Compare Sailthru and Segmentino
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side-by-side comparison of Sailthru vs. Segmentino
based on preference data from user reviews. Sailthru rates 4.2/5 stars with 132 reviews. By contrast, Segmentino rates 4.8/5 stars with 6 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Sailthru Optimized for quick response |  Segmentino | |
| Star Rating | Sailthru | Segmentino |
| Market Segments | Sailthru Mid-Market (62.6% of reviews) | Segmentino Small-Business (66.7% of reviews) |
| Entry Level Price | Sailthru No pricing information available | Segmentino No pricing information available |
Sailthru vs Segmentino
- Reviewers felt that Segmentino meets the needs of their business better than Sailthru.
- When comparing quality of ongoing product support, reviewers felt that Segmentino is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Segmentino over Sailthru.
Categories
Shared Categories
Sailthru and Segmentino are categorized as Marketing Automation
Unique Categories
Sailthru is categorized as Personalization and Mobile Marketing
Segmentino has no unique categories
Pricing
Free Trial Unavailable
Free Trial Unavailable
Ratings
Meets Requirements
Sailthru
Responses: 121
Segmentino
Responses: 6
Ease of Use
Sailthru
Responses: 121
Segmentino
Responses: 6
Ease of Setup
Sailthru
Responses: 45
Segmentino
Not enough data availableEase of Admin
Sailthru
Responses: 48
Segmentino
Not enough data availableQuality of Support
Sailthru
Responses: 113
Segmentino
Responses: 6
Ease of Doing Business With
Sailthru
Responses: 45
Segmentino
Responses: 5
Product Direction (% positive)
Sailthru
Responses: 119
Segmentino
Responses: 6
Features
Email Marketing
Building and Personalizing Emails
Sailthru
Responses: 87
Verified Feature
Segmentino
Responses: 6
Sending Outbound Emails
Sailthru
Responses: 87
Verified Feature
Segmentino
Responses: 6
Manage Email Deliverability
Sailthru
Responses: 88
Verified Feature
Segmentino
Responses: 6
Automated Email Responses
Sailthru
Responses: 70
Verified Feature
Segmentino
Responses: 6
Online Marketing
Landing Pages and Forms
Sailthru
Responses: 51
Verified Feature
Segmentino
Responses: 5
Dynamic Content
Sailthru
Responses: 65
Verified Feature
Segmentino
Responses: 5
A/B Testing
Sailthru
Responses: 76
Verified Feature
Segmentino
Mobile Optimized
Sailthru
Responses: 67
Verified Feature
Segmentino
Search Tracking and Optimization
Sailthru
Responses: 7
Segmentino
Lead Management
Marketing Lead Database
Sailthru
Responses: 16
Verified Feature
Segmentino
Data Quality Management
Sailthru
Responses: 31
Verified Feature
Segmentino
Responses: 5
Segmentation
Sailthru
Responses: 34
Verified Feature
Segmentino
Responses: 5
Lead Scoring and Grading
Sailthru
Responses: 19
Verified Feature
Segmentino
Lead Nurturing
Sailthru
Responses: 24
Verified Feature
Segmentino
Online Behavior Tracking
Sailthru
Responses: 28
Verified Feature
Segmentino
Responses: 6
Automated Alerts and Tasks
Sailthru
Responses: 20
Verified Feature
Segmentino
CRM Lead Integration
Sailthru
Responses: 21
Verified Feature
Segmentino
Campaign Management
Program Management
Sailthru
Responses: 61
Verified Feature
Segmentino
Responses: 6
Event / Webinar Marketing
Sailthru
Responses: 5
Segmentino
Calendaring
Sailthru
Responses: 5
Segmentino
Budgeting
Sailthru
Segmentino
Social
Social Listening
Sailthru
Responses: 5
Segmentino
Social Sharing
Sailthru
Responses: 41
Verified Feature
Segmentino
Social Campaigns
Sailthru
Responses: 6
Segmentino
Social Engagement
Sailthru
Responses: 5
Segmentino
Social Ads
Sailthru
Responses: 7
Segmentino
Reporting & Analytics
Basic Reporting
Sailthru
Responses: 88
Verified Feature
Segmentino
Responses: 6
Web Analytics
Sailthru
Responses: 69
Verified Feature
Segmentino
Responses: 5
ROI Analytics
Sailthru
Responses: 52
Verified Feature
Segmentino
Revenue Analytics
Sailthru
Responses: 57
Verified Feature
Segmentino
Responses: 5
SEO / Keyword Analytics
Sailthru
Responses: 8
Segmentino
Platform
Customization
Sailthru
Responses: 30
Verified Feature
Segmentino
Workflow Capability
Sailthru
Responses: 26
Verified Feature
Segmentino
User, Role, and Access Management
Sailthru
Responses: 29
Verified Feature
Segmentino
Internationalization
Sailthru
Segmentino
Sandbox / Test Environments
Sailthru
Segmentino
Performance and Reliability
Sailthru
Responses: 29
Verified Feature
Segmentino
Output Document Generation
Sailthru
Responses: 20
Verified Feature
Segmentino
Integration
Data Import & Export Tools
Sailthru
Responses: 27
Verified Feature
Segmentino
Integration APIs
Sailthru
Responses: 27
Verified Feature
Segmentino
Breadth of Partner Applications
Sailthru
Responses: 21
Verified Feature
Segmentino
Reviewers' Company Size
Reviewers of Sailthru were most often representing companies in the Mid-Market segment, while reviewers for Segmentino were more commonly in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Sailthru
Segmentino
Mid-Market
(51-1000 emp.)
Sailthru
Segmentino
Enterprise
(> 1000 emp.)
Sailthru
Segmentino
Reviewers' Industry
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Venture Capital & Private Equity
16.7%
Retail
16.7%
Investment Management
16.7%
Financial Services
16.7%
Computer Software
16.7%
Other
16.7%
Reviews
Most Helpful Favorable Review
Anisoara D.
User in Civic & Social Organization
This product gives our organization a chance to run the majority of its pamphlets for our different properties, and is very adaptable in isolating out our rundowns. It's additionally been useful for boosting our send rates and limiting deliverability issues...
Mohsen J.
Administrator in Computer Games
I used a variety of marketing automation software, including WebEngage and Hubspot, and Segmentino's simplicity is what I like most about it. Unlike other marketing automation tools, the ability to build complex campaigns and segment audiences is next...
Most Helpful Critical Review
Huyen L.
User in Media Production
Not an entry level product, the UI is not intuitive. Reporting is very hard to use, no way to search or filter by the campaign name. The tool is missing simple functionalities such as caping email lists or setting up a random 3-way split of the list. If...
Sina B.
Administrator in Investment Management
Segmentino has not the best UI but when you need to find a template, don't expect to find it in Segmentino.
Top Alternatives
Discussions
Sailthru has no discussions with answers
Segmentino has no discussions with answers
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