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# Retention.com vs Whatso Comparison - What are their main differences?

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Retention.comWhatso[+ Add Product](#)

Pricing

**Retention.com**
Free Trial

**$0.10** 1 lead · Product #1: Grow

**Whatso**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Retention.com**
\<1 month

Based on 24 responses

**Whatso**
Not enough reviews yet

Return on Investment

**Retention.com**
8 months

Based on 20 responses

**Whatso**
Not enough reviews yet

Perceived Cost

**Retention.com**
$$$$$

**Whatso**
$$$$$

Average Discount

**Retention.com**
7%

**Whatso**
Not enough reviews yet

 ![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com")

 ![Whatso](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d39b86070ec04ca7499ccfabe84392ea/whatso.png "Whatso")

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**Pros & Cons**
from reviews

**Retention.com**
[
Ease of Use (8)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226124&qs=pros-and-cons#reviews)[
Easy Setup (7)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1226046&qs=pros-and-cons#reviews)[
Lead Quality (3)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=1227094&qs=pros-and-cons#reviews)[
Contact Management (1)
](https://www.g2.com/products/retention-com/reviews?filters%5Bsentiment_snippet%5D=2516296&qs=pros-and-cons#reviews)

**Whatso**
[
Customer Acquisition (2)
](https://www.g2.com/products/whatso/reviews?filters%5Bsentiment_snippet%5D=1439685&qs=pros-and-cons#reviews)[
Engagement (2)
](https://www.g2.com/products/whatso/reviews?filters%5Bsentiment_snippet%5D=1439442&qs=pros-and-cons#reviews)[
Email Spamming (2)
](https://www.g2.com/products/whatso/reviews?filters%5Bsentiment_snippet%5D=1439596&qs=pros-and-cons#reviews)[
Limited Functionality (2)
](https://www.g2.com/products/whatso/reviews?filters%5Bsentiment_snippet%5D=1439735&qs=pros-and-cons#reviews)

Screenshots

**Retention.com**
 ![Retention.com screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1356402/Screenshot-2024-01-18-at-12.42.07-PM.png)

**Whatso**
 ![Whatso screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/104623/whatso-ss.png)

**Ratings**
from reviews

Meets Requirements

**Retention.com**

9.0

9.074

**Whatso**

9.0

9.040

Ease of Use

**Retention.com**

9.0

9.074

**Whatso**

8.7

8.741

Ease of Setup

**Retention.com**

8.5

8.544

**Whatso**

8.1

8.18

Ease of Admin

**Retention.com**

9.1

9.138

**Whatso**

8.3

8.38

Quality of Support

**Retention.com**

8.8

8.871

**Whatso**

8.5

8.538

Has the product been a good partner in doing business?

**Retention.com**

9.3

9.338

**Whatso**

8.5

8.58

Product Direction (% positive)

**Retention.com**

8.4

8.471

**Whatso**

8.0

8.040

**Features**
ratings from reviews

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

6.3

5

Not enough data

Text Messaging

Bulk SMS

Not enough data

Not enough data

Two-Way Text Messaging

Feature Not Available

Not enough data

Text Scheduler

Feature Not Available

Not enough data

Automatic Replies

Feature Not Available

Not enough data

Automatic URL Shortening

Feature Not Available

Not enough data

MMS Marketing

Feature Not Available

Not enough data

Personalization

Feature Not Available

Not enough data

Transactional SMS

Feature Not Available

Not enough data

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

6.3(won by default)

5

Not enough data

Marketing Automation

Feature Not Available

Not enough data

White Label

Feature Not Available

Not enough data

Text-to-Landline

Feature Not Available

Not enough data

Short Codes

Feature Not Available

Not enough data

API Integration

Feature Not Available

Not enough data

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Show 5 feature categories with incomplete data

Identity Resolution[Hide 3 FeaturesShow 3 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Firewall Software

Autonomous Task Execution

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Personalization

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

AI Personalization - Personalization

Predictive Recommendations

Not enough data

Not enough data

Adaptive Content

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Website Personalization

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Content Analytics

Not enough data

Not enough data

Behavioral Targeting

Not enough data

Not enough data

Account Based Marketing

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Experience Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Visitor Identification

Cross-system Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Conversion Rate Optimization

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Screen Activity Recording

Not enough data

Not enough data

Site Search Tracking

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Pageview Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Visualization

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Time on Site Tracking

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

User Interaction Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Multiple Site Management

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Lead Generation

Lead Builder

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Data Import & Export Tools

Not enough data

Not enough data

WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages

Not enough data

Not enough data

Bulk WhatsApp Messaging

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Conversational Messaging

Not enough data

Not enough data

Promotional Messages

Not enough data

Not enough data

Automated Replies

Not enough data

Not enough data

WhatsApp Business Platform - WhatsApp Marketing

Segmentation

Not enough data

Not enough data

API Integration

Not enough data

Not enough data

WhatsApp Commerce

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com")](https://www.g2.com/products/retention-com/reviews)

Retention.com

Small-Business(50 or fewer emp.)

87.5%

Mid-Market(51-1000 emp.)

12.5%

Enterprise(\> 1000 emp.)

0%

[![Whatso](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d39b86070ec04ca7499ccfabe84392ea/whatso.png "Whatso")](https://www.g2.com/products/whatso/reviews)

Whatso

Small-Business(50 or fewer emp.)

55.3%

Mid-Market(51-1000 emp.)

29.8%

Enterprise(\> 1000 emp.)

14.9%

Small-Business

(50 or fewer emp.)

87.5%

55.3%

Mid-Market

(51-1000 emp.)

12.5%

29.8%

Enterprise

(\> 1000 emp.)

0%

14.9%

Reviewers' Industry

[![Retention.com](https://images.g2crowd.com/uploads/product/hd_favicon/176555e2d9a0d19ea11826db0935bfa0/retention-com-formerly-getemails.svg "Retention.com")](https://www.g2.com/products/retention-com/reviews)
Retention.com

Consumer Goods

14.4%

Retail

11.7%

Marketing and Advertising

11.7%

Health, Wellness and Fitness

9.9%

Apparel & Fashion

7.2%

Other

45.0%

[![Whatso](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d39b86070ec04ca7499ccfabe84392ea/whatso.png "Whatso")](https://www.g2.com/products/whatso/reviews)
Whatso

Marketing and Advertising

12.8%

Accounting

8.5%

Computer Software

8.5%

Consumer Goods

8.5%

Education Management

6.4%

Other

55.3%

Alternatives

**Retention.com Alternatives**

 ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")

[
Klaviyo
](/products/klaviyo/reviews)

 ![Listrak](https://images.g2crowd.com/uploads/product/hd_favicon/48ea104dd8402031a82d0f209c7dee22/listrak.svg "Listrak")

[
Listrak
](/products/listrak/reviews)

 ![Customers.ai](https://images.g2crowd.com/uploads/product/hd_favicon/d13e640c74221877c47e7e5b4b8e6e4d/customers-ai.svg "Customers.ai")

[
Customers.ai
](/products/customers-ai/reviews)

 ![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend")

[
Omnisend
](/products/omnisend/reviews)

**Whatso Alternatives**

 ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")

[
ActiveCampaign
](/products/activecampaign/reviews)

 ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One")

[
Insider One
](/products/insider-one/reviews)

 ![Wati](https://images.g2crowd.com/uploads/product/hd_favicon/1e61e7f92ca8c086d788d836910a4dff/wati.svg "Wati")

[
Wati
](/products/wati/reviews)

 ![Netcore Customer Engagement Platform](https://images.g2crowd.com/uploads/product/hd_favicon/cf3a69264b02d10f58ece214fa68a597/netcore-customer-engagement-platform.svg "Netcore Customer Engagement Platform")

[
Netcore Customer Engagement...
](/products/netcore-customer-engagement-platform/reviews)

## Retention.com vs Whatso

When assessing the two solutions, reviewers found Retention.com easier to use, set up, and administer. Reviewers also preferred doing business with Retention.com overall.

- Retention.com and Whatso both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Retention.com is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Retention.com over Whatso.