# Roku OneView (formerly Dataxu) vs TubeMogul Comparison | | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Star Rating** | 3.8 out of 5 | 3.5 out of 5 | | **Total Reviews** | 86 | 32 | | **Largest Market Segment** | Mid-Market (40.5% of reviews) | Mid-Market (65.6% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Ratings Comparison | Rating | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Meets Requirements** | 7.6 (79 reviews) | 7.4 (29 reviews) | | **Ease of Use** | 7.1 (77 reviews) | 7.3 (29 reviews) | | **Ease of Setup** | 7.0 (46 reviews) | 7.6 (17 reviews) | | **Ease of Admin** | 7.3 (45 reviews) | 6.8 (14 reviews) | | **Quality of Support** | 8.3 (77 reviews) | 7.1 (29 reviews) | | **Has the product been a good partner in doing business?** | 8.1 (50 reviews) | 7.3 (17 reviews) | | **Product Direction (% positive)** | 7.4 (80 reviews) | 8.1 (30 reviews) | --- ## Pricing ### Roku OneView (formerly Dataxu) #### Entry-Level Pricing No pricing available #### Free Trial No information available ### TubeMogul #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **Roku OneView (formerly Dataxu)** | 7.5/10 | 74 | | **TubeMogul** | 7.4/10 | 28 | #### Channel Functionality | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Display Functionality** | 8.0 (67 reviews) | 6.5 (8 reviews) | #### Platform Interoperability | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Agentic AI - Display Advertising | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Campaign Dashboard** | 7.1 (64 reviews) ✓ Verified | 7.7 (23 reviews) ✓ Verified | | **Campaign Optimization** | 7.4 (69 reviews) ✓ Verified | 6.7 (24 reviews) ✓ Verified | | **Reach** | 8.5 (49 reviews) ✓ Verified | 8.0 (25 reviews) ✓ Verified | | **Bulk Editing** | 6.4 (58 reviews) ✓ Verified | 7.4 (14 reviews) ✓ Verified | | **Batch Uploading** | 6.8 (56 reviews) ✓ Verified | 6.8 (14 reviews) ✓ Verified | | **Brand Safety** | 7.8 (65 reviews) ✓ Verified | 7.2 (19 reviews) | | **Fraud Protection** | 7.7 (62 reviews) ✓ Verified | 6.6 (20 reviews) ✓ Verified | | **Frequency Capping** | 8.5 (68 reviews) ✓ Verified | 7.9 (20 reviews) | | **Budget Pacing** | 8.0 (71 reviews) ✓ Verified | 7.1 (23 reviews) ✓ Verified | | **Creative Optimization** | 7.3 (60 reviews) ✓ Verified | 6.9 (20 reviews) ✓ Verified | | **Rich Media Capabilties** | 7.7 (49 reviews) ✓ Verified | 7.1 (14 reviews) ✓ Verified | | **In-App Ads** | 7.0 (38 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 7.5 (30 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Targeting** | 8.0 (73 reviews) ✓ Verified | 7.7 (25 reviews) ✓ Verified | | **Retargeting** | 8.5 (71 reviews) ✓ Verified | 6.8 (21 reviews) ✓ Verified | | **Geo-Targeting** | 8.0 (68 reviews) ✓ Verified | 8.3 (21 reviews) | | **Contextual Targeting** | 7.6 (60 reviews) ✓ Verified | 7.5 (17 reviews) | #### Platform | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **API / Integrations** | 7.1 (37 reviews) ✓ Verified | 7.9 (12 reviews) | | **Custom Reports** | 7.3 (61 reviews) ✓ Verified | 7.3 (20 reviews) ✓ Verified | | **User, Role, and Access Management** | Feature Not Available | 7.5 (19 reviews) ✓ Verified | | **Performance and Reliability** | 8.0 (69 reviews) ✓ Verified | 7.6 (22 reviews) ✓ Verified | | **Enterprise Scalability** | 7.8 (54 reviews) ✓ Verified | 7.6 (18 reviews) ✓ Verified | | **Customization** | 6.9 (55 reviews) ✓ Verified | 7.0 (16 reviews) ✓ Verified | | **Workflow Capability** | 7.1 (53 reviews) ✓ Verified | 7.1 (19 reviews) ✓ Verified | | **Internationalization** | 7.6 (35 reviews) ✓ Verified | 7.4 (11 reviews) ✓ Verified | | **Notifications** | 6.6 (45 reviews) ✓ Verified | 6.6 (15 reviews) ✓ Verified | ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Roku OneView (formerly Dataxu)** | 8.3/10 | 10 | | **TubeMogul** | N/A | N/A | #### Data Integration | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **1st-Party Data Integration** | 8.8 (8 reviews) | Not enough data | | **2nd-Party Data Integration** | 9.0 (5 reviews) | Not enough data | | **3rd-Party Data Integration** | 7.4 (7 reviews) | Not enough data | | **Offline Data Integration** | Not enough data | Not enough data | | **Mobile Data Integration** | 9.3 (5 reviews) | Not enough data | | **Data Export Tools** | 9.4 (6 reviews) | Not enough data | #### Agentic AI - Data Management Platform (DMP) | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Audience Segmentation** | 7.2 (10 reviews) | Not enough data | | **Recommendations** | 7.7 (10 reviews) | Not enough data | | **Standard Dashboards** | 7.2 (10 reviews) | Not enough data | | **Custom Reports** | 9.0 (10 reviews) | Not enough data | #### Platform | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Data Permissions** | 8.1 (6 reviews) | Not enough data | | **User, Role, and Access Management** | 8.5 (10 reviews) | Not enough data | | **Performance and Reliability** | 8.5 (10 reviews) | Not enough data | | **Enterprise Scalability** | 7.9 (8 reviews) | Not enough data | | **Internationalization** | 7.9 (8 reviews) | Not enough data | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 | | **TubeMogul** | 7.7/10 | 28 | #### Platform Interoperability | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Mobile Functionality | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Mobile Functionality** | 7.7 (52 reviews) | 6.9 (6 reviews) | #### Agentic AI - Mobile Advertising | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Campaign Dashboard** | 7.1 (64 reviews) ✓ Verified | 7.7 (23 reviews) ✓ Verified | | **Campaign Optimization** | 7.4 (69 reviews) ✓ Verified | 6.7 (24 reviews) ✓ Verified | | **Reach** | 8.5 (49 reviews) ✓ Verified | 8.0 (25 reviews) ✓ Verified | | **Bulk Editing** | 6.4 (58 reviews) ✓ Verified | 7.4 (14 reviews) ✓ Verified | | **Batch Uploading** | 6.8 (56 reviews) ✓ Verified | 6.8 (14 reviews) ✓ Verified | | **Brand Safety** | 7.8 (65 reviews) ✓ Verified | 7.2 (19 reviews) | | **Fraud Protection** | 7.7 (62 reviews) ✓ Verified | 6.6 (20 reviews) ✓ Verified | | **Frequency Capping** | 8.5 (68 reviews) ✓ Verified | 7.9 (20 reviews) | | **Budget Pacing** | 8.0 (71 reviews) ✓ Verified | 7.1 (23 reviews) ✓ Verified | | **Creative Optimization** | 7.3 (60 reviews) ✓ Verified | 6.9 (20 reviews) ✓ Verified | | **Rich Media Capabilties** | 7.7 (49 reviews) ✓ Verified | 7.1 (14 reviews) ✓ Verified | | **In-App Ads** | 7.0 (38 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 7.5 (30 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Targeting** | 8.0 (73 reviews) ✓ Verified | 7.7 (25 reviews) ✓ Verified | | **Retargeting** | 8.5 (71 reviews) ✓ Verified | 6.8 (21 reviews) ✓ Verified | | **Geo-Targeting** | 8.0 (68 reviews) ✓ Verified | 8.3 (21 reviews) | | **Contextual Targeting** | 7.6 (60 reviews) ✓ Verified | 7.5 (17 reviews) | #### Mobile | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Mobile Tracking** | 7.1 (42 reviews) | 7.3 (5 reviews) | | **In-App Ads** | 7.0 (38 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 7.5 (30 reviews) ✓ Verified | Not enough data | #### Platform | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **API / Integrations** | 7.1 (37 reviews) ✓ Verified | 7.9 (12 reviews) | | **Custom Reports** | 7.3 (61 reviews) ✓ Verified | 7.3 (20 reviews) ✓ Verified | | **User, Role, and Access Management** | Feature Not Available | 7.5 (19 reviews) ✓ Verified | | **Performance and Reliability** | 8.0 (69 reviews) ✓ Verified | 7.6 (22 reviews) ✓ Verified | | **Enterprise Scalability** | 7.8 (54 reviews) ✓ Verified | 7.6 (18 reviews) ✓ Verified | | **Customization** | 6.9 (55 reviews) ✓ Verified | 7.0 (16 reviews) ✓ Verified | | **Workflow Capability** | 7.1 (53 reviews) ✓ Verified | 7.1 (19 reviews) ✓ Verified | | **Internationalization** | 7.6 (35 reviews) ✓ Verified | 7.4 (11 reviews) ✓ Verified | | **Notifications** | 6.6 (45 reviews) ✓ Verified | 6.6 (15 reviews) ✓ Verified | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **Roku OneView (formerly Dataxu)** | 7.7/10 | 74 | | **TubeMogul** | 7.4/10 | 28 | #### Platform Interoperability | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Video Functionality** | 8.0 (47 reviews) | Feature Not Available | #### Agentic AI - Video Advertising | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Campaign Dashboard** | 7.1 (64 reviews) ✓ Verified | 7.7 (23 reviews) ✓ Verified | | **Campaign Optimization** | 7.4 (69 reviews) ✓ Verified | 6.7 (24 reviews) ✓ Verified | | **Reach** | 8.5 (49 reviews) ✓ Verified | 8.0 (25 reviews) ✓ Verified | | **Bulk Editing** | 6.4 (58 reviews) ✓ Verified | 7.4 (14 reviews) ✓ Verified | | **Batch Uploading** | 6.8 (56 reviews) ✓ Verified | 6.8 (14 reviews) ✓ Verified | | **Brand Safety** | 7.8 (65 reviews) ✓ Verified | 7.2 (19 reviews) | | **Fraud Protection** | 7.7 (62 reviews) ✓ Verified | 6.6 (20 reviews) ✓ Verified | | **Frequency Capping** | 8.5 (68 reviews) ✓ Verified | 7.9 (20 reviews) | | **Budget Pacing** | 8.0 (71 reviews) ✓ Verified | 7.1 (23 reviews) ✓ Verified | | **Creative Optimization** | 7.3 (60 reviews) ✓ Verified | 6.9 (20 reviews) ✓ Verified | | **Rich Media Capabilties** | 7.7 (49 reviews) ✓ Verified | 7.1 (14 reviews) ✓ Verified | | **In-App Ads** | 7.0 (38 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 7.5 (30 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Targeting** | 8.0 (73 reviews) ✓ Verified | 7.7 (25 reviews) ✓ Verified | | **Retargeting** | 8.5 (71 reviews) ✓ Verified | 6.8 (21 reviews) ✓ Verified | | **Geo-Targeting** | 8.0 (68 reviews) ✓ Verified | 8.3 (21 reviews) | | **Contextual Targeting** | 7.6 (60 reviews) ✓ Verified | 7.5 (17 reviews) | #### Platform | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **API / Integrations** | 7.1 (37 reviews) ✓ Verified | 7.9 (12 reviews) | | **Custom Reports** | 7.3 (61 reviews) ✓ Verified | 7.3 (20 reviews) ✓ Verified | | **User, Role, and Access Management** | Feature Not Available | 7.5 (19 reviews) ✓ Verified | | **Performance and Reliability** | 8.0 (69 reviews) ✓ Verified | 7.6 (22 reviews) ✓ Verified | | **Enterprise Scalability** | 7.8 (54 reviews) ✓ Verified | 7.6 (18 reviews) ✓ Verified | | **Customization** | 6.9 (55 reviews) ✓ Verified | 7.0 (16 reviews) ✓ Verified | | **Workflow Capability** | 7.1 (53 reviews) ✓ Verified | 7.1 (19 reviews) ✓ Verified | | **Internationalization** | 7.6 (35 reviews) ✓ Verified | 7.4 (11 reviews) ✓ Verified | | **Notifications** | 6.6 (45 reviews) ✓ Verified | 6.6 (15 reviews) ✓ Verified | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **Roku OneView (formerly Dataxu)** | N/A | N/A | | **TubeMogul** | N/A | N/A | #### Platform Interoperability | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Agentic AI - Social Media Advertising | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Social Functionality | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Social Functionality** | Not enough data | Not enough data | #### Campaign Management | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Campaign Dashboard** | 7.1 (64 reviews) ✓ Verified | 7.7 (23 reviews) ✓ Verified | | **Campaign Optimization** | 7.4 (69 reviews) ✓ Verified | 6.7 (24 reviews) ✓ Verified | | **Reach** | 8.5 (49 reviews) ✓ Verified | 8.0 (25 reviews) ✓ Verified | | **Bulk Editing** | 6.4 (58 reviews) ✓ Verified | 7.4 (14 reviews) ✓ Verified | | **Batch Uploading** | 6.8 (56 reviews) ✓ Verified | 6.8 (14 reviews) ✓ Verified | | **Brand Safety** | 7.8 (65 reviews) ✓ Verified | 7.2 (19 reviews) | | **Fraud Protection** | 7.7 (62 reviews) ✓ Verified | 6.6 (20 reviews) ✓ Verified | | **Frequency Capping** | 8.5 (68 reviews) ✓ Verified | 7.9 (20 reviews) | | **Budget Pacing** | 8.0 (71 reviews) ✓ Verified | 7.1 (23 reviews) ✓ Verified | | **Creative Optimization** | 7.3 (60 reviews) ✓ Verified | 6.9 (20 reviews) ✓ Verified | | **Rich Media Capabilties** | 7.7 (49 reviews) ✓ Verified | 7.1 (14 reviews) ✓ Verified | | **In-App Ads** | 7.0 (38 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 7.5 (30 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Targeting** | 8.0 (73 reviews) ✓ Verified | 7.7 (25 reviews) ✓ Verified | | **Retargeting** | 8.5 (71 reviews) ✓ Verified | 6.8 (21 reviews) ✓ Verified | | **Geo-Targeting** | 8.0 (68 reviews) ✓ Verified | 8.3 (21 reviews) | | **Contextual Targeting** | 7.6 (60 reviews) ✓ Verified | 7.5 (17 reviews) | #### Platform | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **API / Integrations** | 7.1 (37 reviews) ✓ Verified | 7.9 (12 reviews) | | **Custom Reports** | 7.3 (61 reviews) ✓ Verified | 7.3 (20 reviews) ✓ Verified | | **User, Role, and Access Management** | Feature Not Available | 7.5 (19 reviews) ✓ Verified | | **Performance and Reliability** | 8.0 (69 reviews) ✓ Verified | 7.6 (22 reviews) ✓ Verified | | **Enterprise Scalability** | 7.8 (54 reviews) ✓ Verified | 7.6 (18 reviews) ✓ Verified | | **Customization** | 6.9 (55 reviews) ✓ Verified | 7.0 (16 reviews) ✓ Verified | | **Workflow Capability** | 7.1 (53 reviews) ✓ Verified | 7.1 (19 reviews) ✓ Verified | | **Internationalization** | 7.6 (35 reviews) ✓ Verified | 7.4 (11 reviews) ✓ Verified | | **Notifications** | 6.6 (45 reviews) ✓ Verified | 6.6 (15 reviews) ✓ Verified | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **Roku OneView (formerly Dataxu)** | 7.6/10 | 74 | | **TubeMogul** | 7.2/10 | 28 | #### Demand Side Platforms | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Cross Channel Capabilities ** | Not enough data | Not enough data | #### Agentic AI - Demand Side Platform (DSP) | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Campaign Dashboard** | 7.1 (64 reviews) ✓ Verified | 7.7 (23 reviews) ✓ Verified | | **Campaign Optimization** | 7.4 (69 reviews) ✓ Verified | 6.7 (24 reviews) ✓ Verified | | **Reach** | 8.5 (49 reviews) ✓ Verified | 8.0 (25 reviews) ✓ Verified | | **Bulk Editing** | 6.4 (58 reviews) ✓ Verified | 7.4 (14 reviews) ✓ Verified | | **Batch Uploading** | 6.8 (56 reviews) ✓ Verified | 6.8 (14 reviews) ✓ Verified | | **Brand Safety** | 7.8 (65 reviews) ✓ Verified | 7.2 (19 reviews) | | **Fraud Protection** | 7.7 (62 reviews) ✓ Verified | 6.6 (20 reviews) ✓ Verified | | **Frequency Capping** | 8.5 (68 reviews) ✓ Verified | 7.9 (20 reviews) | | **Budget Pacing** | 8.0 (71 reviews) ✓ Verified | 7.1 (23 reviews) ✓ Verified | | **Creative Optimization** | 7.3 (60 reviews) ✓ Verified | 6.9 (20 reviews) ✓ Verified | | **Rich Media Capabilties** | 7.7 (49 reviews) ✓ Verified | 7.1 (14 reviews) ✓ Verified | | **In-App Ads** | 7.0 (38 reviews) ✓ Verified | Not enough data | | **Mobile Rich Media Capabilities** | 7.5 (30 reviews) ✓ Verified | Not enough data | #### Targeting | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Targeting** | 8.0 (73 reviews) ✓ Verified | 7.7 (25 reviews) ✓ Verified | | **Retargeting** | 8.5 (71 reviews) ✓ Verified | 6.8 (21 reviews) ✓ Verified | | **Geo-Targeting** | 8.0 (68 reviews) ✓ Verified | 8.3 (21 reviews) | | **Contextual Targeting** | 7.6 (60 reviews) ✓ Verified | 7.5 (17 reviews) | #### Demand Side Platforms | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Machine Learning Optimization** | 7.9 (39 reviews) ✓ Verified | 6.7 (7 reviews) ✓ Verified | | **Estimate and Projections** | 6.8 (39 reviews) ✓ Verified | 6.4 (7 reviews) ✓ Verified | | **Cross-Device Capabilities** | 8.0 (34 reviews) ✓ Verified | 7.5 (6 reviews) ✓ Verified | #### Platform | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **API / Integrations** | 7.1 (37 reviews) ✓ Verified | 7.9 (12 reviews) | | **Custom Reports** | 7.3 (61 reviews) ✓ Verified | 7.3 (20 reviews) ✓ Verified | | **User, Role, and Access Management** | Feature Not Available | 7.5 (19 reviews) ✓ Verified | | **Performance and Reliability** | 8.0 (69 reviews) ✓ Verified | 7.6 (22 reviews) ✓ Verified | | **Enterprise Scalability** | 7.8 (54 reviews) ✓ Verified | 7.6 (18 reviews) ✓ Verified | | **Customization** | 6.9 (55 reviews) ✓ Verified | 7.0 (16 reviews) ✓ Verified | | **Workflow Capability** | 7.1 (53 reviews) ✓ Verified | 7.1 (19 reviews) ✓ Verified | | **Internationalization** | 7.6 (35 reviews) ✓ Verified | 7.4 (11 reviews) ✓ Verified | | **Notifications** | 6.6 (45 reviews) ✓ Verified | 6.6 (15 reviews) ✓ Verified | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Roku OneView (formerly Dataxu)** | N/A | N/A | | **TubeMogul** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Unique to Roku OneView (formerly Dataxu) (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Unique to TubeMogul (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) --- ## Reviewer Demographics ### By Company Size | Segment | Roku OneView (formerly Dataxu) | TubeMogul | |---|---|---| | **Small-Business** | 32.1% | 12.5% | | **Mid-Market** | 40.5% | 65.6% | | **Enterprise** | 27.4% | 21.9% | ### By Industry #### Roku OneView (formerly Dataxu) - **Marketing and Advertising:** 63.1% - **Hospital & Health Care:** 7.1% - **Broadcast Media:** 6.0% - **Automotive:** 2.4% - **Computer Software:** 2.4% - **Gambling & Casinos:** 2.4% - **Information Technology and Services:** 2.4% - **Sports:** 2.4% - **Industrial Automation:** 1.2% - **Higher Education:** 1.2% - **Other:** 9.5% #### TubeMogul - **Marketing and Advertising:** 71.9% - **Internet:** 15.6% - **Publishing:** 3.1% - **Financial Services:** 3.1% - **Broadcast Media:** 3.1% - **Airlines/Aviation:** 3.1% --- ## Alternatives ### Alternatives to Roku OneView (formerly Dataxu) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (188 reviews) - [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (872 reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews) - [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews) - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews) ### Alternatives to TubeMogul - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (188 reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (872 reviews) - [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews) - [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews) --- ## Top Discussions ### Roku OneView (formerly Dataxu) No discussions available for this product. ### TubeMogul No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/roku-oneview-formerly-dataxu-vs-tubemogul)