# RudderStack vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from multiple sources, creating a single, reliable profile that simplifies audience segmentation. Users appreciate this feature as it eliminates the hassle of dealing with fragmented data, making their marketing efforts more effective.
- **Users say** that RudderStack stands out for its powerful open-source core, which provides full control over data pipelines and helps avoid vendor lock-in. This flexibility is particularly beneficial for those managing both event streaming and ETL processes, as highlighted by recent users who find it a game changer for Snowflake integration.
- **Reviewers mention** that Salesforce Data 360 offers a straightforward setup process, especially with its connectors, which many users found easy to navigate. This ease of implementation is a significant advantage for teams looking to get up and running quickly without extensive technical resources.
- **According to verified reviews** , RudderStack shines in terms of user support, with many users praising the phenomenal team behind the product. This high level of support contributes to a positive experience, especially for those who may need assistance during implementation or troubleshooting.
- **G2 reviewers highlight** that while Salesforce Data 360 provides robust features like no-code segment builders and Einstein-powered capabilities, some users feel that it could improve in areas like reporting and visualization. This feedback suggests that while the platform is powerful, there may be room for enhancement in specific analytical functionalities.
- **Users report** that RudderStack's ease of use is a significant advantage, with high ratings for its intuitive interface and setup process. This user-friendly design allows teams to manage their data pipelines effectively without a steep learning curve, making it an attractive option for mid-market companies.



| | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 52 | 302 | 
| **Largest Market Segment** | Mid-Market (52.9% of reviews) | Mid-Market (40.6% of reviews) | 
| **Entry Level Price** | Free 1000000 events Per Month | $500.00 100000 Credits | 

---
## Top Pros & Cons

### RudderStack

Pros:
- Ease of Use (18 reviews)
- Customer Support (16 reviews)

Cons:
- Learning Curve (10 reviews)
- Limited Customization (5 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 9.0 (48 reviews) | 9.0 (96 reviews) | 
  | **Ease of Use** | 8.9 (49 reviews) | 7.7 (236 reviews) | 
  | **Ease of Setup** | 8.8 (37 reviews) | 7.2 (201 reviews) | 
  | **Ease of Admin** | 9.3 (34 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 9.6 (47 reviews) | 8.6 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (35 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 9.7 (45 reviews) | 9.0 (93 reviews) | 

---
## Pricing

### RudderStack

#### Entry-Level Pricing

Plan: Free

Price: Free 1000000 events Per Month

Description: Best for startups and small teams who need to stream event data

Key Features:
- 15+ SDK sources
- 180+ cloud destinations
- Warehouse Destinations

[Browse all 4 editions](https://www.g2.com/products/rudderstack/pricing)

#### Free Trial

Yes

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 |

#### Data Integration

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (6 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (6 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 9.3 (7 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.5 (7 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### Event Stream Processing

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | 8.8/10 | 7 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Processing** | 9.4 (6 reviews) | Not enough data | 
| **Data Sources** | 9.7 (6 reviews) | Not enough data | 
| **Integration** | 9.5 (7 reviews) | Not enough data | 
| **Real-Time Processing** | 9.8 (7 reviews) | Not enough data | 

#### Analytics

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reporting & Analytics** | 5.6 (6 reviews) | Not enough data | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Functionality

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 
| **Data Structuring** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Not enough data | 
| **Data Cleaning** | Not enough data | Not enough data | 
| **Cloud Extraction** | Not enough data | Not enough data | 
| **Visualization** | Not enough data | Not enough data | 

#### Diverse Extraction Points

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | 8.4/10 | 8 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 |

#### Administration

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.2 (8 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | 8.3 (5 reviews) | 8.1 (7 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.8 (8 reviews) | 
| **Reporting and Visualization** | 6.3 (5 reviews) | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | 
| **Training and Guidelines** | 8.0 (5 reviews) | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | 8.7 (5 reviews) | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | 9.0 (5 reviews) | 9.4 (8 reviews) | 
| **Data Distribution** | 10.0 (5 reviews) | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.7 (10 reviews) | 

#### Maintainence

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | 7.0/10 | 18 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 97 |

#### Data Sourcing

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | 8.4 (15 reviews) | 8.9 (34 reviews) | 
| **Expandability** | 8.7 (15 reviews) | 9.3 (86 reviews) | 
| **Content Marketing** | 6.9 (14 reviews) | 8.5 (28 reviews) | 
| **Multiple Devices** | 8.5 (14 reviews) | 9.1 (29 reviews) | 

#### Intelligence

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | 6.0 (12 reviews) | 8.7 (33 reviews) | 
| **Predictive Modeling** | 5.2 (10 reviews) | 8.7 (29 reviews) | 
| **Recommendation Engine** | 5.2 (10 reviews) | 8.6 (32 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 10 |

#### Audiences

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (7 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (8 reviews) | 

#### Data Analysis

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 9.3 (7 reviews) | 

#### Administration

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### iPaaS

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | 8.8/10 | 9 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Development 

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Real-Time Integration** | 8.8 (8 reviews) | Not enough data | 
| **API Designer** | Not enough data | Not enough data | 
| **Flow Designer** | Feature Not Available | Not enough data | 
| **Pre-Built Connectors** | Not enough data | Not enough data | 
| **Custom Connectors** | Not enough data | Not enough data | 
| **Reusable connectors** | Not enough data | Not enough data | 
| **Multi - tenant architecture** | Feature Not Available | Not enough data | 

#### Management 

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Monitoring & Notification** | Not enough data | Not enough data | 
| **Routing And Orchestration** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **API Management** | Not enough data | Not enough data | 

#### Security

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | 
| **Security Standards** | Not enough data | Not enough data | 
| **Communication Protocol** | Not enough data | Not enough data | 

#### Integration Options

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Virtualization** | Feature Not Available | Not enough data | 
| **Managed File Transfers** | Feature Not Available | Not enough data | 
| **Big Data Processing** | Not enough data | Not enough data | 
| **EDI** | Feature Not Available | Not enough data | 

#### Deployment 

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hybrid** | Not enough data | Not enough data | 
| **Cloud to Cloud** | Not enough data | Not enough data | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | 6.8/10 | 7 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Development 

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Pre-built Connectors** | 8.9 (6 reviews) | Not enough data | 
| **Custom Connectors** | 6.3 (5 reviews) | Not enough data | 

#### Management 

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Reporting and Analytics** | 6.0 (5 reviews) | Not enough data | 
| **Data Mapping** | 7.7 (5 reviews) | Not enough data | 

#### Integration Options

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **ERP Systems** | 6.0 (5 reviews) | Not enough data | 
| **Accounting Systems** | 6.3 (5 reviews) | Not enough data | 
| **CRM and Marketing Automation Systems** | 7.7 (5 reviews) | Not enough data | 
| **EDI** | 5.7 (5 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 

### Reverse ETL

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | 8.2/10 | 13 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Management 

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modeling** | 8.3 (10 reviews) | Not enough data | 
| **Auditing** | 7.8 (10 reviews) | Not enough data | 
| **Observability** | 7.7 (10 reviews) | Not enough data | 
| **Data mapping** | 8.7 (10 reviews) | Not enough data | 
| **Reporting** | 7.2 (10 reviews) | Not enough data | 

#### Functionality

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Debugging** | 7.4 (9 reviews) | Not enough data | 
| **Workflow Automations** | 9.0 (10 reviews) | Not enough data | 
| **Notifications** | 7.0 (9 reviews) | Not enough data | 
| **API Integrations** | 9.2 (11 reviews) | Not enough data | 
| **Programmed trigger of data sync** | 9.5 (10 reviews) | Not enough data | 
| **Incremental data sync** | 9.5 (11 reviews) | Not enough data | 
| **Data audit** | 8.1 (9 reviews) | Not enough data | 

#### Security

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Security Compliance** | 9.4 (9 reviews) | Not enough data | 
| **Data Encryption** | 8.3 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | 6.0 (5 reviews) | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **RudderStack** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Building Reports

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to RudderStack (5):** [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [iPaaS Software](https://www.g2.com/categories/ipaas), [Event Stream Processing Software](https://www.g2.com/categories/event-stream-processing), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [Reverse ETL Software](https://www.g2.com/categories/reverse-etl)

**Unique to Salesforce Data 360 (formerly Data Cloud) (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | RudderStack | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 45.1% | 18.9% | 
| **Mid-Market** | 52.9% | 40.6% | 
| **Enterprise** | 2.0% | 40.6% | 

### By Industry

#### RudderStack

- **Computer Software:** 19.6%
- **Information Technology and Services:** 9.8%
- **Retail:** 7.8%
- **Hospital & Health Care:** 7.8%
- **Financial Services:** 5.9%
- **Furniture:** 5.9%
- **Consumer Goods:** 3.9%
- **Marketing and Advertising:** 3.9%
- **Internet:** 3.9%
- **Hospitality:** 3.9%
- **Other:** 27.5%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 14.1%
- **Financial Services:** 8.4%
- **Computer Software:** 8.0%
- **Manufacturing:** 5.7%
- **Consulting:** 5.3%
- **Hospital & Health Care:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Non-Profit Organization Management:** 3.4%
- **Computer & Network Security:** 3.1%
- **Retail:** 3.1%
- **Other:** 42.0%

---
## Alternatives

### Alternatives to RudderStack

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### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (395 reviews)
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- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1355 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (767 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1215 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1335 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (927 reviews)

---
## Top Discussions

### RudderStack

No discussions available for this product.

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/rudderstack-vs-salesforce-data-360-formerly-data-cloud)