Compare Roku OneView (formerly Dataxu) and StackAdapt 
Featured Products
At a Glance
Market Segments
Mid-Market (40.5% of reviews)
Small-Business (62.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Roku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)StackAdapt
Star Rating
(853)4.7 out of 5
Market Segments
Small-Business (62.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about StackAdaptSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that StackAdapt excels in user experience, with an intuitive interface that is easy to navigate, even for newcomers. Users appreciate its all-in-one capabilities for managing various ad formats across multiple channels, making it a versatile choice for advertisers.
- According to verified reviews, Roku OneView is recognized for its strong presence in the OTT advertising space, leveraging Roku's proprietary data. Users have noted success with their OTT campaigns, highlighting the platform's effectiveness in reaching audiences on Roku devices.
- Reviewers mention that StackAdapt's customer support is highly responsive and helpful, which enhances the overall user experience. This level of support is particularly beneficial for users who may need assistance with campaign optimization and navigating the platform's features.
- Users say that while Roku OneView offers a straightforward approach to advertising, it may not meet the diverse needs of all users, particularly those looking for advanced features. Some users have expressed a desire for more customization options and flexibility in their advertising strategies.
- G2 reviewers highlight StackAdapt's investment in machine learning and AI, which significantly aids in campaign optimization and audience targeting. The platform's AI assistant, Ivy, is particularly praised for facilitating planning and decision-making, making it a powerful tool for marketers.
- According to recent feedback, Roku OneView is seen as a solid choice for mid-market advertisers, but it faces challenges in comparison to StackAdapt's broader appeal to small businesses. Users appreciate the simplicity of Roku OneView but desire more robust features that StackAdapt provides.
Pricing
Entry-Level Pricing
Roku OneView (formerly Dataxu)
No pricing availableStackAdapt
No pricing availableFree Trial
Roku OneView (formerly Dataxu)
No trial information availableStackAdapt
No trial information availableRatings
Meets Requirements
7.6
79
9.3
737
Ease of Use
7.1
77
9.1
724
Ease of Setup
7.0
46
9.2
593
Ease of Admin
7.3
45
9.2
545
Quality of Support
8.3
77
9.9
730
Has the product been a good partner in doing business?
8.1
50
9.8
557
Product Direction (% positive)
7.4
80
9.7
705
Features by Category
Channel Functionality
8.0
67
9.3
389
Platform Interoperability
Not enough data
8.7
257
Agentic AI - Display Advertising
Not enough data
8.1
40
Not enough data
8.4
39
Not enough data
8.5
39
Not enough data
8.5
39
Not enough data
8.4
39
Not enough data
8.5
39
Campaign Management
7.1
64
|
Verified
9.0
478
|
Verified
7.4
69
|
Verified
8.9
478
|
Verified
8.5
49
|
Verified
9.1
468
|
Verified
6.4
58
|
Verified
8.5
400
|
Verified
6.8
56
|
Verified
8.6
397
|
Verified
7.8
65
|
Verified
9.1
442
|
Verified
7.7
62
|
Verified
9.0
416
|
Verified
8.5
68
|
Verified
9.2
436
|
Verified
8.0
71
|
Verified
9.3
470
|
Verified
7.3
60
|
Verified
8.9
449
|
Verified
7.7
49
|
Verified
9.0
391
|
Verified
7.0
38
|
Verified
8.9
363
|
Verified
7.5
30
|
Verified
8.9
351
|
Verified
Targeting
8.0
73
|
Verified
9.4
481
|
Verified
8.5
71
|
Verified
9.3
463
|
Verified
8.0
68
|
Verified
9.3
464
|
Verified
7.6
60
|
Verified
9.3
455
|
Verified
Platform
7.1
37
|
Verified
8.7
387
|
Verified
7.3
61
|
Verified
8.7
448
|
Verified
Feature Not Available
9.2
444
8.0
69
|
Verified
9.3
469
|
Verified
7.8
54
|
Verified
9.2
397
|
Verified
6.9
55
|
Verified
8.9
405
|
Verified
7.1
53
|
Verified
8.9
396
|
Verified
7.6
35
|
Verified
8.9
353
|
Verified
6.6
45
|
Verified
8.7
396
|
Verified
Data Integration
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Not enough data
Platform
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.7
52
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.1
64
|
Verified
9.0
478
|
Verified
7.4
69
|
Verified
8.9
478
|
Verified
8.5
49
|
Verified
9.1
468
|
Verified
6.4
58
|
Verified
8.5
400
|
Verified
6.8
56
|
Verified
8.6
397
|
Verified
7.8
65
|
Verified
9.1
442
|
Verified
7.7
62
|
Verified
9.0
416
|
Verified
8.5
68
|
Verified
9.2
436
|
Verified
8.0
71
|
Verified
9.3
470
|
Verified
7.3
60
|
Verified
8.9
449
|
Verified
7.7
49
|
Verified
9.0
391
|
Verified
7.0
38
|
Verified
8.9
363
|
Verified
7.5
30
|
Verified
8.9
351
|
Verified
Targeting
8.0
73
|
Verified
9.4
481
|
Verified
8.5
71
|
Verified
9.3
463
|
Verified
8.0
68
|
Verified
9.3
464
|
Verified
7.6
60
|
Verified
9.3
455
|
Verified
Mobile
7.1
42
Not enough data
7.0
38
|
Verified
8.9
363
|
Verified
7.5
30
|
Verified
8.9
351
|
Verified
Platform
7.1
37
|
Verified
8.7
387
|
Verified
7.3
61
|
Verified
8.7
448
|
Verified
Feature Not Available
9.2
444
8.0
69
|
Verified
9.3
469
|
Verified
7.8
54
|
Verified
9.2
397
|
Verified
6.9
55
|
Verified
8.9
405
|
Verified
7.1
53
|
Verified
8.9
396
|
Verified
7.6
35
|
Verified
8.9
353
|
Verified
6.6
45
|
Verified
8.7
396
|
Verified
Platform Interoperability
Not enough data
8.7
198
Video Functionality
8.0
47
9.2
375
Agentic AI - Video Advertising
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.4
26
Not enough data
8.5
26
Campaign Management
7.1
64
|
Verified
9.0
478
|
Verified
7.4
69
|
Verified
8.9
478
|
Verified
8.5
49
|
Verified
9.1
468
|
Verified
6.4
58
|
Verified
8.5
400
|
Verified
6.8
56
|
Verified
8.6
397
|
Verified
7.8
65
|
Verified
9.1
442
|
Verified
7.7
62
|
Verified
9.0
416
|
Verified
8.5
68
|
Verified
9.2
436
|
Verified
8.0
71
|
Verified
9.3
470
|
Verified
7.3
60
|
Verified
8.9
449
|
Verified
7.7
49
|
Verified
9.0
391
|
Verified
7.0
38
|
Verified
8.9
363
|
Verified
7.5
30
|
Verified
8.9
351
|
Verified
Targeting
8.0
73
|
Verified
9.4
481
|
Verified
8.5
71
|
Verified
9.3
463
|
Verified
8.0
68
|
Verified
9.3
464
|
Verified
7.6
60
|
Verified
9.3
455
|
Verified
Platform
7.1
37
|
Verified
8.7
387
|
Verified
7.3
61
|
Verified
8.7
448
|
Verified
Feature Not Available
9.2
444
8.0
69
|
Verified
9.3
469
|
Verified
7.8
54
|
Verified
9.2
397
|
Verified
6.9
55
|
Verified
8.9
405
|
Verified
7.1
53
|
Verified
8.9
396
|
Verified
7.6
35
|
Verified
8.9
353
|
Verified
6.6
45
|
Verified
8.7
396
|
Verified
Platform Basics
Not enough data
9.8
23
Not enough data
9.6
23
Not enough data
9.6
23
Not enough data
9.9
23
Platform Reporting
Not enough data
9.3
23
Not enough data
8.9
23
Not enough data
8.5
22
Not enough data
8.3
22
Agentic AI - Digital Audio Advertising
Not enough data
8.6
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.9
15
Not enough data
8.4
15
Not enough data
8.6
15
Demand Side Platforms
Not enough data
9.4
236
Agentic AI - Demand Side Platform (DSP)
Not enough data
8.5
34
Not enough data
8.4
36
Not enough data
8.5
36
Not enough data
8.7
36
Not enough data
8.3
36
Not enough data
8.4
36
Campaign Management
7.1
64
|
Verified
9.0
478
|
Verified
7.4
69
|
Verified
8.9
478
|
Verified
8.5
49
|
Verified
9.1
468
|
Verified
6.4
58
|
Verified
8.5
400
|
Verified
6.8
56
|
Verified
8.6
397
|
Verified
7.8
65
|
Verified
9.1
442
|
Verified
7.7
62
|
Verified
9.0
416
|
Verified
8.5
68
|
Verified
9.2
436
|
Verified
8.0
71
|
Verified
9.3
470
|
Verified
7.3
60
|
Verified
8.9
449
|
Verified
7.7
49
|
Verified
9.0
391
|
Verified
7.0
38
|
Verified
8.9
363
|
Verified
7.5
30
|
Verified
8.9
351
|
Verified
Targeting
8.0
73
|
Verified
9.4
481
|
Verified
8.5
71
|
Verified
9.3
463
|
Verified
8.0
68
|
Verified
9.3
464
|
Verified
7.6
60
|
Verified
9.3
455
|
Verified
Demand Side Platforms
7.9
39
|
Verified
9.0
368
|
Verified
6.8
39
|
Verified
8.9
359
|
Verified
8.0
34
|
Verified
9.2
368
|
Verified
Platform
7.1
37
|
Verified
8.7
387
|
Verified
7.3
61
|
Verified
8.7
448
|
Verified
Feature Not Available
9.2
444
8.0
69
|
Verified
9.3
469
|
Verified
7.8
54
|
Verified
9.2
397
|
Verified
6.9
55
|
Verified
8.9
405
|
Verified
7.1
53
|
Verified
8.9
396
|
Verified
7.6
35
|
Verified
8.9
353
|
Verified
6.6
45
|
Verified
8.7
396
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.5
37
Not enough data
9.4
37
Not enough data
9.5
37
Not enough data
9.4
37
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
38
Not enough data
9.4
38
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.4
22
Not enough data
8.4
22
Not enough data
8.4
22
Not enough data
8.6
22
Not enough data
8.3
22
Not enough data
8.4
22
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
8.3
22
Not enough data
8.3
22
Not enough data
8.5
22
Not enough data
8.4
22
Not enough data
8.1
22
Not enough data
8.3
23
Categories
Categories
Shared Categories
Roku OneView (formerly Dataxu) and StackAdapt are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Unique Categories
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP) and Mobile Advertising
StackAdapt is categorized as Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, and Native Advertising
Reviews
Reviewers' Company Size
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
StackAdapt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Automotive
2.4%
Computer Software
2.4%
Other
19.0%
Marketing and Advertising
57.9%
Financial Services
2.5%
Online Media
2.5%
Health, Wellness and Fitness
2.3%
Retail
2.1%
Other
32.7%
Alternatives
Discussions
Roku OneView (formerly Dataxu) has no discussions with answers
How is StackAdapt different from other DSPs?
1 Comment
Official Response from StackAdapt
StackAdapt is not just an advertising platform, the software aims to solve brands’ biggest pain point – customer acquisition. In today’s saturated market,...Read more
Is the StackAdapt platform difficult to use?
1 Comment
Official Response from StackAdapt
No. The StackAdapt platform is known for usability. In addition to its intuitive user experience, they have a sophisticated onboarding process where your...Read more
How does StackAdapt fight fraud?
1 Comment
Official Response from StackAdapt
StackAdapt has four main methods of preventing ad fraud: 1) They block IP addresses of known server and web hosting providers that send non-human traffic; 2)...Read more
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