# Rootly vs xMatters Comparison - What are their main differences?

At a Glance

Star Rating

**Rootly** [

4.8/5(134)

](https://www.g2.com/products/rootly/reviews#reviews)

**xMatters** [

4.5/5(786)

](https://www.g2.com/products/xmatters/reviews#reviews)

Market Segments

**Rootly**
Mid-Market (57.1% of reviews)

**xMatters**
Enterprise (57.8% of reviews)

Pros & Cons

**Rootly**
[
Ease of Use (19)
](https://www.g2.com/products/rootly/reviews?filters%5Bsentiment_snippet%5D=1045487&qs=pros-and-cons#reviews)[
Customer Support (14)
](https://www.g2.com/products/rootly/reviews?filters%5Bsentiment_snippet%5D=1045404&qs=pros-and-cons#reviews)[
Feature Issues (5)
](https://www.g2.com/products/rootly/reviews?filters%5Bsentiment_snippet%5D=1045589&qs=pros-and-cons#reviews)[
Integration Issues (4)
](https://www.g2.com/products/rootly/reviews?filters%5Bsentiment_snippet%5D=1045702&qs=pros-and-cons#reviews)

**xMatters**
[
Alerting System (76)
](https://www.g2.com/products/xmatters/reviews?filters%5Bsentiment_snippet%5D=1277951&qs=pros-and-cons#reviews)[
Ease of Use (66)
](https://www.g2.com/products/xmatters/reviews?filters%5Bsentiment_snippet%5D=1276863&qs=pros-and-cons#reviews)[
Complexity (33)
](https://www.g2.com/products/xmatters/reviews?filters%5Bsentiment_snippet%5D=1275887&qs=pros-and-cons#reviews)[
Learning Curve (25)
](https://www.g2.com/products/xmatters/reviews?filters%5Bsentiment_snippet%5D=1276555&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Rootly**
 **Starting at $1.00** 1 user/mo Per Year

**xMatters**
 **Free** 10 Users Per Month

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

- **G2 reviewers report** that xMatters excels in incident management with its AI-powered incident intelligence, which significantly enhances resolution times by providing context at the start of an incident. Users appreciate how this feature helps ensure the right people are alerted promptly, reducing wasted time during operational hiccups.
- **Users say** Rootly stands out for its flexibility in designing incident response workflows, making it particularly appealing for startups. Reviewers highlight its seamless integration with Slack, allowing for custom workflows that adapt as their operations scale, which is crucial for growing teams.
- **According to verified reviews** , xMatters has a higher overall satisfaction score, reflecting its robust capabilities in managing incident notifications and on-call rotations. Users mention that the platform's automatic escalations are a major win, streamlining the incident response process.
- **Reviewers mention** that Rootly is user-friendly and easy to configure, with a high level of customization. This adaptability allows teams to automate specific workflows and scenarios, which users find invaluable for enhancing their incident management processes.
- **G2 reviewers highlight** that while xMatters has a strong market presence, it faces challenges in user experience compared to Rootly, which scores higher in ease of use and setup. Users appreciate Rootly's straightforward configuration, making it easier for teams to get started quickly.
- **Users report** that xMatters, despite its strengths, has a lower number of recent reviews compared to Rootly, which may indicate a need for improvement in user engagement. However, those who use xMatters often praise its comprehensive features that support complex incident management needs.

Pricing

Entry-Level Pricing

**Rootly**

Rootly

Startup

Starting at $1.00

1 user/mo Per Year

For teams under 100 people who need real incident response before they have a platform team.

- Pay what you can under 25 employees
- No SSO up charge
- Incident Response with Slack

[Browse all 3 pricing plans](/products/rootly/pricing)

**xMatters**

xMatters

Free

Free

10 Users Per Month

Helps small teams automate away issues - for free

- Global on-call scheduling
- Manage shifts
- On-Call Reminders

[Learn more about xMatters](/products/xmatters/reviews)

Free Trial

**Rootly**

Rootly

Free Trial is available

**xMatters**

xMatters

Free Trial is available

Ratings

Meets Requirements

9.2

115

9.2

540

Ease of Use

9.2

114

8.9

564

Ease of Setup

8.8

106

8.8

343

Ease of Admin

9.1

78

8.8

188

Quality of Support

9.6

109

9.1

459

Has the product been a good partner in doing business?

9.6

78

9.3

180

Product Direction (% positive)

9.9

95

9.2

532

Features by Category

Incident Management[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

Not enough data

8.7

393

Monitoring

Constant Monitoring

9.4(won by 0.1)

28

9.3

325

Timely Alerts

9.9(won by 0.4)

55

9.5

367

|

Verified

TIcket Accuracy

9.0

31

9.1(won by 0.1)

323

|

Verified

AI Monitoring

9.8(won by 2.0)

8

7.8

37

Mobile Alerts

9.2(won by default)

6

Not enough data

Email Alerts

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Real-Time Notifications

10.0(won by default)

13

Not enough data

Management Tools

Ticket Assignment

9.1

29

9.2(won by 0.1)

329

Standardization

9.6(won by 0.4)

46

9.2

330

|

Verified

Lifecycle Visualization

9.5(won by 0.5)

29

9.0

302

|

Verified

Generative AI

AI Text Generation

8.3(tied score)

14

8.3(tied score)

80

AI Text Summarization

8.8(won by 0.3)

16

8.5

85

Generative AI

Not enough data

Not enough data

Agentic AI - Incident Management

Autonomous Task Execution

9.2(won by 1.2)

12

8.0

38

Multi-step Planning

9.4(won by 1.3)

6

8.1

34

Cross-system Integration

9.5(won by 0.8)

22

8.7

53

Adaptive Learning

8.6(won by 0.1)

7

8.5

28

Natural Language Interaction

9.5(won by 1.2)

7

8.3

28

Proactive Assistance

9.2(won by 0.7)

8

8.5

32

Decision Making

9.3(won by 0.9)

9

8.4

35

Third-Party Integrations

8.3(won by default)

9

Not enough data

Multi-Language

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

8.7(won by default)

15

Not enough data

Forms Management

Not enough data

Not enough data

Safety Incident Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

OSHA Compliance

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Disaster Recovery

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Corrective and Preventive Actions (CAPA)

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Communications Management

Not enough data

Not enough data

Audit Trail

Not enough data

Not enough data

IT Incident Management

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Risk Analysis

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Risk Assessment

Not enough data

Not enough data

Incident Reporting

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Ticket Management

Not enough data

Not enough data

Service Level Agreement (SLA) Management

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

On Call Scheduling

9.5(won by default)

10

Not enough data

Investigation Management

Not enough data

Not enough data

Maintenance Scheduling

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

ServiceNow Store Apps[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

8.8

87

ServiceNow Apps

ServiceNow Integration

Not enough data

9.4(won by default)

72

Value

Not enough data

9.3(won by default)

73

Agentic AI - ServiceNow Store Apps

Autonomous Task Execution

Not enough data

9.0(won by default)

8

Multi-step Planning

Not enough data

7.4(won by default)

7

Cross-system Integration

Not enough data

8.8(won by default)

7

Proactive Assistance

Not enough data

8.6(won by default)

6

IT Alerting[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

8.3

18

Generative AI

AI Text Generation

Not enough data

Feature Not Available

Agentic AI - IT Alerting

Cross-system Integration

Not enough data

8.3(won by default)

17

Autonomous Task Execution

Not enough data

Feature Not Available

Multi-step Planning

Not enough data

Feature Not Available

Adaptive Learning

Not enough data

Feature Not Available

Natural Language Interaction

Not enough data

Feature Not Available

Proactive Assistance

Not enough data

Feature Not Available

Decision Making

Not enough data

Feature Not Available

AI SRE Tools[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

8.5

8

Not enough data

Reliability Objectives & Service Operations - AI SRE Tools

Intelligent On-Call Workflows

7.7(won by default)

5

Not enough data

Error Budget Tracking

8.1(won by default)

8

Not enough data

SLI & SLO Management

8.3(won by default)

8

Not enough data

Service Health Modeling & Reporting

Not enough data

Not enough data

AI Detection & Signal Quality - AI SRE Tools

Cross-Telemetry Correlation

Not enough data

Not enough data

Change-Aware Detection

Not enough data

Not enough data

Adaptive Anomaly Detection

7.3(won by default)

8

Not enough data

Alert Correlation & Noise Reduction

7.9(won by default)

8

Not enough data

Investigation & Root Cause Analysis - AI SRE Tools

Guided Incident Investigation

9.2(won by default)

8

Not enough data

Live Debugging in Production

Not enough data

Not enough data

AI Root Cause Analysis

9.2(won by default)

8

Not enough data

Runtime-Verified Root Cause Analysis

Not enough data

Not enough data

Automation & Platform Controls - AI SRE Tools

Automated Runbook & Workflow Execution

9.2(won by default)

8

Not enough data

Human-in-the-Loop Remediation

9.2(won by default)

8

Not enough data

Integration, APIs & Secure Access Controls

Not enough data

Not enough data

AI-Assisted Code Fix Generation

Not enough data

Not enough data

Reviews

Reviewers' Company Size

[![Rootly](https://images.g2crowd.com/uploads/product/hd_favicon/5369e7580da481bab529b0afc329e644/rootly.svg "Rootly")](https://www.g2.com/products/rootly/reviews)

Rootly

Small-Business(50 or fewer emp.)

14.3%

Mid-Market(51-1000 emp.)

57.1%

Enterprise(\> 1000 emp.)

28.6%

[![xMatters](https://images.g2crowd.com/uploads/product/hd_favicon/103f1ffdbe158913c7f6599b09784512/xmatters.svg "xMatters")](https://www.g2.com/products/xmatters/reviews)

xMatters

Small-Business(50 or fewer emp.)

15.0%

Mid-Market(51-1000 emp.)

27.2%

Enterprise(\> 1000 emp.)

57.8%

Small-Business

(50 or fewer emp.)

14.3%

15.0%

Mid-Market

(51-1000 emp.)

57.1%

27.2%

Enterprise

(\> 1000 emp.)

28.6%

57.8%

Reviewers' Industry

[![Rootly](https://images.g2crowd.com/uploads/product/hd_favicon/5369e7580da481bab529b0afc329e644/rootly.svg "Rootly")](https://www.g2.com/products/rootly/reviews)
Rootly

Computer Software

32.5%

Information Technology and Services

18.7%

Financial Services

11.4%

Computer & Network Security

4.9%

Gambling & Casinos

3.3%

Other

29.3%

[![xMatters](https://images.g2crowd.com/uploads/product/hd_favicon/103f1ffdbe158913c7f6599b09784512/xmatters.svg "xMatters")](https://www.g2.com/products/xmatters/reviews)
xMatters

Information Technology and Services

20.9%

Financial Services

8.7%

Computer Software

7.3%

Hospital & Health Care

6.5%

Banking

4.7%

Other

51.8%

Alternatives

**Rootly Alternatives**

 ![incident.io](https://images.g2crowd.com/uploads/product/hd_favicon/d53f02e23521ae1a3827b3b671dfcc7c/incident-io.svg "incident.io")

[
incident.io
](/products/incident-io/reviews)

 ![FireHydrant](https://images.g2crowd.com/uploads/product/hd_favicon/e484c59893c3e80a009278ec43322db9/firehydrant-firehydrant.svg "FireHydrant")

[
FireHydrant
](/products/firehydrant-firehydrant/reviews)

 ![PagerDuty](https://images.g2crowd.com/uploads/product/hd_favicon/d1d426a36640ab716bab27171994b964/pagerduty.svg "PagerDuty")

[
PagerDuty
](/products/pagerduty/reviews)

 ![Better Stack](https://images.g2crowd.com/uploads/product/hd_favicon/7f9686ffb53943dec7d85971f2a1c373/better-stack.svg "Better Stack")

[
Better Stack
](/products/better-stack/reviews)

**xMatters Alternatives**

 ![PagerDuty](https://images.g2crowd.com/uploads/product/hd_favicon/d1d426a36640ab716bab27171994b964/pagerduty.svg "PagerDuty")

[
PagerDuty
](/products/pagerduty/reviews)

 ![Opsgenie](https://images.g2crowd.com/uploads/product/hd_favicon/1541181470/opsgenie.svg "Opsgenie")

[
Opsgenie
](/products/opsgenie/reviews)

 ![Splunk On-Call](https://images.g2crowd.com/uploads/product/hd_favicon/b92838221b8df42dd6b5bb09c9f8ff55/splunk-on-call.svg "Splunk On-Call")

[
Splunk On-Call
](/products/splunk-on-call/reviews)

 ![SolarWinds IT Incident Response (Squadcast)](https://images.g2crowd.com/uploads/product/hd_favicon/af917f02e5d5dda08cf58d16d36f6a8d/solarwinds-it-incident-response-squadcast.svg "SolarWinds IT Incident Response (Squadcast)")

[
SolarWinds IT Incident...
](/products/solarwinds-it-incident-response-squadcast/reviews)

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