Compare Ruler Analytics and Supermetrics 
At a Glance
Market Segments
Mid-Market (53.6% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Starting at £179.00 Per Month
Starting at €29.00 1 user Per Month
Ruler Analytics
Star Rating
(30)4.6 out of 5
Market Segments
Mid-Market (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at £179.00 Per Month
Browse all 3 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansRuler Analytics vs Supermetrics
When assessing the two solutions, reviewers found Ruler Analytics easier to use, set up, and administer. Reviewers also preferred doing business with Ruler Analytics overall.
- Reviewers felt that Ruler Analytics meets the needs of their business better than Supermetrics.
- When comparing quality of ongoing product support, reviewers felt that Ruler Analytics is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Ruler Analytics over Supermetrics.
Pricing
Entry-Level Pricing
Ruler Analytics
Small/Medium Business
Starting at £179.00
Per Month
0-50k monthly visits
- Multi-Touch Attribution
- Full Customer Journey
- Web Analytics + Ad Platforms + Live Chat + CRM Integrations
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Ruler Analytics
No trial information availableSupermetrics
Free Trial is available
Ratings
Meets Requirements
9.0
20
8.5
620
Ease of Use
8.9
19
8.2
628
Ease of Setup
8.3
10
8.2
415
Ease of Admin
8.5
9
8.0
380
Quality of Support
9.4
20
7.8
562
Has the product been a good partner in doing business?
9.2
10
8.2
375
Product Direction (% positive)
9.4
18
7.9
579
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Attribution Modeling
9.0
8
Not enough data
8.8
8
Not enough data
7.5
6
Not enough data
8.1
7
Not enough data
7.2
6
Not enough data
8.3
7
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.3
7
Not enough data
8.8
7
Not enough data
8.7
9
Not enough data
7.7
8
Not enough data
Reporting
8.0
10
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.1
9
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Tracking
9.2
8
Not enough data
9.4
8
Not enough data
9.0
7
Not enough data
Analytics
9.0
8
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
Feature Not Available
Not enough data
Call Routing
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
8.6
6
Not enough data
9.3
7
Not enough data
Agentic AI - Inbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
11
8.2
312
|
Verified
9.2
12
8.7
358
|
Verified
8.6
13
7.8
282
|
Verified
7.8
9
7.9
300
|
Verified
7.4
11
8.0
161
6.4
7
Feature Not Available
Campaign Activity
8.2
12
8.6
349
|
Verified
8.1
12
8.9
384
|
Verified
8.0
10
8.0
273
|
Verified
8.7
13
8.3
327
|
Verified
8.0
9
7.9
273
|
Verified
7.0
9
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Categories
Categories
Shared Categories
Ruler Analytics and Supermetrics are categorized as Marketing Analytics
Unique Categories
Ruler Analytics is categorized as Attribution, Customer Journey Analytics, Inbound Call Tracking, Visitor Identification, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Ruler Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.7%
Computer Software
10.7%
Professional Training & Coaching
7.1%
Logistics and Supply Chain
7.1%
Leisure, Travel & Tourism
7.1%
Other
32.1%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
What is Ruler Analytics used for?
1 Comment
Official Response from Ruler Analytics
Ruler Analytics is used to measure the impact of marketing channels, tactics, campaigns and content on revenue and pipeline.
Our customers use Ruler to...Read more
Ruler Analytics has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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