Compare Sailthru and Upland Adestra
See this
side-by-side comparison of Sailthru vs. Upland Adestra
based on preference data from user reviews. Sailthru rates 4.2/5 stars with 132 reviews. By contrast, Upland Adestra rates 4.5/5 stars with 71 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Sailthru Optimized for quick response |  Upland Adestra Optimized for quick response | |
| Star Rating | Sailthru | Upland Adestra |
| Market Segments | Sailthru Mid-Market (62.6% of reviews) | Upland Adestra Small-Business (51.5% of reviews) |
| Entry Level Price | Sailthru No pricing information available | Upland Adestra No pricing information available |
Sailthru vs Upland Adestra
When assessing the two solutions, reviewers found them equally easy to use. However, Upland Adestra is easier to set up and administer. Reviewers also preferred doing business with Upland Adestra overall.
- Reviewers felt that Upland Adestra meets the needs of their business better than Sailthru.
- When comparing quality of ongoing product support, reviewers felt that Upland Adestra is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Upland Adestra over Sailthru.
Categories
Shared Categories
Sailthru and Upland Adestra are categorized as Marketing Automation
Unique Categories
Sailthru is categorized as Personalization and Mobile Marketing
Upland Adestra has no unique categories
Pricing
Free Trial Unavailable
Free Trial Unavailable
Ratings
Meets Requirements
Sailthru
Responses: 121
Upland Adestra
Responses: 65
Ease of Use
Sailthru
Responses: 121
Upland Adestra
Responses: 64
Ease of Setup
Sailthru
Responses: 45
Upland Adestra
Responses: 29
Ease of Admin
Sailthru
Responses: 48
Upland Adestra
Responses: 29
Quality of Support
Sailthru
Responses: 113
Upland Adestra
Responses: 61
Ease of Doing Business With
Sailthru
Responses: 45
Upland Adestra
Responses: 29
Product Direction (% positive)
Sailthru
Responses: 119
Upland Adestra
Responses: 65
Features
Email Marketing
Building and Personalizing Emails
Sailthru
Responses: 87
Verified Feature
Upland Adestra
Responses: 27
Verified Feature
Sending Outbound Emails
Sailthru
Responses: 87
Verified Feature
Upland Adestra
Responses: 29
Verified Feature
Manage Email Deliverability
Sailthru
Responses: 88
Verified Feature
Upland Adestra
Responses: 29
Verified Feature
Automated Email Responses
Sailthru
Responses: 70
Verified Feature
Upland Adestra
Responses: 21
Verified Feature
Online Marketing
Landing Pages and Forms
Sailthru
Responses: 51
Verified Feature
Upland Adestra
Responses: 13
Verified Feature
Dynamic Content
Sailthru
Responses: 65
Verified Feature
Upland Adestra
Responses: 13
Verified Feature
A/B Testing
Sailthru
Responses: 76
Verified Feature
Upland Adestra
Responses: 22
Verified Feature
Mobile Optimized
Sailthru
Responses: 67
Verified Feature
Upland Adestra
Responses: 20
Verified Feature
Search Tracking and Optimization
Sailthru
Responses: 7
Upland Adestra
Responses: 6
Verified Feature
Lead Management
Marketing Lead Database
Sailthru
Responses: 16
Verified Feature
Upland Adestra
Responses: 12
Verified Feature
Data Quality Management
Sailthru
Responses: 31
Verified Feature
Upland Adestra
Responses: 14
Verified Feature
Segmentation
Sailthru
Responses: 34
Verified Feature
Upland Adestra
Responses: 20
Verified Feature
Lead Scoring and Grading
Sailthru
Responses: 19
Verified Feature
Upland Adestra
Responses: 8
Verified Feature
Lead Nurturing
Sailthru
Responses: 24
Verified Feature
Upland Adestra
Responses: 9
Verified Feature
Online Behavior Tracking
Sailthru
Responses: 28
Verified Feature
Upland Adestra
Responses: 11
Verified Feature
Automated Alerts and Tasks
Sailthru
Responses: 20
Verified Feature
Upland Adestra
Responses: 7
Verified Feature
CRM Lead Integration
Sailthru
Responses: 21
Verified Feature
Upland Adestra
Responses: 6
Verified Feature
Campaign Management
Program Management
Sailthru
Responses: 61
Verified Feature
Upland Adestra
Responses: 17
Verified Feature
Event / Webinar Marketing
Sailthru
Responses: 5
Upland Adestra
Responses: 12
Calendaring
Sailthru
Responses: 5
Upland Adestra
Responses: 9
Verified Feature
Budgeting
Sailthru
Upland Adestra
Social
Social Listening
Sailthru
Responses: 5
Upland Adestra
Social Sharing
Sailthru
Responses: 41
Verified Feature
Upland Adestra
Responses: 9
Verified Feature
Social Campaigns
Sailthru
Responses: 6
Upland Adestra
Social Engagement
Sailthru
Responses: 5
Upland Adestra
Social Ads
Sailthru
Responses: 7
Upland Adestra
Reporting & Analytics
Basic Reporting
Sailthru
Responses: 88
Verified Feature
Upland Adestra
Responses: 29
Verified Feature
Web Analytics
Sailthru
Responses: 69
Verified Feature
Upland Adestra
Responses: 17
Verified Feature
ROI Analytics
Sailthru
Responses: 52
Verified Feature
Upland Adestra
Responses: 14
Verified Feature
Revenue Analytics
Sailthru
Responses: 57
Verified Feature
Upland Adestra
Responses: 11
Verified Feature
SEO / Keyword Analytics
Sailthru
Responses: 8
Upland Adestra
Responses: 7
Platform
Customization
Sailthru
Responses: 30
Verified Feature
Upland Adestra
Responses: 12
Verified Feature
Workflow Capability
Sailthru
Responses: 26
Verified Feature
Upland Adestra
Responses: 11
Verified Feature
User, Role, and Access Management
Sailthru
Responses: 29
Verified Feature
Upland Adestra
Responses: 11
Verified Feature
Internationalization
Sailthru
Upland Adestra
Responses: 5
Verified Feature
Sandbox / Test Environments
Sailthru
Upland Adestra
Responses: 10
Verified Feature
Performance and Reliability
Sailthru
Responses: 29
Verified Feature
Upland Adestra
Responses: 12
Verified Feature
Output Document Generation
Sailthru
Responses: 20
Verified Feature
Upland Adestra
Responses: 8
Verified Feature
Integration
Data Import & Export Tools
Sailthru
Responses: 27
Verified Feature
Upland Adestra
Responses: 10
Verified Feature
Integration APIs
Sailthru
Responses: 27
Verified Feature
Upland Adestra
Responses: 8
Verified Feature
Breadth of Partner Applications
Sailthru
Responses: 21
Verified Feature
Upland Adestra
Responses: 5
Verified Feature
Reviewers' Company Size
Reviewers of Sailthru were most often representing companies in the Mid-Market segment, while reviewers for Upland Adestra were more commonly in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Sailthru
Upland Adestra
Mid-Market
(51-1000 emp.)
Sailthru
Upland Adestra
Enterprise
(> 1000 emp.)
Sailthru
Upland Adestra
Reviewers' Industry
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Marketing and Advertising
33.3%
Internet
13.6%
Publishing
12.1%
Information Technology and Services
6.1%
Events Services
4.5%
Other
30.3%
Reviews
Most Helpful Favorable Review
Morgan G.
User in Sports
The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance...
Jesse B.
User in Wine and Spirits
Customer service has been quick and responsive, even with the support team in the UK (our office is in California, so there is a 7 or 8 hour time difference depending on season). Our account managers understand our company and work to bring relevant...
Most Helpful Critical Review
User in Publishing
My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all.
Industry Analyst / Tech Writer in Marketing and Advertising
Not being able to see a better breakdown of engagement by ISP.
Top Alternatives
Discussions
Sailthru has no discussions with answers
Upland Adestra has no discussions with answers
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