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Compare Sailthru and Zeta Marketing Platform

See this
side-by-side comparison of Sailthru vs. Zeta Marketing Platform
based on preference data from user reviews. Sailthru rates 4.2/5 stars with 132 reviews. By contrast, Zeta Marketing Platform rates 3.3/5 stars with 12 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Sailthru
Sailthru
(132)
4.2 out of 5
Sailthru
Optimized for quick response
Zeta Marketing Platform
Zeta Marketing Platform
(12)
3.3 out of 5
Zeta Marketing Platform
Star Rating
Sailthru
Sailthru
Zeta Marketing Platform
Zeta Marketing Platform
Market Segments
Sailthru
Sailthru
Mid-Market (62.6% of reviews)
Zeta Marketing Platform
Zeta Marketing Platform
Mid-Market (58.3% of reviews)
Entry Level Price
Sailthru
Sailthru
No pricing information available
Zeta Marketing Platform
Zeta Marketing Platform
No pricing information available

Sailthru vs Zeta Marketing Platform

When assessing the two solutions, reviewers found Sailthru easier to use, set up, and administer. Reviewers also preferred doing business with Sailthru overall.

  • Reviewers felt that Sailthru meets the needs of their business better than Zeta Marketing Platform.
  • When comparing quality of ongoing product support, reviewers felt that Sailthru is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Sailthru over Zeta Marketing Platform.
Categories
Shared Categories
Sailthru
Sailthru
Zeta Marketing Platform
Zeta Marketing Platform
Sailthru and Zeta Marketing Platform are categorized as Marketing Automation
Unique Categories
Sailthru
Sailthru is categorized as Personalization and Mobile Marketing
Zeta Marketing Platform
Zeta Marketing Platform is categorized as Customer Data Platform (CDP) and Personalization Engines
Pricing
Sailthru
Sailthru Pricing
Free Trial Unavailable
Zeta Marketing Platform
Zeta Marketing Platform Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Sailthru
Sailthru
8.7
Responses: 121
Zeta Marketing Platform
Zeta Marketing Platform
6.9
Responses: 12
Ease of Use
Sailthru
Sailthru
8.2
Responses: 121
Zeta Marketing Platform
Zeta Marketing Platform
6.5
Responses: 12
Ease of Setup
Sailthru
Sailthru
8.0
Responses: 45
Zeta Marketing Platform
Zeta Marketing Platform
7.1
Responses: 7
Ease of Admin
Sailthru
Sailthru
8.5
Responses: 48
Zeta Marketing Platform
Zeta Marketing Platform
8.3
Responses: 7
Quality of Support
Sailthru
Sailthru
8.4
Responses: 113
Zeta Marketing Platform
Zeta Marketing Platform
6.7
Responses: 12
Ease of Doing Business With
Sailthru
Sailthru
8.7
Responses: 45
Zeta Marketing Platform
Zeta Marketing Platform
7.6
Responses: 7
Product Direction (% positive)
Sailthru
Sailthru
7.4
Responses: 119
Zeta Marketing Platform
Zeta Marketing Platform
4.2
Responses: 10
Features
Email Marketing
Building and Personalizing Emails
Sailthru
Sailthru
8.6
Responses: 87
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
8.3
Responses: 5
Verified Feature
Sending Outbound Emails
Sailthru
Sailthru
9.0
Responses: 87
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Manage Email Deliverability
Sailthru
Sailthru
8.6
Responses: 88
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Automated Email Responses
Sailthru
Sailthru
8.6
Responses: 70
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Online Marketing
Landing Pages and Forms
Sailthru
Sailthru
7.8
Responses: 51
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Dynamic Content
Sailthru
Sailthru
8.3
Responses: 65
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
6.7
Responses: 5
Verified Feature
A/B Testing
Sailthru
Sailthru
8.6
Responses: 76
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
5.3
Responses: 5
Verified Feature
Mobile Optimized
Sailthru
Sailthru
8.8
Responses: 67
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Search Tracking and Optimization
Sailthru
Sailthru
7.9
Responses: 7
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Lead Management
Marketing Lead Database
Sailthru
Sailthru
7.5
Responses: 16
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Data Quality Management
Sailthru
Sailthru
7.5
Responses: 31
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Segmentation
Sailthru
Sailthru
8.0
Responses: 34
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Lead Scoring and Grading
Sailthru
Sailthru
7.3
Responses: 19
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Lead Nurturing
Sailthru
Sailthru
7.6
Responses: 24
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Online Behavior Tracking
Sailthru
Sailthru
7.5
Responses: 28
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Automated Alerts and Tasks
Sailthru
Sailthru
8.0
Responses: 20
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
CRM Lead Integration
Sailthru
Sailthru
7.2
Responses: 21
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Campaign Management
Program Management
Sailthru
Sailthru
8.5
Responses: 61
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Event / Webinar Marketing
Sailthru
Sailthru
7.3
Responses: 5
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Calendaring
Sailthru
Sailthru
9.3
Responses: 5
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Budgeting
Sailthru
Sailthru
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Social
Social Listening
Sailthru
Sailthru
8.0
Responses: 5
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Social Sharing
Sailthru
Sailthru
8.2
Responses: 41
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Social Campaigns
Sailthru
Sailthru
6.4
Responses: 6
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Social Engagement
Sailthru
Sailthru
7.7
Responses: 5
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Social Ads
Sailthru
Sailthru
6.7
Responses: 7
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Reporting & Analytics
Basic Reporting
Sailthru
Sailthru
7.9
Responses: 88
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Web Analytics
Sailthru
Sailthru
7.7
Responses: 69
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
ROI Analytics
Sailthru
Sailthru
7.8
Responses: 52
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Revenue Analytics
Sailthru
Sailthru
7.6
Responses: 57
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
SEO / Keyword Analytics
Sailthru
Sailthru
7.1
Responses: 8
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Platform
Customization
Sailthru
Sailthru
8.0
Responses: 30
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Workflow Capability
Sailthru
Sailthru
7.8
Responses: 26
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
User, Role, and Access Management
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Internationalization
Sailthru
Sailthru
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Sandbox / Test Environments
Sailthru
Sailthru
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Performance and Reliability
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Output Document Generation
Sailthru
Sailthru
8.3
Responses: 20
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Integration
Data Import & Export Tools
Sailthru
Sailthru
8.5
Responses: 27
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Integration APIs
Sailthru
Sailthru
8.6
Responses: 27
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Breadth of Partner Applications
Sailthru
Sailthru
7.9
Responses: 21
Verified Feature
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Reviewers' Company Size
Reviewers of both Sailthru and Zeta Marketing Platform were most often representing companies in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Sailthru
Sailthru
20.6%
Zeta Marketing Platform
Zeta Marketing Platform
8.3%
Mid-Market
(51-1000 emp.)
Sailthru
Sailthru
62.6%
Zeta Marketing Platform
Zeta Marketing Platform
58.3%
Enterprise
(> 1000 emp.)
Sailthru
Sailthru
16.8%
Zeta Marketing Platform
Zeta Marketing Platform
33.3%
Reviewers' Industry
Sailthru
Sailthru Industry
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Zeta Marketing Platform
Zeta Marketing Platform Industry
Marketing and Advertising
16.7%
Internet
16.7%
Retail
8.3%
Market Research
8.3%
Insurance
8.3%
Other
41.7%
Reviews
Most Helpful Favorable Review
Sailthru
Morgan G.
User in Sports

The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance...

Zeta Marketing Platform
GG
Consultant in Graphic Design

I love the features and how easy they are to use and get youe way around and the ease of customer service and visually pleasing emails

Most Helpful Critical Review
Sailthru
G
User in Publishing

My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all.

Zeta Marketing Platform
G
User in Market Research

Zeta can be very slow when loading a lot of different audiences. For creating content objects its hard to tell exactly how the email will be displayed in an email platform.

Discussions
Sailthru
Sailthru Discussions
Monty the Mongoose crying
Sailthru has no discussions with answers
Zeta Marketing Platform
Zeta Marketing Platform Discussions
Monty the Mongoose crying
Zeta Marketing Platform has no discussions with answers
Screenshots
Sailthru
Sailthru Screenshots
No screenshots provided
Zeta Marketing Platform
Zeta Marketing Platform Screenshots
No screenshots provided
Downloads
Zeta Marketing Platform
Zeta Marketing Platform Downloads
No downloads provided
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