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# Rubrik vs Zerto Comparison - What are their main differences?

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Pricing

**Rubrik**

**Contact Vendor for Pricing** Per Year · Basic

**Zerto**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**Rubrik**
$$$$$

**Zerto**
$$$$$

Average Discount

**Rubrik**
16%

**Zerto**
17%1% more

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Time to Implement

**Rubrik** 6 months
Based on 100 responses

**Zerto** 6 months
Based on 100 responses

Return on Investment

**Rubrik** 6 months
Based on 100 responses

**Zerto** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**Rubrik**
[
Ease of Use (49)
](https://www.g2.com/products/rubrik/reviews?filters%5Bsentiment_snippet%5D=1278977&qs=pros-and-cons#reviews)[
Backup Solutions (32)
](https://www.g2.com/products/rubrik/reviews?filters%5Bsentiment_snippet%5D=1278473&qs=pros-and-cons#reviews)[
Expensive (17)
](https://www.g2.com/products/rubrik/reviews?filters%5Bsentiment_snippet%5D=1278335&qs=pros-and-cons#reviews)[
Limited Features (11)
](https://www.g2.com/products/rubrik/reviews?filters%5Bsentiment_snippet%5D=1278992&qs=pros-and-cons#reviews)

**Zerto**
[
Disaster Recovery (1)
](https://www.g2.com/products/zerto/reviews?filters%5Bsentiment_snippet%5D=2430093&qs=pros-and-cons#reviews)[
Features (1)
](https://www.g2.com/products/zerto/reviews?filters%5Bsentiment_snippet%5D=2430107&qs=pros-and-cons#reviews)[
Data Limitations (1)
](https://www.g2.com/products/zerto/reviews?filters%5Bsentiment_snippet%5D=2430099&qs=pros-and-cons#reviews)[
Storage Limitations (1)
](https://www.g2.com/products/zerto/reviews?filters%5Bsentiment_snippet%5D=2430111&qs=pros-and-cons#reviews)

Screenshots

**Rubrik**
 ![Rubrik screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1343962/rubrik-dashboard.png)

**Zerto**
 ![Zerto screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/95735/FoTvSphere.PNG)

**Ratings**
from reviews

Meets Requirements

**Rubrik**

**8.9** /10

Based on 146 responses

**Zerto**

**9.2** /10

Based on 64 responses

Ease of Use

**Rubrik**

**9.1** /10

Based on 229 responses

**Zerto**

**9.3** /10

Based on 64 responses

Ease of Setup

**Rubrik**

**9.0** /10

Based on 211 responses

**Zerto**

**9.3** /10

Based on 56 responses

Ease of Admin

**Rubrik**

**9.0** /10

Based on 96 responses

**Zerto**

**9.3** /10

Based on 56 responses

Quality of Support

**Rubrik**

**8.8** /10

Based on 143 responses

**Zerto**

**9.3** /10

Based on 63 responses

Has the product been a good partner in doing business?

**Rubrik**

**9.1** /10

Based on 95 responses

**Zerto**

**9.2** /10

Based on 55 responses

Product Direction (% positive)

**Rubrik**

**9.6** /10

Based on 138 responses

**Zerto**

**9.4** /10

Based on 62 responses

**Features**
ratings from reviews

IT Resilience Orchestration Automation (ITRO)

Not enough data

**8.9** /10

Based on 12 responses

Server Backup

**8.9** /10

Based on 169 responses

Not enough data

Database Backup

**9.8** /10

Based on 19 responses

Not enough data

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Cloud Management Platforms

**8.8** /10

Based on 25 responses

Not enough data

Disaster Recovery

Not enough data

**8.5** /10

Based on 9 responses

Disaster Recovery as a Service (DRaaS)

Not enough data

**8.7** /10

Based on 6 responses

Data Replication

**8.8** /10

Based on 48 responses

Not enough data

Data Warehouse

**8.8** /10

Based on 9 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
17.0%

Mid-Market(51-1000 emp.)
35.7%

Enterprise(\> 1000 emp.)
47.3%

Small-Business(50 or fewer emp.)
17.0%

Mid-Market(51-1000 emp.)
35.7%

Enterprise(\> 1000 emp.)
47.3%

Small-Business(50 or fewer emp.)
4.3%

Mid-Market(51-1000 emp.)
47.8%

Enterprise(\> 1000 emp.)
47.8%

Small-Business(50 or fewer emp.)
4.3%

Mid-Market(51-1000 emp.)
47.8%

Enterprise(\> 1000 emp.)
47.8%

**Reviewers' Industry**

[![Rubrik](https://images.g2crowd.com/uploads/product/hd_favicon/9b4e7f81d462a304f9facef2bb74877e/rubrik.svg "Rubrik")](https://www.g2.com/products/rubrik/reviews)
Rubrik

Information Technology and Services
14.3%

Hospital & Health Care
6.3%

Computer & Network Security
5.9%

Higher Education
5.5%

Financial Services
4.6%

Other
63.3%

[![Zerto](https://images.g2crowd.com/uploads/product/hd_favicon/9bdd400a9b332e962c200ff8afdeb07a/zerto.svg "Zerto")](https://www.g2.com/products/zerto/reviews)
Zerto

Information Technology and Services
14.5%

Hospital & Health Care
8.7%

Financial Services
7.2%

Banking
7.2%

Legal Services
5.8%

Other
56.5%

Alternatives

**Rubrik Alternatives**

 ![Druva Data Security Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/34523f445f4c9627b92a1a286d23a4ef/druva-data-security-cloud.svg "Druva Data Security Cloud")

[
Druva Data Security Cloud
](/products/druva-data-security-cloud/reviews)

 ![Veeam Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/a179f521693e62ccbdd5f80b4da072ec/veeam-data-platform.svg "Veeam Data Platform")

[
Veeam Data Platform
](/products/veeam-data-platform/reviews)

 ![Commvault Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_73e92ad390543d8d2920da1b3ac7794d/commvault-cloud.png "Commvault Cloud")

[
Commvault Cloud
](/products/commvault-cloud/reviews)

 ![Datto SIRIS](https://images.g2crowd.com/uploads/product/hd_favicon/fcb33f94f2a2359a8f7844ae12f6686d/kaseya-datto-siris.svg "Datto SIRIS")

[
Datto SIRIS
](/products/kaseya-datto-siris/reviews)

**Zerto Alternatives**

 ![Veeam Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/a179f521693e62ccbdd5f80b4da072ec/veeam-data-platform.svg "Veeam Data Platform")

[
Veeam Data Platform
](/products/veeam-data-platform/reviews)

 ![Unitrends Backup and Recovery](https://images.g2crowd.com/uploads/product/hd_favicon/cc813d51b9ce97549eec985eb87daf74/unitrends-backup-and-recovery.svg "Unitrends Backup and Recovery")

[
Unitrends Backup and Recovery
](/products/unitrends-backup-and-recovery/reviews)

 ![Cove Data Protection](https://images.g2crowd.com/uploads/product/hd_favicon/0bf850cdaf81bb2a68b05ee14c673a29/cove-data-protection.svg "Cove Data Protection")

[
Cove Data Protection
](/products/cove-data-protection/reviews)

 ![CyberSentriq](https://images.g2crowd.com/uploads/product/hd_favicon/4abac4ce8ac735524f9452c7d5b0a50c/cybersentriq.svg "CyberSentriq")

[
CyberSentriq
](/products/cybersentriq/reviews)

## Rubrik vs Zerto FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Zerto vs Rubrik?

Zerto stands out for its higher G2 rating and reviewer-cited strengths in disaster recovery and replication, while Rubrik is recognized for its robust data security and backup capabilities.

| [Zerto](https://www.g2.com/products/zerto/reviews) | [Rubrik](https://www.g2.com/products/rubrik/reviews) |
| --- | --- |
| 4.7/5 (75 reviews) | 4.5/5 (289 reviews) |
| Mid-Market | Enterprise |
| 9.3 | 9.0 |
| 9.3 | 8.8 |
| Disaster Recovery, Replication | Data Security, Backup |

### How do the pricing models of Zerto and Rubrik compare?

Zerto is favored by reviewers for value, as reflected in its higher satisfaction scores on price and cost-related dimensions.

- **Zerto:** In recent reviews, several reviewers note that while Zerto is considered expensive, they find the value justified by its robust disaster recovery and replication features.
- **Rubrik:** Reviewers frequently cite Rubrik's high total cost of ownership and premium pricing as a trade-off, especially for smaller organizations, though they acknowledge its advanced security and automation features.

### What are the best alternatives to Zerto and Rubrik?

The top three alternatives to Zerto and Rubrik are Druva Data Security Cloud, Veeam Data Platform, and Unitrends Backup and Recovery.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Zerto](https://www.g2.com/products/zerto/reviews) | 4.7/5 (75 reviews) | Mid-Market | Expensive but justified by DR features | Disaster Recovery, Replication |
| [Rubrik](https://www.g2.com/products/rubrik/reviews) | 4.5/5 (289 reviews) | Enterprise | Premium pricing, high TCO | Data Security, Backup |
| [Druva Data Security Cloud](https://www.g2.com/products/druva-data-security-cloud/reviews) | 4.7/5 (741 reviews) | Mid-Market | — | Cloud Data Protection |
| [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) | 4.6/5 (749 reviews) | Mid-Market | — | Comprehensive Backup and Recovery |
| [Unitrends Backup and Recovery](https://www.g2.com/products/unitrends-backup-and-recovery/reviews) | 4.2/5 (462 reviews) | Mid-Market | — | All-in-One Backup Solution |

### Which Disaster Recovery features should I prioritize when comparing Zerto and Rubrik?

Buyers should prioritize disaster recovery capabilities, replication, reporting, storage management, and solution completeness when comparing Zerto and Rubrik.

- **Disaster Recovery:** Zerto is cited for disaster recovery in 1 all-time mention; Rubrik is recognized for business continuity and ransomware recovery in recent reviews.
- **Replication:** Zerto has 1 all-time mention for replication; Rubrik is noted for automated backup and rapid recovery in recent reviews.
- **Reporting:** Zerto has 1 all-time mention for reporting; Rubrik reviewers mention a desire for more detailed reporting and customization.
- **Storage Management:** Zerto has 1 all-time mention for storage limitations; Rubrik is noted for reducing storage consumption and eliminating duplicate data in recent reviews.
- **Solution Completeness:** Zerto has 1 all-time mention for solution completeness; Rubrik is recognized for unified data protection across cloud, SaaS, and on-premises environments in recent reviews.

### What are the pros and cons of Zerto vs Rubrik?

Zerto's headline strength is disaster recovery and replication, while Rubrik excels in data security and backup automation.

- **Zerto strengths:** Disaster recovery, replication, reporting, and solution completeness are cited as key strengths, each with 1 all-time mention.
- **Zerto trade-offs:** Reviewers note data and storage limitations, and some mention the product's higher cost.
- **Rubrik strengths:** Reviewers highlight data security, ransomware protection, automation, and unified management for backup and recovery.
- **Rubrik trade-offs:** High total cost of ownership and premium pricing are frequently cited, along with requests for more detailed reporting and a learning curve for advanced features.

### Is Zerto or Rubrik better for small businesses?

Zerto is a better fit for small businesses, as its largest reviewer segment is Mid-Market and reviewers highlight ease of use and setup.

- **Zerto:** Largest segment is Mid-Market; reviewers consistently praise its intuitive setup and management, making it accessible for smaller IT teams.
- **Rubrik:** Largest segment is Enterprise; reviewers note that while Rubrik offers robust features, its premium pricing and complexity may be less suitable for small businesses.

### Which Disaster Recovery platform has better integrations?

Rubrik is favored for integrations, with reviewers citing frequent use with Azure and Microsoft 365.

- **Zerto:** Reviewers mention integration with IBM Cloud and on-prem virtualization products in recent reviews.
- **Rubrik:** Azure is mentioned in 10 all-time reviews, and Microsoft 365 in 8 all-time reviews, with additional recent mentions of integration with AWS and Google Cloud.

### How do Zerto and Rubrik compare on customer support?

Zerto and Rubrik are close on Quality of Support, with Zerto scoring 9.3 and Rubrik 8.8, a difference below the materiality threshold.

- **Zerto:** Reviewers consistently describe responsive and helpful support, with several citing quick resolution of issues and strong documentation.
- **Rubrik:** Reviewers note knowledgeable support and smooth onboarding, though some mention variability in response times and a desire for more detailed documentation.

### Which is easier to implement, Zerto or Rubrik?

Zerto and Rubrik are nearly equal on Ease of Setup, with Zerto at 9.3 and Rubrik at 9.0, indicating parity.

- **Zerto:** Reviewers highlight quick and intuitive setup, often completed in a few hours, and praise the straightforward deployment process.
- **Rubrik:** Reviewers describe the setup as user-friendly and guided, though some note that initial configuration and migration from legacy systems can require planning and support.

### Which product has better Cloud?

Rubrik is favored for Cloud, as reviewers highlight its unified cloud management and integrations with AWS, Azure, and Google Cloud.

- **Zerto:** Reviewers mention robust integration with public cloud platforms and IBM Cloud, with positive sentiment for cloud workload migration and disaster recovery protection.
- **Rubrik:** Reviewers consistently cite cloud-native architecture, agentless protection for cloud workloads, and comprehensive integration with AWS, Azure, Google Cloud, and Microsoft 365.