# Referral Rock vs ReferralCandy Comparison

| | Referral Rock | ReferralCandy | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 15 | 110 | 
| **Largest Market Segment** | Small-Business (57.1% of reviews) | Small-Business (88.1% of reviews) | 
| **Entry Level Price** | Contact Us | $39.00 Per Month | 

---
## Top Pros & Cons

### Referral Rock

Pros:
- Customer Support (6 reviews)
- Helpful (6 reviews)

Cons:
- Customer Confusion (2 reviews)
- Integration Issues (2 reviews)

### ReferralCandy

Pros:
- Customer Support (6 reviews)
- Easy Setup (5 reviews)

Cons:
- Connection Issues (1 reviews)
- Limited Customization (1 reviews)

---
## Ratings Comparison
| Rating | Referral Rock | ReferralCandy | 
|---|---|---|
  | **Meets Requirements** | 8.1 (13 reviews) | 8.3 (73 reviews) | 
  | **Ease of Use** | 8.2 (13 reviews) | 8.3 (74 reviews) | 
  | **Ease of Setup** | 7.7 (13 reviews) | 7.7 (55 reviews) | 
  | **Ease of Admin** | 8.3 (12 reviews) | 8.2 (48 reviews) | 
  | **Quality of Support** | 9.7 (12 reviews) | 9.0 (70 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (11 reviews) | 8.9 (47 reviews) | 
  | **Product Direction (% positive)** | 9.1 (13 reviews) | 8.4 (58 reviews) | 

---
## Pricing

### Referral Rock

#### Entry-Level Pricing

Plan: Enterprise & Multi-org

Price: Contact Us

Description: For larger business, franchise, and multi-org needs; scale up or scale out past the limits of our Professional and Engage plans. 

Key Features:
- SLAs & Enterprise Security Support
- Partitioned Programs for Access Control
- Custom Contracts

[Browse all 2 editions](https://www.g2.com/products/referral-rock/pricing)

#### Free Trial

Yes

### ReferralCandy

#### Entry-Level Pricing

Plan: Basic

Price: $39.00 Per Month

Description: For brands getting started with referral and affiliate marketing.


Key Features:
- All features on every plan. Choose your plan based on your referral and affiliate volume. Higher volume means a higher fixed monthly fee and a lower variable success fee — upgrading can cost you less.
- 10.5% success fee

[Browse all 4 editions](https://www.g2.com/products/referralcandy/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Referral Rock** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |

#### Link Options

| Feature | Referral Rock | ReferralCandy | 
|---|---|---|
| **Custom Links** | Not enough data | Not enough data | 
| **Referral Link Generator** | Not enough data | Not enough data | 
| **Smart Link** | Not enough data | Not enough data | 

#### Agentic AI - Affiliate Marketing

| Feature | Referral Rock | ReferralCandy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Tracking Options

| Feature | Referral Rock | ReferralCandy | 
|---|---|---|
| **Email Updates** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Cookieless Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Affiliate Management

| Feature | Referral Rock | ReferralCandy | 
|---|---|---|
| **Affiliate Network** | Not enough data | Not enough data | 
| **Commissions and Payouts** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Referral Rock | ReferralCandy | 
|---|---|---|
| **Affiliate Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Electronic Payments** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Multi Level Marketing (MLM)** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Banner Management** | Not enough data | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Referral Rock** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | Referral Rock | ReferralCandy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Referral Rock | ReferralCandy | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Email Alerts** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Pre-Approved Content Library** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Employee Advocacy** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 
| **Nonprofit Advocacy** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Incentive Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Accounts** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Community Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Gift Card Management** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Social Engagement** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Rewards Program** | Not enough data | Not enough data | 
| **Advocate Management** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Reference Request Automation** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Nomination Tracking** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Reference Usage Tracking** | Not enough data | Not enough data | 
| **Audio References** | Not enough data | Not enough data | 
| **For Sales/Marketing** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Video References** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Program Notices** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Referral Templates** | Not enough data | Not enough data | 
| **For Customer Referrals** | Not enough data | Not enough data | 
| **For Employee Referrals** | Not enough data | Not enough data | 
| **Lead Engagement** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Referral Rock** | N/A | N/A |
| **ReferralCandy** | N/A | N/A |

#### Discovery

| Feature | Referral Rock | ReferralCandy | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Referral Rock | ReferralCandy | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Referral Rock | ReferralCandy | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Referral Rock | ReferralCandy | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)

**Unique to Referral Rock (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | Referral Rock | ReferralCandy | 
|---|---|---|
| **Small-Business** | 57.1% | 88.1% | 
| **Mid-Market** | 35.7% | 11.0% | 
| **Enterprise** | 7.1% | 0.9% | 

### By Industry

#### Referral Rock

- **Retail:** 14.3%
- **Non-Profit Organization Management:** 14.3%
- **Utilities:** 7.1%
- **Staffing and Recruiting:** 7.1%
- **Recreational Facilities and Services:** 7.1%
- **Professional Training & Coaching:** 7.1%
- **Leisure, Travel & Tourism:** 7.1%
- **Financial Services:** 7.1%
- **Design:** 7.1%
- **Construction:** 7.1%
- **Other:** 14.3%

#### ReferralCandy

- **Retail:** 13.8%
- **Consumer Goods:** 8.3%
- **Food & Beverages:** 8.3%
- **Health, Wellness and Fitness:** 5.5%
- **Apparel & Fashion:** 4.6%
- **Leisure, Travel & Tourism:** 4.6%
- **Marketing and Advertising:** 4.6%
- **Cosmetics:** 3.7%
- **Education Management:** 3.7%
- **Music:** 3.7%
- **Other:** 39.4%

---
## Alternatives

### Alternatives to Referral Rock

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2404 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (419 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (941 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4210 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1051 reviews)
- [Systeme.io](https://www.g2.com/products/systeme-io/reviews) — 4.8/5 stars (750 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (734 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (616 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (507 reviews)

### Alternatives to ReferralCandy

- [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (459 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Ambassador Software](https://www.g2.com/products/ambassador-software/reviews) — 4.5/5 stars (75 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4210 reviews)
- [Mention Me](https://www.g2.com/products/mention-me/reviews) — 4.4/5 stars (61 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (616 reviews)
- [Referral Factory](https://www.g2.com/products/referral-factory/reviews) — 4.8/5 stars (192 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (419 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2404 reviews)

---
## Top Discussions

### Referral Rock

No discussions available for this product.

### ReferralCandy

- Title: [Is ReferralCandy good?](https://www.g2.com/discussions/is-referralcandy-good) — 2 comments
  > **Top comment:** "In our experience it’s good. Some months we got referrals, some other months we didn’t. But it’s a good tool and it automatically helps set up everything for..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/referral-rock-vs-referralcandy)