Compare Sailthru and Zoho MarketingHub
See this
side-by-side comparison of Sailthru vs. Zoho MarketingHub
based on preference data from user reviews. Sailthru rates 4.2/5 stars with 134 reviews. By contrast, Zoho MarketingHub rates 3.5/5 stars with 14 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Sailthru Optimized for quick response |  Zoho MarketingHub | |
| Star Rating | Sailthru | Zoho MarketingHub |
| Market Segments | Sailthru Mid-Market (62.4% of reviews) | Zoho MarketingHub Small-Business (66.7% of reviews) |
| Entry Level Price | Sailthru No pricing information available | Zoho MarketingHub No pricing information available |
Sailthru vs Zoho MarketingHub
When assessing the two solutions, reviewers found Sailthru easier to use, set up, and administer. Reviewers also preferred doing business with Sailthru overall.
- Reviewers felt that Sailthru meets the needs of their business better than Zoho MarketingHub.
- When comparing quality of ongoing product support, reviewers felt that Sailthru is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Sailthru over Zoho MarketingHub.
Categories
Shared Categories
Sailthru and Zoho MarketingHub are categorized as Marketing Automation
Unique Categories
Sailthru is categorized as Personalization and Mobile Marketing
Zoho MarketingHub is categorized as Marketing Analytics
Pricing
Free Trial Unavailable
Free Trial Unavailable
Ratings
Meets Requirements
Sailthru
Responses: 122
Zoho MarketingHub
Responses: 12
Ease of Use
Sailthru
Responses: 122
Zoho MarketingHub
Responses: 12
Ease of Setup
Sailthru
Responses: 46
Zoho MarketingHub
Responses: 10
Ease of Admin
Sailthru
Responses: 49
Zoho MarketingHub
Responses: 10
Quality of Support
Sailthru
Responses: 114
Zoho MarketingHub
Responses: 10
Ease of Doing Business With
Sailthru
Responses: 46
Zoho MarketingHub
Responses: 9
Product Direction (% positive)
Sailthru
Responses: 120
Zoho MarketingHub
Responses: 12
Features
Email Marketing
Building and Personalizing Emails
Sailthru
Responses: 87
Verified Feature
Zoho MarketingHub
Responses: 7
Sending Outbound Emails
Sailthru
Responses: 87
Verified Feature
Zoho MarketingHub
Responses: 7
Manage Email Deliverability
Sailthru
Responses: 88
Verified Feature
Zoho MarketingHub
Responses: 7
Automated Email Responses
Sailthru
Responses: 70
Verified Feature
Zoho MarketingHub
Responses: 9
Online Marketing
Landing Pages and Forms
Sailthru
Responses: 51
Verified Feature
Zoho MarketingHub
Responses: 9
Dynamic Content
Sailthru
Responses: 65
Verified Feature
Zoho MarketingHub
Responses: 8
A/B Testing
Sailthru
Responses: 76
Verified Feature
Zoho MarketingHub
Responses: 6
Mobile Optimized
Sailthru
Responses: 67
Verified Feature
Zoho MarketingHub
Responses: 8
Search Tracking and Optimization
Sailthru
Responses: 7
Zoho MarketingHub
Responses: 9
Lead Management
Marketing Lead Database
Sailthru
Responses: 16
Verified Feature
Zoho MarketingHub
Responses: 9
Data Quality Management
Sailthru
Responses: 31
Verified Feature
Zoho MarketingHub
Responses: 9
Segmentation
Sailthru
Responses: 34
Verified Feature
Zoho MarketingHub
Responses: 8
Lead Scoring and Grading
Sailthru
Responses: 19
Verified Feature
Zoho MarketingHub
Responses: 9
Lead Nurturing
Sailthru
Responses: 24
Verified Feature
Zoho MarketingHub
Responses: 9
Online Behavior Tracking
Sailthru
Responses: 28
Verified Feature
Zoho MarketingHub
Responses: 9
Automated Alerts and Tasks
Sailthru
Responses: 20
Verified Feature
Zoho MarketingHub
Responses: 9
CRM Lead Integration
Sailthru
Responses: 21
Verified Feature
Zoho MarketingHub
Responses: 9
Campaign Management
Program Management
Sailthru
Responses: 61
Verified Feature
Zoho MarketingHub
Responses: 7
Event / Webinar Marketing
Sailthru
Responses: 5
Zoho MarketingHub
Responses: 7
Calendaring
Sailthru
Responses: 5
Zoho MarketingHub
Responses: 7
Budgeting
Sailthru
Zoho MarketingHub
Responses: 6
Social
Social Listening
Sailthru
Responses: 5
Zoho MarketingHub
Responses: 6
Social Sharing
Sailthru
Responses: 41
Verified Feature
Zoho MarketingHub
Responses: 5
Social Campaigns
Sailthru
Responses: 6
Zoho MarketingHub
Responses: 5
Social Engagement
Sailthru
Responses: 5
Zoho MarketingHub
Responses: 5
Social Ads
Sailthru
Responses: 7
Zoho MarketingHub
Responses: 5
Reporting & Analytics
Basic Reporting
Sailthru
Responses: 88
Verified Feature
Zoho MarketingHub
Responses: 9
Web Analytics
Sailthru
Responses: 69
Verified Feature
Zoho MarketingHub
Responses: 9
ROI Analytics
Sailthru
Responses: 52
Verified Feature
Zoho MarketingHub
Responses: 8
Revenue Analytics
Sailthru
Responses: 57
Verified Feature
Zoho MarketingHub
Responses: 8
SEO / Keyword Analytics
Sailthru
Responses: 8
Zoho MarketingHub
Responses: 6
Platform
Customization
Sailthru
Responses: 30
Verified Feature
Zoho MarketingHub
Responses: 7
Workflow Capability
Sailthru
Responses: 26
Verified Feature
Zoho MarketingHub
Responses: 8
User, Role, and Access Management
Sailthru
Responses: 29
Verified Feature
Zoho MarketingHub
Responses: 7
Internationalization
Sailthru
Zoho MarketingHub
Responses: 6
Sandbox / Test Environments
Sailthru
Zoho MarketingHub
Responses: 5
Performance and Reliability
Sailthru
Responses: 29
Verified Feature
Zoho MarketingHub
Responses: 8
Output Document Generation
Sailthru
Responses: 20
Verified Feature
Zoho MarketingHub
Responses: 7
Integration
Data Import & Export Tools
Sailthru
Responses: 27
Verified Feature
Zoho MarketingHub
Responses: 8
Integration APIs
Sailthru
Responses: 27
Verified Feature
Zoho MarketingHub
Responses: 9
Breadth of Partner Applications
Sailthru
Responses: 21
Verified Feature
Zoho MarketingHub
Responses: 9
Reviewers' Company Size
Reviewers of Sailthru were most often representing companies in the Mid-Market segment, while reviewers for Zoho MarketingHub were more commonly in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Sailthru
Zoho MarketingHub
Mid-Market
(51-1000 emp.)
Sailthru
Zoho MarketingHub
Enterprise
(> 1000 emp.)
Sailthru
Zoho MarketingHub
Reviewers' Industry
Publishing
14.3%
Retail
12.0%
Media Production
9.0%
Marketing and Advertising
8.3%
Internet
7.5%
Other
48.9%
Construction
16.7%
Computer Software
16.7%
Staffing and Recruiting
8.3%
Retail
8.3%
Non-Profit Organization Management
8.3%
Other
41.7%
Reviews
Most Helpful Favorable Review
Lemuel C.
User in Retail
Their deliverability services. A client have deliverability issues on their previous esp...and when we move to sailthru, they help us solve/fix the issue. Plus, features...send time Optimization, product recommendations, predictions, overlays, coupon...
User in Financial Services
Zoho MarketingHub allows to easily collect marketing analytics and reach out to target audience.
Most Helpful Critical Review
User in Consumer Goods
Ran into issues with capacity, speed, and reliability
Justin P.
Administrator in Staffing and Recruiting
Load times are shocking Forms are not editable to suit your website ROI tracking is almost impossible Journeys constantly lock up, don't work. No Live Chat support No Phone support No ability to really transfer any actionable data across to CRM Data...
Top Alternatives
Discussions
Sailthru has no discussions with answers
Zoho MarketingHub has no discussions with answers
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