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Compare Roku OneView (formerly Dataxu) and SurveyCTO

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At a Glance
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)
SurveyCTO
SurveyCTO
Star Rating
(59)4.5 out of 5
Market Segments
Small-Business (40.4% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$250.00
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Roku OneView excels in 1st-Party Data Integration with a score of 8.8, while SurveyCTO shines in 2nd-Party Data Integration, scoring 9.0. Reviewers mention that this makes SurveyCTO a better choice for users needing to leverage partnerships for data collection.
  • Reviewers mention that SurveyCTO's ease of setup is notably higher at 8.8 compared to Roku OneView's 7.0. Users on G2 appreciate how quickly they can get started with SurveyCTO, which is particularly beneficial for small businesses with limited resources.
  • G2 users highlight that SurveyCTO offers superior survey customization features, particularly in Branching/Skip Logic with a score of 9.4, while Roku OneView lacks in this area. Users say this flexibility allows for more tailored survey experiences, enhancing data quality.
  • Users report that SurveyCTO's Quality of Support is rated at 9.1, significantly higher than Roku OneView's 8.3. Reviewers mention that responsive customer service is crucial for users who need immediate assistance during survey deployment.
  • Reviewers mention that Roku OneView's Cross-Device Capabilities score 8.0, which is beneficial for advertisers, while SurveyCTO does not focus on this area. Users say that this makes Roku OneView a better fit for those looking to optimize advertising across multiple platforms.
  • Users on G2 report that SurveyCTO's Reporting & Analytics feature scores 8.6, which is higher than Roku OneView's offerings. Reviewers mention that the ability to generate detailed insights is essential for making informed decisions based on survey data.
Pricing
Entry-Level Pricing
Roku OneView (formerly Dataxu)
No pricing available
SurveyCTO
Basic
$250.00
Browse all 4 pricing plans
Free Trial
Roku OneView (formerly Dataxu)
No trial information available
SurveyCTO
Free Trial is available
Ratings
Meets Requirements
7.6
79
8.6
51
Ease of Use
7.1
77
8.4
51
Ease of Setup
7.0
46
8.8
22
Ease of Admin
7.3
45
9.1
20
Quality of Support
8.3
77
9.1
51
Has the product been a good partner in doing business?
8.1
50
9.6
20
Product Direction (% positive)
7.4
80
9.3
51
Features by Category
7.5
74
Not enough data
Channel Functionality
8.0
67
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Not enough data
Targeting
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Not enough data
Platform
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Not enough data
Data Management Platform (DMP)Hide 21 FeaturesShow 21 Features
8.3
10
9.2
13
Data Integration
8.8
8
9.0
10
9.0
5
Feature Not Available
7.4
7
Not enough data
Not enough data
8.7
10
9.3
5
9.5
10
9.4
6
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
7.2
10
Feature Not Available
7.7
10
Feature Not Available
7.2
10
9.2
10
9.0
10
Not enough data
Platform
8.1
6
9.2
10
8.5
10
9.3
10
8.5
10
9.5
10
7.9
8
Not enough data
7.9
8
9.0
8
7.6
74
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.7
52
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Not enough data
Targeting
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Not enough data
Mobile
7.1
42
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Not enough data
Platform
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Not enough data
7.7
74
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.0
47
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Not enough data
Targeting
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Not enough data
Platform
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Not enough data
Not enough data
8.3
9
Survey Management
Not enough data
7.6
7
Not enough data
9.5
7
Not enough data
7.4
7
Not enough data
7.9
7
Survey Customization
Not enough data
9.4
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.3
7
Survey Insights
Not enough data
8.8
8
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
8.1
7
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
7.6
74
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.1
64
|
Verified
Not enough data
7.4
69
|
Verified
Not enough data
8.5
49
|
Verified
Not enough data
6.4
58
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.7
62
|
Verified
Not enough data
8.5
68
|
Verified
Not enough data
8.0
71
|
Verified
Not enough data
7.3
60
|
Verified
Not enough data
7.7
49
|
Verified
Not enough data
7.0
38
|
Verified
Not enough data
7.5
30
|
Verified
Not enough data
Targeting
8.0
73
|
Verified
Not enough data
8.5
71
|
Verified
Not enough data
8.0
68
|
Verified
Not enough data
7.6
60
|
Verified
Not enough data
Demand Side Platforms
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Not enough data
Platform
7.1
37
|
Verified
Not enough data
7.3
61
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
69
|
Verified
Not enough data
7.8
54
|
Verified
Not enough data
6.9
55
|
Verified
Not enough data
7.1
53
|
Verified
Not enough data
7.6
35
|
Verified
Not enough data
6.6
45
|
Verified
Not enough data
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu)
SurveyCTO
SurveyCTO
Roku OneView (formerly Dataxu) and SurveyCTO are categorized as Data Management Platform (DMP)
Unique Categories
SurveyCTO
SurveyCTO is categorized as Survey
Reviews
Reviewers' Company Size
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
32.1%
Mid-Market(51-1000 emp.)
40.5%
Enterprise(> 1000 emp.)
27.4%
SurveyCTO
SurveyCTO
Small-Business(50 or fewer emp.)
40.4%
Mid-Market(51-1000 emp.)
36.8%
Enterprise(> 1000 emp.)
22.8%
Reviewers' Industry
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu)
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
SurveyCTO
SurveyCTO
Research
33.3%
Non-Profit Organization Management
5.3%
Management Consulting
3.5%
Information Technology and Services
3.5%
Financial Services
3.5%
Other
50.9%
Alternatives
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu) Alternatives
Facebook for Business
Facebook
Add Facebook for Business
AdRoll
AdRoll
Add AdRoll
MediaMath by Infillion
MediaMath by Infillion
Add MediaMath by Infillion
Google Marketing Platform
Google Marketing Platform
Add Google Marketing Platform
SurveyCTO
SurveyCTO Alternatives
SurveyMonkey
SurveyMonkey
Add SurveyMonkey
Qualtrics Strategy & Research
Qualtrics Strategy & Research
Add Qualtrics Strategy & Research
Alchemer Survey
Alchemer Survey
Add Alchemer Survey
Microsoft Forms
Microsoft Forms
Add Microsoft Forms
Discussions
Roku OneView (formerly Dataxu)
Roku OneView (formerly Dataxu) Discussions
Monty the Mongoose crying
Roku OneView (formerly Dataxu) has no discussions with answers
SurveyCTO
SurveyCTO Discussions
If you want to secure your data in a server and wan to manage a large quantity of survey data base, and handle the data management without exporting the data to other analysis software, the SurveyCTO is the best platform to use.
1 Comment
Loora W.
LW
We are really thankful to you. From today we are also SurveyCTO platform to secure our data. Do you know about the Walgreens Sweepstakes program? It...Read more
Monty the Mongoose crying
SurveyCTO has no more discussions with answers