# Rootly vs xMatters Comparison
---
## AI Generated Summary
- **G2 reviewers report** that xMatters excels in automating incident response notifications, significantly reducing delays and improving coordination across teams. Users appreciate its ability to notify the right people in real time, which is crucial during high-pressure situations.
- **Users say** Rootly shines with its seamless integration into Slack, allowing teams to manage incidents directly within their primary communication tool. This feature minimizes context switching, making interactions smoother and enhancing productivity during incident management.
- **Reviewers mention** that xMatters offers a robust mobile app, providing practical, real-time alerts that enable users to assess and escalate incidents from anywhere. This flexibility is particularly valued by teams with international rotations and varying time zones.
- **According to verified reviews** , Rootly is praised for its clean and fast functionality, making it easy to navigate. Users find that this efficiency helps them stay focused on resolving issues rather than getting bogged down by complex interfaces.
- **G2 reviewers highlight** that while xMatters has a higher overall satisfaction score, Rootly's users rate its support quality exceptionally high, indicating a strong partnership in business operations. This suggests that Rootly may provide more personalized assistance when needed.
- **Users report** that xMatters provides extensive functionality that enhances accountability and responsibility during incidents, but some find it overwhelming. In contrast, Rootly's standardized practices within Slack help streamline processes, allowing operations engineers to concentrate on the actual issues at hand.



| | Rootly | xMatters | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 69 | 778 | 
| **Largest Market Segment** | Mid-Market (60.3% of reviews) | Enterprise (58.7% of reviews) | 
| **Entry Level Price** | $20.00 1 user/mo | Free 10 Users Per Month | 

---
## Top Pros & Cons

### Rootly

Pros:
- Ease of Use (10 reviews)
- Automation (7 reviews)

Cons:
- Integration Issues (3 reviews)
- Missing Features (3 reviews)

### xMatters

Pros:
- Alerting System (62 reviews)
- Ease of Use (54 reviews)

Cons:
- Complexity (26 reviews)
- Learning Curve (22 reviews)

---
## Ratings Comparison
| Rating | Rootly | xMatters | 
|---|---|---|
  | **Meets Requirements** | 9.2 (58 reviews) | 9.1 (535 reviews) | 
  | **Ease of Use** | 9.3 (57 reviews) | 8.9 (558 reviews) | 
  | **Ease of Setup** | 8.9 (52 reviews) | 8.8 (337 reviews) | 
  | **Ease of Admin** | 9.0 (45 reviews) | 8.9 (187 reviews) | 
  | **Quality of Support** | 9.7 (59 reviews) | 9.1 (454 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (45 reviews) | 9.3 (179 reviews) | 
  | **Product Direction (% positive)** | 9.8 (51 reviews) | 9.2 (526 reviews) | 

---
## Pricing

### Rootly

#### Entry-Level Pricing

Plan: Essentials

Price: $20.00 1 user/mo

Description: For fast-growing companies that need a simple, purpose-built, opinionated incident response process.

Key Features:
- Slack-native incident response
- Smart defaults - industry best practices
- <5 minute onboarding and in-app tutorials

[Browse all 3 editions](https://www.g2.com/products/rootly/pricing)

#### Free Trial

Yes

### xMatters

#### Entry-Level Pricing

Plan: Free

Price: Free 10 Users Per Month

Description: Helps small teams automate away issues - for free

Key Features:
- Global on-call scheduling
- Manage shifts
- On-Call Reminders

[Learn more about xMatters](https://www.g2.com/products/xmatters/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Incident Management

| Product | Score | Reviews |
|---|---|---|
| **Rootly** | 9.3/10 | 38 |
| **xMatters** | 8.6/10 | 389 |

#### Monitoring

| Feature | Rootly | xMatters | 
|---|---|---|
| **Constant Monitoring** | 9.4 (21 reviews) | 9.3 (321 reviews) | 
| **Timely Alerts** | 9.7 (25 reviews) | 9.5 (362 reviews) ✓ Verified | 
| **TIcket Accuracy** | 9.3 (23 reviews) | 9.1 (320 reviews) ✓ Verified | 
| **AI Monitoring** | Not enough data | 7.8 (34 reviews) | 

#### Management Tools

| Feature | Rootly | xMatters | 
|---|---|---|
| **Ticket Assignment** | 9.4 (24 reviews) | 9.2 (324 reviews) | 
| **Standardization** | 9.6 (30 reviews) | 9.2 (325 reviews) ✓ Verified | 
| **Lifecycle Visualization** | 9.5 (23 reviews) | 9.0 (298 reviews) ✓ Verified | 

#### Generative AI

| Feature | Rootly | xMatters | 
|---|---|---|
| **AI Text Generation** | 8.0 (10 reviews) | 8.3 (78 reviews) | 
| **AI Text Summarization** | 8.5 (10 reviews) | 8.5 (83 reviews) | 

#### Agentic AI - Incident Management

| Feature | Rootly | xMatters | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (5 reviews) | 7.8 (35 reviews) | 
| **Multi-step Planning** | Not enough data | 8.2 (31 reviews) | 
| **Cross-system Integration** | 9.5 (7 reviews) | 8.7 (52 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (26 reviews) | 
| **Proactive Assistance** | 9.7 (5 reviews) | 8.4 (29 reviews) | 
| **Decision Making** | 9.4 (6 reviews) | 8.3 (32 reviews) | 

### ServiceNow Store Apps

| Product | Score | Reviews |
|---|---|---|
| **Rootly** | N/A | N/A |
| **xMatters** | 8.8/10 | 88 |

#### ServiceNow Apps

| Feature | Rootly | xMatters | 
|---|---|---|
| **ServiceNow Integration** | Not enough data | 9.4 (73 reviews) | 
| **Value** | Not enough data | 9.3 (74 reviews) | 

#### Agentic AI - ServiceNow Store Apps

| Feature | Rootly | xMatters | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.1 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (6 reviews) | 

### IT Alerting

| Product | Score | Reviews |
|---|---|---|
| **Rootly** | N/A | N/A |
| **xMatters** | 8.3/10 | 17 |

#### Generative AI

| Feature | Rootly | xMatters | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - IT Alerting

| Feature | Rootly | xMatters | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | 8.3 (16 reviews) | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### AI SRE Tools

| Product | Score | Reviews |
|---|---|---|
| **Rootly** | N/A | N/A |
| **xMatters** | N/A | N/A |

#### Reliability Objectives & Service Operations - AI SRE Tools

| Feature | Rootly | xMatters | 
|---|---|---|
| **Intelligent On-Call Workflows** | Not enough data | Not enough data | 
| **Error Budget Tracking** | Not enough data | Not enough data | 
| **SLI & SLO Management** | Not enough data | Not enough data | 
| **Service Health Modeling & Reporting** | Not enough data | Not enough data | 

#### AI Detection & Signal Quality - AI SRE Tools

| Feature | Rootly | xMatters | 
|---|---|---|
| **Cross-Telemetry Correlation** | Not enough data | Not enough data | 
| **Change-Aware Detection** | Not enough data | Not enough data | 
| **Adaptive Anomaly Detection** | Not enough data | Not enough data | 
| **Alert Correlation & Noise Reduction** | Not enough data | Not enough data | 

#### Investigation & Root Cause Analysis - AI SRE Tools

| Feature | Rootly | xMatters | 
|---|---|---|
| **Guided Incident Investigation** | Not enough data | Not enough data | 
| **Live Debugging in Production** | Not enough data | Not enough data | 
| **AI Root Cause Analysis** | Not enough data | Not enough data | 
| **Runtime-Verified Root Cause Analysis** | Not enough data | Not enough data | 

#### Automation & Platform Controls - AI SRE Tools

| Feature | Rootly | xMatters | 
|---|---|---|
| **Automated Runbook & Workflow Execution** | Not enough data | Not enough data | 
| **Human-in-the-Loop Remediation** | Not enough data | Not enough data | 
| **Integration, APIs & Secure Access Controls** | Not enough data | Not enough data | 
| **AI-Assisted Code Fix Generation** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Incident Management Software](https://www.g2.com/categories/incident-management)

**Unique to Rootly (1):** [ AI SRE Tools Software](https://www.g2.com/categories/ai-sre-tools)

**Unique to xMatters (2):** [ServiceNow Marketplace Apps](https://www.g2.com/categories/servicenow-store-apps), [IT Alerting Software](https://www.g2.com/categories/it-alerting)


---
## Reviewer Demographics

### By Company Size

| Segment | Rootly | xMatters | 
|---|---|---|
| **Small-Business** | 13.2% | 14.6% | 
| **Mid-Market** | 60.3% | 26.7% | 
| **Enterprise** | 26.5% | 58.7% | 

### By Industry

#### Rootly

- **Computer Software:** 34.8%
- **Information Technology and Services:** 18.2%
- **Financial Services:** 15.2%
- **Gambling & Casinos:** 4.5%
- **Wholesale:** 3.0%
- **Retail:** 3.0%
- **Automotive:** 3.0%
- **Computer & Network Security:** 3.0%
- **Apparel & Fashion:** 1.5%
- **Consumer Services:** 1.5%
- **Other:** 12.1%

#### xMatters

- **Information Technology and Services:** 20.7%
- **Financial Services:** 8.8%
- **Computer Software:** 7.4%
- **Hospital & Health Care:** 6.6%
- **Banking:** 4.7%
- **Telecommunications:** 4.1%
- **Retail:** 3.9%
- **Computer & Network Security:** 3.2%
- **Other:** 1.8%
- **Insurance:** 1.7%
- **Other:** 37.2%

---
## Alternatives

### Alternatives to Rootly

- [incident.io](https://www.g2.com/products/incident-io/reviews) — 4.8/5 stars (181 reviews)
- [FireHydrant](https://www.g2.com/products/firehydrant-firehydrant/reviews) — 4.5/5 stars (143 reviews)
- [PagerDuty](https://www.g2.com/products/pagerduty/reviews) — 4.5/5 stars (954 reviews)
- [Jira Service Management](https://www.g2.com/products/jira-service-management/reviews) — 4.3/5 stars (986 reviews)
- [Better Stack](https://www.g2.com/products/better-stack/reviews) — 4.8/5 stars (321 reviews)
- [ServiceNow IT Operations Management](https://www.g2.com/products/servicenow-it-operations-management/reviews) — 4.4/5 stars (420 reviews)
- [Freshservice](https://www.g2.com/products/freshservice/reviews) — 4.6/5 stars (1335 reviews)
- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (778 reviews)
- [Dynatrace](https://www.g2.com/products/dynatrace/reviews) — 4.5/5 stars (1363 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (4308 reviews)

### Alternatives to xMatters

- [PagerDuty](https://www.g2.com/products/pagerduty/reviews) — 4.5/5 stars (954 reviews)
- [Opsgenie](https://www.g2.com/products/opsgenie/reviews) — 4.2/5 stars (53 reviews)
- [Splunk On-Call](https://www.g2.com/products/splunk-on-call/reviews) — 4.5/5 stars (52 reviews)
- [SolarWinds IT Incident Response (Squadcast)](https://www.g2.com/products/solarwinds-it-incident-response-squadcast/reviews) — 4.4/5 stars (310 reviews)
- [Freshservice](https://www.g2.com/products/freshservice/reviews) — 4.6/5 stars (1335 reviews)
- [Jira Service Management](https://www.g2.com/products/jira-service-management/reviews) — 4.3/5 stars (986 reviews)
- [AlertOps](https://www.g2.com/products/alertops/reviews) — 4.7/5 stars (153 reviews)
- [ServiceNow IT Service Management](https://www.g2.com/products/servicenow-it-service-management/reviews) — 4.5/5 stars (1868 reviews)
- [Dynatrace](https://www.g2.com/products/dynatrace/reviews) — 4.5/5 stars (1363 reviews)
- [SolarWinds Service Desk](https://www.g2.com/products/solarwinds-service-desk/reviews) — 4.3/5 stars (778 reviews)

---
## Top Discussions

### Rootly

No discussions available for this product.

### xMatters

- Title: [What is xMatters used for?](https://www.g2.com/discussions/what-is-xmatters-used-for) — 1 comment
  > **Top comment:** "xMatters is a service reliability platform that helps DevOps, SREs, and operations teams automate workflows, ensure infrastructure and applications are..."
- Title: [How to acknowledge multiple incidents in one go instead of one by one](https://www.g2.com/discussions/51335-how-to-acknowledge-multiple-incidents-in-one-go-instead-of-one-by-one) — 1 comment, 1 upvote
  > **Top comment:** "There is no way .. I think right now "
- Title: [shoudl I type more stuff here](https://www.g2.com/discussions/32809-shoudl-i-type-more-stuff-here) — 1 comment, 1 upvote
  > **Top comment:** "Hi Dale, this is Samantha Brown from xMatters marketing team. Let me know how I can help. You can email me at sbrown@xmatters.com.

"
- Title: [Why xMatters tool crashes sometimes?](https://www.g2.com/discussions/why-xmatters-tool-crashes-sometimes) — 1 comment, 1 upvote
  > **Top comment:** "I've never had a problem with it.  Have you raised a case to the xMatters support team?  They are really good and will help find the problem."
- Title: [Can the option of xmatter be enabled only for few audience](https://www.g2.com/discussions/can-the-option-of-xmatter-be-enabled-only-for-few-audience) — 1 comment, 1 upvote
  > **Top comment:** "People who have accounts created in xMatters can "use" xMatters. There will be different use cases for different people based on their jobs. Some will only..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/rootly-vs-xmatters)