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Compare Sailthru and Upland Adestra

See this
side-by-side comparison of Sailthru vs. Upland Adestra
based on preference data from user reviews. Sailthru rates 4.2/5 stars with 132 reviews. By contrast, Upland Adestra rates 4.5/5 stars with 71 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Sailthru
Sailthru
(132)
4.2 out of 5
Sailthru
Optimized for quick response
Upland Adestra
Upland Adestra
(71)
4.5 out of 5
Upland Adestra
Optimized for quick response
Star Rating
Sailthru
Sailthru
Upland Adestra
Upland Adestra
Market Segments
Sailthru
Sailthru
Mid-Market (62.6% of reviews)
Upland Adestra
Upland Adestra
Small-Business (51.5% of reviews)
Entry Level Price
Sailthru
Sailthru
No pricing information available
Upland Adestra
Upland Adestra
No pricing information available

Sailthru vs Upland Adestra

When assessing the two solutions, reviewers found them equally easy to use. However, Upland Adestra is easier to set up and administer. Reviewers also preferred doing business with Upland Adestra overall.

  • Reviewers felt that Upland Adestra meets the needs of their business better than Sailthru.
  • When comparing quality of ongoing product support, reviewers felt that Upland Adestra is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Upland Adestra over Sailthru.
Categories
Shared Categories
Sailthru
Sailthru
Upland Adestra
Upland Adestra
Sailthru and Upland Adestra are categorized as Marketing Automation
Unique Categories
Sailthru
Sailthru is categorized as Personalization and Mobile Marketing
Upland Adestra
Upland Adestra has no unique categories
Pricing
Sailthru
Sailthru Pricing
Free Trial Unavailable
Upland Adestra
Upland Adestra Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Sailthru
Sailthru
8.7
Responses: 121
Upland Adestra
Upland Adestra
9.0
Responses: 65
Ease of Use
Sailthru
Sailthru
8.2
Responses: 121
Upland Adestra
Upland Adestra
8.2
Responses: 64
Ease of Setup
Sailthru
Sailthru
8.0
Responses: 45
Upland Adestra
Upland Adestra
8.2
Responses: 29
Ease of Admin
Sailthru
Sailthru
8.5
Responses: 48
Upland Adestra
Upland Adestra
8.8
Responses: 29
Quality of Support
Sailthru
Sailthru
8.4
Responses: 113
Upland Adestra
Upland Adestra
9.5
Responses: 61
Ease of Doing Business With
Sailthru
Sailthru
8.7
Responses: 45
Upland Adestra
Upland Adestra
9.5
Responses: 29
Product Direction (% positive)
Sailthru
Sailthru
7.4
Responses: 119
Upland Adestra
Upland Adestra
8.7
Responses: 65
Features
Email Marketing
Building and Personalizing Emails
Sailthru
Sailthru
8.6
Responses: 87
Verified Feature
Upland Adestra
Upland Adestra
8.8
Responses: 27
Verified Feature
Sending Outbound Emails
Sailthru
Sailthru
9.0
Responses: 87
Verified Feature
Upland Adestra
Upland Adestra
9.1
Responses: 29
Verified Feature
Manage Email Deliverability
Sailthru
Sailthru
8.6
Responses: 88
Verified Feature
Upland Adestra
Upland Adestra
8.4
Responses: 29
Verified Feature
Automated Email Responses
Sailthru
Sailthru
8.6
Responses: 70
Verified Feature
Upland Adestra
Upland Adestra
8.7
Responses: 21
Verified Feature
Online Marketing
Landing Pages and Forms
Sailthru
Sailthru
7.8
Responses: 51
Verified Feature
Upland Adestra
Upland Adestra
8.2
Responses: 13
Verified Feature
Dynamic Content
Sailthru
Sailthru
8.3
Responses: 65
Verified Feature
Upland Adestra
Upland Adestra
8.3
Responses: 13
Verified Feature
A/B Testing
Sailthru
Sailthru
8.6
Responses: 76
Verified Feature
Upland Adestra
Upland Adestra
8.9
Responses: 22
Verified Feature
Mobile Optimized
Sailthru
Sailthru
8.8
Responses: 67
Verified Feature
Upland Adestra
Upland Adestra
9.2
Responses: 20
Verified Feature
Search Tracking and Optimization
Sailthru
Sailthru
7.9
Responses: 7
Upland Adestra
Upland Adestra
9.4
Responses: 6
Verified Feature
Lead Management
Marketing Lead Database
Sailthru
Sailthru
7.5
Responses: 16
Verified Feature
Upland Adestra
Upland Adestra
7.9
Responses: 12
Verified Feature
Data Quality Management
Sailthru
Sailthru
7.5
Responses: 31
Verified Feature
Upland Adestra
Upland Adestra
8.0
Responses: 14
Verified Feature
Segmentation
Sailthru
Sailthru
8.0
Responses: 34
Verified Feature
Upland Adestra
Upland Adestra
8.6
Responses: 20
Verified Feature
Lead Scoring and Grading
Sailthru
Sailthru
7.3
Responses: 19
Verified Feature
Upland Adestra
Upland Adestra
7.7
Responses: 8
Verified Feature
Lead Nurturing
Sailthru
Sailthru
7.6
Responses: 24
Verified Feature
Upland Adestra
Upland Adestra
8.0
Responses: 9
Verified Feature
Online Behavior Tracking
Sailthru
Sailthru
7.5
Responses: 28
Verified Feature
Upland Adestra
Upland Adestra
7.9
Responses: 11
Verified Feature
Automated Alerts and Tasks
Sailthru
Sailthru
8.0
Responses: 20
Verified Feature
Upland Adestra
Upland Adestra
8.3
Responses: 7
Verified Feature
CRM Lead Integration
Sailthru
Sailthru
7.2
Responses: 21
Verified Feature
Upland Adestra
Upland Adestra
7.5
Responses: 6
Verified Feature
Campaign Management
Program Management
Sailthru
Sailthru
8.5
Responses: 61
Verified Feature
Upland Adestra
Upland Adestra
9.1
Responses: 17
Verified Feature
Event / Webinar Marketing
Sailthru
Sailthru
7.3
Responses: 5
Upland Adestra
Upland Adestra
8.5
Responses: 12
Calendaring
Sailthru
Sailthru
9.3
Responses: 5
Upland Adestra
Upland Adestra
8.9
Responses: 9
Verified Feature
Budgeting
Sailthru
Sailthru
Not enough data available
Upland Adestra
Upland Adestra
Not enough data available
Social
Social Listening
Sailthru
Sailthru
8.0
Responses: 5
Upland Adestra
Upland Adestra
Not enough data available
Social Sharing
Sailthru
Sailthru
8.2
Responses: 41
Verified Feature
Upland Adestra
Upland Adestra
8.7
Responses: 9
Verified Feature
Social Campaigns
Sailthru
Sailthru
6.4
Responses: 6
Upland Adestra
Upland Adestra
Not enough data available
Social Engagement
Sailthru
Sailthru
7.7
Responses: 5
Upland Adestra
Upland Adestra
Not enough data available
Social Ads
Sailthru
Sailthru
6.7
Responses: 7
Upland Adestra
Upland Adestra
Not enough data available
Reporting & Analytics
Basic Reporting
Sailthru
Sailthru
7.9
Responses: 88
Verified Feature
Upland Adestra
Upland Adestra
9.3
Responses: 29
Verified Feature
Web Analytics
Sailthru
Sailthru
7.7
Responses: 69
Verified Feature
Upland Adestra
Upland Adestra
8.4
Responses: 17
Verified Feature
ROI Analytics
Sailthru
Sailthru
7.8
Responses: 52
Verified Feature
Upland Adestra
Upland Adestra
7.9
Responses: 14
Verified Feature
Revenue Analytics
Sailthru
Sailthru
7.6
Responses: 57
Verified Feature
Upland Adestra
Upland Adestra
7.6
Responses: 11
Verified Feature
SEO / Keyword Analytics
Sailthru
Sailthru
7.1
Responses: 8
Upland Adestra
Upland Adestra
7.6
Responses: 7
Platform
Customization
Sailthru
Sailthru
8.0
Responses: 30
Verified Feature
Upland Adestra
Upland Adestra
8.6
Responses: 12
Verified Feature
Workflow Capability
Sailthru
Sailthru
7.8
Responses: 26
Verified Feature
Upland Adestra
Upland Adestra
8.5
Responses: 11
Verified Feature
User, Role, and Access Management
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Upland Adestra
Upland Adestra
8.8
Responses: 11
Verified Feature
Internationalization
Sailthru
Sailthru
Not enough data available
Upland Adestra
Upland Adestra
9.3
Responses: 5
Verified Feature
Sandbox / Test Environments
Sailthru
Sailthru
Not enough data available
Upland Adestra
Upland Adestra
8.2
Responses: 10
Verified Feature
Performance and Reliability
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Upland Adestra
Upland Adestra
9.6
Responses: 12
Verified Feature
Output Document Generation
Sailthru
Sailthru
8.3
Responses: 20
Verified Feature
Upland Adestra
Upland Adestra
8.3
Responses: 8
Verified Feature
Integration
Data Import & Export Tools
Sailthru
Sailthru
8.5
Responses: 27
Verified Feature
Upland Adestra
Upland Adestra
9.3
Responses: 10
Verified Feature
Integration APIs
Sailthru
Sailthru
8.6
Responses: 27
Verified Feature
Upland Adestra
Upland Adestra
8.5
Responses: 8
Verified Feature
Breadth of Partner Applications
Sailthru
Sailthru
7.9
Responses: 21
Verified Feature
Upland Adestra
Upland Adestra
9.0
Responses: 5
Verified Feature
Reviewers' Company Size
Reviewers of Sailthru were most often representing companies in the Mid-Market segment, while reviewers for Upland Adestra were more commonly in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Sailthru
Sailthru
20.6%
Upland Adestra
Upland Adestra
51.5%
Mid-Market
(51-1000 emp.)
Sailthru
Sailthru
62.6%
Upland Adestra
Upland Adestra
40.9%
Enterprise
(> 1000 emp.)
Sailthru
Sailthru
16.8%
Upland Adestra
Upland Adestra
7.6%
Reviewers' Industry
Sailthru
Sailthru Industry
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Upland Adestra
Upland Adestra Industry
Marketing and Advertising
33.3%
Internet
13.6%
Publishing
12.1%
Information Technology and Services
6.1%
Events Services
4.5%
Other
30.3%
Reviews
Most Helpful Favorable Review
Sailthru
Morgan G.
User in Sports

The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance...

Upland Adestra
Jesse B.
User in Wine and Spirits

Customer service has been quick and responsive, even with the support team in the UK (our office is in California, so there is a 7 or 8 hour time difference depending on season). Our account managers understand our company and work to bring relevant...

Most Helpful Critical Review
Sailthru
G
User in Publishing

My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all.

Upland Adestra
GM
Industry Analyst / Tech Writer in Marketing and Advertising

Not being able to see a better breakdown of engagement by ISP.

Discussions
Sailthru
Sailthru Discussions
Monty the Mongoose crying
Sailthru has no discussions with answers
Upland Adestra
Upland Adestra Discussions
Monty the Mongoose crying
Upland Adestra has no discussions with answers
Screenshots
Sailthru
Sailthru Screenshots
No screenshots provided
Upland Adestra
Upland Adestra Screenshots
Downloads
Upland Adestra
Upland Adestra Downloads
No downloads provided
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