# Roku OneView (formerly Dataxu) vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Viant Technology excels in user experience, with many praising its intuitive interface and easy navigation. Users appreciate the straightforward setup process, which allows for quick onboarding and efficient campaign management, making it a strong choice for those new to digital advertising.
- **Users say** that Roku OneView (formerly Dataxu) stands out in the OTT advertising space, leveraging Roku's proprietary data to enhance campaign performance. Reviewers highlight its effectiveness in running OTT campaigns, making it a valuable tool for advertisers focused on this channel.
- **According to verified reviews** , Viant Technology offers robust optimization options that help improve campaign performance. Users specifically mention the ability to track performance by publisher, which aids in identifying the most efficient channels for their advertising efforts.
- **Reviewers mention** that while Roku OneView provides a comprehensive platform for various advertising needs, some users find it less flexible in meeting specific workflow requirements. However, many appreciate its all-in-one capabilities, covering everything from OTT to display advertising.
- **Users highlight** the quality of support provided by Viant Technology, noting that the onboarding process is smooth and that assistance is readily available. This level of support is particularly beneficial for advertisers looking to maximize their ROI through effective campaign management.
- **G2 reviewers indicate** that while Roku OneView has a solid reputation in the market, it faces challenges in overall user satisfaction compared to Viant Technology. The latter has received higher ratings for ease of use and setup, which are critical factors for advertisers looking for a seamless experience.



| | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Star Rating** | 3.8 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 86 | 311 | 
| **Largest Market Segment** | Mid-Market (40.5% of reviews) | Mid-Market (40.6% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Roku OneView (formerly Dataxu)

**Not enough data**

### Viant Technology

Pros:
- Customer Support (16 reviews)
- Ease of Use (16 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 7.6 (79 reviews) | 8.2 (256 reviews) | 
  | **Ease of Use** | 7.1 (77 reviews) | 8.0 (262 reviews) | 
  | **Ease of Setup** | 7.0 (46 reviews) | 8.0 (154 reviews) | 
  | **Ease of Admin** | 7.3 (45 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 8.3 (77 reviews) | 9.0 (249 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (50 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 7.4 (80 reviews) | 8.4 (249 reviews) | 

---
## Pricing

### Roku OneView (formerly Dataxu)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Roku OneView (formerly Dataxu)** | 7.5/10 | 74 |
| **Viant Technology** | 7.9/10 | 212 |

#### Channel Functionality

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Display Functionality** | 8.0 (67 reviews) | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.1 (64 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.4 (69 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.5 (49 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.4 (58 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 6.8 (56 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (65 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.7 (62 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.5 (68 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.0 (71 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.3 (60 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.7 (49 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.0 (38 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (30 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Targeting** | 8.0 (73 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.5 (71 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.0 (68 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.6 (60 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.1 (37 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.3 (61 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.0 (69 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.8 (54 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 6.9 (55 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.1 (53 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (35 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 6.6 (45 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Roku OneView (formerly Dataxu)** | 8.3/10 | 10 |
| **Viant Technology** | N/A | N/A |

#### Data Integration

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **1st-Party Data Integration** | 8.8 (8 reviews) | Not enough data | 
| **2nd-Party Data Integration** | 9.0 (5 reviews) | Not enough data | 
| **3rd-Party Data Integration** | 7.4 (7 reviews) | Not enough data | 
| **Offline Data Integration** | Not enough data | Not enough data | 
| **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | 
| **Data Export Tools** | 9.4 (6 reviews) | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Audience Segmentation** | 7.2 (10 reviews) | Not enough data | 
| **Recommendations** | 7.7 (10 reviews) | Not enough data | 
| **Standard Dashboards** | 7.2 (10 reviews) | Not enough data | 
| **Custom Reports** | 9.0 (10 reviews) | Not enough data | 

#### Platform

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Data Permissions** | 8.1 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (10 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (10 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.9 (8 reviews) | Not enough data | 
| **Internationalization** | 7.9 (8 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |
| **Viant Technology** | 7.9/10 | 200 |

#### Platform Interoperability

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | 7.7 (52 reviews) | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.1 (64 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.4 (69 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.5 (49 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.4 (58 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 6.8 (56 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (65 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.7 (62 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.5 (68 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.0 (71 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.3 (60 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.7 (49 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.0 (38 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (30 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Targeting** | 8.0 (73 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.5 (71 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.0 (68 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.6 (60 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Mobile

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | 7.1 (42 reviews) | 7.9 (89 reviews) | 
| **In-App Ads** | 7.0 (38 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (30 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Platform

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.1 (37 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.3 (61 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.0 (69 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.8 (54 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 6.9 (55 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.1 (53 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (35 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 6.6 (45 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Roku OneView (formerly Dataxu)** | 7.7/10 | 74 |
| **Viant Technology** | 8.0/10 | 207 |

#### Platform Interoperability

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Video Functionality** | 8.0 (47 reviews) | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.1 (64 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.4 (69 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.5 (49 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.4 (58 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 6.8 (56 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (65 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.7 (62 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.5 (68 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.0 (71 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.3 (60 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.7 (49 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.0 (38 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (30 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Targeting** | 8.0 (73 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.5 (71 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.0 (68 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.6 (60 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.1 (37 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.3 (61 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.0 (69 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.8 (54 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 6.9 (55 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.1 (53 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (35 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 6.6 (45 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 |
| **Viant Technology** | 7.9/10 | 220 |

#### Demand Side Platforms

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 8.4 (141 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.1 (64 reviews) ✓ Verified | 8.1 (150 reviews) | 
| **Campaign Optimization** | 7.4 (69 reviews) ✓ Verified | 7.9 (152 reviews) | 
| **Reach** | 8.5 (49 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | 6.4 (58 reviews) ✓ Verified | 7.5 (139 reviews) | 
| **Batch Uploading** | 6.8 (56 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (65 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.7 (62 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.5 (68 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.0 (71 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.3 (60 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.7 (49 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 7.0 (38 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (30 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Targeting** | 8.0 (73 reviews) ✓ Verified | 8.5 (151 reviews) | 
| **Retargeting** | 8.5 (71 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.0 (68 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 7.6 (60 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | 7.9 (39 reviews) ✓ Verified | 7.7 (155 reviews) | 
| **Estimate and Projections** | 6.8 (39 reviews) ✓ Verified | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | 8.0 (34 reviews) ✓ Verified | 8.1 (163 reviews) | 

#### Platform

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.1 (37 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 7.3 (61 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | Feature Not Available | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.0 (69 reviews) ✓ Verified | 7.9 (147 reviews) | 
| **Enterprise Scalability** | 7.8 (54 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | 6.9 (55 reviews) ✓ Verified | 7.6 (129 reviews) | 
| **Workflow Capability** | 7.1 (53 reviews) ✓ Verified | 7.8 (128 reviews) | 
| **Internationalization** | 7.6 (35 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 6.6 (45 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Roku OneView (formerly Dataxu)** | N/A | N/A |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.6 (18 reviews) | 
| **Ad Serving ** | Not enough data | 8.6 (18 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (18 reviews) | 
| **Performance Analytics** | Not enough data | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.4 (19 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Roku OneView (formerly Dataxu)** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Roku OneView (formerly Dataxu)** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Roku OneView (formerly Dataxu) (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp)

**Unique to Viant Technology (2):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Roku OneView (formerly Dataxu) | Viant Technology | 
|---|---|---|
| **Small-Business** | 32.1% | 39.0% | 
| **Mid-Market** | 40.5% | 40.6% | 
| **Enterprise** | 27.4% | 20.3% | 

### By Industry

#### Roku OneView (formerly Dataxu)

- **Marketing and Advertising:** 63.1%
- **Hospital & Health Care:** 7.1%
- **Broadcast Media:** 6.0%
- **Automotive:** 2.4%
- **Computer Software:** 2.4%
- **Gambling & Casinos:** 2.4%
- **Information Technology and Services:** 2.4%
- **Sports:** 2.4%
- **Industrial Automation:** 1.2%
- **Higher Education:** 1.2%
- **Other:** 9.5%

#### Viant Technology

- **Marketing and Advertising:** 61.6%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Health, Wellness and Fitness:** 2.6%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to Roku OneView (formerly Dataxu)

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (185 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

### Alternatives to Viant Technology

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## Top Discussions

### Roku OneView (formerly Dataxu)

No discussions available for this product.

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-viant-technology-llc-viant-technology)