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# ResellerRatings vs Shopper Approved Comparison - What are their main differences?

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ResellerRatingsShopper Approved[+ Add Product](#)

Pricing

**ResellerRatings**
Free Trial

**Free** · Starter

**Shopper Approved**
Free Trial

**Starting at $119.00** Per Month · Starter Package

**Pricing Insights**
from reviews

Time to Implement

**ResellerRatings**
2 months

Based on 11 responses

**Shopper Approved**
1 monthFaster

Based on 69 responses

Return on Investment

**ResellerRatings**
13 months

Based on 10 responses

**Shopper Approved**
10 months3 months sooner

Based on 52 responses

Perceived Cost

**ResellerRatings**
$$$$$

**Shopper Approved**
$$$$$

Average Discount

**ResellerRatings**
12%4% more

**Shopper Approved**
8%

 ![ResellerRatings](https://images.g2crowd.com/uploads/product/hd_favicon/1535570983/resellerratings.jpg "ResellerRatings")

 ![Shopper Approved](https://images.g2crowd.com/uploads/product/hd_favicon/8ac4153e221f3229ba8a6b810d223d42/shopper-approved.svg "Shopper Approved")

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**Pros & Cons**
from reviews

**ResellerRatings**
[
Ease of Use (3)
](https://www.g2.com/products/resellerratings/reviews?filters%5Bsentiment_snippet%5D=2010540&qs=pros-and-cons#reviews)[
Helpful (2)
](https://www.g2.com/products/resellerratings/reviews?filters%5Bsentiment_snippet%5D=2010539&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/resellerratings/reviews?filters%5Bsentiment_snippet%5D=2010544&qs=pros-and-cons#reviews)[
Not User-Friendly (1)
](https://www.g2.com/products/resellerratings/reviews?filters%5Bsentiment_snippet%5D=2010534&qs=pros-and-cons#reviews)

**Shopper Approved**
[
Ease of Use (8)
](https://www.g2.com/products/shopper-approved/reviews?filters%5Bsentiment_snippet%5D=1713446&qs=pros-and-cons#reviews)[
Reputation Management (5)
](https://www.g2.com/products/shopper-approved/reviews?filters%5Bsentiment_snippet%5D=1713533&qs=pros-and-cons#reviews)[
Outdated Interface (4)
](https://www.g2.com/products/shopper-approved/reviews?filters%5Bsentiment_snippet%5D=2107479&qs=pros-and-cons#reviews)[
Poor Interface Design (4)
](https://www.g2.com/products/shopper-approved/reviews?filters%5Bsentiment_snippet%5D=1713497&qs=pros-and-cons#reviews)

Integrations

**ResellerRatings**
Not enough data

**Shopper Approved**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image")

BigCommerce

](https://www.g2.com/products/bigcommerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a2b5c8c4fbfb28dabc7a8fa25eec7a6f/magento-open-source.gif "Product Avatar Image")

Magento OS

](https://www.g2.com/products/magento-open-source/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_680d5c5c7fe5e939586391b032bcda0a/miva.png "Product Avatar Image")

Miva

](https://www.g2.com/products/miva/reviews)[
View all
](https://www.g2.com/products/shopper-approved/integrations)

Screenshots

**ResellerRatings**
 ![ResellerRatings screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/105524/Suite.png)

**Shopper Approved**
 ![Shopper Approved screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1310847/ss1.jpg)

**Ratings**
from reviews

Meets Requirements

**ResellerRatings**

8.7

8.768

**Shopper Approved**

9.3

9.3188

Ease of Use

**ResellerRatings**

8.4

8.468

**Shopper Approved**

9.2

9.2188

Ease of Setup

**ResellerRatings**

8.2

8.251

**Shopper Approved**

9.1

9.1142

Ease of Admin

**ResellerRatings**

8.9

8.952

**Shopper Approved**

9.2

9.2122

Quality of Support

**ResellerRatings**

8.4

8.466

**Shopper Approved**

9.5

9.5183

Has the product been a good partner in doing business?

**ResellerRatings**

8.9

8.949

**Shopper Approved**

9.6

9.6119

Product Direction (% positive)

**ResellerRatings**

7.3

7.360

**Shopper Approved**

8.3

8.3175

**Features**
ratings from reviews

Review Management[Hide 71 FeaturesShow 71 Features](javascript:void(0);)

9.4

9

8.4

85

Agentic AI - Review Management

Adaptive Learning

Not enough data

7.3(won by default)

5

Natural Language Interaction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Collection

Authentication

8.8(won by 0.5)

7

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

66

|

Verified

Review Forms

9.3(won by 0.4)

7

|

Verified

8.9

79

|

Verified

Personalization

9.3(won by 0.9)

7

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

78

|

Verified

Community Q&A

9.0(won by 1.4)

7

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

62

|

Verified

Engagement

9.2(won by default)

8

|

Verified

Feature Not Available

Additional Functionality

Reminders

Not enough data

Not enough data

Review Monitoring

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Review Notification

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Purchasing & Receiving

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Response Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Review Badge Management

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Social Sharing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Review Request

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Moderation

Reviewer Validation

9.4(won by 0.3)

6

|

Verified

9.1

75

|

Verified

Response Types

9.8(won by 0.8)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

9.0

72

|

Verified

Legal Agreements

9.3(won by 0.7)

7

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

62

|

Verified

Use Cases

E-commerce

9.8(won by 0.8)

8

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

9.0

76

|

Verified

Retail

9.7(won by 1.1)

6

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

65

|

Verified

Customer Service

9.6(won by 0.5)

8

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

9.1

72

|

Verified

Administration

Incentives

7.5

6

|

Verified

7.7(won by 0.2)

60

|

Verified

Syndication

9.2(won by 1.0)

6

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

67

|

Verified

Insights

9.8(won by 1.5)

8

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

63

|

Verified

Content

9.6(won by 1.3)

8

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

61

|

Verified

Sampling

Feature Not Available

Feature Not Available

Display Options

Badges

9.2(won by 0.5)

8

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.7

74

|

Verified

Widgets

8.8(tied score)

7

|

Verified

8.8(tied score)

73

|

Verified

Marketing

9.5(won by 1.2)

7

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

61

|

Verified

Third-Party Integrations

9.4(won by default)

6

|

Verified

Feature Not Available

Social Media Integration

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

7.1(won by default)

39

Generative AI

Not enough data

Not enough data

Online Reputation Management[Hide 51 FeaturesShow 51 Features](javascript:void(0);)

8.6

21

8.0

116

Consumer Intelligence

Customer Feedback

8.7

21

9.4(won by 0.7)

98

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Competitive Intelligence

8.4

17

8.5(won by 0.1)

68

Sentiment Analysis

8.5

17

8.7(won by 0.2)

72

|

Verified

Competitive Analysis

Not enough data

Not enough data

Media Monitoring

Digital Media Monitoring

8.6(won by 1.3)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.3

50

|

Verified

Social Networks Monitoring

Feature Not Available

7.1(won by default)

52

|

Verified

Social Media Management

Feature Not Available

7.1(won by default)

51

Review Monitoring

Not enough data

Not enough data

Brand Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Response Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Reporting

Corporate Reporting

8.6(won by 0.8)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

54

|

Verified

Dashboard

8.2

19

8.8(won by 0.6)

90

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Revenue Reporting

Feature Not Available

Feature Not Available

Generative AI

AI Text Generation

Not enough data

6.7(won by default)

29

Generative AI

Not enough data

Not enough data

In-House Management

Employee Performance

9.2(won by default)

6

Feature Not Available

Team Workflow

8.3(won by default)

13

Feature Not Available

Agentic AI - Online Reputation Management

Multi-step Planning

Not enough data

8.0(won by default)

5

Cross-system Integration

Not enough data

8.8(won by default)

7

Autonomous Task Execution

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

White Label

Not enough data

Not enough data

Hashtag Tracking

Not enough data

Not enough data

Review Sharing

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Customer Advocacy

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Employee Advocacy

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Scoring

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Review Request

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![ResellerRatings](https://images.g2crowd.com/uploads/product/hd_favicon/1535570983/resellerratings.jpg "ResellerRatings")](https://www.g2.com/products/resellerratings/reviews)

ResellerRatings

Small-Business(50 or fewer emp.)

51.2%

Mid-Market(51-1000 emp.)

45.0%

Enterprise(\> 1000 emp.)

3.8%

[![Shopper Approved](https://images.g2crowd.com/uploads/product/hd_favicon/8ac4153e221f3229ba8a6b810d223d42/shopper-approved.svg "Shopper Approved")](https://www.g2.com/products/shopper-approved/reviews)

Shopper Approved

Small-Business(50 or fewer emp.)

86.2%

Mid-Market(51-1000 emp.)

13.4%

Enterprise(\> 1000 emp.)

0.4%

Small-Business

(50 or fewer emp.)

51.2%

86.2%

Mid-Market

(51-1000 emp.)

45.0%

13.4%

Enterprise

(\> 1000 emp.)

3.8%

0.4%

Reviewers' Industry

[![ResellerRatings](https://images.g2crowd.com/uploads/product/hd_favicon/1535570983/resellerratings.jpg "ResellerRatings")](https://www.g2.com/products/resellerratings/reviews)
ResellerRatings

Retail

17.5%

Health, Wellness and Fitness

8.8%

Automotive

7.5%

Computer Hardware

6.3%

Leisure, Travel & Tourism

6.3%

Other

53.8%

[![Shopper Approved](https://images.g2crowd.com/uploads/product/hd_favicon/8ac4153e221f3229ba8a6b810d223d42/shopper-approved.svg "Shopper Approved")](https://www.g2.com/products/shopper-approved/reviews)
Shopper Approved

Retail

31.7%

Consumer Goods

7.4%

Health, Wellness and Fitness

7.0%

Automotive

5.7%

Wholesale

3.0%

Other

45.2%

FAQs

## ResellerRatings vs Shopper Approved FAQs

Generated using AI

Last updated: August 17, 2026

### What is the difference between Shopper Approved vs ResellerRatings?

Shopper Approved stands out for higher reviewer satisfaction and support, while ResellerRatings offers more workflow and integration features.

| [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) | [ResellerRatings](https://www.g2.com/products/resellerratings/reviews) |
| --- | --- |
| 4.7/5 (239 reviews) | 4.4/5 (82 reviews) |
| Small-Business | Small-Business |
| 9.1 | 8.2 |
| 9.5 | 8.4 |
| Ease of Use (8 all-time mentions) | Ease of Use (3 all-time mentions) |

### How do the pricing models of Shopper Approved and ResellerRatings compare?

Shopper Approved is rated higher for value, with a stronger Price/Cost satisfaction score than ResellerRatings.

- **Shopper Approved:** In recent reviews, many buyers describe Shopper Approved as reasonably priced for the value delivered, though some note it is more expensive than competitors.
- **ResellerRatings:** Recent reviewers mention price increases and describe the platform as expensive, with one citing a 4x price hike as a reason for switching away.
- **Switching Reason:** Reviewers have left ResellerRatings due to significant price increases and perceived lack of value compared to alternatives.

### What are the best alternatives to Shopper Approved and ResellerRatings?

The top 3 alternatives to Shopper Approved and ResellerRatings are Trustpilot, Reviews.io, and Yotpo.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) | 4.7/5 (239 reviews) | Small-Business | Priced well within its field; some reviewers note it is more expensive than competitors | Ease of Use (8 all-time mentions) |
| [ResellerRatings](https://www.g2.com/products/resellerratings/reviews) | 4.4/5 (82 reviews) | Small-Business | Recent reviews cite price increases and describe it as expensive | Ease of Use (3 all-time mentions) |
| [Trustpilot](https://www.g2.com/products/trustpilot/reviews) | 3.4/5 (263 reviews) | Small-Business | — | — |
| [Reviews.io](https://www.g2.com/products/reviews-io/reviews) | 4.8/5 (652 reviews) | Small-Business | — | — |
| [Yotpo](https://www.g2.com/products/yotpo/reviews) | 4.3/5 (265 reviews) | Small-Business | — | — |

### Which Online Reputation Management features should I prioritize when comparing Shopper Approved and ResellerRatings?

Buyers comparing Shopper Approved and ResellerRatings should prioritize integrations, workflow features, social media management, review collection automation, and support quality.

- **Integrations and Workflow:** ResellerRatings offers Employee Performance, Engagement, Team Workflow, and Third-Party Integrations features not present in Shopper Approved.
- **Social Media Management:** Shopper Approved provides Social Media Management and Social Networks Monitoring, which ResellerRatings does not.
- **Review Collection Automation:** Shopper Approved is frequently cited for automation (3 all-time mentions) and time-saving (4 all-time mentions).
- **Support Quality:** Shopper Approved scores 9.5 for Quality of Support versus 8.4 for ResellerRatings.

### What are the pros and cons of Shopper Approved vs ResellerRatings?

Shopper Approved's headline strength is ease of use and support, while ResellerRatings stands out for workflow and integration features.

- **Shopper Approved strengths:** Ease of Use (8 all-time mentions), Reputation Management (5), Visibility Growth (5), Easy Integrations (4), Review Increase (4), Service Quality (4), Setup Ease (4), Time-saving (4), Automation (3), Customer Support (3).
- **Shopper Approved trade-offs:** Outdated Interface (4), Poor Interface Design (4), Expensive (3), Missing Features (2).
- **ResellerRatings strengths:** Ease of Use (3), Helpful (2), Review Increase (2), Customer Support (1), Insights (1), Reputation Management (1), Review Management (1), Visibility Growth (1).
- **ResellerRatings trade-offs:** Expensive (1), Not User-Friendly (1), Poor Interface Design (1), Price Increase (1), Slow Performance (1).

### Is Shopper Approved or ResellerRatings better for small businesses?

Shopper Approved is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **Shopper Approved:** Largest segment is Small-Business; reviewers highlight ease of use, easy setup, and strong support for small business needs.
- **ResellerRatings:** Largest segment is Small-Business; reviewers note ease of use but mention less intuitive setup and some price sensitivity for smaller companies.

### Which Online Reputation Management platform has better integrations?

Shopper Approved is favored for integrations, with more reviewer-cited integration mentions and specific third-party tools highlighted.

- **Shopper Approved:** Google Ads (3 all-time mentions), BigCommerce (2 all-time mentions), with reviewers noting easy integration and API options.
- **ResellerRatings:** No specific third-party integration tools are cited in recent reviews.

### How do Shopper Approved and ResellerRatings compare on customer support?

Shopper Approved leads ResellerRatings in Quality of Support by 1.1 points, a material difference.

- **Shopper Approved:** Reviewers consistently praise responsive, helpful, and knowledgeable support, with a Quality of Support score of 9.5.
- **ResellerRatings:** Support is described as helpful and knowledgeable, but with a lower Quality of Support score of 8.4 and some mentions of slow follow-up or outdated documentation.

### Which is easier to implement, Shopper Approved or ResellerRatings?

Shopper Approved is easier to implement, with a 0.9-point higher Ease of Setup score than ResellerRatings.

- **Shopper Approved:** Reviewers describe setup as straightforward, with easy integration, thorough documentation, and proactive support, scoring 9.1 for Ease of Setup.
- **ResellerRatings:** Reviewers note setup is generally easy but sometimes unintuitive or confusing, with an Ease of Setup score of 8.2.

### Which product has better Customer Service?

Shopper Approved is rated higher for Customer Service, the most frequently mentioned feature across both products' reviews.

- **Shopper Approved:** Quality of Support score 9.5; Service Quality (4 all-time mentions); Customer Support (3 all-time mentions); reviewers highlight responsive and attentive service.
- **ResellerRatings:** Quality of Support score 8.4; Customer Support (1 all-time mention); reviewers describe support as helpful but less consistently praised than Shopper Approved.

Alternatives

**ResellerRatings Alternatives**

 ![Trustpilot](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot")

[
Trustpilot
](/products/trustpilot/reviews)

 ![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io")

[
Reviews.io
](/products/reviews-io/reviews)

 ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice")

[
Bazaarvoice
](/products/bazaarvoice/reviews)

 ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo")

[
Yotpo
](/products/yotpo/reviews)

**Shopper Approved Alternatives**

 ![Reviews.io](https://images.g2crowd.com/uploads/product/hd_favicon/6b8d53eba1c4525d0717c71d65fa80d9/reviews-io.svg "Reviews.io")

[
Reviews.io
](/products/reviews-io/reviews)

 ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo")

[
Yotpo
](/products/yotpo/reviews)

 ![Trustpilot](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_33478f1570b6121f0cbb5d627376ae3d/trustpilot.png "Trustpilot")

[
Trustpilot
](/products/trustpilot/reviews)

 ![Bazaarvoice](https://images.g2crowd.com/uploads/product/hd_favicon/66bd73578d916af327593b85a2025d9d/bazaarvoice.svg "Bazaarvoice")

[
Bazaarvoice
](/products/bazaarvoice/reviews)

## ResellerRatings vs Shopper Approved

When assessing the two solutions, reviewers found Shopper Approved easier to use, set up, and administer. Reviewers also preferred doing business with Shopper Approved overall.

- Reviewers felt that Shopper Approved meets the needs of their business better than ResellerRatings.
- When comparing quality of ongoing product support, reviewers felt that Shopper Approved is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Shopper Approved over ResellerRatings.