# Relative Insight vs SurveySparrow Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SurveySparrow excels in user-friendliness, with many praising its **intuitive interface** and **conversational survey style**. Users find that this approach not only simplifies survey creation but also significantly boosts engagement and response rates.
- **Users say** that Relative Insight offers impressive flexibility for various projects, allowing for deep analysis of language and insights across different groups. This capability is highlighted by reviewers who appreciate how it can uncover **interesting insights** that might otherwise go unnoticed.
- **According to verified reviews** , SurveySparrow's implementation process is notably quick and straightforward, with users highlighting the **customizable templates** and automation features that streamline feedback collection, making it a breeze to use.
- **Reviewers mention** that while Relative Insight provides excellent support, with account managers being described as **super helpful** , it may not match the overall satisfaction levels seen with SurveySparrow, which has a broader user base and more recent positive feedback.
- **G2 reviewers indicate** that SurveySparrow's focus on modernizing feedback collection resonates well with users, who appreciate how it transforms traditional forms into engaging conversations, leading to a **40% increase in completion rates**.
- **Users highlight** that while Relative Insight is effective for analyzing language differences, it faces challenges in user experience compared to SurveySparrow, which is often described as **clean and intuitive** , making it easier for users to navigate and utilize effectively.



| | Relative Insight | SurveySparrow | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 57 | 2,063 | 
| **Largest Market Segment** | Small-Business (41.8% of reviews) | Small-Business (68.5% of reviews) | 
| **Entry Level Price** | Contact Us | $19.00 | 

---
## Top Pros & Cons

### Relative Insight

**Not enough data**

### SurveySparrow

Pros:
- Ease of Use (20 reviews)
- User Interface (15 reviews)

Cons:
- Poor Reporting (10 reviews)
- Difficult Reporting (9 reviews)

---
## Ratings Comparison
| Rating | Relative Insight | SurveySparrow | 
|---|---|---|
  | **Meets Requirements** | 8.4 (38 reviews) | 8.7 (1392 reviews) | 
  | **Ease of Use** | 8.3 (37 reviews) | 9.0 (1401 reviews) | 
  | **Ease of Setup** | 8.2 (12 reviews) | 9.0 (896 reviews) | 
  | **Ease of Admin** | 7.9 (12 reviews) | 8.8 (857 reviews) | 
  | **Quality of Support** | 9.8 (38 reviews) | 8.8 (1208 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (13 reviews) | 8.9 (793 reviews) | 
  | **Product Direction (% positive)** | 8.7 (36 reviews) | 8.4 (1241 reviews) | 

---
## Pricing

### Relative Insight

#### Entry-Level Pricing

Plan: Software-as-a-Service

Price: Contact Us

Description: Access for an unlimited number of users to intelligent text analysis for survey open-ends, social listening conversations, customer service transcripts and reviews. Pricing is based on the number of connected data sources.

Key Features:
- AI-powered topic, phrase, word, emotion and grammar tagging
- Exportable charts & visualizations
- Direct data source integrations

[Browse all 2 editions](https://www.g2.com/products/relative-insight/pricing)

#### Free Trial

Yes

### SurveySparrow

#### Entry-Level Pricing

Plan: Basic

Price: $19.00

Description: Essential features for individuals to get started in one pack.

Key Features:
- 2,500 Responses
- Accept payments
- Display logic & Skip logic

[Browse all 8 editions](https://www.g2.com/products/surveysparrow/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Exit Interview Management

| Product | Score | Reviews |
|---|---|---|
| **Relative Insight** | N/A | N/A |
| **SurveySparrow** | 9.0/10 | 59 |

#### Basics

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Interoperability** | Not enough data | 8.8 (38 reviews) | 
| **Performance** | Not enough data | 9.2 (49 reviews) | 
| **Mobility** | Not enough data | 9.1 (47 reviews) | 
| **Internationalization** | Not enough data | 8.7 (39 reviews) | 

#### Content

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Content Management** | Not enough data | 8.9 (45 reviews) | 
| **Content Library** | Not enough data | 9.0 (44 reviews) | 
| **Content Creation** | Not enough data | 9.2 (48 reviews) | 

#### Data

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Platform Search** | Not enough data | 9.0 (41 reviews) | 
| **Alerts and Notifications** | Not enough data | 9.1 (43 reviews) | 
| **Visualization** | Not enough data | 9.1 (48 reviews) | 

#### Agentic AI - Exit Interview Management

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Relative Insight** | N/A | N/A |
| **SurveySparrow** | 8.4/10 | 56 |

#### Analytics

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.8 (44 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.9 (39 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 8.9 (33 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### Customization

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 8.2 (31 reviews) | 
| **Multilanguage Support** | Not enough data | 8.1 (36 reviews) | 
| **Multiple Branding Support** | Not enough data | 8.2 (32 reviews) | 
| **Vertical-specific Solutions** | Not enough data | 8.5 (29 reviews) | 

#### Generative AI

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (23 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (21 reviews) | 

#### Agentic AI - Experience Management

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Relative Insight** | N/A | N/A |
| **SurveySparrow** | 8.2/10 | 318 |

#### Feedback Management

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Tagging** | Not enough data | 8.2 (172 reviews) | 
| **Segmentation** | Not enough data | 8.2 (210 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (246 reviews) | 

#### Feedback Analysis

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.0 (60 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.2 (185 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 8.4 (178 reviews) | 

#### Feedback Sources

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Online Reviews** | Not enough data | 8.5 (196 reviews) | 
| **Surveys** | Not enough data | 9.1 (292 reviews) | 
| **Social Media** | Not enough data | 8.0 (47 reviews) | 
| **Customer Service Channels** | Not enough data | 8.4 (182 reviews) | 

#### Generative AI

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (50 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (45 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Relative Insight** | N/A | N/A |
| **SurveySparrow** | 8.5/10 | 665 |

#### Survey Management

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Survey Builder** | Not enough data | 8.9 (618 reviews) | 
| **Question Types** | Not enough data | 8.8 (618 reviews) | 
| **Templates** | Not enough data | 8.5 (563 reviews) | 
| **Survey Distribution** | Not enough data | 8.7 (569 reviews) | 

#### Survey Customization

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.6 (526 reviews) | 
| **Branding** | Not enough data | 8.4 (519 reviews) | 
| **Multimedia Support** | Not enough data | 8.4 (407 reviews) | 
| **Multilingual Surveys** | Not enough data | 8.2 (344 reviews) | 

#### Survey Insights

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.4 (553 reviews) | 
| **BI Tools Integration** | Not enough data | 8.2 (318 reviews) | 
| **Data Exporting** | Not enough data | 8.6 (478 reviews) | 
| **Permissions** | Not enough data | 8.5 (403 reviews) | 

#### Agentic AI - Survey

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 8.6 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.3 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Relative Insight** | N/A | N/A |
| **SurveySparrow** | 8.4/10 | 201 |

#### Customization

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Custom Fields** | Not enough data | 8.5 (151 reviews) | 
| **Conditional Logic** | Not enough data | 8.6 (155 reviews) | 
| **Multi-page Forms** | Not enough data | 8.7 (160 reviews) | 
| **Design** | Not enough data | 8.8 (179 reviews) | 

#### Additional Functionality

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Embedded Forms** | Not enough data | 8.5 (133 reviews) | 
| **Offline Capability** | Not enough data | 8.0 (89 reviews) | 
| **Notifications** | Not enough data | 8.4 (120 reviews) | 
| **Payments** | Not enough data | 7.7 (87 reviews) | 
| **Mobile Forms** | Not enough data | 8.3 (135 reviews) | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **Relative Insight** | 8.3/10 | 19 |
| **SurveySparrow** | N/A | N/A |

#### Setup

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Integration** | 7.8 (13 reviews) | Not enough data | 
| **Maintenance** | 8.7 (13 reviews) | Not enough data | 
| **No-Code** | 8.7 (10 reviews) | Not enough data | 

#### Data

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Security** | 8.6 (14 reviews) | Not enough data | 
| **Data Visualization** | 7.4 (17 reviews) | Not enough data | 

#### Analysis

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Automation** | 8.2 (14 reviews) | Not enough data | 
| **Named entity recognition** | 7.3 (11 reviews) | Not enough data | 
| **Keyphrase Extraction** | 8.7 (15 reviews) | Not enough data | 
| **Topic Analysis** | 8.3 (17 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.8 (12 reviews) | Not enough data | 
| **Language Identification** | 7.9 (12 reviews) | Not enough data | 
| **Syntax/Part of Speech Parsing** | 8.7 (14 reviews) | Not enough data | 

#### Customization

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Pre-Built Parameterization** | 8.3 (11 reviews) | Not enough data | 
| **Custom Extension** | Feature Not Available | Not enough data | 
| **Compositionality** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Relative Insight** | N/A | N/A |
| **SurveySparrow** | N/A | N/A |

#### Generative AI

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Relative Insight** | N/A | N/A |
| **SurveySparrow** | N/A | N/A |

#### Consumer Intelligence

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Customer Feedback** | Not enough data | Not enough data | 
| **Competitive Intelligence** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Revenue Reporting** | Not enough data | Not enough data | 
| **Corporate Reporting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 

#### Media Monitoring

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | Not enough data | 
| **Social Media Management** | Not enough data | Not enough data | 
| **Digital Media Monitoring** | Not enough data | Not enough data | 

#### In-House Management

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Employee Performance** | Not enough data | Not enough data | 
| **Team Workflow** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Employee Engagement

| Product | Score | Reviews |
|---|---|---|
| **Relative Insight** | N/A | N/A |
| **SurveySparrow** | 8.6/10 | 517 |

#### Platform Basics

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Performance Benchmarking** | Not enough data | 8.7 (169 reviews) | 
| **Reporting & Dashboards** | Not enough data | 8.7 (217 reviews) | 
| **Interoperability** | Not enough data | 8.5 (137 reviews) | 

#### Platform Content

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Employee Pulse Surveys** | Not enough data | 8.9 (185 reviews) | 
| **Survey Customization** | Not enough data | 8.9 (234 reviews) | 
| **Goal and Challenge Creation** | Not enough data | Feature Not Available | 
| **Science-based templates** | Not enough data | 8.3 (136 reviews) | 

#### Platform Additional Functionality

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Employee Segmenting** | Not enough data | 8.6 (151 reviews) | 
| **Goal and Challenge Creation** | Not enough data | Feature Not Available | 
| **Peer Recognition** | Not enough data | 8.8 (147 reviews) | 
| **Social Feedback Portal** | Not enough data | 8.6 (152 reviews) | 

#### Platform

| Feature | Relative Insight | SurveySparrow | 
|---|---|---|
| **Customization ** | Not enough data | 8.5 (345 reviews) | 
| **Integration APIs** | Not enough data | 8.4 (217 reviews) | 
| **Internationalization** | Not enough data | 8.4 (223 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (309 reviews) | 
| **Performance** | Not enough data | 8.9 (336 reviews) | 
| **Mobility** | Not enough data | 8.7 (291 reviews) | 
| **Reporting** | Not enough data | 8.4 (316 reviews) | 
| **Dashboards** | Not enough data | 8.5 (333 reviews) | 

---
## Categories
**Shared Categories (1):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics)

**Unique to Relative Insight (1):** [Text Analysis Software](https://www.g2.com/categories/text-analysis)

**Unique to SurveySparrow (6):** [Experience Management Software](https://www.g2.com/categories/experience-management), [Survey Software](https://www.g2.com/categories/survey), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Employee Engagement Software](https://www.g2.com/categories/employee-engagement), [Exit Interview Management Software](https://www.g2.com/categories/exit-interview-management), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Relative Insight | SurveySparrow | 
|---|---|---|
| **Small-Business** | 41.8% | 68.5% | 
| **Mid-Market** | 30.9% | 24.7% | 
| **Enterprise** | 27.3% | 6.8% | 

### By Industry

#### Relative Insight

- **Marketing and Advertising:** 30.9%
- **Market Research:** 16.4%
- **Automotive:** 5.5%
- **Management Consulting:** 5.5%
- **Pharmaceuticals:** 5.5%
- **Public Relations and Communications:** 5.5%
- **Retail:** 3.6%
- **Information Technology and Services:** 3.6%
- **Higher Education:** 3.6%
- **Music:** 1.8%
- **Other:** 18.2%

#### SurveySparrow

- **Information Technology and Services:** 8.9%
- **Marketing and Advertising:** 7.9%
- **Computer Software:** 7.8%
- **Education Management:** 4.7%
- **Financial Services:** 3.4%
- **Higher Education:** 3.3%
- **Health, Wellness and Fitness:** 3.2%
- **Non-Profit Organization Management:** 3.1%
- **Management Consulting:** 2.9%
- **Market Research:** 2.4%
- **Other:** 52.5%

---
## Alternatives

### Alternatives to Relative Insight

- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (520 reviews)
- [Chattermill](https://www.g2.com/products/chattermill/reviews) — 4.4/5 stars (238 reviews)
- [Canvs](https://www.g2.com/products/canvs-ai-canvs/reviews) — 4.3/5 stars (147 reviews)
- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4084 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [Dialpad Connect](https://www.g2.com/products/dialpad-connect/reviews) — 4.4/5 stars (4173 reviews)
- [LiveAgent](https://www.g2.com/products/liveagent/reviews) — 4.5/5 stars (1538 reviews)
- [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) — 4.3/5 stars (801 reviews)

### Alternatives to SurveySparrow

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5202 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3017 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (952 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1142 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [Culture Amp](https://www.g2.com/products/culture-amp/reviews) — 4.5/5 stars (1576 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (470 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4084 reviews)

---
## Top Discussions

### Relative Insight

No discussions available for this product.

### SurveySparrow

- Title: [What is SurveySparrow used for?](https://www.g2.com/discussions/what-is-surveysparrow-used-for) — 2 comments
  > **Top comment:** "SurveySparrow helps you measure employee motivation by using surveys specially made for them. You can measure how engaged they are, their job satisfaction..."
- Title: [Survey sparrow is legitimate.](https://www.g2.com/discussions/survey-sparrow-is-legitimate) — 2 comments, 1 upvote
  > **Top comment:** "ok"
- Title: [Please increase the trail period if needed. not for all but who requests it.](https://www.g2.com/discussions/please-increase-the-trail-period-if-needed-not-for-all-but-who-requests-it) — 2 comments, 1 upvote
  > **Top comment:** "A perfect choice for business development. Thank you."
- Title: [My email is no longer on the system, what can be the course of it?](https://www.g2.com/discussions/my-email-is-no-longer-on-the-system-what-can-be-the-course-of-it) — 2 comments, 1 upvote
  > **Top comment:** "I have the same problem."
- Title: [What's the best thing about using survey sparrow?](https://www.g2.com/discussions/what-s-the-best-thing-about-using-survey-sparrow) — 2 comments
  > **Top comment:** "easy to use, get variety of formats and can change accordingly.
better then other online survey"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/relative-insight-vs-surveysparrow)