle-netsuite.png "Product Avatar Image")

NetSuite

](https://www.g2.com/products/oracle-netsuite/reviews)[
View all
](https://www.g2.com/products/salesforce-b2c-commerce/integrations)

Screenshots

**Salesforce B2B Commerce**
No screenshot available

**Salesforce B2C Commerce**
 ![Salesforce B2C Commerce screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/175288/b2c-device-1.png)

Ratings

Meets Requirements

**Salesforce B2B Commerce**

8.7

8.7166

**Salesforce B2C Commerce**

8.7

8.7349

Ease of Use

**Salesforce B2B Commerce**

8.2

8.2302

**Salesforce B2C Commerce**

8.2

8.2544

Ease of Setup

**Salesforce B2B Commerce**

7.8

7.8224

**Salesforce B2C Commerce**

7.8

7.8372

Ease of Admin

**Salesforce B2B Commerce**

8.4

8.462

**Salesforce B2C Commerce**

8.2

8.2132

Quality of Support

**Salesforce B2B Commerce**

8.5

8.5162

**Salesforce B2C Commerce**

8.3

8.3329

Has the product been a good partner in doing business?

**Salesforce B2B Commerce**

8.8

8.861

**Salesforce B2C Commerce**

8.6

8.6130

Product Direction (% positive)

**Salesforce B2B Commerce**

8.9

8.9162

**Salesforce B2C Commerce**

8.7

8.7331

Features

Mobile E-Commerce[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

8.2

23

8.4

29

Design

Templates - Mobile E-Commerce

7.9

20

8.3(won by 0.4)

27

Versions - Mobile E-Commerce

8.2

20

8.6(won by 0.4)

28

Testing - Mobile E-Commerce

7.9

19

8.5(won by 0.6)

27

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Multichannel - Mobile E-Commerce

8.2

18

8.5(won by 0.3)

27

Personalization

Branding - Mobile E-Commerce

8.0

20

8.3(won by 0.3)

27

Localization - Mobile E-Commerce

7.9

20

8.3(won by 0.4)

27

Digital Content - Mobile E-Commerce

7.9

20

8.5(won by 0.6)

28

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geofencing - Mobile E-Commerce

8.3

20

8.5(won by 0.2)

26

Analysis

Dashboards - Mobile E-Commerce

8.2

20

8.3(won by 0.1)

26

User Behavior - Mobile E-Commerce

8.5

20

8.7(won by 0.2)

25

Sales - Mobile E-Commerce

8.8(won by 0.5)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

24

E-Merchandising[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

8.5

13

9.1

25

Merchandising

Product Recommendations

8.3

11

9.2(won by 0.9)

23

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Product Search

8.6

11

9.3(won by 0.7)

23

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Product Display

8.0

11

9.3(won by 1.3)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Media File Storage

8.0

11

8.6(won by 0.6)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Web Content Management

8.0

11

8.8(won by 0.8)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Analytics

Reports & Analytics

9.4(won by 0.2)

11

9.2

22

Customer Data

8.9

11

9.2(won by 0.3)

22

Administration

Integrations

7.9

12

9.2(won by 1.3)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Dashboard

9.2(won by 0.2)

12

9.0

21

Shopping Cart[Hide 50 FeaturesShow 50 Features](javascript:void(0);)

8.9

12

8.6

29

Administration

Reporting

9.3(won by 0.3)

10

9.0

27

Cart Management

8.7(tied score)

9

8.7(tied score)

26

Shipping Information Collection

8.7

9

8.8(won by 0.1)

27

Inventory Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Tax Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Gift Card Management

Not enough data

Not enough data

Refund Management

Not enough data

Not enough data

Returns Management

Not enough data

Not enough data

Order Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Integrations

Payment Gateway Integration

9.4(won by 0.6)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.8

27

E-commerce Platform Integration

8.9

9

9.0(won by 0.1)

27

Email Integration

9.1(won by 0.5)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

27

Social Media Integration

Not enough data

Not enough data

Shipping Services Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Cart Management

Multi Cart

8.9(won by 0.6)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

28

Products

9.1(won by 0.6)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.5

27

Customizable Templates

8.5

9

8.6(won by 0.1)

26

Embed

8.5

9

8.6(won by 0.1)

27

Email Templates

Not enough data

Not enough data

Additional Functionality

Reporting & Statistics

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Rewards Points

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

CRM

Not enough data

Not enough data

E-Commerce Platforms[Hide 133 FeaturesShow 133 Features](javascript:void(0);)

8.3

201

8.4

401

Headless Commerce

Decoupling

8.1(tied score)

74

8.1(tied score)

99

REST APIs

8.2

75

8.5(won by 0.3)

102

Data Orchestration

8.1

75

8.4(won by 0.3)

98

Customization

8.2

75

8.5(won by 0.3)

103

Extensibility

8.2

76

8.4(won by 0.2)

102

Generative AI

AI Text Generation

7.9

64

8.1(won by 0.2)

81

AI Text Summarization

8.0(won by 0.1)

63

7.9

85

Generative AI

Not enough data

Not enough data

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

7.9

8

8.8(won by 0.9)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Cross-system Integration

8.8(tied score)

12

8.8(tied score)

24

Adaptive Learning

7.5

8

8.6(won by 1.1)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Natural Language Interaction

8.3

9

8.6(won by 0.3)

18

Proactive Assistance

7.9

8

8.6(won by 0.7)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Decision Making

8.3

9

8.6(won by 0.3)

18

Accounting Integration

Not enough data

Not enough data

Additional Functionality

CRM

10.0(tied score)

13

10.0(tied score)

8

Reordering

10.0(won by default)

5

Not enough data

Data Synchronization

10.0(won by default)

7

Not enough data

Inventory Control

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Bulk Ordering

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Shopping Cart

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Order Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Inventory Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Kitting

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web/Mobile App Development

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Inventory Optimization

Not enough data

Not enough data

De-Coupled Front & Back Ends

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Product Configurator

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Inventory Auditing

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Invoice Creation

Not enough data

Not enough data

For Small Businesses

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Merchandising/Marketing

Storefront Design Tools

8.3(tied score)

101

8.3(tied score)

222

Product Visualization

8.2(tied score)

97

8.2(tied score)

162

Recommendations / Personalization

8.3(tied score)

108

8.3(tied score)

254

Promotions and Discounts

7.9

99

8.1(won by 0.2)

235

Shopping Cart Abandonment

7.9(won by 0.1)

95

7.8

209

Product Reviews

8.1(tied score)

97

8.1(tied score)

206

SEO

7.9

96

8.1(won by 0.2)

205

Product Catalog

Content Management

8.5(tied score)

107

8.5(tied score)

233

Product Configuration

8.1

97

8.2(won by 0.1)

215

Product Search and Filtering

8.3(tied score)

100

8.3(tied score)

229

Intangible Products

7.9

88

8.2(won by 0.3)

196

Discount Management

Not enough data

Not enough data

Order Process

Checkout Process

8.3

100

8.4(won by 0.1)

228

Shipping Options

8.2(tied score)

91

8.2(tied score)

211

Tax Display and Processing

8.1

88

8.3(won by 0.2)

210

Payment Processing

8.3(tied score)

94

8.3(tied score)

218

Order Management

8.6(won by 0.3)

104

8.3

226

Returns / Refunds

8.0(won by 0.1)

87

7.9

202

Retail Inventory Management

8.2

92

8.3(won by 0.1)

208

Multi-Channel Fulfillment

8.2(tied score)

89

8.2(tied score)

186

Returns Management

Not enough data

Not enough data

Order Processing

Not enough data

Not enough data

Order Fulfillment

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Backorder Management

Not enough data

Not enough data

Special Order Management

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Sales Order Management

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

Multi-Channel Support

Omnichannel

8.3

95

8.4(won by 0.1)

210

Mobile

8.1

94

8.2(won by 0.1)

204

Social Commerce

8.3(tied score)

88

8.3(tied score)

187

Customer Service

8.3(tied score)

97

8.3(tied score)

214

Store Locator

8.0(tied score)

87

8.0(tied score)

192

3rd-Party Store Integration

7.9

86

8.1(won by 0.2)

134

B2B

9.0(won by 0.7)

140

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

187

Multi-Store

Not enough data

Not enough data

Point of Sale (POS) Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Mobile Commerce

Not enough data

Not enough data

Platform

APIs

8.1

94

8.2(won by 0.1)

206

Customization

7.7

128

8.1(won by 0.4)

259

Integrations to Add-on Tools

8.1

115

8.3(won by 0.2)

243

User Management

8.3

92

8.4(won by 0.1)

216

Reporting / Analytics

8.4(won by 0.2)

97

8.2

223

Security

8.6(tied score)

91

8.6(tied score)

211

Multi-Channel Management

8.2

87

8.7(won by 0.5)

198

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Admin Access Rights

8.4

91

8.5(won by 0.1)

202

Test-to-Product Migration

8.2

92

8.3(won by 0.1)

188

Internationalization

8.3

87

8.5(won by 0.2)

185

Cross Browser Support

8.0

88

8.4(won by 0.4)

193

Performance and Reliability

8.4

99

8.6(won by 0.2)

246

Catalog Management

Not enough data

9.4(won by default)

8

eCommerce Management

Not enough data

10.0(won by default)

12

Customer Management

10.0(won by default)

8

Not enough data

Mobile Access

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Shipping Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

Price/Margin Management

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Warehouse Management

Not enough data

Not enough data

Sales Tax Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Omnichannel Commerce[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

8.2

32

8.4

30

Reporting

Reports & Analytics

8.6(tied score)

32

8.6(tied score)

28

Data Transfer Tools

8.3

31

8.5(won by 0.2)

28

Omnichannel Features 

Retail Management

7.8

31

8.1(won by 0.3)

28

POS Integration

8.1(won by 0.1)

31

8.0

27

Social Media Integration

8.0

31

8.2(won by 0.2)

26

Customer Service Integration

8.2

31

8.6(won by 0.4)

27

Marketing Tools

8.1

31

8.6(won by 0.5)

27

 (There is a greater than 0.5 difference between this product's rating and its competitors)

E-commerce Integration

8.3

32

8.6(won by 0.3)

29

ERP Integration

8.0

31

8.2(won by 0.2)

28

User Insights

Reviewers' Company Size

[![Salesforce B2B Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/faf72291f2b3105983b24a5b0bc6543d/salesforce-b2b-commerce.svg "Salesforce B2B Commerce")](https://www.g2.com/products/salesforce-b2b-commerce/reviews)

Salesforce B2B Commerce

Small-Business(50 or fewer emp.)

30.3%

Mid-Market(51-1000 emp.)

36.8%

Enterprise(\> 1000 emp.)

32.9%

[![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce")](https://www.g2.com/products/salesforce-b2c-commerce/reviews)

Salesforce B2C Commerce

Small-Business(50 or fewer emp.)

26.7%

Mid-Market(51-1000 emp.)

40.1%

Enterprise(\> 1000 emp.)

33.2%

Small-Business

(50 or fewer emp.)

30.3%

26.7%

Mid-Market

(51-1000 emp.)

36.8%

40.1%

Enterprise

(\> 1000 emp.)

32.9%

33.2%

Reviewers' Industry

[![Salesforce B2B Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/faf72291f2b3105983b24a5b0bc6543d/salesforce-b2b-commerce.svg "Salesforce B2B Commerce")](https://www.g2.com/products/salesforce-b2b-commerce/reviews)
Salesforce B2B Commerce

Information Technology and Services

11.9%

Computer Software

8.6%

Marketing and Advertising

6.3%

Consulting

5.7%

Manufacturing

5.4%

Other

62.2%

[![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce")](https://www.g2.com/products/salesforce-b2c-commerce/reviews)
Salesforce B2C Commerce

Retail

12.9%

Information Technology and Services

10.3%

Computer Software

7.3%

Apparel & Fashion

5.2%

Accounting

4.3%

Other

60.0%

FAQs

## Salesforce B2B Commerce vs Salesforce B2C Commerce FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Salesforce B2C Commerce vs Salesforce B2B Commerce?

Salesforce B2C Commerce is designed for business-to-consumer digital commerce, while Salesforce B2B Commerce is tailored for business-to-business transactions, with each platform optimized for its respective buyer journey and complexity.

| [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) |
| --- | --- |
| 4.3/5 (593 reviews) | 4.4/5 (301 reviews) |
| Mid-Market | Mid-Market |
| 7.9 | 8.1 |
| 8.3 | 8.5 |
| Ease of Use (52 all-time mentions) | Ease of Use (49 all-time mentions) |

### How do the pricing models of Salesforce B2C Commerce and Salesforce B2B Commerce compare?

Salesforce B2B Commerce is rated higher for value, with a stronger Price/Cost satisfaction score than Salesforce B2C Commerce.

- **Salesforce B2C Commerce:** In recent reviews, many cite high costs and a pricing model that escalates with business growth, making it less accessible for small and mid-sized businesses.
- **Salesforce B2B Commerce:** Reviewers note high licensing and setup costs, but satisfaction with value is higher than B2C Commerce, especially for organizations needing robust B2B features.
- **Switching reasons:** Recent reviews mention switching away from Salesforce B2C Commerce due to escalating costs and complex pricing structures.

### What are the best alternatives to Salesforce B2C Commerce and Salesforce B2B Commerce?

The top three alternatives to Salesforce B2C Commerce and Salesforce B2B Commerce are Shopify Plus, Adobe Commerce (formerly Magento Commerce), and SAP Commerce Cloud.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | 4.3/5 (593 reviews) | Mid-Market | High cost, escalates with growth | Ease of Use (52 all-time mentions) |
| [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) | 4.4/5 (301 reviews) | Mid-Market | High licensing and setup costs | Ease of Use (49 all-time mentions) |
| [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) | 4.4/5 (872 reviews) | Small-Business | — | Scalability and ease of use |
| [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | 4.0/5 (623 reviews) | Small-Business | — | Customizability and flexibility |
| [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) | 4.3/5 (334 reviews) | Enterprise | — | Enterprise-grade capabilities |

### Which E-Commerce Platforms features should I prioritize when comparing Salesforce B2C Commerce and Salesforce B2B Commerce?

Buyers comparing Salesforce B2C Commerce and Salesforce B2B Commerce should prioritize Ease of Use, Integrations, Personalization, Customizability, and Pricing.

- **Ease of Use:** Salesforce B2C Commerce (8.2), Salesforce B2B Commerce (8.3); 52 and 49 all-time mentions respectively.
- **Integrations:** Salesforce B2C Commerce (35 all-time mentions), Salesforce B2B Commerce (29 all-time mentions).
- **Personalization:** Salesforce B2C Commerce (29 all-time mentions), Salesforce B2B Commerce (—).
- **Customizability:** Salesforce B2C Commerce (18 all-time mentions for Flexibility), Salesforce B2B Commerce (15 all-time mentions for Customizability).
- **Pricing:** Both products have recurring mentions of being expensive (32 for B2C, 24 for B2B), with B2B Commerce scoring higher on Price/Cost satisfaction.

### What are the pros and cons of Salesforce B2C Commerce vs Salesforce B2B Commerce?

Salesforce B2C Commerce's headline strength is its robust personalization and integration capabilities, while Salesforce B2B Commerce excels in handling complex B2B sales processes and account-based experiences.

- **Salesforce B2C Commerce strengths:** Ease of Use (52 all-time mentions), Features (35), Integrations (35), Personalization (29), Reliability (24), Customer Experience (23).
- **Salesforce B2C Commerce trade-offs:** Complex Setup (33), Expensive (32), Complexity (26), Difficult Setup (22), Complex Implementation (21), Difficult Customization (18).
- **Salesforce B2B Commerce strengths:** Ease of Use (49), B2B Sales (25), Features (29), Integrations (29), Customizability (15), Customer Support (15), Business Growth (15).
- **Salesforce B2B Commerce trade-offs:** Complex Setup (24), Expensive (24), Complexity (22), Difficult Learning (16), User Difficulty (16), Development Challenges (15).

### Is Salesforce B2C Commerce or Salesforce B2B Commerce better for small businesses?

Shopify Plus is a stronger fit for small businesses than either Salesforce B2C Commerce or Salesforce B2B Commerce, as both Salesforce products are most popular with mid-market reviewers and frequently cited as expensive and complex for smaller organizations.

- **Salesforce B2C Commerce:** Largest segment is Mid-Market; reviewers consistently mention high costs and a steep learning curve as barriers for small businesses.
- **Salesforce B2B Commerce:** Largest segment is Mid-Market; reviewers note robust B2B features but also highlight high licensing and setup costs, making it less accessible for small businesses.

### Which E-Commerce Platforms platform has better integrations?

Salesforce B2C Commerce and Salesforce B2B Commerce are rated nearly equally for integrations, with both products receiving strong reviewer sentiment and high all-time mention counts for integration capabilities.

- **Salesforce B2C Commerce:** Integrations cited in 35 all-time reviews, with frequent mentions of integration with the broader Salesforce ecosystem and other platforms.
- **Salesforce B2B Commerce:** Integrations cited in 29 all-time reviews, with reviewers highlighting integration with Salesforce CRM, ERP systems, and other business platforms.

### How do Salesforce B2C Commerce and Salesforce B2B Commerce compare on customer support?

Salesforce B2B Commerce scores slightly higher on Quality of Support (8.5 vs 8.3), but the difference is below the materiality threshold, indicating near-parity in support satisfaction.

- **Salesforce B2C Commerce:** Reviewers describe support as generally good, with some citing slow response times and a need for more practical documentation.
- **Salesforce B2B Commerce:** Reviewers highlight strong support experiences, with several noting helpful customer service and efficient issue resolution.

### Which is easier to implement, Salesforce B2C Commerce or Salesforce B2B Commerce?

Salesforce B2B Commerce has a marginally higher Ease of Setup score (8.1 vs 7.9), but both products are described as complex to implement, with no material difference in reviewer sentiment.

- **Salesforce B2C Commerce:** Reviewers frequently mention a steep learning curve, complex onboarding, and the need for specialized expertise during setup.
- **Salesforce B2B Commerce:** Reviewers note a complex setup process, especially for advanced features, but also mention that the platform is intuitive once configured and that technical support is often required for customization.

### Which product has better Sales?

Salesforce B2C Commerce and Salesforce B2B Commerce are both highly rated for Sales, with strong reviewer sentiment and robust feature sets supporting sales operations.

- **Salesforce B2C Commerce:** Sales is a top-cited feature, with reviewers highlighting its impact on order management, upsell, and conversion rates.
- **Salesforce B2B Commerce:** Sales is a core focus, with reviewers emphasizing its ability to streamline complex B2B sales processes, bulk ordering, and account-based sales management.

Alternatives

**Salesforce B2B Commerce Alternatives**

 ![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus")

[
Shopify Plus
](/products/shopify-plus/reviews)

 ![SAP Commerce Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-commerce-cloud.svg "SAP Commerce Cloud")

[
SAP Commerce Cloud
](/products/sap-commerce-cloud/reviews)

 ![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce")

[
BigCommerce
](/products/bigcommerce/reviews)

 ![Adobe Commerce (formerly Magento Commerce)](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-commerce-formerly-magento-commerce.svg "Adobe Commerce (formerly Magento Commerce)")

[
Adobe Commerce (formerly...
](/products/adobe-commerce-formerly-magento-commerce/reviews)

**Salesforce B2C Commerce Alternatives**

 ![Adobe Commerce (formerly Magento Commerce)](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-commerce-formerly-magento-commerce.svg "Adobe Commerce (formerly Magento Commerce)")

[
Adobe Commerce (formerly...
](/products/adobe-commerce-formerly-magento-commerce/reviews)

 ![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus")

[
Shopify Plus
](/products/shopify-plus/reviews)

 ![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce")

[
BigCommerce
](/products/bigcommerce/reviews)

 ![SAP Commerce Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-commerce-cloud.svg "SAP Commerce Cloud")

[
SAP Commerce Cloud
](/products/sap-commerce-cloud/reviews)