# Reviews.io, Trustpilot vs Feefo Comparison

| | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Star Rating** | 4.8 out of 5 | 3.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 649 | 259 | 131 | 
| **Largest Market Segment** | Small-Business (85.0% of reviews) | Small-Business (61.4% of reviews) | Small-Business (53.5% of reviews) | 
| **Entry Level Price** | $29.00 300 Review Invites Per Month | Starting at $299.00 | Starting at £149.00 Per Month | 

---
## Top Pros & Cons

### Reviews.io

Pros:
- Customer Support (82 reviews)
- Helpful (47 reviews)

Cons:
- Expensive (9 reviews)
- Difficult Setup (6 reviews)

### Trustpilot

Pros:
- Ease of Use (10 reviews)
- Reputation Management (4 reviews)

Cons:
- Poor Customer Support (10 reviews)
- Review Issues (10 reviews)

### Feefo

Pros:
- Customer Support (59 reviews)
- Ease of Use (49 reviews)

Cons:
- Missing Features (9 reviews)
- Poor Reporting (9 reviews)

---
## Ratings Comparison
| Rating | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
  | **Meets Requirements** | 9.2 (539 reviews) | 7.5 (220 reviews) | 8.9 (124 reviews) | 
  | **Ease of Use** | 8.9 (545 reviews) | 8.1 (224 reviews) | 8.7 (124 reviews) | 
  | **Ease of Setup** | 8.6 (413 reviews) | 7.8 (130 reviews) | 8.6 (93 reviews) | 
  | **Ease of Admin** | 9.0 (315 reviews) | 7.8 (107 reviews) | 8.5 (62 reviews) | 
  | **Quality of Support** | 9.6 (543 reviews) | 6.9 (206 reviews) | 9.5 (123 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (315 reviews) | 6.8 (105 reviews) | 9.4 (65 reviews) | 
  | **Product Direction (% positive)** | 9.3 (489 reviews) | 6.1 (215 reviews) | 9.3 (119 reviews) | 

---
## Pricing

### Reviews.io

#### Entry-Level Pricing

Plan: Essentials 

Price: $29.00 300 Review Invites Per Month

Description: Build trust & drive conversions, it's easier than ever to get started.

Key Features:
- Product & Company Reviews 
- Photo & Video Reviews 
- Automated Review Collection 

[Browse all 4 editions](https://www.g2.com/products/reviews-io/pricing)

#### Free Trial

Yes

### Trustpilot

#### Entry-Level Pricing

Plan: Plus plan

Price: Starting at $299.00

Description: Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.

Key Features:
- 8 widgets
- 3 User logins
- 200 monthly invitations

[Browse all 4 editions](https://www.g2.com/products/trustpilot/pricing)

#### Free Trial

Yes

### Feefo

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at £149.00 Per Month

Description: Feefo Essentials is an all-around solution to collecting feedback and gaining insights. 

Key Features:
- Verified Product and Service Reviews – Collect honest reviews from people who purchase from or used your brand with our industry leading review collection forms 
- Customer Success Team – Get support from our team of experts and make the most of your feedback 
- Review Response – Show how much feedback means to you by responding to each review 

[Browse all 3 editions](https://www.g2.com/products/feefo/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Reviews.io** | N/A | N/A |
| **Trustpilot** | N/A | N/A |
| **Feefo** | 7.6/10 | 36 |

#### Analytics

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | Not enough data | 8.7 (34 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | Not enough data | 8.5 (30 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | Not enough data | 8.0 (28 reviews) | 
| **Gamification** | Not enough data | Not enough data | 7.0 (28 reviews) | 

#### Customization

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Stakeholder Management** | Not enough data | Not enough data | 7.9 (29 reviews) | 
| **Multilanguage Support** | Not enough data | Not enough data | 7.4 (28 reviews) | 
| **Multiple Branding Support** | Not enough data | Not enough data | 7.5 (27 reviews) | 
| **Vertical-specific Solutions** | Not enough data | Not enough data | 7.1 (25 reviews) | 

#### Generative AI

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.8 (22 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Experience Management

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.1 (16 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.1 (16 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.1 (17 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Reviews.io** | 8.5/10 | 249 |
| **Trustpilot** | 6.1/10 | 54 |
| **Feefo** | 8.0/10 | 85 |

#### Collection

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Authentification** | 8.3 (126 reviews) | 6.1 (38 reviews) ✓ Verified | 7.9 (76 reviews) ✓ Verified | 
| **Review Forms** | 8.8 (225 reviews) ✓ Verified | 6.5 (39 reviews) ✓ Verified | 8.5 (79 reviews) ✓ Verified | 
| **Personalization** | 8.6 (221 reviews) ✓ Verified | 5.8 (34 reviews) ✓ Verified | 8.1 (80 reviews) ✓ Verified | 
| **Engagement** | 8.6 (212 reviews) ✓ Verified | 6.7 (33 reviews) ✓ Verified | 8.3 (77 reviews) ✓ Verified | 
| **Community Q&A** | 8.2 (188 reviews) ✓ Verified | Feature Not Available | 7.4 (75 reviews) | 

#### Agentic AI - Review Management

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Adaptive Learning** | 7.6 (14 reviews) | 5.7 (10 reviews) | 7.1 (40 reviews) | 
| **Natural Language Interaction** | 8.0 (14 reviews) | 5.7 (10 reviews) | 7.2 (40 reviews) | 

#### Moderation

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Reviewer Validation** | 8.9 (212 reviews) ✓ Verified | 6.0 (33 reviews) ✓ Verified | 9.0 (78 reviews) ✓ Verified | 
| **Response Types** | 8.8 (205 reviews) ✓ Verified | 5.7 (35 reviews) ✓ Verified | 8.6 (75 reviews) ✓ Verified | 
| **Legal Agreements** | 8.3 (177 reviews) ✓ Verified | 6.0 (27 reviews) ✓ Verified | 8.3 (72 reviews) ✓ Verified | 

#### Use Cases

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **E-commerce** | 9.0 (198 reviews) ✓ Verified | 6.6 (30 reviews) ✓ Verified | 8.3 (71 reviews) ✓ Verified | 
| **Retail** | 8.6 (176 reviews) ✓ Verified | 6.3 (28 reviews) ✓ Verified | 8.3 (66 reviews) ✓ Verified | 
| **Customer Service** | 9.0 (205 reviews) ✓ Verified | 6.0 (32 reviews) ✓ Verified | 8.5 (73 reviews) ✓ Verified | 

#### Administration

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Incentives** | 7.6 (164 reviews) ✓ Verified | Feature Not Available | 6.7 (66 reviews) ✓ Verified | 
| **Syndication** | 8.0 (102 reviews) | 6.7 (27 reviews) ✓ Verified | 7.6 (66 reviews) | 
| **Insights** | 8.4 (173 reviews) ✓ Verified | 6.8 (29 reviews) ✓ Verified | 8.1 (73 reviews) ✓ Verified | 
| **Content** | 8.7 (177 reviews) ✓ Verified | 6.3 (28 reviews) ✓ Verified | 8.0 (68 reviews) ✓ Verified | 
| **Sampling** | Feature Not Available | Feature Not Available | 7.2 (65 reviews) | 

#### Display Options

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Badges** | 8.5 (172 reviews) ✓ Verified | 6.4 (29 reviews) ✓ Verified | 8.7 (68 reviews) ✓ Verified | 
| **Widgets** | 8.9 (198 reviews) ✓ Verified | 5.9 (30 reviews) ✓ Verified | 8.8 (68 reviews) ✓ Verified | 
| **Integration & APIs** | 8.8 (193 reviews) ✓ Verified | 5.8 (29 reviews) ✓ Verified | 8.6 (67 reviews) ✓ Verified | 
| **Marketing** | 8.5 (174 reviews) ✓ Verified | 5.9 (30 reviews) ✓ Verified | 7.7 (64 reviews) ✓ Verified | 

#### Generative AI

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **AI Text Generation** | 8.0 (102 reviews) | 5.6 (16 reviews) | Feature Not Available | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Reviews.io** | 8.3/10 | 270 |
| **Trustpilot** | 6.9/10 | 102 |
| **Feefo** | 7.1/10 | 56 |

#### Consumer Intelligence

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Customer Feedback** | 9.4 (226 reviews) ✓ Verified | 7.7 (91 reviews) ✓ Verified | 9.3 (55 reviews) ✓ Verified | 
| **Competitive Intelligence** | 8.8 (170 reviews) ✓ Verified | 6.8 (66 reviews) | 7.4 (47 reviews) | 
| **Sentiment Analysis** | 8.8 (179 reviews) ✓ Verified | 7.0 (63 reviews) ✓ Verified | 8.4 (48 reviews) ✓ Verified | 

#### Reporting

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Revenue Reporting** | 7.9 (151 reviews) | Feature Not Available | 6.9 (44 reviews) | 
| **Corporate Reporting** | 8.2 (159 reviews) ✓ Verified | 6.8 (56 reviews) ✓ Verified | 7.6 (46 reviews) ✓ Verified | 
| **Dashboard** | 9.1 (208 reviews) ✓ Verified | 7.7 (83 reviews) ✓ Verified | 8.7 (53 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Social Networks Monitoring** | 7.9 (151 reviews) ✓ Verified | 6.6 (52 reviews) ✓ Verified | 6.1 (43 reviews) | 
| **Social Media Management** | 8.0 (149 reviews) ✓ Verified | 6.6 (53 reviews) ✓ Verified | 6.3 (43 reviews) | 
| **Digital Media Monitoring** | 8.1 (152 reviews) ✓ Verified | Feature Not Available | 6.3 (44 reviews) | 

#### Generative AI

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **AI Text Generation** | 7.9 (76 reviews) | 6.4 (14 reviews) | Feature Not Available | 

#### Agentic AI - Online Reputation Management

| Feature | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.8 (26 reviews) | Not enough data | 6.3 (27 reviews) | 
| **Multi-step Planning** | 8.3 (25 reviews) | Not enough data | 6.1 (26 reviews) | 
| **Cross-system Integration** | 8.5 (34 reviews) | Not enough data | 6.6 (25 reviews) | 
| **Adaptive Learning** | 8.2 (25 reviews) | Not enough data | 6.5 (25 reviews) | 
| **Proactive Assistance** | 8.3 (25 reviews) | Not enough data | 7.1 (25 reviews) | 
| **Decision Making** | 8.3 (25 reviews) | Not enough data | 6.9 (25 reviews) | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)



**Unique to Feefo (1):** [Experience Management Software](https://www.g2.com/categories/experience-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Reviews.io | Trustpilot | Feefo | 
|---|---|---|---|
| **Small-Business** | 85.0% | 61.4% | 53.5% | 
| **Mid-Market** | 14.2% | 33.3% | 35.4% | 
| **Enterprise** | 0.8% | 5.3% | 11.0% | 

### By Industry

#### Reviews.io

- **Retail:** 25.7%
- **Apparel & Fashion:** 8.7%
- **Consumer Goods:** 5.8%
- **Health, Wellness and Fitness:** 5.5%
- **Marketing and Advertising:** 3.9%
- **Food & Beverages:** 3.0%
- **Cosmetics:** 2.8%
- **Automotive:** 2.5%
- **Information Technology and Services:** 2.2%
- **Sporting Goods:** 2.1%
- **Other:** 37.7%

#### Trustpilot

- **Financial Services:** 14.3%
- **Retail:** 7.3%
- **Marketing and Advertising:** 6.5%
- **Computer Software:** 4.5%
- **Consumer Goods:** 4.1%
- **Apparel & Fashion:** 3.7%
- **Information Technology and Services:** 3.3%
- **Internet:** 2.9%
- **Consumer Electronics:** 2.9%
- **Consumer Services:** 2.9%
- **Other:** 47.8%

#### Feefo

- **Retail:** 16.5%
- **Leisure, Travel & Tourism:** 15.7%
- **Financial Services:** 6.3%
- **Insurance:** 5.5%
- **Apparel & Fashion:** 4.7%
- **Automotive:** 3.1%
- **Consumer Goods:** 3.1%
- **Marketing and Advertising:** 3.1%
- **Food & Beverages:** 2.4%
- **Hospitality:** 2.4%
- **Other:** 37.0%

---
## Alternatives

### Alternatives to Reviews.io

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (377 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4084 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2468 reviews)
- [Loox](https://www.g2.com/products/loox/reviews) — 4.9/5 stars (30 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (417 reviews)

### Alternatives to Trustpilot

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)
- [ResellerRatings](https://www.g2.com/products/resellerratings/reviews) — 4.4/5 stars (82 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2468 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4084 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [SKEEPERS Ratings & Reviews](https://www.g2.com/products/skeepers-ratings-reviews/reviews) — 4.1/5 stars (33 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5522 reviews)

### Alternatives to Feefo

- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4084 reviews)
- [PowerReviews](https://www.g2.com/products/powerreviews/reviews) — 4.4/5 stars (196 reviews)
- [Okendo](https://www.g2.com/products/okendo/reviews) — 4.6/5 stars (377 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2468 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (235 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1122 reviews)
- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)

---
## Top Discussions

### Reviews.io

No discussions available for this product.

### Trustpilot

- Title: [How does Trustpilot work with Google shopping exactly?](https://www.g2.com/discussions/31966-how-does-trustpilot-work-with-google-shopping-exactly) — 4 comments, 1 upvote
  > **Top comment:** "https://ltddeals.in/topicmojo/"
- Title: [how improvements and new integrations can be made in the software](https://www.g2.com/discussions/how-improvements-and-new-integrations-can-be-made-in-the-software) — 1 comment, 1 upvote
  > **Top comment:** "The contract is bullshit"
- Title: [Why flagged reviews are deleted?](https://www.g2.com/discussions/why-flagged-reviews-are-deleted) — 1 comment, 1 upvote
  > **Top comment:** "Not just flagged

Hacked reviews by bad (scam operating) companies paying Trustpilot in the accounts of Trustpilot Reviewers.

How is it Trustpilot..."
- Title: [Anyone else found  fake Trustpilot reviews against their website](https://www.g2.com/discussions/anyone-else-found-fake-trustpilot-reviews-against-their-website) — 1 comment, 1 upvote
  > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..."
- Title: [Is Trustpilot a global or only United States specific product review platform?](https://www.g2.com/discussions/is-trustpilot-a-global-or-only-united-states-specific-product-review-platform) — 1 comment
  > **Top comment:** "They are actually located in Denmark. They are global review service. 

But seriously, stay away from them . Is widely stated that the overcharge, the lock..."

### Feefo

- Title: [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "From sales-boosting insights to confidence-enhancing tools, Feefo helps you grow profits and build trust. We’re more than just a verified reviews platform...."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/reviews-io-vs-trustpilot-vs-feefo)