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# Relative Insight vs Thematic Comparison - What are their main differences?

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Relative InsightThematic[+ Add Product](#)

Reviews

**Relative Insight** [

4.5/5(57)

](https://www.g2.com/products/relative-insight/reviews#reviews)

**Thematic** [

4.8/5(43)

](https://www.g2.com/products/thematic/reviews#reviews)

Pricing

**Relative Insight**
Free Trial

**Contact Us** · Software-as-a-Service

**Thematic**
Free Trial

**$25,000.00** Per Year · Foundation

**Pricing Insights**
from reviews

Time to Implement

**Relative Insight**
Not enough reviews yet

**Thematic**
2 months

Based on 10 responses

Return on Investment

**Relative Insight**
Not enough reviews yet

**Thematic**
Not enough reviews yet

Perceived Cost

**Relative Insight**
$$$$$

**Thematic**
$$$$$

Average Discount

**Relative Insight**
Not enough reviews yet

**Thematic**
Not enough reviews yet

 ![Relative Insight](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0d331417582bfc787af391600e5758f5/relative-insight.png "Relative Insight")

 ![Thematic](https://images.g2crowd.com/uploads/product/hd_favicon/d764a7357a004e7c2755a9b816ef4312/thematic.svg "Thematic")

G2 offers free advice on this comparison.

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Pros & Cons

**Relative Insight**
Not enough data

**Thematic**
[
Ease of Use (7)
](https://www.g2.com/products/thematic/reviews?filters%5Bsentiment_snippet%5D=1038539&qs=pros-and-cons#reviews)[
Customer Support (4)
](https://www.g2.com/products/thematic/reviews?filters%5Bsentiment_snippet%5D=1038547&qs=pros-and-cons#reviews)[
Complex Setup (1)
](https://www.g2.com/products/thematic/reviews?filters%5Bsentiment_snippet%5D=2429069&qs=pros-and-cons#reviews)[
Difficult Setup (1)
](https://www.g2.com/products/thematic/reviews?filters%5Bsentiment_snippet%5D=2429071&qs=pros-and-cons#reviews)

Integrations

**Relative Insight**
Not enough data

**Thematic**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ee5cd8c3182117a52379aec028acbc45/medallia-customer-experience.jpg "Product Avatar Image")

Medallia Customer Experience

](https://www.g2.com/products/medallia-customer-experience/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fe76bf3316a5e8115c0bec8ce0556322/qualtrics-customer-experience%282%29.png "Product Avatar Image")

Qualtrics Customer Experience

](https://www.g2.com/products/qualtrics-customer-experience/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6ffadf9f899197c144496ba95c4ffac/surveymonkey.jpg "Product Avatar Image")

SurveyMonkey

](https://www.g2.com/products/surveymonkey/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b4de3f87b12321882f19b7a93f94109c/zendesk-contact-center.png "Product Avatar Image")

Zendesk Contact Center

](https://www.g2.com/products/zendesk-contact-center/reviews)[
View all
](https://www.g2.com/products/thematic/integrations)

Screenshots

**Relative Insight**
 ![Relative Insight screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/138382/Screenshot-2023-04-20-at-16.19.21.png)

**Thematic**
 ![Thematic screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/133877/240222-G2-Thematic-5.jpg)

Ratings

Meets Requirements

**Relative Insight**

8.4

8.438

**Thematic**

9.3

9.327

Ease of Use

**Relative Insight**

8.3

8.337

**Thematic**

9.4

9.429

Ease of Setup

**Relative Insight**

8.2

8.212

**Thematic**

8.9

8.922

Ease of Admin

**Relative Insight**

7.9

7.912

**Thematic**

8.9

8.917

Quality of Support

**Relative Insight**

9.8

9.838

**Thematic**

9.8

9.828

Has the product been a good partner in doing business?

**Relative Insight**

9.4

9.413

**Thematic**

9.9

9.917

Product Direction (% positive)

**Relative Insight**

8.7

8.736

**Thematic**

9.0

9.023

Features

Feedback Analytics[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

Not enough data

9.0

7

Feedback Management

Segmentation

Not enough data

9.2(won by default)

6

Custom Reports and Dashboards

Not enough data

9.7(won by default)

5

Tagging

Not enough data

Not enough data

Feedback Analysis

Thematic Analysis

Not enough data

9.5(won by default)

7

Sentiment Analysis

Not enough data

8.6(won by default)

6

NPS/CSAT Scoring

Not enough data

8.7(won by default)

5

Feedback Sources

Surveys

Not enough data

8.0(won by default)

5

Online Reviews

Not enough data

Not enough data

Social Media

Not enough data

Not enough data

Customer Service Channels

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Text Analysis[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

8.3

19

Not enough data

Setup

Integration

7.8(won by default)

13

Not enough data

Maintenance

8.7(won by default)

13

Not enough data

No-Code

8.7(won by default)

10

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Data

Security

8.6(won by default)

14

Not enough data

Data Visualization

7.4(won by default)

17

Not enough data

Real-Time Data

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Analysis

Automation

8.2(won by default)

14

Not enough data

Named entity recognition

7.3(won by default)

11

Not enough data

Keyphrase Extraction

8.7(won by default)

15

Not enough data

Topic Analysis

8.3(won by default)

17

Not enough data

Sentiment Analysis

8.8(won by default)

12

Not enough data

Language Identification

7.9(won by default)

12

Not enough data

Syntax/Part of Speech Parsing

8.7(won by default)

14

Not enough data

Multi-Language

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Qualitative Comparative Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

User Research Analysis

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Quantitative Analysis

Not enough data

Not enough data

Customization

Pre-Built Parameterization

8.3(won by default)

11

Not enough data

Custom Extension

Feature Not Available

Not enough data

Compositionality

Feature Not Available

Feature Not Available

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Collection

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Computer Assisted Coding

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Mixed Methods Research

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Multimedia Support

Not enough data

Not enough data

Media Analytics

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Data Coding

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

API

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Show 1 feature category with incomplete data

Enterprise Feedback Management[Hide 65 FeaturesShow 65 Features](javascript:void(0);)

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Survey Management

Brand Design Consistency

Not enough data

Not enough data

Survey Deployment

Not enough data

Not enough data

Feedback Collection

Not enough data

Not enough data

Device Responsiveness

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Mobile Survey

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Process Management

Feedback Aggregation

Not enough data

Not enough data

Trigger Alerts

Not enough data

Not enough data

Real-Time Analysis

Not enough data

Not enough data

Real-Time Action

Not enough data

Not enough data

360 Degree Feedback

Not enough data

Not enough data

Anonymous Feedback

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

System Management

Security

Not enough data

Not enough data

System Monitoring

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

GPS

Not enough data

Not enough data

Additional Functionality

Customer Experience Management

Not enough data

Not enough data

NPS of Employees

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

Ratings/Reviews

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Text Fields

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Conditional Logic

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

API

Not enough data

Not enough data

NPS of Customers

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Question Branching

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Relative Insight](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0d331417582bfc787af391600e5758f5/relative-insight.png "Relative Insight")](https://www.g2.com/products/relative-insight/reviews)

Relative Insight

Small-Business(50 or fewer emp.)

41.8%

Mid-Market(51-1000 emp.)

30.9%

Enterprise(\> 1000 emp.)

27.3%

[![Thematic](https://images.g2crowd.com/uploads/product/hd_favicon/d764a7357a004e7c2755a9b816ef4312/thematic.svg "Thematic")](https://www.g2.com/products/thematic/reviews)

Thematic

Small-Business(50 or fewer emp.)

17.1%

Mid-Market(51-1000 emp.)

31.7%

Enterprise(\> 1000 emp.)

51.2%

Small-Business

(50 or fewer emp.)

41.8%

17.1%

Mid-Market

(51-1000 emp.)

30.9%

31.7%

Enterprise

(\> 1000 emp.)

27.3%

51.2%

Reviewers' Industry

[![Relative Insight](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0d331417582bfc787af391600e5758f5/relative-insight.png "Relative Insight")](https://www.g2.com/products/relative-insight/reviews)
Relative Insight

Marketing and Advertising

30.9%

Market Research

16.4%

Automotive

5.5%

Management Consulting

5.5%

Pharmaceuticals

5.5%

Other

36.4%

[![Thematic](https://images.g2crowd.com/uploads/product/hd_favicon/d764a7357a004e7c2755a9b816ef4312/thematic.svg "Thematic")](https://www.g2.com/products/thematic/reviews)
Thematic

Retail

9.8%

Telecommunications

7.3%

Computer Software

7.3%

Financial Services

7.3%

Airlines/Aviation

4.9%

Other

63.4%

Alternatives

**Relative Insight Alternatives**

 ![Chattermill](https://images.g2crowd.com/uploads/product/hd_favicon/275ddd1ecb179bc29565f5a4f9be11ae/chattermill.svg "Chattermill")

[
Chattermill
](/products/chattermill/reviews)

 ![Rapidminer AI Studio](https://images.g2crowd.com/uploads/product/hd_favicon/501888c80a82c58e3c4f752bbd3902f5/rapidminer-studio.svg "Rapidminer AI Studio")

[
Rapidminer AI Studio
](/products/rapidminer-studio/reviews)

 ![Canvs](https://images.g2crowd.com/uploads/product/hd_favicon/b5cf5aa6a6d65d0da9860ab43ee3c858/canvs-ai-canvs.svg "Canvs")

[
Canvs
](/products/canvs-ai-canvs/reviews)

 ![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")

[
Qualtrics Customer Experience
](/products/qualtrics-customer-experience/reviews)

**Thematic Alternatives**

 ![Chattermill](https://images.g2crowd.com/uploads/product/hd_favicon/275ddd1ecb179bc29565f5a4f9be11ae/chattermill.svg "Chattermill")

[
Chattermill
](/products/chattermill/reviews)

 ![Rapidminer AI Studio](https://images.g2crowd.com/uploads/product/hd_favicon/501888c80a82c58e3c4f752bbd3902f5/rapidminer-studio.svg "Rapidminer AI Studio")

[
Rapidminer AI Studio
](/products/rapidminer-studio/reviews)

 ![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")

[
Qualtrics Customer Experience
](/products/qualtrics-customer-experience/reviews)

 ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox")

[
Glassbox
](/products/glassbox/reviews)

## Relative Insight vs Thematic

When assessing the two solutions, reviewers found Thematic easier to use, set up, and administer. Reviewers also preferred doing business with Thematic overall.

- Reviewers felt that Thematic meets the needs of their business better than Relative Insight.
- When comparing quality of ongoing product support, Relative Insight and Thematic provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Thematic over Relative Insight.