# Ruler Analytics vs Supermetrics Comparison

| | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 30 | 822 | 
| **Largest Market Segment** | Mid-Market (53.6% of reviews) | Small-Business (55.5% of reviews) | 
| **Entry Level Price** | Starting at £179.00 Per Month | Starting at €29.00 1 user Per Month | 

---
## Top Pros & Cons

### Ruler Analytics

Pros:
- Customer Support (1 reviews)

Cons:
- Not User-Friendly (1 reviews)

### Supermetrics

Pros:
- Ease of Use (29 reviews)
- Integrations (27 reviews)

Cons:
- Expensive (14 reviews)
- Missing Features (10 reviews)

---
## Ratings Comparison
| Rating | Ruler Analytics | Supermetrics | 
|---|---|---|
  | **Meets Requirements** | 9.0 (20 reviews) | 8.5 (624 reviews) | 
  | **Ease of Use** | 8.9 (19 reviews) | 8.2 (632 reviews) | 
  | **Ease of Setup** | 8.3 (10 reviews) | 8.1 (419 reviews) | 
  | **Ease of Admin** | 8.5 (9 reviews) | 8.0 (380 reviews) | 
  | **Quality of Support** | 9.4 (20 reviews) | 7.8 (566 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (10 reviews) | 8.2 (375 reviews) | 
  | **Product Direction (% positive)** | 9.4 (18 reviews) | 7.9 (582 reviews) | 

---
## Pricing

### Ruler Analytics

#### Entry-Level Pricing

Plan: Small/Medium Business

Price: Starting at £179.00 Per Month

Description: 0-50k monthly visits

Key Features:
- Multi-Touch Attribution
- Full Customer Journey
- Web Analytics + Ad Platforms + Live Chat + CRM Integrations

[Browse all 3 editions](https://www.g2.com/products/ruler-analytics/pricing)

#### Free Trial

No

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Ruler Analytics** | N/A | N/A |
| **Supermetrics** | 7.9/10 | 378 |

#### Metrics

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (311 reviews) | 
| **Engagement** | Not enough data | 8.3 (292 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.1 (262 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.4 (291 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.0 (280 reviews) | 
| **Retention** | Not enough data | 7.9 (250 reviews) | 
| **Return** | Not enough data | 8.0 (250 reviews) | 
| **Conversions** | Not enough data | 8.6 (322 reviews) | 
| **Funnels** | Not enough data | 7.8 (269 reviews) | 

#### Reporting

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.2 (311 reviews) | 
| **Trending** | Not enough data | 7.9 (278 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (304 reviews) | 
| **Segmentation** | Not enough data | 8.1 (292 reviews) | 
| **Mobile Reporting** | Not enough data | 7.6 (251 reviews) | 
| **Unification Across Devices** | Not enough data | Feature Not Available | 
| **Custom Reports and Dashboards** | Not enough data | 8.7 (326 reviews) | 

#### Other

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (271 reviews) | 
| **Site Search Reporting** | Not enough data | 7.9 (241 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.2 (218 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (317 reviews) | 
| **E-Commerce** | Not enough data | 8.4 (267 reviews) | 
| **Promotional Messages** | Not enough data | 7.2 (207 reviews) | 
| **Administration Alerts** | Not enough data | 7.4 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (10 reviews) | 
| **Decision Making** | Not enough data | 6.8 (10 reviews) | 

#### Administration

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.3 (274 reviews) | 
| **QA Testing** | Not enough data | 7.5 (213 reviews) | 
| **Performance and Reliability** | Not enough data | 8.1 (314 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (295 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Ruler Analytics** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Lead Generation

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Ruler Analytics** | N/A | N/A |
| **Supermetrics** | 8.5/10 | 73 |

#### Management

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (67 reviews) | 
| **Auditing** | Not enough data | 8.1 (57 reviews) | 

#### Functionality

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (58 reviews) | 
| **Transformation** | Not enough data | 8.2 (62 reviews) | 
| **Loading** | Not enough data | 8.2 (61 reviews) | 
| **Automation** | Not enough data | 8.5 (64 reviews) | 
| **Scalability** | Not enough data | Feature Not Available | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Ruler Analytics** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Platform Basics

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Ruler Analytics** | 8.1/10 | 10 |
| **Supermetrics** | N/A | N/A |

#### Attribution Modeling

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Single-Touch Attribution** | 9.0 (8 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.8 (8 reviews) | Not enough data | 
| **Algorithmic Attribution** | 7.5 (6 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.1 (7 reviews) | Not enough data | 
| **Offline Attribution** | 7.2 (6 reviews) | Not enough data | 
| **Custom Attribution** | 8.3 (7 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **B2B Attribution** | 8.3 (7 reviews) | Not enough data | 
| **B2C Attribution** | 8.8 (7 reviews) | Not enough data | 
| **Marketing Channels** | 8.7 (9 reviews) | Not enough data | 
| **Integrations** | 7.7 (8 reviews) | Not enough data | 

#### Reporting

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Dashboards** | 8.0 (10 reviews) | Not enough data | 
| **Data Visualizations** | 7.7 (8 reviews) | Not enough data | 
| **Custom Reporting** | 7.7 (8 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Ruler Analytics** | 8.0/10 | 5 |
| **Supermetrics** | N/A | N/A |

#### Platform Basics

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | 7.7 (5 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | 8.3 (5 reviews) | Not enough data | 
| **Automated Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Ruler Analytics** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ruler Analytics** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Ruler Analytics** | N/A | N/A |
| **Supermetrics** | N/A | N/A |

#### Marketing Distribution

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Ruler Analytics** | 8.9/10 | 9 |
| **Supermetrics** | N/A | N/A |

#### Phone Number Management

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Local Phone Numbers** | 9.1 (9 reviews) | Not enough data | 
| **Toll-Free Numbers** | 8.6 (6 reviews) | Not enough data | 
| **Port Existing Numbers** | 8.9 (6 reviews) | Not enough data | 

#### Tracking

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Visitor & Keyword Tracking** | 9.2 (8 reviews) | Not enough data | 
| **Dynamic Number Insertion** | 9.4 (8 reviews) | Not enough data | 
| **Multi-Channel Call Attribution** | 9.0 (7 reviews) | Not enough data | 

#### Analytics

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Call Data** | 9.0 (8 reviews) | Not enough data | 
| **Call Recording** | 8.6 (6 reviews) | Not enough data | 
| **Advanced Reporting** | 8.6 (6 reviews) | Not enough data | 
| **Conversation Intelligence** | Feature Not Available | Not enough data | 

#### Call Routing

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **IVR** | Feature Not Available | Not enough data | 
| **Call Scheduling** | Feature Not Available | Not enough data | 
| **Geo-Routing** | Not enough data | Not enough data | 

#### Administration

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Martech Integrations** | Not enough data | Not enough data | 
| **Privacy, Security, and Compliance** | 8.6 (6 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (7 reviews) | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Ruler Analytics** | 8.0/10 | 13 |
| **Supermetrics** | 7.9/10 | 420 |

#### Marketing Operations

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **ROI Tracking** | 8.6 (11 reviews) | 8.2 (312 reviews) ✓ Verified | 
| **Data Collection** | 9.2 (12 reviews) | 8.7 (359 reviews) ✓ Verified | 
| **Customer Insights** | 8.6 (13 reviews) | 7.8 (281 reviews) ✓ Verified | 
| **Multi-User Access** | 7.8 (9 reviews) | 7.9 (300 reviews) ✓ Verified | 
| **Spend Management** | 7.4 (11 reviews) | 8.0 (161 reviews) | 
| **White Label** | 6.4 (7 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Campaign Insights** | 8.2 (12 reviews) | 8.6 (348 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.1 (12 reviews) | 8.9 (387 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.0 (10 reviews) | 8.0 (273 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.7 (13 reviews) | 8.3 (328 reviews) ✓ Verified | 
| **Brand Optimization** | 8.0 (9 reviews) | 7.9 (273 reviews) ✓ Verified | 
| **Predictive Analytics** | 7.0 (9 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Ruler Analytics (5):** [Attribution Software](https://www.g2.com/categories/attribution), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)

**Unique to Supermetrics (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Ruler Analytics | Supermetrics | 
|---|---|---|
| **Small-Business** | 46.4% | 55.5% | 
| **Mid-Market** | 53.6% | 35.1% | 
| **Enterprise** | 0% | 9.4% | 

### By Industry

#### Ruler Analytics

- **Marketing and Advertising:** 35.7%
- **Computer Software:** 10.7%
- **Professional Training & Coaching:** 7.1%
- **Logistics and Supply Chain:** 7.1%
- **Leisure, Travel & Tourism:** 7.1%
- **Legal Services:** 7.1%
- **Construction:** 7.1%
- **Manufacturing:** 3.6%
- **Consulting:** 3.6%
- **Real Estate:** 3.6%
- **Other:** 7.1%

#### Supermetrics

- **Marketing and Advertising:** 53.7%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.6%

---
## Alternatives

### Alternatives to Ruler Analytics

- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) — 4.4/5 stars (1103 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1941 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2215 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Leadinfo](https://www.g2.com/products/leadinfo/reviews) — 4.3/5 stars (835 reviews)
- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)

### Alternatives to Supermetrics

- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (305 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1640 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (794 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (446 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3378 reviews)

---
## Top Discussions

### Ruler Analytics

- Title: [What is Ruler Analytics used for?](https://www.g2.com/discussions/what-is-ruler-analytics-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Ruler Analytics is used to measure the impact of marketing channels, tactics, campaigns and content on revenue and pipeline.

Our customers use Ruler to..."

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ruler-analytics-vs-supermetrics)