# Salesforce Agentforce vs ServiceNow AI Agents Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Agentforce excels in automating workflows, with users highlighting its ability to connect seamlessly to service clouds, which significantly increases the deflection rate on basic cases. This integration allows teams to handle customer inquiries without constant human intervention, making it a strong choice for businesses looking to streamline operations.
- **Users say** that ServiceNow AI Agents are particularly effective for optimizing repetitive tasks across various departments like IT and HR. Reviewers appreciate how these agents are built into the ServiceNow platform, enabling them to act on tickets and requests efficiently, which can enhance overall productivity.
- **According to verified reviews** , Salesforce Agentforce's user-friendly Agent Builder is a standout feature, allowing users to set up topics and actions easily. Once configured, the system operates autonomously, which users find incredibly beneficial for managing leads and opportunities without needing to switch between different systems.
- **Reviewers mention** that while both platforms have similar star ratings, Salesforce Agentforce's higher G2 Score reflects a broader satisfaction among users. This is particularly evident in its ability to automate deal flow and approvals, which reduces the need for human interactions and enhances efficiency.
- **G2 reviewers highlight** that ServiceNow AI Agents provide a straightforward setup process, with many users noting that accessing their programs and systems is easy. This ease of access, combined with responsive customer support, makes it a favorable option for organizations that prioritize quick implementation.
- **Users report** that while both products offer solid support features, Salesforce Agentforce slightly edges out in quality of support, with users appreciating its proactive customer outreach capabilities. This can be crucial for businesses that require consistent engagement with their clients to maintain satisfaction and loyalty.



| | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,196 | 451 | 
| **Largest Market Segment** | Mid-Market (44.2% of reviews) | Enterprise (51.6% of reviews) | 
| **Entry Level Price** | Free 200000 Flex Credits | No pricing available | 

---
## Top Pros & Cons

### Salesforce Agentforce

**Not enough data**

### ServiceNow AI Agents

Pros:
- Efficiency (21 reviews)
- Ease of Use (17 reviews)

Cons:
- Inaccuracy (10 reviews)
- Poor Understanding (9 reviews)

---
## Ratings Comparison
| Rating | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
  | **Meets Requirements** | 8.3 (258 reviews) | 8.2 (116 reviews) | 
  | **Ease of Use** | 8.1 (823 reviews) | 8.3 (249 reviews) | 
  | **Ease of Setup** | 7.8 (783 reviews) | 7.9 (149 reviews) | 
  | **Ease of Admin** | 8.3 (135 reviews) | 8.3 (28 reviews) | 
  | **Quality of Support** | 8.2 (246 reviews) | 8.3 (202 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (136 reviews) | 8.2 (29 reviews) | 
  | **Product Direction (% positive)** | 9.1 (254 reviews) | 9.0 (105 reviews) | 

---
## Pricing

### Salesforce Agentforce

#### Entry-Level Pricing

Plan: Salesforce Foundations 

Price: Free 200000 Flex Credits

Description: Get started with Agentforce for free, for any use case.

Key Features:
- Agent Builder
- Prompt Builder
- 200k Flex Credits

[Browse all 3 editions](https://www.g2.com/products/salesforce-agentforce/pricing)

#### Free Trial

Yes

### ServiceNow AI Agents

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Agentforce** | N/A | N/A |
| **ServiceNow AI Agents** | 8.4/10 | 25 |

#### Responses

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (14 reviews) | 
| **Route To Human** | Not enough data | 8.5 (11 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 8.3 (13 reviews) | 

#### Automation - AI Agents

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.8 (8 reviews) | 
| **Customer Interaction Automation** | Not enough data | 7.9 (11 reviews) | 
| **Lead Generation** | Not enough data | 7.9 (11 reviews) | 
| **Document Processing** | Not enough data | 8.3 (10 reviews) | 
| **Feedback Collection** | Not enough data | 8.1 (9 reviews) | 

#### Platform

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.1 (9 reviews) | 
| **Integration** | Not enough data | 8.5 (13 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.3 (9 reviews) | 

#### Autonomy -  AI Agents

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 8.0 (9 reviews) | 
| **Adaptive Responses** | Not enough data | 7.3 (10 reviews) | 
| **Task Execution** | Not enough data | 8.8 (11 reviews) | 
| **Problem Solving** | Not enough data | 8.8 (12 reviews) | 

#### Generative AI

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.0 (14 reviews) | 
| **AI Text Summarization** | Not enough data | 8.9 (11 reviews) | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Agentforce** | 8.2/10 | 332 |
| **ServiceNow AI Agents** | 8.3/10 | 233 |

#### Customization - AI Agent Builders

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Natural Language Configuration** | 8.1 (167 reviews) | 8.2 (32 reviews) | 
| **Tone Customization** | 7.8 (151 reviews) | 7.6 (20 reviews) | 
| **Security Guardrails** | 8.3 (164 reviews) | 8.0 (25 reviews) | 

#### Functionality - AI Agent Builders

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Omni-channel Support** | 8.2 (167 reviews) | 7.8 (24 reviews) | 
| **Agent Branding** | 8.0 (154 reviews) | 7.8 (19 reviews) | 
| **Proactive Response Capabilities** | 8.0 (151 reviews) | 8.9 (28 reviews) | 
| **Seamless Human Escalation** | 8.0 (156 reviews) | 8.4 (31 reviews) | 

#### Data and Analytics - AI Agent Builders

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Analytics & Reporting** | 8.2 (173 reviews) | 8.2 (33 reviews) | 
| **Contextual Awareness** | 8.0 (167 reviews) | 8.4 (32 reviews) | 
| **Data Privacy Compliance** | 8.1 (158 reviews) | 8.3 (30 reviews) | 

#### Integration - AI Agent Builders

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Workflow Automation** | 8.8 (226 reviews) | 9.5 (130 reviews) | 
| **API Usage** | 8.2 (84 reviews) | 8.0 (23 reviews) | 
| **Platform Interoperability** | 8.1 (189 reviews) | 9.0 (61 reviews) | 
| **CRM Data Integration** | 8.7 (201 reviews) | 8.5 (22 reviews) | 

### AI SDRs

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Agentforce** | 8.8/10 | 21 |
| **ServiceNow AI Agents** | N/A | N/A |

#### Automation

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Sales Follow-Up** | 8.7 (18 reviews) | Not enough data | 
| **Feedback Collection** | 8.8 (18 reviews) | Not enough data | 
| **Document Processing** | 8.7 (17 reviews) | Not enough data | 
| **Lead Generation** | 8.9 (19 reviews) | Not enough data | 
| **Customer Interaction Automation** | 8.7 (18 reviews) | Not enough data | 

#### Autonomy

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Problem Solving** | 8.7 (18 reviews) | Not enough data | 
| **Task Execution** | 9.0 (18 reviews) | Not enough data | 
| **Adaptive Responses** | 8.9 (18 reviews) | Not enough data | 
| **Independent Decision Making** | 8.6 (18 reviews) | Not enough data | 

#### Outbound Sales

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Follow-Up Scheduling** | 8.9 (19 reviews) | Not enough data | 
| **Prospect Prioritization** | 9.4 (19 reviews) | Not enough data | 
| **Multichannel Campaign Execution** | 9.2 (18 reviews) | Not enough data | 
| **Personalized Outreach** | 9.0 (19 reviews) | Not enough data | 
| **Outreach Performance Analytics** | 9.1 (18 reviews) | Not enough data | 

#### Inbound Sales

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Data Enrichment** | 8.9 (18 reviews) | Not enough data | 
| **Inquiry Routing** | 9.2 (18 reviews) | Not enough data | 
| **Feedback Collection** | 8.8 (18 reviews) | Not enough data | 
| **Real-Time Engagement** | 8.8 (18 reviews) | Not enough data | 
| **Lead Qualification** | 8.8 (19 reviews) | Not enough data | 

### AI IT Agents

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Agentforce** | N/A | N/A |
| **ServiceNow AI Agents** | 8.8/10 | 37 |

#### Automation - AI IT Agents

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Document Processing** | Not enough data | 8.3 (19 reviews) | 
| **Feedback Collection** | Not enough data | 8.9 (19 reviews) | 

#### Autonomy - AI IT Agents

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Adaptive Responses** | Not enough data | 8.3 (19 reviews) | 
| **Task Execution** | Not enough data | 8.7 (21 reviews) | 
| **Independent Decision Making** | Not enough data | 8.3 (18 reviews) | 
| **Problem Solving** | Not enough data | 8.7 (21 reviews) | 

#### IT Ticket Management - AI IT Agents

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Ticket Status Updates** | Not enough data | 9.3 (22 reviews) | 
| **SLA Monitoring** | Not enough data | 8.9 (19 reviews) | 
| **Ticket Categorization** | Not enough data | 8.9 (23 reviews) | 
| **Ticket Assignment** | Not enough data | 9.0 (22 reviews) | 
| **Automated Ticket Creation** | Not enough data | 8.5 (19 reviews) | 

#### IT Support Automation - AI IT Agents

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Knowledge Base Utilization** | Not enough data | 8.8 (20 reviews) | 
| **Workflow Automation** | Not enough data | 9.2 (25 reviews) | 
| **Real-Time Troubleshooting** | Not enough data | 8.4 (20 reviews) | 
| **User Self-Service Assistance** | Not enough data | 8.9 (19 reviews) | 
| **Proactive Issue Detection** | Not enough data | 9.0 (18 reviews) | 

### Conversational Interface Agents

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Agentforce** | N/A | N/A |
| **ServiceNow AI Agents** | N/A | N/A |

#### Natural Language Interaction - Conversational Interface Agents 

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Natural Language Query Understanding** | Not enough data | Not enough data | 
| **Multi-Turn Conversation Management** | Not enough data | Not enough data | 
| **Voice & Text Interface Support** | Not enough data | Not enough data | 

#### Intent & Action Handling - Conversational Interface Agents 

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Data Retrieval from Connected Systems** | Not enough data | Not enough data | 
| **Intent Recognition & Mapping** | Not enough data | Not enough data | 
| **Action & Workflow Triggering** | Not enough data | Not enough data | 

#### Context & Personalization - Conversational Interface Agents 

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Conversation Context Persistence** | Not enough data | Not enough data | 
| **User Identity & Permission Awareness** | Not enough data | Not enough data | 

#### Enterprise Integration & Deployment - Conversational Interface Agents 

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Enterprise Application Integrations** | Not enough data | Not enough data | 
| **Security & Access Controls** | Not enough data | Not enough data | 

### AI Customer Support Agents

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Agentforce** | 8.2/10 | 77 |
| **ServiceNow AI Agents** | 8.4/10 | 29 |

#### Customer Query Resolution - AI Customer Support Agents

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Automated Ticket Resolution** | 8.2 (58 reviews) | 8.0 (16 reviews) | 
| **Contextual Response Generation** | 8.1 (61 reviews) | 8.4 (15 reviews) | 
| **Sentiment Analysis** | 7.9 (57 reviews) | 7.9 (14 reviews) | 
| **Knowledge Base Utilization** | 8.7 (61 reviews) | 8.5 (16 reviews) | 
| **Multilingual Support** | 7.7 (56 reviews) | 7.9 (13 reviews) | 

#### Customer Interaction Automation - AI Customer Support Agents

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Proactive Customer Outreach** | 8.2 (57 reviews) | 8.3 (15 reviews) | 
| **Feedback Collection** | 8.4 (56 reviews) | 7.7 (13 reviews) | 
| **Escalation Handling** | 8.2 (56 reviews) | 8.3 (15 reviews) | 
| **Workflow Optimization** | 8.3 (65 reviews) | 8.9 (20 reviews) | 

#### Automation

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Customer Interaction Automation** | 8.7 (68 reviews) | 9.0 (21 reviews) | 
| **Feedback Collection** | 8.5 (58 reviews) | 8.9 (16 reviews) | 
| **Document Processing** | 8.4 (60 reviews) | 8.9 (18 reviews) | 

#### Autonomy

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Independent Decision Making** | 7.8 (58 reviews) | 7.9 (15 reviews) | 
| **Adaptive Responses** | 7.9 (57 reviews) | 8.3 (16 reviews) | 
| **Task Execution** | 8.5 (61 reviews) | 8.9 (15 reviews) | 
| **Problem Solving** | 8.1 (58 reviews) | 8.4 (17 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Salesforce Agentforce** | N/A | N/A |
| **ServiceNow AI Agents** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents), [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [Conversational Interface Agents Software](https://www.g2.com/categories/conversational-interface-agents)

**Unique to Salesforce Agentforce (1):** [AI SDRs Software](https://www.g2.com/categories/ai-sdrs)

**Unique to ServiceNow AI Agents (2):** [AI IT Agents Software](https://www.g2.com/categories/ai-it-agents), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)


---
## Reviewer Demographics

### By Company Size

| Segment | Salesforce Agentforce | ServiceNow AI Agents | 
|---|---|---|
| **Small-Business** | 20.8% | 23.5% | 
| **Mid-Market** | 44.2% | 24.9% | 
| **Enterprise** | 35.0% | 51.6% | 

### By Industry

#### Salesforce Agentforce

- **Information Technology and Services:** 12.0%
- **Financial Services:** 10.2%
- **Consulting:** 7.0%
- **Computer Software:** 6.7%
- **Hospital & Health Care:** 4.8%
- **Manufacturing:** 4.6%
- **Non-Profit Organization Management:** 4.5%
- **Insurance:** 4.2%
- **Automotive:** 2.7%
- **Retail:** 2.7%
- **Other:** 40.7%

#### ServiceNow AI Agents

- **Information Technology and Services:** 24.3%
- **Computer Software:** 8.8%
- **Consulting:** 7.2%
- **Hospital & Health Care:** 6.0%
- **Banking:** 4.8%
- **Financial Services:** 4.4%
- **Computer & Network Security:** 4.0%
- **Manufacturing:** 3.2%
- **Telecommunications:** 2.4%
- **Accounting:** 2.0%
- **Other:** 33.1%

---
## Alternatives

### Alternatives to Salesforce Agentforce

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### Alternatives to ServiceNow AI Agents

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- [Jotform AI Agents](https://www.g2.com/products/jotform-ai-agents/reviews) — 4.5/5 stars (713 reviews)
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---
## Top Discussions

### Salesforce Agentforce

No discussions available for this product.

### ServiceNow AI Agents

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/salesforce-agentforce-vs-servicenow-ai-agents)