# AdRoll ABM (Formerly RollWorks) vs Demandbase One Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Demandbase One excels in providing clear visibility into account intent, which allows users to create highly-targeted messages. This feature is particularly appreciated by those looking to boost pipeline generation and revenue through tailored insights.
- **Users say** that AdRoll ABM (Formerly RollWorks) stands out for its simplicity in setting up and running campaigns. Reviewers highlight how easy it is to reduce manual overheads, making it a practical choice for teams looking for efficiency in their marketing efforts.
- **According to verified reviews** , Demandbase One is praised for its ability to consolidate various tools into one platform, enabling users to see the full picture of each account. This integration helps in understanding which companies are showing real interest, enhancing overall engagement strategies.
- **Reviewers mention** that AdRoll ABM (Formerly RollWorks) offers seamless integration with Salesforce, which many find practical for managing their account-based marketing efforts. This feature allows users to engage target accounts through ads across multiple channels, streamlining their marketing processes.
- **G2 reviewers highlight** that Demandbase One provides robust account identification and segmentation capabilities, which are crucial for targeting high-value accounts effectively. Users appreciate how this functionality supports their overall marketing strategies and improves engagement.
- **Users express** that while AdRoll ABM (Formerly RollWorks) effectively utilizes budget and messaging to target the right accounts, some feel that it could enhance its data layering capabilities for even better targeting precision. This feedback suggests room for improvement in maximizing the platform's potential.



| | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 649 | 1,990 | 
| **Largest Market Segment** | Mid-Market (57.9% of reviews) | Mid-Market (48.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (60 reviews)

### Demandbase One

Pros:
- Ease of Use (225 reviews)
- Lead Generation (201 reviews)

Cons:
- Learning Curve (95 reviews)
- Steep Learning Curve (77 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
  | **Meets Requirements** | 8.4 (530 reviews) | 8.5 (1532 reviews) | 
  | **Ease of Use** | 8.4 (535 reviews) | 8.5 (1591 reviews) | 
  | **Ease of Setup** | 8.3 (359 reviews) | 8.3 (745 reviews) | 
  | **Ease of Admin** | 8.6 (262 reviews) | 8.5 (447 reviews) | 
  | **Quality of Support** | 8.9 (510 reviews) | 8.8 (1341 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (267 reviews) | 8.8 (444 reviews) | 
  | **Product Direction (% positive)** | 8.6 (490 reviews) | 8.2 (1463 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Demandbase One

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **Demandbase One** | 8.0/10 | 717 |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | 7.5 (624 reviews) | 
| **Company Data Availability** | 8.4 (71 reviews) | 8.5 (642 reviews) | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | 8.1 (602 reviews) | 
| **Technographic Data Availability** | 6.2 (21 reviews) | 7.9 (90 reviews) | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | 7.2 (620 reviews) | 
| **Company Data Accuracy** | 8.3 (65 reviews) | 8.0 (635 reviews) | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | 7.9 (86 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | 7.8 (13 reviews) | 
| **Cross-system Integration** | 6.7 (5 reviews) | 8.6 (15 reviews) | 
| **Adaptive Learning** | 6.7 (5 reviews) | 7.9 (12 reviews) | 
| **Natural Language Interaction** | 6.3 (5 reviews) | 7.8 (10 reviews) | 
| **Proactive Assistance** | 6.3 (5 reviews) | 8.7 (10 reviews) | 
| **Decision Making** | 6.7 (5 reviews) | 8.1 (12 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Internationalization** | Feature Not Available | 7.5 (182 reviews) | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | 8.3 (227 reviews) | 
| **Performance and Reliability** | 8.8 (47 reviews) | 8.5 (255 reviews) | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | 8.3 (189 reviews) | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | 7.2 (155 reviews) | 
| **APIs** | 7.5 (38 reviews) | 8.2 (176 reviews) | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | 8.2 (485 reviews) | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | 8.7 (528 reviews) | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | 7.7 (445 reviews) | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | 8.1 (480 reviews) | 
| **Search** | 7.9 (59 reviews) ✓ Verified | 8.5 (604 reviews) | 
| **News/People Alerts** | 7.2 (32 reviews) | 8.1 (521 reviews) | 
| **Connections** | Feature Not Available | 7.9 (482 reviews) | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | 8.0 (431 reviews) | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | 7.3 (319 reviews) | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 218 |
| **Demandbase One** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Display Functionality** | 8.7 (189 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | 
| **Decision Making** | 6.9 (19 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.3 (40 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.0 (39 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.6 (38 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.6 (33 reviews) | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (32 reviews) | 
| **Brand Safety** | 8.5 (128 reviews) | 7.9 (33 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | 8.0 (31 reviews) | 
| **Frequency Capping** | 7.8 (116 reviews) | 7.2 (28 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 7.9 (30 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.9 (35 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 7.7 (27 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.8 (37 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 8.6 (35 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.6 (35 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.3 (33 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.5 (33 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.3 (36 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (38 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (38 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.5 (35 reviews) | 
| **Customization** | 8.0 (138 reviews) | 8.6 (36 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.4 (35 reviews) | 
| **Internationalization** | Feature Not Available | 7.5 (33 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 8.4 (36 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 147 |
| **Demandbase One** | 8.5/10 | 345 |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Market Insights ** | 8.2 (88 reviews) ✓ Verified | 8.8 (283 reviews) ✓ Verified | 
| **Account-level Insights ** | 8.6 (98 reviews) | 8.9 (303 reviews) | 
| **Lead Analysis ** | 7.9 (80 reviews) | 8.8 (233 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Segmentation ** | 8.3 (110 reviews) | 8.7 (295 reviews) | 
| **Predictive Scoring ** | 7.6 (81 reviews) | 8.3 (275 reviews) | 
| **Account Identification ** | 8.3 (111 reviews) | 8.5 (306 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (95 reviews) | 8.5 (259 reviews) | 
| **Revenue Planning ** | 7.5 (76 reviews) | 8.3 (242 reviews) | 
| **Media Attribution ** | 7.6 (88 reviews) | 8.4 (248 reviews) | 
| **Opportunity Timeline ** | 7.8 (75 reviews) ✓ Verified | 8.4 (265 reviews) | 
| **Customization ** | 7.8 (89 reviews) | 8.4 (272 reviews) | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | 8.4 (244 reviews) | 
| **Prioritized Accounts ** | 8.4 (93 reviews) | 8.8 (238 reviews) | 
| **Trending Accounts ** | 8.4 (84 reviews) | 8.8 (233 reviews) | 
| **Email Campaigns ** | 7.4 (64 reviews) | 8.4 (198 reviews) | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | 8.3 (32 reviews) | 
| **Cross-system Integration** | 7.3 (37 reviews) | 8.1 (35 reviews) | 
| **Adaptive Learning** | 6.9 (29 reviews) | 8.2 (31 reviews) | 
| **Proactive Assistance** | 6.7 (29 reviews) | 8.1 (31 reviews) | 
| **Decision Making** | 7.0 (30 reviews) | 8.4 (32 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Lead Facilitation

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Lead Follow-up** | Not enough data | Not enough data | 
| **Meeting Scheduling ** | Not enough data | Not enough data | 

#### Organization

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | Not enough data | 
| **Data Entry** | Not enough data | Not enough data | 
| **Integrations / APIs** | Not enough data | Not enough data | 

#### Performance Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Coaching ** | Not enough data | Not enough data | 
| **Peformance Tracking** | Not enough data | Not enough data | 

#### Sales Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Not enough data | 
| **Sales Forecasting ** | Not enough data | Not enough data | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **Demandbase One** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **Demandbase One** | N/A | N/A |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.1 (7 reviews) | Not enough data | 
| **Content Marketing** | 8.1 (6 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **Demandbase One** | 7.9/10 | 152 |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | 7.5 (131 reviews) | 
| **Account Data Availability** | 8.1 (97 reviews) | 8.2 (141 reviews) | 
| **Offline Data** | 6.9 (60 reviews) | 7.2 (86 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Integrations** | 8.4 (96 reviews) | 8.3 (127 reviews) | 
| **Topic Customization** | 7.9 (71 reviews) | 7.8 (99 reviews) | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | 7.5 (88 reviews) | 
| **Alerts** | 8.0 (76 reviews) | 8.1 (110 reviews) | 
| **Real-time Intent** | 8.2 (88 reviews) | 8.2 (111 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | 8.4/10 | 35 |

#### Attribution Modeling

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.3 (27 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.0 (27 reviews) | 
| **Algorithmic Attribution** | Not enough data | 7.7 (27 reviews) | 
| **Cross-Device Attribution** | Not enough data | Feature Not Available | 
| **Offline Attribution** | Not enough data | Feature Not Available | 
| **Custom Attribution** | Not enough data | 7.5 (23 reviews) | 

#### Agentic AI - Attribution

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.6 (27 reviews) | 
| **B2C Attribution** | Not enough data | Feature Not Available | 
| **Marketing Channels** | Not enough data | 8.7 (28 reviews) | 
| **Integrations** | Not enough data | 8.7 (33 reviews) | 

#### Reporting

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Dashboards** | Not enough data | 8.8 (33 reviews) | 
| **Data Visualizations** | Not enough data | 8.8 (32 reviews) | 
| **Custom Reporting** | Not enough data | 8.6 (32 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |
| **Demandbase One** | 8.6/10 | 115 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | 8.8 (99 reviews) | 
| **Account Identification and Segmentation** | 8.2 (37 reviews) | 8.8 (86 reviews) | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | 8.4 (73 reviews) | 
| **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Measurement** | 8.5 (40 reviews) | 8.3 (74 reviews) | 
| **Revenue Analytics** | 8.2 (33 reviews) | 8.1 (69 reviews) | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | 8.5 (85 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | 9.0 (5 reviews) | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | 9.0 (16 reviews) | 
| **AI Personalization** | 6.7 (5 reviews) | Not enough data | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | 8.3/10 | 61 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Website Personalization** | Not enough data | 8.1 (46 reviews) | 
| **Content Creation and Distribution** | Not enough data | 8.1 (40 reviews) | 

#### Platform Reporting

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Measurement** | Not enough data | 8.5 (55 reviews) | 
| **Dashboards** | Not enough data | 8.3 (55 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 230 |
| **Demandbase One** | 7.6/10 | 174 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | 8.4 (146 reviews) | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Campaign Measurement** | 8.3 (215 reviews) | 8.4 (151 reviews) | 
| **Attribution** | 7.6 (198 reviews) | 8.1 (141 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | 7.6 (128 reviews) | 
| **Integrations** | 8.1 (207 reviews) | 8.2 (145 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | 7.1 (8 reviews) | 
| **Multi-step Planning** | 6.4 (22 reviews) | 7.5 (8 reviews) | 
| **Cross-system Integration** | 6.7 (22 reviews) | 7.3 (8 reviews) | 
| **Adaptive Learning** | 6.9 (21 reviews) | 7.1 (8 reviews) | 
| **Natural Language Interaction** | 6.1 (22 reviews) | 7.3 (8 reviews) | 
| **Decision Making** | 6.6 (24 reviews) | 7.1 (8 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 206 |
| **Demandbase One** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.3 (40 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.0 (39 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.6 (38 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.6 (33 reviews) | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (32 reviews) | 
| **Brand Safety** | 8.5 (128 reviews) | 7.9 (33 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | 8.0 (31 reviews) | 
| **Frequency Capping** | 7.8 (116 reviews) | 7.2 (28 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 7.9 (30 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.9 (35 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 7.7 (27 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.8 (37 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 8.6 (35 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.6 (35 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.3 (33 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.5 (33 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.3 (36 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (38 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (38 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.5 (35 reviews) | 
| **Customization** | 8.0 (138 reviews) | 8.6 (36 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.4 (35 reviews) | 
| **Internationalization** | Feature Not Available | 7.5 (33 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 8.4 (36 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 206 |
| **Demandbase One** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.3 (40 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.0 (39 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.6 (38 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.6 (33 reviews) | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (32 reviews) | 
| **Brand Safety** | 8.5 (128 reviews) | 7.9 (33 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | 8.0 (31 reviews) | 
| **Frequency Capping** | 7.8 (116 reviews) | 7.2 (28 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 7.9 (30 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.9 (35 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 7.7 (27 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.8 (37 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 8.6 (35 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.6 (35 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.3 (33 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.5 (33 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.3 (36 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (38 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (38 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.5 (35 reviews) | 
| **Customization** | 8.0 (138 reviews) | 8.6 (36 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.4 (35 reviews) | 
| **Internationalization** | Feature Not Available | 7.5 (33 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 8.4 (36 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Audiences

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Audience Insights** | Not enough data | Not enough data | 
| **Influencer Identification** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 

#### Data Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Network Analysis** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Visualizations** | Not enough data | Not enough data | 
| **Advanced Filtering** | Not enough data | Not enough data | 

#### Administration

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Marketing Integrations** | Not enough data | Not enough data | 
| **Ad Integrations** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Responses

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Feature Not Available | 
| **Customer Interaction Automation** | Not enough data | Feature Not Available | 
| **Lead Generation** | Not enough data | Feature Not Available | 
| **Document Processing** | Not enough data | Feature Not Available | 
| **Feedback Collection** | Not enough data | Feature Not Available | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **Demandbase One** | 8.0/10 | 24 |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | 8.3 (23 reviews) | 
| **Lead Enrichment** | 7.2 (10 reviews) | 8.2 (23 reviews) | 
| **Lead Quality** | 7.0 (11 reviews) | 8.1 (24 reviews) | 
| **Lead Analysis** | 7.1 (11 reviews) | 8.1 (24 reviews) | 
| **Browser Extension** | 7.0 (10 reviews) | 7.4 (22 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | 7.6 (7 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Lead Monitoring

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Features** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Mobile** | Not enough data | Not enough data | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | 8.4/10 | 82 |

#### Data collection

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.8 (62 reviews) | 
| **Data Sources** | Not enough data | 8.3 (65 reviews) | 
| **Custom Research Sources** | Not enough data | 8.0 (70 reviews) | 
| **Lead Enrichment** | Not enough data | 8.4 (66 reviews) | 
| **Advanced Data Collection** | Not enough data | 8.4 (66 reviews) | 

#### Segment Trending

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Web** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 7.9 (51 reviews) | 
| **Benchmarks** | Not enough data | Feature Not Available | 
| **Finance ** | Not enough data | Feature Not Available | 

#### Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.5 (59 reviews) | 
| **Reports** | Not enough data | 8.8 (60 reviews) | 
| **Integrations** | Not enough data | 8.9 (59 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Search** | Not enough data | 8.3 (67 reviews) | 
| **User, Role, And Access Management** | Not enough data | 8.6 (57 reviews) | 
| **Mobile User Support** | Not enough data | 7.9 (51 reviews) | 
| **Alerts** | Not enough data | 8.4 (61 reviews) | 
| **Collaboration** | Not enough data | 8.5 (55 reviews) | 
| **Compliance** | Not enough data | 8.8 (56 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Digital Advertising Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Platform Insights

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Ad Creatives** | Not enough data | Not enough data | 
| **Buying Strategies** | Not enough data | Not enough data | 
| **Publisher Data** | Not enough data | Not enough data | 
| **Advertising Spend** | Not enough data | Not enough data | 
| **Websites and Social Channels** | Not enough data | Not enough data | 
| **Device Insights** | Not enough data | Not enough data | 
| **Ad Intelligence Reporting** | Not enough data | Not enough data | 

#### Agentic AI - Digital Advertising Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Ad Competitive Benchmarking** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Benchmarking** | Not enough data | Not enough data | 
| **Ad Creatives** | Not enough data | Not enough data | 
| **Paid Search Data** | Not enough data | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Alerts** | Not enough data | Not enough data | 
| **Data Access** | Not enough data | Not enough data | 
| **Web Traffic** | Not enough data | Not enough data | 
| **Subdomains** | Not enough data | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 207 |
| **Demandbase One** | 8.2/10 | 48 |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 8.5 (28 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.3 (40 reviews) | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.0 (39 reviews) | 
| **Reach** | 8.3 (173 reviews) | 8.6 (38 reviews) | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.6 (33 reviews) | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (32 reviews) | 
| **Brand Safety** | 8.5 (128 reviews) | 7.9 (33 reviews) | 
| **Fraud Protection** | 8.2 (112 reviews) | 8.0 (31 reviews) | 
| **Frequency Capping** | 7.8 (116 reviews) | 7.2 (28 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 7.9 (30 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.9 (35 reviews) | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 7.7 (27 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Feature Not Available | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.8 (37 reviews) | 
| **Retargeting** | 8.9 (183 reviews) | 8.6 (35 reviews) | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.6 (35 reviews) | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.3 (33 reviews) | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | 7.3 (27 reviews) | 
| **Estimate and Projections** | 8.3 (7 reviews) | 8.3 (29 reviews) | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | 8.2 (29 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.5 (33 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.3 (36 reviews) | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.8 (38 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (38 reviews) | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.5 (35 reviews) | 
| **Customization** | 8.0 (138 reviews) | 8.6 (36 reviews) | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.4 (35 reviews) | 
| **Internationalization** | Feature Not Available | 7.5 (33 reviews) | 
| **Notifications** | 7.9 (127 reviews) | 8.4 (36 reviews) | 

### Machine Learning

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Integration - Machine Learning

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 

#### Learning - Machine Learning

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Training Data** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Algorithm** | Not enough data | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **Demandbase One** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | 9.0 (5 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | Not enough data | 
| **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | 8.2/10 | 11 |

#### Agentic AI - Lead Scoring

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Lead Opportunity** | Not enough data | 8.2 (10 reviews) | 
| **Lead Assignment** | Not enough data | 7.4 (9 reviews) | 
| **Pipeline Acceleration** | Not enough data | 8.0 (10 reviews) | 

#### Discovery

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Lead Management** | Not enough data | 8.0 (9 reviews) | 
| **Scoring/Ranking** | Not enough data | 8.6 (11 reviews) | 
| **Lead Context** | Not enough data | 8.7 (9 reviews) | 

#### Management

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Conversion Viability** | Not enough data | 8.5 (9 reviews) | 
| **Workflow** | Not enough data | 8.0 (10 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Data Synchronization** | Not enough data | 8.0 (11 reviews) | 
| **Analysis** | Not enough data | 8.5 (10 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **Demandbase One** | 8.0/10 | 295 |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | 7.0 (10 reviews) | 
| **Cross-system Integration** | 4.7 (5 reviews) | 7.7 (10 reviews) | 
| **Adaptive Learning** | 5.3 (5 reviews) | 7.7 (10 reviews) | 
| **Natural Language Interaction** | 5.3 (5 reviews) | 7.5 (10 reviews) | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | 8.4 (239 reviews) | 
| **Account-level Insights ** | 8.4 (77 reviews) | 8.6 (244 reviews) | 
| **Lead Analysis ** | 7.6 (60 reviews) | 8.2 (209 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | 8.3 (216 reviews) | 
| **Predictive Scoring ** | 7.8 (49 reviews) | 8.0 (111 reviews) | 
| **Account Identification ** | 8.4 (57 reviews) | 8.7 (242 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | 8.1 (162 reviews) | 
| **Revenue Planning ** | 7.3 (40 reviews) | 7.6 (148 reviews) | 
| **Media Attribution ** | 7.8 (42 reviews) | 7.9 (163 reviews) | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | 8.0 (158 reviews) | 
| **Customization ** | 8.1 (47 reviews) | 8.2 (163 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | 7.9 (42 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | 8.0 (40 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 145 |
| **Demandbase One** | 8.1/10 | 311 |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | 7.9 (8 reviews) | 
| **Cross-system Integration** | 7.1 (18 reviews) | 7.7 (8 reviews) | 
| **Adaptive Learning** | 6.8 (18 reviews) | 7.7 (8 reviews) | 
| **Natural Language Interaction** | 6.7 (17 reviews) | 7.5 (8 reviews) | 
| **Proactive Assistance** | 6.6 (18 reviews) | 7.7 (8 reviews) | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Market Insights ** | 8.0 (112 reviews) | 8.3 (257 reviews) | 
| **Account-level Insights ** | 8.4 (132 reviews) | 8.9 (288 reviews) | 
| **Lead Analysis ** | 7.5 (110 reviews) | 8.3 (258 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Segmentation ** | 8.3 (125 reviews) | 8.3 (259 reviews) | 
| **Predictive Scoring ** | 7.8 (103 reviews) | 8.0 (169 reviews) | 
| **Account Identification ** | 8.4 (124 reviews) | 8.7 (276 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | 8.3 (217 reviews) | 
| **Revenue Planning ** | 7.4 (94 reviews) | 7.2 (139 reviews) | 
| **Media Attribution ** | 7.6 (110 reviews) | 7.8 (212 reviews) | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | 8.0 (226 reviews) | 
| **Customization ** | 7.5 (111 reviews) | 8.2 (224 reviews) | 
| **Journey Analytics** | 8.3 (119 reviews) | 8.4 (185 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.4/10 | 7 |
| **Demandbase One** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.2 (7 reviews) | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Statistical Tool

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Scripting** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Algorithms** | Not enough data | Not enough data | 

#### Data Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Analysis** | Not enough data | Not enough data | 
| **Data Interaction** | Not enough data | Not enough data | 

#### Decision Making

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Modeling** | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | 
| **Report Generation** | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Marketing Operations

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Demandbase One** | 8.7/10 | 21 |

#### Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Identification** | Not enough data | 8.8 (20 reviews) | 
| **Correction** | Not enough data | 8.4 (20 reviews) | 
| **Normalization** | Not enough data | 8.5 (19 reviews) | 
| **Preventative Cleaning** | Not enough data | 8.4 (19 reviews) | 
| **Data Matching** | Not enough data | 8.8 (20 reviews) | 

#### Management

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Reporting** | Not enough data | 8.9 (19 reviews) | 
| **Automation** | Not enough data | 9.1 (18 reviews) | 
| **Quality Audits** | Not enough data | 8.4 (17 reviews) | 
| **Dashboard** | Not enough data | 9.0 (19 reviews) | 
| **Governance** | Not enough data | 9.0 (17 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (11):** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to AdRoll ABM (Formerly RollWorks) (7):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Demandbase One (16):** [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Machine Learning Software](https://www.g2.com/categories/machine-learning), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence), [Data Quality Tools](https://www.g2.com/categories/data-quality), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | Demandbase One | 
|---|---|---|
| **Small-Business** | 27.2% | 19.5% | 
| **Mid-Market** | 57.9% | 48.5% | 
| **Enterprise** | 14.9% | 32.0% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.5%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.0%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Internet:** 1.8%
- **Logistics and Supply Chain:** 1.8%
- **Other:** 27.8%

#### Demandbase One

- **Computer Software:** 26.6%
- **Information Technology and Services:** 18.5%
- **Financial Services:** 6.9%
- **Marketing and Advertising:** 6.5%
- **Consumer Services:** 5.4%
- **Telecommunications:** 3.2%
- **Computer & Network Security:** 2.1%
- **Human Resources:** 1.9%
- **Internet:** 1.7%
- **Professional Training & Coaching:** 1.6%
- **Other:** 25.7%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1438 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (299 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9105 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14808 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3138 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9671 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

### Alternatives to Demandbase One

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9105 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1438 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14808 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9671 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (479 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (299 reviews)
- [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) — 4.3/5 stars (265 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

---
## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### Demandbase One

- Title: [How often is data updated?](https://www.g2.com/discussions/32135-how-often-is-data-updated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple..."
- Title: [Can we run quieries for lists of contacts by functions, etc., and download to excel format?](https://www.g2.com/discussions/can-we-run-quieries-for-lists-of-contacts-by-functions-etc-and-download-to-excel-format) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Is there anything I can do to help identify SMB visitors?](https://www.g2.com/discussions/41318-is-there-anything-i-can-do-to-help-identify-smb-visitors) — 1 comment, 1 upvote
  > **Top comment:** "In my experience IP resolution for SMB (especially under 50 EE's) is not that useful. Your best bet is to cookie and progressive profile via your MAS."
- Title: [How often is the information updated as far as mergers and divestitures ?](https://www.g2.com/discussions/27404-how-often-is-the-information-updated-as-far-as-mergers-and-divestitures) — 1 comment
  > **Top comment:** "Hi Jake! We’re constantly updating our records as we get our information from over 40,000 sources including S&P, CapIQ, Equifax, and Thomson Reuters. These..."
- Title: [What is the price for 300 users?](https://www.g2.com/discussions/24270-what-is-the-price-for-300-users) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-demandbase-one)