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Compare Roku OneView (formerly Dataxu) and StackAdapt 
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At a Glance
Market Segments
Mid-Market (40.5% of reviews)
Small-Business (62.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Roku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)StackAdapt
Star Rating
(829)4.7 out of 5
Market Segments
Small-Business (62.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Roku OneView excels in 1st-Party Data Integration with a score of 8.8, allowing for seamless integration of user data, while StackAdapt's 3rd-Party Data Integration received a lower score of 7.4, indicating potential challenges in integrating external data sources.
- Reviewers mention that StackAdapt shines in Campaign Management, particularly with its Campaign Dashboard and Optimization features, both scoring 9.0, which users find intuitive and effective for managing ad campaigns, whereas Roku OneView's corresponding scores are lower at 7.1 and 7.4, suggesting a less user-friendly experience.
- G2 users highlight StackAdapt's superior Quality of Support, scoring an impressive 9.9, with many reviewers praising the responsiveness and helpfulness of the support team, while Roku OneView's support quality, at 8.3, is seen as adequate but not as robust.
- Users on G2 report that StackAdapt offers better Custom Reports functionality, scoring 8.7, which allows for tailored reporting that meets specific business needs, while Roku OneView's score of 7.3 indicates limitations in customization options.
- Reviewers mention that StackAdapt's Machine Learning Optimization feature, scoring 9.0, provides advanced capabilities for ad targeting and performance improvement, whereas Roku OneView's score of 7.9 suggests it may not leverage machine learning as effectively.
- Users say that StackAdapt's Mobile Rich Media Capabilities, with a score of 9.0, are highly praised for enhancing user engagement in mobile ads, while Roku OneView's score of 7.5 indicates it may not offer the same level of mobile functionality.
Pricing
Entry-Level Pricing
Roku OneView (formerly Dataxu)
No pricing availableStackAdapt
No pricing availableFree Trial
Roku OneView (formerly Dataxu)
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
7.6
79
9.4
726
Ease of Use
7.1
77
9.1
713
Ease of Setup
7.0
46
9.2
582
Ease of Admin
7.3
45
9.2
541
Quality of Support
8.3
77
9.9
719
Has the product been a good partner in doing business?
8.1
50
9.8
553
Product Direction (% positive)
7.4
80
9.7
697
Features by Category
Channel Functionality
8.0
67
9.3
389
Platform Interoperability
Not enough data
8.7
257
Agentic AI - Display Advertising
Not enough data
8.1
40
Not enough data
8.4
39
Not enough data
8.6
39
Not enough data
8.5
39
Not enough data
8.4
39
Not enough data
8.5
39
Campaign Management
7.1
64
|
Verified
9.0
477
|
Verified
7.4
69
|
Verified
8.9
477
|
Verified
8.5
49
|
Verified
9.1
466
|
Verified
6.4
58
|
Verified
8.5
401
|
Verified
6.8
56
|
Verified
8.6
398
|
Verified
7.8
65
|
Verified
9.1
443
|
Verified
7.7
62
|
Verified
9.0
417
|
Verified
8.5
68
|
Verified
9.2
436
|
Verified
8.0
71
|
Verified
9.3
469
|
Verified
7.3
60
|
Verified
8.9
450
|
Verified
7.7
49
|
Verified
9.0
392
|
Verified
7.0
38
|
Verified
8.9
364
|
Verified
7.5
30
|
Verified
8.9
352
|
Verified
Targeting
8.0
73
|
Verified
9.4
477
|
Verified
8.5
71
|
Verified
9.3
462
|
Verified
8.0
68
|
Verified
9.2
464
|
Verified
7.6
60
|
Verified
9.3
456
|
Verified
Platform
7.1
37
|
Verified
8.7
387
|
Verified
7.3
61
|
Verified
8.7
446
|
Verified
Feature Not Available
9.2
444
8.0
69
|
Verified
9.3
464
|
Verified
7.8
54
|
Verified
9.2
398
|
Verified
6.9
55
|
Verified
8.9
406
|
Verified
7.1
53
|
Verified
8.9
397
|
Verified
7.6
35
|
Verified
8.9
354
|
Verified
6.6
45
|
Verified
8.7
397
|
Verified
Data Integration
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Not enough data
Platform
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.7
52
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.1
64
|
Verified
9.0
477
|
Verified
7.4
69
|
Verified
8.9
477
|
Verified
8.5
49
|
Verified
9.1
466
|
Verified
6.4
58
|
Verified
8.5
401
|
Verified
6.8
56
|
Verified
8.6
398
|
Verified
7.8
65
|
Verified
9.1
443
|
Verified
7.7
62
|
Verified
9.0
417
|
Verified
8.5
68
|
Verified
9.2
436
|
Verified
8.0
71
|
Verified
9.3
469
|
Verified
7.3
60
|
Verified
8.9
450
|
Verified
7.7
49
|
Verified
9.0
392
|
Verified
7.0
38
|
Verified
8.9
364
|
Verified
7.5
30
|
Verified
8.9
352
|
Verified
Targeting
8.0
73
|
Verified
9.4
477
|
Verified
8.5
71
|
Verified
9.3
462
|
Verified
8.0
68
|
Verified
9.2
464
|
Verified
7.6
60
|
Verified
9.3
456
|
Verified
Mobile
7.1
42
Not enough data
7.0
38
|
Verified
8.9
364
|
Verified
7.5
30
|
Verified
8.9
352
|
Verified
Platform
7.1
37
|
Verified
8.7
387
|
Verified
7.3
61
|
Verified
8.7
446
|
Verified
Feature Not Available
9.2
444
8.0
69
|
Verified
9.3
464
|
Verified
7.8
54
|
Verified
9.2
398
|
Verified
6.9
55
|
Verified
8.9
406
|
Verified
7.1
53
|
Verified
8.9
397
|
Verified
7.6
35
|
Verified
8.9
354
|
Verified
6.6
45
|
Verified
8.7
397
|
Verified
Platform Interoperability
Not enough data
8.7
198
Video Functionality
8.0
47
9.2
375
Agentic AI - Video Advertising
Not enough data
8.5
26
Not enough data
8.6
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.4
26
Not enough data
8.5
26
Campaign Management
7.1
64
|
Verified
9.0
477
|
Verified
7.4
69
|
Verified
8.9
477
|
Verified
8.5
49
|
Verified
9.1
466
|
Verified
6.4
58
|
Verified
8.5
401
|
Verified
6.8
56
|
Verified
8.6
398
|
Verified
7.8
65
|
Verified
9.1
443
|
Verified
7.7
62
|
Verified
9.0
417
|
Verified
8.5
68
|
Verified
9.2
436
|
Verified
8.0
71
|
Verified
9.3
469
|
Verified
7.3
60
|
Verified
8.9
450
|
Verified
7.7
49
|
Verified
9.0
392
|
Verified
7.0
38
|
Verified
8.9
364
|
Verified
7.5
30
|
Verified
8.9
352
|
Verified
Targeting
8.0
73
|
Verified
9.4
477
|
Verified
8.5
71
|
Verified
9.3
462
|
Verified
8.0
68
|
Verified
9.2
464
|
Verified
7.6
60
|
Verified
9.3
456
|
Verified
Platform
7.1
37
|
Verified
8.7
387
|
Verified
7.3
61
|
Verified
8.7
446
|
Verified
Feature Not Available
9.2
444
8.0
69
|
Verified
9.3
464
|
Verified
7.8
54
|
Verified
9.2
398
|
Verified
6.9
55
|
Verified
8.9
406
|
Verified
7.1
53
|
Verified
8.9
397
|
Verified
7.6
35
|
Verified
8.9
354
|
Verified
6.6
45
|
Verified
8.7
397
|
Verified
Platform Basics
Not enough data
9.7
24
Not enough data
9.6
24
Not enough data
9.5
24
Not enough data
9.8
24
Platform Reporting
Not enough data
9.3
24
Not enough data
8.9
24
Not enough data
8.5
23
Not enough data
8.3
23
Agentic AI - Digital Audio Advertising
Not enough data
8.4
16
Not enough data
8.6
16
Not enough data
8.4
16
Not enough data
8.9
16
Not enough data
8.3
16
Not enough data
8.5
16
Demand Side Platforms
Not enough data
9.4
233
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
35
Not enough data
8.5
37
Not enough data
8.6
37
Not enough data
8.8
37
Not enough data
8.4
37
Not enough data
8.5
37
Campaign Management
7.1
64
|
Verified
9.0
477
|
Verified
7.4
69
|
Verified
8.9
477
|
Verified
8.5
49
|
Verified
9.1
466
|
Verified
6.4
58
|
Verified
8.5
401
|
Verified
6.8
56
|
Verified
8.6
398
|
Verified
7.8
65
|
Verified
9.1
443
|
Verified
7.7
62
|
Verified
9.0
417
|
Verified
8.5
68
|
Verified
9.2
436
|
Verified
8.0
71
|
Verified
9.3
469
|
Verified
7.3
60
|
Verified
8.9
450
|
Verified
7.7
49
|
Verified
9.0
392
|
Verified
7.0
38
|
Verified
8.9
364
|
Verified
7.5
30
|
Verified
8.9
352
|
Verified
Targeting
8.0
73
|
Verified
9.4
477
|
Verified
8.5
71
|
Verified
9.3
462
|
Verified
8.0
68
|
Verified
9.2
464
|
Verified
7.6
60
|
Verified
9.3
456
|
Verified
Demand Side Platforms
7.9
39
|
Verified
9.0
369
|
Verified
6.8
39
|
Verified
8.9
359
|
Verified
8.0
34
|
Verified
9.2
369
|
Verified
Platform
7.1
37
|
Verified
8.7
387
|
Verified
7.3
61
|
Verified
8.7
446
|
Verified
Feature Not Available
9.2
444
8.0
69
|
Verified
9.3
464
|
Verified
7.8
54
|
Verified
9.2
398
|
Verified
6.9
55
|
Verified
8.9
406
|
Verified
7.1
53
|
Verified
8.9
397
|
Verified
7.6
35
|
Verified
8.9
354
|
Verified
6.6
45
|
Verified
8.7
397
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.5
36
Not enough data
9.4
36
Not enough data
9.6
36
Not enough data
9.4
36
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
36
Not enough data
9.5
36
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
21
Not enough data
8.5
21
Not enough data
8.5
21
Not enough data
8.7
21
Not enough data
8.4
21
Not enough data
8.5
21
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
8.3
22
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.5
22
Not enough data
8.2
22
Not enough data
8.3
22
Categories
Categories
Shared Categories
Roku OneView (formerly Dataxu) and StackAdapt are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Unique Categories
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP) and Mobile Advertising
StackAdapt is categorized as Native Advertising, Connected TV (CTV) Advertising Platforms, and Digital Audio Advertising
Reviews
Reviewers' Company Size
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Marketing and Advertising
57.9%
Financial Services
2.7%
Online Media
2.4%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.5%
Alternatives
Discussions
Roku OneView (formerly Dataxu) has no discussions with answers
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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