Compare RudderStack and Salesforce Data 360 (formerly Data Cloud) 
Featured Products
At a Glance
Market Segments
Mid-Market (52.0% of reviews)
Mid-Market (43.0% of reviews)
Entry-Level Pricing
Free 1000000 events Per Month
$500.00 100000 Credits
RudderStack
Star Rating
(51)4.7 out of 5
Market Segments
Mid-Market (52.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1000000 events Per Month
Free Trial is available
Browse all 4 pricing plansSalesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, unifying diverse sources into a single, real-time profile. Users appreciate how this capability enhances personalized marketing and service experiences, making it a valuable tool for businesses looking to streamline their customer interactions.
- Users say that RudderStack stands out for its open-source flexibility, allowing teams to maintain control over their data pipelines and avoid vendor lock-in. This feature is particularly appealing for organizations that require a customizable solution to handle both event streaming and ETL processes.
- Reviewers mention that Salesforce Data 360 offers a smooth setup process, which many find to be a significant time-saver. The platform's ability to consolidate various data sources into one place is highlighted as a major advantage, making it easier for teams to access and utilize their data effectively.
- According to verified reviews, RudderStack is praised for its ease of use and quick implementation, with users noting that it simplifies the collection, transformation, and routing of event data to downstream tools like Snowflake and Klaviyo. This aligns well with modern data workflows, making it a strong choice for tech-savvy teams.
- G2 reviewers highlight that while Salesforce Data 360 has a robust feature set, some users feel it could improve in areas like data visualization. The platform's dashboards and reporting tools are seen as less intuitive compared to competitors, which may hinder some users' ability to derive insights quickly.
- Users report that RudderStack's support team is exceptional, often going above and beyond to assist clients. This high level of customer service is a significant factor for organizations that prioritize strong vendor partnerships, especially in the context of data management and governance.
Pricing
Entry-Level Pricing
RudderStack
Free
Free
1000000 events Per Month
Best for startups and small teams who need to stream event data
- 15+ SDK sources
- 180+ cloud destinations
- Warehouse Destinations
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
RudderStack
Free Trial is available
Salesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
9.1
47
9.0
91
Ease of Use
8.9
48
8.0
169
Ease of Setup
8.8
36
7.4
142
Ease of Admin
9.3
34
8.6
43
Quality of Support
9.6
46
8.6
87
Has the product been a good partner in doing business?
9.5
35
9.3
42
Product Direction (% positive)
10.0
44
9.0
89
Features by Category
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Data
9.4
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
Analytics
5.7
5
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diverse Extraction Points
Not enough data
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
8.3
5
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
6.3
5
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
8.0
5
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
8.7
5
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
9.0
5
9.3
7
10.0
5
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
8.4
15
8.9
30
8.7
15
9.2
32
6.9
14
8.6
30
8.5
14
9.1
30
Intelligence
6.0
12
8.6
29
5.2
10
8.9
29
5.2
10
8.6
28
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Development
8.8
8
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration Options
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Deployment
Not enough data
Not enough data
Not enough data
Not enough data
Development
8.9
6
Not enough data
6.3
5
Not enough data
Management
6.0
5
Not enough data
7.7
5
Not enough data
Integration Options
6.0
5
Not enough data
6.3
5
Not enough data
7.7
5
Not enough data
5.7
5
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
8.3
10
Not enough data
7.8
10
Not enough data
7.7
10
Not enough data
8.7
10
Not enough data
7.2
10
Not enough data
Functionality
7.4
9
Not enough data
9.0
10
Not enough data
7.0
9
Not enough data
9.2
11
Not enough data
9.5
10
Not enough data
9.5
11
Not enough data
8.1
9
Not enough data
Security
9.4
9
Not enough data
8.3
9
Not enough data
Generative AI
6.0
5
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
RudderStack and Salesforce Data 360 (formerly Data Cloud) are categorized as Data Governance and Customer Data Platform (CDP)
Unique Categories
RudderStack is categorized as E-Commerce Data Integration, iPaaS, Event Stream Processing, Data Extraction, and Reverse ETL
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), and Data Management Software
Reviews
Reviewers' Company Size
RudderStack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.0%
Information Technology and Services
10.0%
Retail
8.0%
Hospital & Health Care
8.0%
Financial Services
6.0%
Other
48.0%
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Alternatives
Discussions
RudderStack has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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