# Sales Cookie vs SmartWinnr Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SmartWinnr excels in user satisfaction, boasting a significantly higher overall score compared to Sales Cookie. Users appreciate the intuitive design and ease of use, with one reviewer noting that the setup of the AI Roleplay product was simple and the support team was enlightening in helping them grasp the product.
- **Users say** that SmartWinnr's implementation process is quick and efficient, allowing teams to roll out process changes rapidly. One user highlighted how they can publish short training modules and quizzes targeted to specific roles, ensuring that all reps follow the same workflow seamlessly.
- **According to verified reviews** , both products receive high marks for customer support, but SmartWinnr's support is frequently described as exceptional. Reviewers mention that the support team is proactive and responsive, which enhances the overall user experience, while Sales Cookie users also appreciate the quick responses from their support team.
- **Reviewers mention** that SmartWinnr offers superior gamification features, with a score that reflects its effectiveness in engaging users. Users enjoy the short, role-specific lessons and quizzes that keep training concise and relevant, making it easier to stay on track with their tasks.
- **Users highlight** that while Sales Cookie is praised for its cost efficiency and ease of use, it faces challenges in comparison to SmartWinnr's broader feature set. For instance, Sales Cookie users appreciate the smooth management of commissions but may find fewer advanced features for performance tracking and reporting.
- **G2 reviewers report** that SmartWinnr's extensive user base, particularly in the enterprise segment, contributes to its robust feature offerings and overall reliability. In contrast, Sales Cookie is more popular among small businesses, which may limit its scalability for larger organizations looking for comprehensive sales performance management solutions.



| | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 63 | 243 | 
| **Largest Market Segment** | Small-Business (75.0% of reviews) | Enterprise (68.6% of reviews) | 
| **Entry Level Price** | $40.00 1 Seat Per Month | No pricing available | 

---
## Top Pros & Cons

### Sales Cookie

Pros:
- Customer Support (7 reviews)
- Ease of Use (6 reviews)

Cons:
- Learning Curve (2 reviews)
- Implementation Challenges (1 reviews)

### SmartWinnr

Pros:
- Ease of Use (69 reviews)
- Helpful (51 reviews)

Cons:
- Automation Issues (1 reviews)
- Data Management Issues (1 reviews)

---
## Ratings Comparison
| Rating | Sales Cookie | SmartWinnr | 
|---|---|---|
  | **Meets Requirements** | 9.7 (48 reviews) | 9.8 (188 reviews) | 
  | **Ease of Use** | 9.7 (49 reviews) | 9.9 (190 reviews) | 
  | **Ease of Setup** | 9.6 (25 reviews) | 9.8 (140 reviews) | 
  | **Ease of Admin** | 9.7 (26 reviews) | 9.8 (122 reviews) | 
  | **Quality of Support** | 9.8 (46 reviews) | 9.9 (190 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.9 (24 reviews) | 9.9 (121 reviews) | 
  | **Product Direction (% positive)** | 8.3 (47 reviews) | 9.9 (158 reviews) | 

---
## Pricing

### Sales Cookie

#### Entry-Level Pricing

Plan: Business

Price: $40.00 1 Seat Per Month

Key Features:
- 24/7 AI Assistants Commission Dashboards Leader Dashboards Inquiry Management Plan Terms & Conditions Survey Announcements Gamification Manager Approval AI Plan Designer AI Plan Editor Native Sync/Connections with multiple CRMs, Inventory, Billing and ERP Platforms Multi-Currency Adjustments & Overrides Clawbacks Team Management Audit Logs Security Controls Commissions Reporting Revenue Analytics

[Browse all 2 editions](https://www.g2.com/products/sales-cookie/pricing)

#### Free Trial

Yes

### SmartWinnr

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Compensation

| Product | Score | Reviews |
|---|---|---|
| **Sales Cookie** | 9.6/10 | 35 |
| **SmartWinnr** | 9.9/10 | 51 |

#### Sales Rep Portal

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Commission Estimator** | 9.8 (25 reviews) | 9.9 (41 reviews) | 
| **Dispute Management** | 9.6 (28 reviews) | 9.8 (34 reviews) | 
| **Compensation Statements** | 9.8 (31 reviews) | 9.9 (36 reviews) | 
| **Plan Documents and Agreements** | 9.8 (28 reviews) | 9.8 (30 reviews) | 
| **Individual and Team Performance Reports** | 9.7 (30 reviews) | 9.9 (43 reviews) | 
| **Mobile User Support** | 9.5 (22 reviews) | 9.9 (46 reviews) | 

#### Management Portal

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Sales Org Performance Reports** | 9.9 (24 reviews) | 9.9 (40 reviews) | 
| **Monitor Sales Rep Performance** | 9.7 (22 reviews) | 9.9 (40 reviews) | 
| **Territory Assignments/Management** | 9.4 (17 reviews) | 9.9 (37 reviews) | 
| **Quota Assignments/Management** | 9.9 (26 reviews) | 9.9 (40 reviews) | 
| **Commission splits and overrides** | 9.9 (24 reviews) | 9.9 (37 reviews) | 
| **Workflow and Approvals** | 8.9 (11 reviews) | 9.9 (39 reviews) | 
| **Budgeting** | 9.2 (11 reviews) | 9.8 (34 reviews) | 

#### Administration

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Adjustments/Dispute Resolution** | 9.5 (28 reviews) | 9.8 (41 reviews) | 
| **Comp Modeling - Ease of Admin** | 9.6 (23 reviews) | 9.8 (42 reviews) | 
| **Comp Modeling - Design Flexibility** | 9.9 (24 reviews) | 9.9 (39 reviews) | 
| **Comp Statement Calculation and Distribution** | 9.9 (30 reviews) | 9.9 (35 reviews) | 
| **Reports and Dashboards** | 9.8 (31 reviews) | 9.8 (42 reviews) | 
| **Sales Hierarchy Management** | 9.5 (22 reviews) | 9.9 (42 reviews) | 

#### Platform

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **CRM Integration** | 9.6 (13 reviews) | 9.8 (36 reviews) | 
| **Financial Integration** | 9.4 (8 reviews) | 9.8 (29 reviews) | 
| **HCM/HRIS Integration** | 8.7 (5 reviews) | 9.9 (36 reviews) | 
| **Customization** | 9.5 (11 reviews) | 9.8 (43 reviews) | 
| **APIs** | 9.4 (8 reviews) | 9.8 (29 reviews) | 
| **Internationalization** | 8.8 (7 reviews) | 9.8 (24 reviews) | 
| **Performance and Reliability** | 9.8 (20 reviews) | 9.9 (41 reviews) | 

#### Agentic AI - Sales Compensation

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 10.0 (15 reviews) | 

### Sales Gamification

| Product | Score | Reviews |
|---|---|---|
| **Sales Cookie** | N/A | N/A |
| **SmartWinnr** | 9.8/10 | 118 |

#### Competition

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Competition Templates** | Not enough data | 9.8 (108 reviews) ✓ Verified | 
| **Custom Competitions** | Not enough data | 9.8 (108 reviews) ✓ Verified | 
| **Team Competitions** | Not enough data | 9.9 (109 reviews) ✓ Verified | 
| **Simultaneous Competitions** | Not enough data | 9.9 (106 reviews) ✓ Verified | 
| **Competition Adjustments** | Not enough data | 9.8 (104 reviews) ✓ Verified | 
| **Awards and Incentives** | Not enough data | 9.8 (75 reviews) | 

#### Agentic AI - Sales Gamification

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 10.0 (16 reviews) | 

#### Integrations

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **CRM Integration** | Not enough data | 9.8 (85 reviews) ✓ Verified | 
| **Social Collaboration Integration** | Not enough data | 9.8 (55 reviews) | 
| **TV Streaming** | Not enough data | 9.7 (69 reviews) | 

#### Platform

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Reporting** | Not enough data | 9.8 (104 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 9.9 (103 reviews) ✓ Verified | 
| **Enterprise Scalability** | Not enough data | 9.8 (100 reviews) ✓ Verified | 
| **Data Import & Export Tools** | Not enough data | 9.7 (101 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 9.8 (106 reviews) ✓ Verified | 

#### Employee Features

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **User Profiles** | Not enough data | 9.8 (110 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 9.8 (108 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 9.8 (110 reviews) ✓ Verified | 

### Sales Training and Onboarding

| Product | Score | Reviews |
|---|---|---|
| **Sales Cookie** | N/A | N/A |
| **SmartWinnr** | 9.8/10 | 131 |

#### Course Authoring

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Course Builder** | Not enough data | 9.8 (99 reviews) | 
| **Questions** | Not enough data | 9.9 (105 reviews) | 
| **Instructor-Led Training** | Not enough data | 9.8 (91 reviews) | 
| **Customized Learning Paths** | Not enough data | 9.8 (101 reviews) | 
| **Video simulations** | Not enough data | 9.8 (107 reviews) | 

#### Course Management

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Gamification** | Not enough data | 9.8 (115 reviews) | 
| **Assessments** | Not enough data | 9.9 (111 reviews) | 
| **Certifications** | Not enough data | 9.9 (110 reviews) | 
| **Manager Portals** | Not enough data | 9.8 (100 reviews) | 
| **Feedback** | Not enough data | 9.8 (105 reviews) | 

#### Platform

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **File support** | Not enough data | 9.8 (107 reviews) | 
| **Mobile support** | Not enough data | 9.8 (118 reviews) | 
| **Integration** | Not enough data | 9.8 (93 reviews) | 

#### Onboarding

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Documentation** | Not enough data | 9.9 (112 reviews) | 
| **Coaching** | Not enough data | 9.9 (122 reviews) | 
| **Programs** | Not enough data | 9.8 (104 reviews) | 

#### Generative AI

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **AI Text-to-Speech** | Not enough data | 9.8 (62 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Sales Cookie** | 9.7/10 | 24 |
| **SmartWinnr** | 9.8/10 | 90 |

#### Agentic AI - Sales Performance Management

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 10.0 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 10.0 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 10.0 (9 reviews) | 

#### Incentives

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Badges** | 9.8 (8 reviews) | 9.9 (84 reviews) | 
| **Triggers** | 9.7 (5 reviews) | 9.8 (51 reviews) | 
| **Commission Calculator** | 9.9 (20 reviews) ✓ Verified | 9.8 (53 reviews) | 
| **Leaderboards** | 9.7 (11 reviews) ✓ Verified | 9.9 (85 reviews) | 

#### Personalization

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Profiles** | 9.7 (19 reviews) | 9.7 (75 reviews) | 
| **Custom Reports** | 9.7 (13 reviews) ✓ Verified | 9.8 (77 reviews) | 
| **Dashboards** | 9.8 (23 reviews) ✓ Verified | 9.9 (82 reviews) | 
| **Goal Setting** | 9.8 (21 reviews) ✓ Verified | 9.8 (75 reviews) | 

#### Administrative

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Integration** | 9.4 (11 reviews) ✓ Verified | 9.7 (73 reviews) | 
| **Employee Structure** | 9.9 (15 reviews) ✓ Verified | 9.8 (78 reviews) | 
| **Behavior Monitoring** | 9.7 (6 reviews) | 9.7 (69 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Sales Cookie** | N/A | N/A |
| **SmartWinnr** | 9.8/10 | 119 |

#### Agentic AI - Sales Coaching

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 10.0 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 10.0 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 10.0 (21 reviews) | 
| **Decision Making** | Not enough data | 10.0 (20 reviews) | 

#### Training

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Knowledge Base** | Not enough data | 9.9 (109 reviews) | 
| **Coaching Materials** | Not enough data | 9.7 (106 reviews) | 
| **Playbook Creation** | Not enough data | 9.7 (65 reviews) | 
| **Video Record** | Not enough data | 9.8 (105 reviews) | 

#### Feedback

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Review** | Not enough data | 9.8 (106 reviews) | 
| **Scorecard** | Not enough data | 9.8 (107 reviews) | 
| **Coaching Card** | Not enough data | 9.7 (99 reviews) | 
| **Leaderboard** | Not enough data | 9.8 (104 reviews) | 
| **Real-Time Updates** | Not enough data | 9.8 (109 reviews) | 
| **Notifications** | Not enough data | 9.8 (101 reviews) | 
| **Competition** | Not enough data | 9.8 (106 reviews) | 

#### Generative AI

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 9.7 (55 reviews) | 

### AI Sales Roleplay Tools

| Product | Score | Reviews |
|---|---|---|
| **Sales Cookie** | N/A | N/A |
| **SmartWinnr** | N/A | N/A |

#### Platform - AI Sales Roleplay Tools

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Skill-Based Certification ** | Not enough data | Not enough data | 
| **Low-Latency Conversations** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Roleplay Buyer Simulation** | Not enough data | Not enough data | 
| **Methodology Alignment** | Not enough data | Not enough data | 

#### Customization - AI Sales Roleplay Tools

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Scenario Creation** | Not enough data | Not enough data | 
| **Customizable AI Personas** | Not enough data | Not enough data | 
| **Multiple Roleplay Type** | Not enough data | Not enough data | 

#### Feedback Analysis - AI Sales Roleplay Tools

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Roleplay Reviews** | Not enough data | Not enough data | 
| **Real-Time AI Coaching & Feedback** | Not enough data | Not enough data | 
| **Speech Analysis** | Not enough data | Not enough data | 
| **Performance Scoring & Analytics** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Roleplay Tools

| Feature | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Sales Compensation Software](https://www.g2.com/categories/sales-compensation), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Sales Gamification Software](https://www.g2.com/categories/sales-gamification)


**Unique to SmartWinnr (3):** [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Sales Training and Onboarding Software](https://www.g2.com/categories/sales-training-and-onboarding), [AI Sales Roleplay Tools](https://www.g2.com/categories/ai-sales-roleplay-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Sales Cookie | SmartWinnr | 
|---|---|---|
| **Small-Business** | 75.0% | 5.4% | 
| **Mid-Market** | 25.0% | 26.0% | 
| **Enterprise** | 0% | 68.6% | 

### By Industry

#### Sales Cookie

- **Computer Software:** 18.3%
- **Medical Devices:** 15.0%
- **Information Technology and Services:** 8.3%
- **Civic & Social Organization:** 6.7%
- **Health, Wellness and Fitness:** 6.7%
- **Marketing and Advertising:** 5.0%
- **Apparel & Fashion:** 3.3%
- **Retail:** 3.3%
- **Construction:** 3.3%
- **Consumer Services:** 3.3%
- **Other:** 26.7%

#### SmartWinnr

- **Pharmaceuticals:** 31.4%
- **Insurance:** 19.8%
- **Medical Devices:** 15.3%
- **Financial Services:** 7.0%
- **Hospital & Health Care:** 4.5%
- **Banking:** 3.7%
- **Information Technology and Services:** 2.9%
- **Hospitality:** 2.5%
- **Automotive:** 1.7%
- **Health, Wellness and Fitness:** 1.7%
- **Other:** 9.5%

---
## Alternatives

### Alternatives to Sales Cookie

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- [CaptivateIQ](https://www.g2.com/products/captivateiq/reviews) — 4.7/5 stars (3485 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2930 reviews)
- [Bigtincan Readiness (formerly Brainshark)](https://www.g2.com/products/bigtincan-readiness-formerly-brainshark/reviews) — 4.4/5 stars (617 reviews)

---
## Top Discussions

### Sales Cookie

- Title: [Is There Any Setup Fee?](https://www.g2.com/discussions/setup-94fd5aa8-fc5c-4056-9809-065f3b89bffd) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [Which Systems Do You Integrate With?](https://www.g2.com/discussions/setup-df6d7a95-c81c-48d6-b306-597981554cda) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We include native integration with systems such as QuickBooks Online, HubSpot, SalesForce, Dynamics CRM, PayPal, etc. We also support integration with other..."
- Title: [Which Types of Sales Commission Plans Do You Support?](https://www.g2.com/discussions/supported-plans) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We support the most complex incentive plans - those with tiers, formulas, dynamic quotas, recoverable draws, etc. Our team is happy to help you configure..."

### SmartWinnr

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sales-cookie-vs-smartwinnr)