Compare Sailthru and Total Expert
See this
side-by-side comparison of Sailthru vs. Total Expert
based on preference data from user reviews. Sailthru rates 4.2/5 stars with 132 reviews. By contrast, Total Expert rates 4.5/5 stars with 22 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Sailthru Optimized for quick response |  Total Expert | |
| Star Rating | Sailthru | Total Expert |
| Market Segments | Sailthru Mid-Market (62.6% of reviews) | Total Expert Enterprise (47.6% of reviews) |
| Entry Level Price | Sailthru No pricing information available | Total Expert No pricing information available |
Sailthru vs Total Expert
When assessing the two solutions, reviewers found Total Expert easier to use, set up, and administer. Reviewers also preferred doing business with Total Expert overall.
- Reviewers felt that Sailthru meets the needs of their business better than Total Expert.
- When comparing quality of ongoing product support, reviewers felt that Total Expert is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Total Expert over Sailthru.
Categories
Shared Categories
Sailthru and Total Expert are categorized as Marketing Automation
Unique Categories
Sailthru is categorized as Personalization and Mobile Marketing
Total Expert is categorized as Financial Services CRM
Pricing
Free Trial Unavailable
Free Trial Unavailable
Ratings
Meets Requirements
Sailthru
Responses: 121
Total Expert
Responses: 17
Ease of Use
Sailthru
Responses: 121
Total Expert
Responses: 17
Ease of Setup
Sailthru
Responses: 45
Total Expert
Responses: 5
Ease of Admin
Sailthru
Responses: 48
Total Expert
Responses: 5
Quality of Support
Sailthru
Responses: 113
Total Expert
Responses: 17
Ease of Doing Business With
Sailthru
Responses: 45
Total Expert
Responses: 6
Product Direction (% positive)
Sailthru
Responses: 119
Total Expert
Responses: 17
Features
Email Marketing
Building and Personalizing Emails
Sailthru
Responses: 87
Verified Feature
Total Expert
Responses: 12
Verified Feature
Sending Outbound Emails
Sailthru
Responses: 87
Verified Feature
Total Expert
Responses: 12
Verified Feature
Manage Email Deliverability
Sailthru
Responses: 88
Verified Feature
Total Expert
Responses: 11
Verified Feature
Automated Email Responses
Sailthru
Responses: 70
Verified Feature
Total Expert
Responses: 10
Verified Feature
Online Marketing
Landing Pages and Forms
Sailthru
Responses: 51
Verified Feature
Total Expert
Responses: 11
Verified Feature
Dynamic Content
Sailthru
Responses: 65
Verified Feature
Total Expert
Responses: 11
Verified Feature
A/B Testing
Sailthru
Responses: 76
Verified Feature
Total Expert
Responses: 9
Verified Feature
Mobile Optimized
Sailthru
Responses: 67
Verified Feature
Total Expert
Responses: 10
Verified Feature
Search Tracking and Optimization
Sailthru
Responses: 7
Total Expert
Responses: 9
Lead Management
Marketing Lead Database
Sailthru
Responses: 16
Verified Feature
Total Expert
Responses: 11
Verified Feature
Data Quality Management
Sailthru
Responses: 31
Verified Feature
Total Expert
Responses: 11
Verified Feature
Segmentation
Sailthru
Responses: 34
Verified Feature
Total Expert
Responses: 11
Verified Feature
Lead Scoring and Grading
Sailthru
Responses: 19
Verified Feature
Total Expert
Responses: 8
Verified Feature
Lead Nurturing
Sailthru
Responses: 24
Verified Feature
Total Expert
Responses: 11
Verified Feature
Online Behavior Tracking
Sailthru
Responses: 28
Verified Feature
Total Expert
Responses: 9
Automated Alerts and Tasks
Sailthru
Responses: 20
Verified Feature
Total Expert
Responses: 9
Verified Feature
CRM Lead Integration
Sailthru
Responses: 21
Verified Feature
Total Expert
Responses: 10
Verified Feature
Campaign Management
Program Management
Sailthru
Responses: 61
Verified Feature
Total Expert
Responses: 9
Verified Feature
Event / Webinar Marketing
Sailthru
Responses: 5
Total Expert
Responses: 8
Verified Feature
Calendaring
Sailthru
Responses: 5
Total Expert
Responses: 7
Verified Feature
Budgeting
Sailthru
Total Expert
Responses: 8
Social
Social Listening
Sailthru
Responses: 5
Total Expert
Responses: 8
Social Sharing
Sailthru
Responses: 41
Verified Feature
Total Expert
Responses: 9
Verified Feature
Social Campaigns
Sailthru
Responses: 6
Total Expert
Responses: 9
Verified Feature
Social Engagement
Sailthru
Responses: 5
Total Expert
Responses: 9
Social Ads
Sailthru
Responses: 7
Total Expert
Responses: 7
Reporting & Analytics
Basic Reporting
Sailthru
Responses: 88
Verified Feature
Total Expert
Responses: 10
Verified Feature
Web Analytics
Sailthru
Responses: 69
Verified Feature
Total Expert
Responses: 9
Verified Feature
ROI Analytics
Sailthru
Responses: 52
Verified Feature
Total Expert
Responses: 8
Verified Feature
Revenue Analytics
Sailthru
Responses: 57
Verified Feature
Total Expert
Responses: 8
Verified Feature
SEO / Keyword Analytics
Sailthru
Responses: 8
Total Expert
Responses: 8
Platform
Customization
Sailthru
Responses: 30
Verified Feature
Total Expert
Workflow Capability
Sailthru
Responses: 26
Verified Feature
Total Expert
User, Role, and Access Management
Sailthru
Responses: 29
Verified Feature
Total Expert
Internationalization
Sailthru
Total Expert
Sandbox / Test Environments
Sailthru
Total Expert
Performance and Reliability
Sailthru
Responses: 29
Verified Feature
Total Expert
Output Document Generation
Sailthru
Responses: 20
Verified Feature
Total Expert
Integration
Data Import & Export Tools
Sailthru
Responses: 27
Verified Feature
Total Expert
Integration APIs
Sailthru
Responses: 27
Verified Feature
Total Expert
Breadth of Partner Applications
Sailthru
Responses: 21
Verified Feature
Total Expert
Reviewers' Company Size
Reviewers of Sailthru were most often representing companies in the Mid-Market segment, while reviewers for Total Expert were more commonly in the Enterprise segment.
Small-Business
(50 or fewer emp.)
Sailthru
Total Expert
Mid-Market
(51-1000 emp.)
Sailthru
Total Expert
Enterprise
(> 1000 emp.)
Sailthru
Total Expert
Reviewers' Industry
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Financial Services
33.3%
Real Estate
28.6%
Wine and Spirits
4.8%
Primary/Secondary Education
4.8%
Marketing and Advertising
4.8%
Other
23.8%
Reviews
Most Helpful Favorable Review
Morgan G.
User in Sports
The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance...
User in Real Estate
I really like that the website is very mobile comparable. I use my phone ALL the time so being able to fully use it on the go is a plus. I also really like the open rate for emails, this way I don't send constant emails that won't be open.
Most Helpful Critical Review
User in Publishing
My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all.
Top Alternatives
Discussions
Sailthru has no discussions with answers
Total Expert has no discussions with answers
Learning about Business Software?
Ask the community
By proceeding, you agree to our Terms of Use and Privacy Policy
