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Compare Roku OneView (formerly Dataxu) and Skai 
Featured Products
At a Glance
Market Segments
Mid-Market (40.5% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Roku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Skai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SkaiRoku OneView (formerly Dataxu) vs Skai
When assessing the two solutions, reviewers found Skai easier to use, set up, and administer. Reviewers also preferred doing business with Skai overall.
- Reviewers felt that Skai meets the needs of their business better than Roku OneView (formerly Dataxu).
- When comparing quality of ongoing product support, Roku OneView (formerly Dataxu) and Skai provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Skai over Roku OneView (formerly Dataxu).
Pricing
Entry-Level Pricing
Roku OneView (formerly Dataxu)
No pricing availableSkai
No pricing availableFree Trial
Roku OneView (formerly Dataxu)
No trial information availableSkai
No trial information availableRatings
Meets Requirements
7.6
79
8.0
259
Ease of Use
7.1
77
7.6
258
Ease of Setup
7.0
46
7.4
153
Ease of Admin
7.3
45
7.7
157
Quality of Support
8.3
77
8.3
253
Has the product been a good partner in doing business?
8.1
50
8.3
155
Product Direction (% positive)
7.4
80
8.0
250
Features by Category
Channel Functionality
8.0
67
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.1
64
|
Verified
7.8
92
7.4
69
|
Verified
8.0
90
8.5
49
|
Verified
8.0
82
6.4
58
|
Verified
8.3
84
6.8
56
|
Verified
7.9
79
7.8
65
|
Verified
Feature Not Available
7.7
62
|
Verified
Feature Not Available
8.5
68
|
Verified
8.0
62
8.0
71
|
Verified
8.2
77
7.3
60
|
Verified
7.6
71
7.7
49
|
Verified
Feature Not Available
7.0
38
|
Verified
8.0
29
7.5
30
|
Verified
Feature Not Available
Targeting
8.0
73
|
Verified
8.3
82
8.5
71
|
Verified
8.0
74
8.0
68
|
Verified
8.3
83
7.6
60
|
Verified
7.9
60
Platform
7.1
37
|
Verified
7.6
65
7.3
61
|
Verified
7.6
70
Feature Not Available
8.2
79
8.0
69
|
Verified
7.6
86
7.8
54
|
Verified
8.2
73
6.9
55
|
Verified
7.9
80
7.1
53
|
Verified
7.8
83
7.6
35
|
Verified
Feature Not Available
6.6
45
|
Verified
7.6
77
Data Integration
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Not enough data
Platform
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
Campaign Management & Optimization
Not enough data
8.5
177
Not enough data
8.2
176
Not enough data
7.6
166
Not enough data
7.7
148
Not enough data
7.1
122
Not enough data
8.2
150
Not enough data
7.5
147
Not enough data
6.9
124
Not enough data
6.5
149
Not enough data
7.3
103
Not enough data
8.1
161
Analytics & Administration
Not enough data
8.6
177
Not enough data
8.2
156
Not enough data
8.0
167
Platform
Not enough data
7.6
127
Not enough data
7.8
148
Not enough data
7.7
154
Not enough data
8.2
154
Not enough data
8.0
166
Not enough data
8.2
151
Not enough data
7.8
147
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.7
52
7.8
41
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.1
64
|
Verified
7.8
92
7.4
69
|
Verified
8.0
90
8.5
49
|
Verified
8.0
82
6.4
58
|
Verified
8.3
84
6.8
56
|
Verified
7.9
79
7.8
65
|
Verified
Feature Not Available
7.7
62
|
Verified
Feature Not Available
8.5
68
|
Verified
8.0
62
8.0
71
|
Verified
8.2
77
7.3
60
|
Verified
7.6
71
7.7
49
|
Verified
Feature Not Available
7.0
38
|
Verified
8.0
29
7.5
30
|
Verified
Feature Not Available
Targeting
8.0
73
|
Verified
8.3
82
8.5
71
|
Verified
8.0
74
8.0
68
|
Verified
8.3
83
7.6
60
|
Verified
7.9
60
Mobile
7.1
42
8.2
41
7.0
38
|
Verified
8.0
29
7.5
30
|
Verified
Feature Not Available
Platform
7.1
37
|
Verified
7.6
65
7.3
61
|
Verified
7.6
70
Feature Not Available
8.2
79
8.0
69
|
Verified
7.6
86
7.8
54
|
Verified
8.2
73
6.9
55
|
Verified
7.9
80
7.1
53
|
Verified
7.8
83
7.6
35
|
Verified
Feature Not Available
6.6
45
|
Verified
7.6
77
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.0
47
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.1
64
|
Verified
7.8
92
7.4
69
|
Verified
8.0
90
8.5
49
|
Verified
8.0
82
6.4
58
|
Verified
8.3
84
6.8
56
|
Verified
7.9
79
7.8
65
|
Verified
Feature Not Available
7.7
62
|
Verified
Feature Not Available
8.5
68
|
Verified
8.0
62
8.0
71
|
Verified
8.2
77
7.3
60
|
Verified
7.6
71
7.7
49
|
Verified
Feature Not Available
7.0
38
|
Verified
8.0
29
7.5
30
|
Verified
Feature Not Available
Targeting
8.0
73
|
Verified
8.3
82
8.5
71
|
Verified
8.0
74
8.0
68
|
Verified
8.3
83
7.6
60
|
Verified
7.9
60
Platform
7.1
37
|
Verified
7.6
65
7.3
61
|
Verified
7.6
70
Feature Not Available
8.2
79
8.0
69
|
Verified
7.6
86
7.8
54
|
Verified
8.2
73
6.9
55
|
Verified
7.9
80
7.1
53
|
Verified
7.8
83
7.6
35
|
Verified
Feature Not Available
6.6
45
|
Verified
7.6
77
Platform Interoperability
Not enough data
7.5(won by default)
6
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.9(won by default)
57
Campaign Management
7.1
64
|
Verified
7.8(won by 0.7)
92
7.4
69
|
Verified
8.0(won by 0.6)
90
8.5(won by 0.5)
49
|
Verified
8.0
82
6.4
58
|
Verified
8.3(won by 1.9)
84
6.8
56
|
Verified
7.9(won by 1.1)
79
7.8(won by default)
65
|
Verified
Feature Not Available
7.7(won by default)
62
|
Verified
Feature Not Available
8.5(won by 0.5)
68
|
Verified
8.0
62
8.0
71
|
Verified
8.2(won by 0.2)
77
7.3
60
|
Verified
7.6(won by 0.3)
71
7.7(won by default)
49
|
Verified
Feature Not Available
7.0
38
|
Verified
8.0(won by 1.0)
29
7.5(won by default)
30
|
Verified
Feature Not Available
Targeting
8.0
73
|
Verified
8.3(won by 0.3)
82
8.5(won by 0.5)
71
|
Verified
8.0
74
8.0
68
|
Verified
8.3(won by 0.3)
83
7.6
60
|
Verified
7.9(won by 0.3)
60
Platform
7.1
37
|
Verified
7.6(won by 0.5)
65
7.3
61
|
Verified
7.6(won by 0.3)
70
Feature Not Available
8.2(won by default)
79
8.0(won by 0.4)
69
|
Verified
7.6
86
7.8
54
|
Verified
8.2(won by 0.4)
73
6.9
55
|
Verified
7.9(won by 1.0)
80
7.1
53
|
Verified
7.8(won by 0.7)
83
7.6(won by default)
35
|
Verified
Feature Not Available
6.6
45
|
Verified
7.6(won by 1.0)
77
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.1
64
|
Verified
7.8
92
7.4
69
|
Verified
8.0
90
8.5
49
|
Verified
8.0
82
6.4
58
|
Verified
8.3
84
6.8
56
|
Verified
7.9
79
7.8
65
|
Verified
Feature Not Available
7.7
62
|
Verified
Feature Not Available
8.5
68
|
Verified
8.0
62
8.0
71
|
Verified
8.2
77
7.3
60
|
Verified
7.6
71
7.7
49
|
Verified
Feature Not Available
7.0
38
|
Verified
8.0
29
7.5
30
|
Verified
Feature Not Available
Targeting
8.0
73
|
Verified
8.3
82
8.5
71
|
Verified
8.0
74
8.0
68
|
Verified
8.3
83
7.6
60
|
Verified
7.9
60
Demand Side Platforms
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Not enough data
Platform
7.1
37
|
Verified
7.6
65
7.3
61
|
Verified
7.6
70
Feature Not Available
8.2
79
8.0
69
|
Verified
7.6
86
7.8
54
|
Verified
8.2
73
6.9
55
|
Verified
7.9
80
7.1
53
|
Verified
7.8
83
7.6
35
|
Verified
Feature Not Available
6.6
45
|
Verified
7.6
77
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Roku OneView (formerly Dataxu) and Skai are categorized as Cross-Channel Advertising and Mobile Advertising
Unique Categories
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, and Display Advertising
Skai is categorized as Social Media Advertising, Paid Search Advertising, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Alternatives
Discussions
Roku OneView (formerly Dataxu) has no discussions with answers
Skai has no discussions with answers
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