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# ReferralCandy vs Rewardful Comparison - What are their main differences?

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ReferralCandyRewardful[+ Add Product](#)

Pricing

**ReferralCandy**
Free Trial

**$39.00** Per Month · Basic

**Rewardful**
Free Trial

**$49.00** Per Month · Starter

**Pricing Insights**
from reviews

Time to Implement

**ReferralCandy**
1 month

Based on 33 responses

**Rewardful**
\<1 monthFaster

Based on 49 responses

Return on Investment

**ReferralCandy**
10 months

Based on 23 responses

**Rewardful**
7 months3 months sooner

Based on 49 responses

Perceived Cost

**ReferralCandy**
$$$$$

**Rewardful**
$$$$$

Average Discount

**ReferralCandy**
9%

**Rewardful**
11%2% more

 ![ReferralCandy](https://images.g2crowd.com/uploads/product/hd_favicon/793100eba8a29289df7bb4cffbf504ac/referralcandy.svg "ReferralCandy")

 ![Rewardful](https://images.g2crowd.com/uploads/product/hd_favicon/0e0ee09d2b77d5ce32ab84e54abe7432/rewardful.svg "Rewardful")

G2 offers free advice on this comparison.

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**Pros & Cons**
from reviews

**ReferralCandy**
[
Customer Support (6)
](https://www.g2.com/products/referralcandy/reviews?filters%5Bsentiment_snippet%5D=1724679&qs=pros-and-cons#reviews)[
Easy Setup (5)
](https://www.g2.com/products/referralcandy/reviews?filters%5Bsentiment_snippet%5D=1724621&qs=pros-and-cons#reviews)[
Connection Issues (1)
](https://www.g2.com/products/referralcandy/reviews?filters%5Bsentiment_snippet%5D=2293612&qs=pros-and-cons#reviews)[
Limited Customization (1)
](https://www.g2.com/products/referralcandy/reviews?filters%5Bsentiment_snippet%5D=1959434&qs=pros-and-cons#reviews)

**Rewardful**
[
Easy Setup (28)
](https://www.g2.com/products/rewardful/reviews?filters%5Bsentiment_snippet%5D=1390870&qs=pros-and-cons#reviews)[
Affiliate Marketing (21)
](https://www.g2.com/products/rewardful/reviews?filters%5Bsentiment_snippet%5D=1390791&qs=pros-and-cons#reviews)[
Payment Issues (15)
](https://www.g2.com/products/rewardful/reviews?filters%5Bsentiment_snippet%5D=1390611&qs=pros-and-cons#reviews)[
Limited Functionality (7)
](https://www.g2.com/products/rewardful/reviews?filters%5Bsentiment_snippet%5D=1390628&qs=pros-and-cons#reviews)

Integrations

**ReferralCandy**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d837503958995208571cbb1094c3f8fb/shopify-plus.png "Product Avatar Image")

Shopify Plus

](https://www.g2.com/products/shopify-plus/reviews)[
View all
](https://www.g2.com/products/referralcandy/integrations)

**Rewardful**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_410e8291fe82489d05276730078f614a/kafkai.png "Product Avatar Image")

Kafkai

](https://www.g2.com/products/kafkai/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c4f3e03d3fd3e972488f9a3a4d1c2d24/n8n.png "Product Avatar Image")

n8n

](https://www.g2.com/products/n8n/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc7e067e23998a5784dac2fc3e8cdab4/paddle.png "Product Avatar Image")

Paddle

](https://www.g2.com/products/paddle/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b842f87f049d9e755a47a0b683334572/squarespace.png "Product Avatar Image")

Squarespace

](https://www.g2.com/products/squarespace/reviews)[
View all
](https://www.g2.com/products/rewardful/integrations)

Screenshots

**ReferralCandy**
 ![ReferralCandy screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/176745/grow.png)

**Rewardful**
 ![Rewardful screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1661528/Image-01.png)

**Ratings**
from reviews

Meets Requirements

**ReferralCandy**

8.3

8.373

**Rewardful**

8.5

8.580

Ease of Use

**ReferralCandy**

8.3

8.374

**Rewardful**

9.0

9.080

Ease of Setup

**ReferralCandy**

7.7

7.755

**Rewardful**

8.9

8.977

Ease of Admin

**ReferralCandy**

8.2

8.248

**Rewardful**

9.0

9.050

Quality of Support

**ReferralCandy**

9.0

9.070

**Rewardful**

9.1

9.162

Has the product been a good partner in doing business?

**ReferralCandy**

8.9

8.947

**Rewardful**

8.8

8.849

Product Direction (% positive)

**ReferralCandy**

8.4

8.458

**Rewardful**

8.6

8.676

**Features**
ratings from reviews

Affiliate Marketing[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

7.3

75

Agentic AI - Affiliate Marketing

Autonomous Task Execution

Not enough data

6.0(won by default)

8

Multi-step Planning

Not enough data

5.7(won by default)

7

Cross-system Integration

Not enough data

6.7(won by default)

10

Adaptive Learning

Not enough data

5.5(won by default)

7

Proactive Assistance

Not enough data

6.7(won by default)

7

Decision Making

Not enough data

7.1(won by default)

8

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Link Options

Custom Links

Not enough data

8.5(won by default)

51

Referral Link Generator

Not enough data

8.9(won by default)

51

Smart Link

Not enough data

7.3(won by default)

47

Tracking Options

Email Updates

Not enough data

8.4(won by default)

52

Activity Tracking

Not enough data

8.9(won by default)

59

Cookieless Tracking

Not enough data

7.8(won by default)

46

Conversion Tracking

Not enough data

Not enough data

Affiliate Management

Affiliate Network

Not enough data

6.6(won by default)

47

Commissions and Payouts

Not enough data

7.7(won by default)

54

Customization

Not enough data

7.9(won by default)

47

Additional Functionality

Affiliate Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

User Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Multi Level Marketing (MLM)

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Banner Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Customer Advocacy[Hide 94 FeaturesShow 94 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Customer Advocacy

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

API

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Pre-Approved Content Library

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customer Advocacy

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Employee Advocacy

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Nonprofit Advocacy

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Incentive Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Community Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Gift Card Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Social Engagement

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Rewards Program

Not enough data

Not enough data

Advocate Management

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Reference Request Automation

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Nomination Tracking

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Reference Usage Tracking

Not enough data

Not enough data

Audio References

Not enough data

Not enough data

For Sales/Marketing

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Video References

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Program Notices

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Referral Templates

Not enough data

Not enough data

For Customer Referrals

Not enough data

Not enough data

For Employee Referrals

Not enough data

Not enough data

Lead Engagement

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

AI Advocate Identification - Customer Advocacy 

AI Advocate Identification

Not enough data

Not enough data

Brand Advocacy[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Discovery

Referral Program

Not enough data

Not enough data

Incentives

Not enough data

Not enough data

3rd-Party Trends

Not enough data

Not enough data

Insight

Monitoring

Not enough data

Not enough data

Adoption Insight

Not enough data

Not enough data

Engagement Analysis

Not enough data

Not enough data

Mobile

Mobile Optimization

Not enough data

Not enough data

Platform

Multichannel Sharing

Not enough data

Not enough data

Forum

Not enough data

Not enough data

Integration

Not enough data

Not enough data

Content Distribution

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![ReferralCandy](https://images.g2crowd.com/uploads/product/hd_favicon/793100eba8a29289df7bb4cffbf504ac/referralcandy.svg "ReferralCandy")](https://www.g2.com/products/referralcandy/reviews)

ReferralCandy

Small-Business(50 or fewer emp.)

88.2%

Mid-Market(51-1000 emp.)

10.9%

Enterprise(\> 1000 emp.)

0.9%

[![Rewardful](https://images.g2crowd.com/uploads/product/hd_favicon/0e0ee09d2b77d5ce32ab84e54abe7432/rewardful.svg "Rewardful")](https://www.g2.com/products/rewardful/reviews)

Rewardful

Small-Business(50 or fewer emp.)

92.8%

Mid-Market(51-1000 emp.)

7.2%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

88.2%

92.8%

Mid-Market

(51-1000 emp.)

10.9%

7.2%

Enterprise

(\> 1000 emp.)

0.9%

0%

Reviewers' Industry

[![ReferralCandy](https://images.g2crowd.com/uploads/product/hd_favicon/793100eba8a29289df7bb4cffbf504ac/referralcandy.svg "ReferralCandy")](https://www.g2.com/products/referralcandy/reviews)
ReferralCandy

Retail

13.8%

Consumer Goods

8.3%

Food & Beverages

8.3%

Health, Wellness and Fitness

5.5%

Apparel & Fashion

4.6%

Other

59.6%

[![Rewardful](https://images.g2crowd.com/uploads/product/hd_favicon/0e0ee09d2b77d5ce32ab84e54abe7432/rewardful.svg "Rewardful")](https://www.g2.com/products/rewardful/reviews)
Rewardful

Computer Software

35.4%

Marketing and Advertising

14.6%

Information Technology and Services

9.8%

Health, Wellness and Fitness

6.1%

Internet

3.7%

Other

30.5%

Alternatives

**ReferralCandy Alternatives**

 ![Smile.io](https://images.g2crowd.com/uploads/product/hd_favicon/751a19050c8533b1829fff47926bbdc1/smile-io.svg "Smile.io")

[
Smile.io
](/products/smile-io/reviews)

 ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo")

[
Yotpo
](/products/yotpo/reviews)

 ![Ambassador](https://images.g2crowd.com/uploads/product/hd_favicon/361e0db1fe10954aaeb7d8d29f00773a/ambassador-ambassador.svg "Ambassador")

[
Ambassador
](/products/ambassador-ambassador/reviews)

 ![Influitive](https://images.g2crowd.com/uploads/product/hd_favicon/d7f219a5dd1d2865c5e213dda903f704/jigsaw-interactive-influitive.svg "Influitive")

[
Influitive
](/products/jigsaw-interactive-influitive/reviews)

**Rewardful Alternatives**

 ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com")

[
impact.com
](/products/impact-com/reviews)

 ![PartnerStack](https://images.g2crowd.com/uploads/product/hd_favicon/ec4eaf5eb8917df22689476df3552a82/partnerstack.svg "PartnerStack")

[
PartnerStack
](/products/partnerstack/reviews)

 ![FirstPromoter](https://images.g2crowd.com/uploads/product/hd_favicon/32f2690f4838c0d5fd3e2b7cbedd34aa/firstpromoter.svg "FirstPromoter")

[
FirstPromoter
](/products/firstpromoter/reviews)

 ![Trackdesk](https://images.g2crowd.com/uploads/product/hd_favicon/1964673f30b4822697b95ddb8922b717/trackdesk.svg "Trackdesk")

[
Trackdesk
](/products/trackdesk/reviews)