# Rokt Catalog (formerly Canal) vs ShipStation Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ShipStation excels in providing a wide range of shipping options, allowing users to easily compare costs and delivery times. This feature is particularly appreciated for saving time and streamlining the shipping process, as one user noted the convenience of having all shipping services in one place.
- **Users say** that Rokt Catalog (formerly Canal) stands out for its exceptional onboarding experience, which many describe as "almost magical." Reviewers highlight the quick results and increased product visibility they experienced shortly after implementation, showcasing the platform's effectiveness in enhancing e-commerce performance.
- **Reviewers mention** that ShipStation's automation features are a significant advantage, with users praising the ability to set up rules that automatically organize incoming orders. This functionality allows for a more efficient workflow, making it easier for small businesses to manage their shipping needs.
- **According to verified reviews** , Rokt Catalog's customer support is frequently highlighted as a key strength, with users expressing satisfaction with the team's willingness to assist at every step. This level of support fosters a positive user experience, especially for those new to e-commerce marketplaces.
- **Users report** that while ShipStation has a solid ease of use rating, Rokt Catalog slightly edges it out, with reviewers noting that both platforms are user-friendly. However, Rokt Catalog's setup process is often described as more intuitive, which can be a deciding factor for businesses looking for a seamless start.
- **Reviewers mention** that ShipStation's order tracking capabilities are highly rated, providing users with peace of mind and transparency throughout the shipping process. In contrast, while Rokt Catalog offers valuable features for e-commerce integration, some users feel it could improve in this area compared to ShipStation's robust tracking options.



| | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 81 | 581 | 
| **Largest Market Segment** | Small-Business (90.0% of reviews) | Small-Business (90.5% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $29.99 10 Users Per Month | 

---
## Top Pros & Cons

### Rokt Catalog (formerly Canal)

Pros:
- Customer Support (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Integration Issues (1 reviews)
- Shipping Limitations (1 reviews)

### ShipStation

Pros:
- Ease of Use (11 reviews)
- Easy Integrations (8 reviews)

Cons:
- Poor Customer Support (7 reviews)
- Expensive (6 reviews)

---
## Ratings Comparison
| Rating | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
  | **Meets Requirements** | 9.1 (79 reviews) | 8.6 (444 reviews) | 
  | **Ease of Use** | 8.8 (80 reviews) | 8.6 (450 reviews) | 
  | **Ease of Setup** | 8.9 (71 reviews) | 8.4 (238 reviews) | 
  | **Ease of Admin** | 8.9 (34 reviews) | 8.6 (213 reviews) | 
  | **Quality of Support** | 9.2 (72 reviews) | 7.9 (405 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (34 reviews) | 8.5 (210 reviews) | 
  | **Product Direction (% positive)** | 9.5 (77 reviews) | 7.6 (420 reviews) | 

---
## Pricing

### Rokt Catalog (formerly Canal)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### ShipStation

#### Entry-Level Pricing

Plan: Standard

Price: Starting at $29.99 10 Users Per Month

Description: Designed for businesses needing more advanced capabilities that scale.

Key Features:
- 50 shipments per month
- Unlimited automations
- Combine and split orders

[Browse all 3 editions](https://www.g2.com/products/shipstation/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Rokt Catalog (formerly Canal)** | 7.2/10 | 43 |
| **ShipStation** | N/A | N/A |

#### Vendor Tools

| Feature | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Live Chat** | 7.8 (40 reviews) | Not enough data | 
| **Food Delivery Support** | 6.1 (33 reviews) | Not enough data | 
| **Rental Service Support** | 6.0 (32 reviews) | Not enough data | 
| **Booking System** | 6.0 (31 reviews) | Not enough data | 

#### Customer Tools

| Feature | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Ratings and Reviews** | 7.8 (34 reviews) | Not enough data | 
| **Real-time Shipping Calculators** | 7.4 (32 reviews) | Not enough data | 

#### Localization

| Feature | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Multi-Language Support** | 7.2 (31 reviews) | Not enough data | 
| **Multi-currency Support** | 7.7 (32 reviews) | Not enough data | 

#### Software Offering

| Feature | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Standalone** | 7.7 (33 reviews) | Not enough data | 
| **Plugin** | 8.2 (36 reviews) | Not enough data | 

### Drop Shipping

| Product | Score | Reviews |
|---|---|---|
| **Rokt Catalog (formerly Canal)** | 7.9/10 | 38 |
| **ShipStation** | 8.3/10 | 51 |

#### Product Sales

| Feature | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Product Search** | 7.9 (38 reviews) | 8.3 (39 reviews) | 
| **Product Reviews** | 7.3 (37 reviews) | 7.4 (33 reviews) | 
| **Product Filters** | 7.9 (38 reviews) | 8.1 (38 reviews) | 
| **Product Page Customization** | 7.1 (38 reviews) | 7.7 (33 reviews) | 

#### Administration

| Feature | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Reports & Analytics** | 7.3 (38 reviews) | 8.2 (48 reviews) | 
| **Order Tracking** | 8.1 (36 reviews) | 9.1 (49 reviews) | 
| **Pricing Automation** | 8.4 (38 reviews) | Feature Not Available | 
| **E-commerce Platform Integration** | 8.8 (38 reviews) | 8.8 (48 reviews) | 
| **Process Automation** | 8.4 (37 reviews) | 8.7 (44 reviews) | 

### Shipping

| Product | Score | Reviews |
|---|---|---|
| **Rokt Catalog (formerly Canal)** | N/A | N/A |
| **ShipStation** | 8.3/10 | 302 |

#### Labels

| Feature | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Label Printing** | Not enough data | 9.0 (282 reviews) | 
| **Return labels** | Not enough data | 8.5 (251 reviews) | 
| **Bar codes** | Not enough data | Feature Not Available | 

#### Order management

| Feature | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Order tracking** | Not enough data | 8.9 (267 reviews) | 
| **E-commerce integrations** | Not enough data | 8.6 (269 reviews) | 
| **Manage orders** | Not enough data | 8.9 (269 reviews) | 
| **Order Status** | Not enough data | 8.8 (262 reviews) | 

#### Carrier and rate management

| Feature | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Quick rate comparison** | Not enough data | 8.5 (255 reviews) | 
| **Vendor availability** | Not enough data | 8.1 (220 reviews) | 
| **Flat rate services** | Not enough data | 8.4 (229 reviews) | 

#### Inventory management

| Feature | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Low stock alerts** | Not enough data | 7.0 (174 reviews) | 
| **Automated inventory orders** | Not enough data | 7.2 (176 reviews) | 
| **Assign suppliers** | Not enough data | Feature Not Available | 

#### Reports

| Feature | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Shipment reports** | Not enough data | 8.5 (233 reviews) | 
| **Inventory reports** | Not enough data | 7.5 (189 reviews) | 
| **Unshipped products** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (1):** [Drop Shipping Software](https://www.g2.com/categories/drop-shipping)

**Unique to Rokt Catalog (formerly Canal) (1):** [Marketplace Software](https://www.g2.com/categories/marketplace)

**Unique to ShipStation (1):** [Shipping Software](https://www.g2.com/categories/shipping)


---
## Reviewer Demographics

### By Company Size

| Segment | Rokt Catalog (formerly Canal) | ShipStation | 
|---|---|---|
| **Small-Business** | 90.0% | 90.5% | 
| **Mid-Market** | 8.8% | 8.8% | 
| **Enterprise** | 1.3% | 0.7% | 

### By Industry

#### Rokt Catalog (formerly Canal)

- **Retail:** 23.8%
- **Consumer Goods:** 23.8%
- **Health, Wellness and Fitness:** 12.5%
- **Food & Beverages:** 12.5%
- **Cosmetics:** 5.0%
- **Apparel & Fashion:** 5.0%
- **Manufacturing:** 2.5%
- **Marketing and Advertising:** 2.5%
- **Graphic Design:** 2.5%
- **Consumer Services:** 2.5%
- **Other:** 7.5%

#### ShipStation

- **Retail:** 23.3%
- **Consumer Goods:** 9.3%
- **Apparel & Fashion:** 6.3%
- **Health, Wellness and Fitness:** 5.6%
- **Food & Beverages:** 4.1%
- **Arts and Crafts:** 3.4%
- **Automotive:** 3.2%
- **Sporting Goods:** 3.2%
- **Wholesale:** 3.0%
- **Food Production:** 2.3%
- **Other:** 36.2%

---
## Alternatives

### Alternatives to Rokt Catalog (formerly Canal)

- [Carro](https://www.g2.com/products/carro-carro/reviews) — 4.4/5 stars (123 reviews)
- [Sellvia](https://www.g2.com/products/sellvia/reviews) — 4.8/5 stars (194 reviews)
- [Rithum](https://www.g2.com/products/rithum/reviews) — 4.0/5 stars (114 reviews)
- [Easyship](https://www.g2.com/products/easyship/reviews) — 4.4/5 stars (175 reviews)
- [Printful](https://www.g2.com/products/printful/reviews) — 4.4/5 stars (162 reviews)
- [Sendcloud](https://www.g2.com/products/sendcloud/reviews) — 4.5/5 stars (148 reviews)
- [ShipRocket](https://www.g2.com/products/shiprocket/reviews) — 4.0/5 stars (109 reviews)
- [Flxpoint](https://www.g2.com/products/flxpoint/reviews) — 4.7/5 stars (92 reviews)
- [CS-Cart Multi-Vendor](https://www.g2.com/products/cs-cart-multi-vendor/reviews) — 4.8/5 stars (66 reviews)
- [Selldone](https://www.g2.com/products/selldone/reviews) — 4.8/5 stars (76 reviews)

### Alternatives to ShipStation

- [Easyship](https://www.g2.com/products/easyship/reviews) — 4.4/5 stars (175 reviews)
- [Sendcloud](https://www.g2.com/products/sendcloud/reviews) — 4.5/5 stars (148 reviews)
- [Shippo](https://www.g2.com/products/shippo-shippo/reviews) — 4.2/5 stars (77 reviews)
- [AfterShip](https://www.g2.com/products/aftership/reviews) — 4.7/5 stars (310 reviews)
- [ShipHero](https://www.g2.com/products/shiphero/reviews) — 4.4/5 stars (205 reviews)
- [EasyPost](https://www.g2.com/products/easypost/reviews) — 4.2/5 stars (121 reviews)
- [Spocket](https://www.g2.com/products/spocket/reviews) — 4.2/5 stars (71 reviews)
- [Veeqo](https://www.g2.com/products/veeqo/reviews) — 4.5/5 stars (47 reviews)
- [Pirate Ship](https://www.g2.com/products/pirate-ship/reviews) — 4.5/5 stars (24 reviews)
- [Descartes Sellercloud](https://www.g2.com/products/descartes-sellercloud/reviews) — 4.2/5 stars (64 reviews)

---
## Top Discussions

### Rokt Catalog (formerly Canal)

No discussions available for this product.

### ShipStation

- Title: [Does ShipStation use USPS?](https://www.g2.com/discussions/does-shipstation-use-usps) — 3 comments
  > **Top comment:** "Yes"
- Title: [Should I use ShipStation?](https://www.g2.com/discussions/should-i-use-shipstation) — 3 comments
  > **Top comment:** "No, their support is lacking to the point of telling us to use Google to solve our issue.  Tracking numbers are an issue and they don't do well if you ship..."
- Title: [What is ShipStation used for?](https://www.g2.com/discussions/shipstation-what-is-shipstation-used-for) — 2 comments
  > **Top comment:** "We use Shipstation to ship out all of our packages to customers. It integrates with our ERP system and allows us the added benefit of providing our customers..."
- Title: [What is ShipStation used for?](https://www.g2.com/discussions/what-is-shipstation-used-for) — 2 comments
  > **Top comment:** "Centralized shipping platform that can pull data from multiple sales channels and provide rate shopping tools, automated shipping rules, and product..."
- Title: [How much does it cost to ship with ShipStation?](https://www.g2.com/discussions/how-much-does-it-cost-to-ship-with-shipstation) — 1 comment
  > **Top comment:** "Aside from the account subscription cost, the cost of shipping depends on your unique account with shipping carriers. ShipStation has a Ship with Shipstation..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/rokt-catalog-formerly-canal-vs-shipstation)