# AdRoll ABM (Formerly RollWorks) vs The Trade Desk Comparison
---
## AI Generated Summary
- **G2 reviewers report** that The Trade Desk excels in **integration capabilities** , with users highlighting the platform's ability to seamlessly connect with various systems, making it easy to get started with complex campaigns. This smooth integration process is often praised as a significant advantage.
- **Users say** that AdRoll ABM (Formerly RollWorks) offers a **user-friendly experience** for setting up and managing campaigns. Reviewers appreciate the simplicity of the platform, which helps reduce manual overhead and allows for effective targeting through account-based marketing strategies.
- **According to verified reviews** , The Trade Desk stands out for its **quality of support** , with many users noting the responsiveness and helpfulness of the account management team. This level of support is often cited as a key factor in user satisfaction.
- **Reviewers mention** that AdRoll ABM (Formerly RollWorks) shines in its **intent data integration** , which enhances targeting precision. Users find that this feature allows them to effectively engage high-intent audiences, making their advertising efforts more impactful.
- **G2 reviewers highlight** that while The Trade Desk has a robust platform, some users feel it can be complex to navigate at times. Despite its powerful features, the learning curve may pose challenges for new users, especially those unfamiliar with advanced advertising tools.
- **Users report** that AdRoll ABM (Formerly RollWorks) benefits from a strong **Salesforce integration** , which many find practical for managing their advertising efforts. This integration allows for a more cohesive approach to account-based marketing, streamlining workflows and enhancing overall effectiveness.



| | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 652 | 188 | 
| **Largest Market Segment** | Mid-Market (57.9% of reviews) | Mid-Market (43.8% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (60 reviews)

### The Trade Desk

Pros:
- Features (31 reviews)
- Ease of Use (27 reviews)

Cons:
- Learning Curve (20 reviews)
- Expensive (13 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
  | **Meets Requirements** | 8.4 (530 reviews) | 8.7 (160 reviews) | 
  | **Ease of Use** | 8.4 (535 reviews) | 8.2 (158 reviews) | 
  | **Ease of Setup** | 8.3 (359 reviews) | 8.3 (124 reviews) | 
  | **Ease of Admin** | 8.6 (262 reviews) | 8.3 (72 reviews) | 
  | **Quality of Support** | 8.9 (510 reviews) | 8.8 (159 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (267 reviews) | 8.8 (76 reviews) | 
  | **Product Direction (% positive)** | 8.6 (490 reviews) | 8.8 (153 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### The Trade Desk

#### Entry-Level Pricing

Plan: The Trade Desk Pricing Overview

Price: Contact Us

Key Features:
- Ad Serving
- Audience Building
- Forecasting

[Learn more about The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **The Trade Desk** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | Not enough data | 
| **Company Data Availability** | 8.4 (71 reviews) | Not enough data | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 6.2 (21 reviews) | Not enough data | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.3 (65 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.7 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (47 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | Not enough data | 
| **APIs** | 7.5 (38 reviews) | Not enough data | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | Not enough data | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | Not enough data | 
| **Search** | 7.9 (59 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 7.2 (32 reviews) | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 218 |
| **The Trade Desk** | 8.5/10 | 136 |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Display Functionality** | 8.7 (189 reviews) | 8.8 (85 reviews) | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | 8.1 (48 reviews) | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | 8.6 (12 reviews) | 
| **Multi-step Planning** | 6.8 (19 reviews) | 8.9 (11 reviews) | 
| **Cross-system Integration** | 6.7 (19 reviews) | 8.5 (11 reviews) | 
| **Adaptive Learning** | 6.8 (19 reviews) | 8.5 (12 reviews) | 
| **Proactive Assistance** | 7.0 (19 reviews) | 8.5 (13 reviews) | 
| **Decision Making** | 6.9 (19 reviews) | 8.2 (12 reviews) | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.0 (111 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.4 (107 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 8.6 (106 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.7 (101 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (101 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 8.5 (86 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 8.6 (87 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 8.6 (89 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (149 reviews) | 8.3 (103 reviews) ✓ Verified | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.9 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.0 (87 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 8.1 (87 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.9 (88 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.8 (103 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 8.7 (97 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.8 (97 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.6 (83 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.1 (80 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (143 reviews) | 7.5 (97 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.5 (92 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (96 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.4 (88 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 8.0 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.0 (80 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.0 (81 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 8.0 (86 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 147 |
| **The Trade Desk** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Market Insights ** | 8.2 (88 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.6 (98 reviews) | Not enough data | 
| **Lead Analysis ** | 7.9 (80 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Segmentation ** | 8.3 (110 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (81 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (111 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (95 reviews) | Not enough data | 
| **Revenue Planning ** | 7.5 (76 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (88 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.8 (75 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 7.8 (89 reviews) | Not enough data | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.4 (93 reviews) | Not enough data | 
| **Trending Accounts ** | 8.4 (84 reviews) | Not enough data | 
| **Email Campaigns ** | 7.4 (64 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (37 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (29 reviews) | Not enough data | 
| **Decision Making** | 7.0 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **The Trade Desk** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **The Trade Desk** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **The Trade Desk** | N/A | N/A |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.1 (7 reviews) | Not enough data | 
| **Content Marketing** | 8.1 (6 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **The Trade Desk** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (97 reviews) | Not enough data | 
| **Offline Data** | 6.9 (60 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Integrations** | 8.4 (96 reviews) | Not enough data | 
| **Topic Customization** | 7.9 (71 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | Not enough data | 
| **Alerts** | 8.0 (76 reviews) | Not enough data | 
| **Real-time Intent** | 8.2 (88 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |
| **The Trade Desk** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | Not enough data | 
| **Account Identification and Segmentation** | 8.2 (37 reviews) | Not enough data | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | Not enough data | 
| **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Measurement** | 8.5 (40 reviews) | Not enough data | 
| **Revenue Analytics** | 8.2 (33 reviews) | Not enough data | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | Not enough data | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | Not enough data | 
| **AI Personalization** | 6.7 (5 reviews) | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 230 |
| **The Trade Desk** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Campaign Measurement** | 8.3 (215 reviews) | Not enough data | 
| **Attribution** | 7.6 (198 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | Not enough data | 
| **Integrations** | 8.1 (207 reviews) | Not enough data | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | 
| **Decision Making** | 6.6 (24 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **The Trade Desk** | 8.8/10 | 134 |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.2 (30 reviews) | 

#### Mobile Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Mobile Functionality** | Not enough data | 9.0 (53 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 9.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 9.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.3 (5 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.0 (111 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.4 (107 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 8.6 (106 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.7 (101 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (101 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 8.5 (86 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 8.6 (87 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 8.6 (89 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (149 reviews) | 8.3 (103 reviews) ✓ Verified | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.9 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.0 (87 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 8.1 (87 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.9 (88 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.8 (103 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 8.7 (97 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.8 (97 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.6 (83 reviews) ✓ Verified | 

#### Mobile

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Mobile Tracking** | Not enough data | 8.4 (48 reviews) | 
| **In-App Ads** | Feature Not Available | 8.1 (87 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.9 (88 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.1 (80 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (143 reviews) | 7.5 (97 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.5 (92 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (96 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.4 (88 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 8.0 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.0 (80 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.0 (81 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 8.0 (86 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 206 |
| **The Trade Desk** | 8.3/10 | 132 |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.0 (42 reviews) | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | 8.6 (64 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (12 reviews) | 
| **Decision Making** | Not enough data | 8.2 (14 reviews) | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.0 (111 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.4 (107 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 8.6 (106 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.7 (101 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (101 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 8.5 (86 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 8.6 (87 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 8.6 (89 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (149 reviews) | 8.3 (103 reviews) ✓ Verified | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.9 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.0 (87 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 8.1 (87 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.9 (88 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.8 (103 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 8.7 (97 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.8 (97 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.6 (83 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.1 (80 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (143 reviews) | 7.5 (97 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.5 (92 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (96 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.4 (88 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 8.0 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.0 (80 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.0 (81 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 8.0 (86 reviews) ✓ Verified | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 206 |
| **The Trade Desk** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.0 (111 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.4 (107 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 8.6 (106 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.7 (101 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (101 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 8.5 (86 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 8.6 (87 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 8.6 (89 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (149 reviews) | 8.3 (103 reviews) ✓ Verified | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.9 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.0 (87 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 8.1 (87 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.9 (88 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.8 (103 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 8.7 (97 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.8 (97 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.6 (83 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.1 (80 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (143 reviews) | 7.5 (97 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.5 (92 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (96 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.4 (88 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 8.0 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.0 (80 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.0 (81 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 8.0 (86 reviews) ✓ Verified | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **The Trade Desk** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | Not enough data | 
| **Lead Enrichment** | 7.2 (10 reviews) | Not enough data | 
| **Lead Quality** | 7.0 (11 reviews) | Not enough data | 
| **Lead Analysis** | 7.1 (11 reviews) | Not enough data | 
| **Browser Extension** | 7.0 (10 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **The Trade Desk** | 8.5/10 | 22 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Cross-Device Advertising** | Not enough data | 9.0 (15 reviews) | 
| **Audio Ad Formats** | Not enough data | 8.7 (15 reviews) | 
| **Programmatic Audio** | Not enough data | 8.6 (13 reviews) | 
| **Audience Targeting** | Not enough data | 8.8 (13 reviews) | 

#### Platform Reporting

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Performance Monitoring** | Not enough data | 8.8 (13 reviews) | 
| **Reporting Dashboards** | Not enough data | 8.2 (13 reviews) | 
| **Dashboard Exports** | Not enough data | 8.7 (13 reviews) | 
| **Music Genre Reporting** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Audio Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 8.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 
| **Decision Making** | Not enough data | 8.5 (8 reviews) | 

### Retail Media Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **The Trade Desk** | 8.1/10 | 7 |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Ad Serving Rules** | Not enough data | 8.1 (6 reviews) | 
| **Sponsored Product Listing Ads** | Not enough data | 6.7 (6 reviews) | 
| **Banner Ads** | Not enough data | 8.3 (6 reviews) | 
| **Display Ads** | Not enough data | 8.9 (6 reviews) | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Reporting Performance Metrics** | Not enough data | 8.3 (6 reviews) | 
| **Data Filtering** | Not enough data | 8.3 (6 reviews) | 
| **Reporting Dashboards** | Not enough data | 8.6 (6 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Offline Ads** | Not enough data | 6.4 (6 reviews) | 
| **Video Ads** | Not enough data | 8.3 (6 reviews) | 
| **Team Collaboration** | Not enough data | 8.6 (6 reviews) | 
| **Integrations** | Not enough data | 8.6 (6 reviews) | 

#### Agentic AI - Retail Media Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 207 |
| **The Trade Desk** | 8.4/10 | 136 |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 8.6 (66 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 8.7 (15 reviews) | 
| **Decision Making** | Not enough data | 8.6 (15 reviews) | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.0 (111 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.4 (107 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 8.6 (106 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.7 (101 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (101 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 8.5 (86 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 8.6 (87 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 8.6 (89 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (149 reviews) | 8.3 (103 reviews) ✓ Verified | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.9 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 8.0 (87 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 8.1 (87 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.9 (88 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.8 (103 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 8.7 (97 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.8 (97 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.6 (83 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | 8.5 (85 reviews) ✓ Verified | 
| **Estimate and Projections** | 8.3 (7 reviews) | 7.9 (81 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | 8.6 (80 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.1 (80 reviews) ✓ Verified | 
| **Custom Reports** | 7.6 (143 reviews) | 7.5 (97 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.5 (92 reviews) | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (96 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.4 (88 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 8.0 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 8.0 (80 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.0 (81 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 8.0 (86 reviews) ✓ Verified | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **The Trade Desk** | 8.2/10 | 26 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.5 (17 reviews) | 
| **Ad Serving ** | 9.0 (5 reviews) | 8.1 (17 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (17 reviews) | 
| **Performance Analytics** | Not enough data | 8.0 (15 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | 8.6 (15 reviews) | 
| **Campaign Dashboard** | 9.3 (5 reviews) | 8.4 (15 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 7.8 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (9 reviews) | 
| **Decision Making** | Not enough data | 8.3 (10 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **The Trade Desk** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **The Trade Desk** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 4.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (5 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (77 reviews) | Not enough data | 
| **Lead Analysis ** | 7.6 (60 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (49 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (57 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | Not enough data | 
| **Revenue Planning ** | 7.3 (40 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (42 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | Not enough data | 
| **Customization ** | 8.1 (47 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 145 |
| **The Trade Desk** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (18 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Market Insights ** | 8.0 (112 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (132 reviews) | Not enough data | 
| **Lead Analysis ** | 7.5 (110 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Segmentation ** | 8.3 (125 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (103 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (124 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | Not enough data | 
| **Revenue Planning ** | 7.4 (94 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (110 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | Not enough data | 
| **Customization ** | 7.5 (111 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (119 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **The Trade Desk** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.4/10 | 7 |
| **The Trade Desk** | 8.3/10 | 13 |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | 8.3 (10 reviews) | 
| **Multi-step Planning** | 6.2 (7 reviews) | 8.5 (10 reviews) | 
| **Cross-system Integration** | 6.4 (7 reviews) | 8.0 (9 reviews) | 
| **Adaptive Learning** | 6.4 (7 reviews) | 8.3 (10 reviews) | 
| **Proactive Assistance** | 6.4 (7 reviews) | 8.3 (10 reviews) | 
| **Decision Making** | 6.2 (7 reviews) | 8.5 (11 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **The Trade Desk** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **The Trade Desk** | 9.0/10 | 45 |

#### Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Application Attribution** | Not enough data | 9.3 (12 reviews) | 
| **Campaign Analysis** | Not enough data | 9.2 (20 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.9 (11 reviews) | 
| **Custom Dashboards** | Not enough data | 8.0 (16 reviews) | 

#### Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.5 (12 reviews) | 
| **Push Notifications** | Not enough data | Feature Not Available | 
| **Bulk SMS** | Not enough data | Feature Not Available | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Email Campaigns** | Not enough data | 8.5 (12 reviews) | 
| **Audience Segmentation** | Not enough data | 9.2 (22 reviews) | 

#### Engagement

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.9 (12 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Optimization** | Not enough data | 9.1 (25 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 9.4 (28 reviews) | 
| **Internationalization** | Not enough data | 8.7 (13 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 9.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 9.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 8.7 (9 reviews) | 
| **Decision Making** | Not enough data | 9.3 (9 reviews) | 

---
## Categories
**Shared Categories (6):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to AdRoll ABM (Formerly RollWorks) (12):** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to The Trade Desk (4):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | The Trade Desk | 
|---|---|---|
| **Small-Business** | 27.2% | 31.5% | 
| **Mid-Market** | 57.9% | 43.8% | 
| **Enterprise** | 14.9% | 24.7% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.5%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.0%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Internet:** 1.8%
- **Logistics and Supply Chain:** 1.8%
- **Other:** 27.8%

#### The Trade Desk

- **Marketing and Advertising:** 61.0%
- **Computer Software:** 4.7%
- **Retail:** 3.5%
- **Information Technology and Services:** 2.3%
- **Internet:** 2.3%
- **Consumer Goods:** 1.7%
- **Leisure, Travel & Tourism:** 1.7%
- **Banking:** 1.7%
- **Automotive:** 1.7%
- **Manufacturing:** 1.7%
- **Other:** 17.4%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1446 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (300 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (872 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14860 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9690 reviews)

### Alternatives to The Trade Desk

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (872 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (779 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (311 reviews)
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)

---
## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### The Trade Desk

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-the-trade-desk)