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# Referral Rock vs ReferralCandy Comparison - What are their main differences?

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Export
](/compare/referral-rock/referralcandy/export.csv)

Referral RockReferralCandy[+ Add Product](#)

Reviews

**Referral Rock** [

4.5/5(16)

](https://www.g2.com/products/referral-rock/reviews#reviews)

**ReferralCandy** [

4.5/5(111)

](https://www.g2.com/products/referralcandy/reviews#reviews)

Pricing

**Referral Rock**
Free Trial

**Contact Us** · Enterprise & Multi-org

**ReferralCandy**
Free Trial

**$39.00** Per Month · Basic

**Pricing Insights**
from reviews

Time to Implement

**Referral Rock**
2 months

Based on 9 responses

**ReferralCandy**
1 monthFaster

Based on 33 responses

Return on Investment

**Referral Rock**
5 months5 months sooner

Based on 9 responses

**ReferralCandy**
10 months

Based on 23 responses

Perceived Cost

**Referral Rock**
Not enough reviews yet

**ReferralCandy**
$$$$$

Average Discount

**Referral Rock**
Not enough reviews yet

**ReferralCandy**
9%

 ![Referral Rock](https://images.g2crowd.com/uploads/product/hd_favicon/fb73efb3d92c6c24d85a06b12a22c87e/referral-rock.svg "Referral Rock")

 ![ReferralCandy](https://images.g2crowd.com/uploads/product/hd_favicon/793100eba8a29289df7bb4cffbf504ac/referralcandy.svg "ReferralCandy")

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Pros & Cons

**Referral Rock**
[
Customer Support (2)
](https://www.g2.com/products/referral-rock/reviews?filters%5Bsentiment_snippet%5D=1624079&qs=pros-and-cons#reviews)[
Customization (2)
](https://www.g2.com/products/referral-rock/reviews?filters%5Bsentiment_snippet%5D=1981047&qs=pros-and-cons#reviews)[
Customer Confusion (2)
](https://www.g2.com/products/referral-rock/reviews?filters%5Bsentiment_snippet%5D=1624069&qs=pros-and-cons#reviews)[
Integration Issues (2)
](https://www.g2.com/products/referral-rock/reviews?filters%5Bsentiment_snippet%5D=1981048&qs=pros-and-cons#reviews)

**ReferralCandy**
[
Customer Support (6)
](https://www.g2.com/products/referralcandy/reviews?filters%5Bsentiment_snippet%5D=1724679&qs=pros-and-cons#reviews)[
Easy Setup (5)
](https://www.g2.com/products/referralcandy/reviews?filters%5Bsentiment_snippet%5D=1724621&qs=pros-and-cons#reviews)[
Connection Issues (1)
](https://www.g2.com/products/referralcandy/reviews?filters%5Bsentiment_snippet%5D=2293612&qs=pros-and-cons#reviews)[
Limited Customization (1)
](https://www.g2.com/products/referralcandy/reviews?filters%5Bsentiment_snippet%5D=1959434&qs=pros-and-cons#reviews)

Integrations

**Referral Rock**
Not enough data

**ReferralCandy**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d837503958995208571cbb1094c3f8fb/shopify-plus.png "Product Avatar Image")

Shopify Plus

](https://www.g2.com/products/shopify-plus/reviews)[
View all
](https://www.g2.com/products/referralcandy/integrations)

Screenshots

**Referral Rock**
 ![Referral Rock screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/56204/member-experience-sharing.png)

**ReferralCandy**
 ![ReferralCandy screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/176745/grow.png)

Ratings

Meets Requirements

**Referral Rock**

8.2

8.214

**ReferralCandy**

8.3

8.373

Ease of Use

**Referral Rock**

8.2

8.214

**ReferralCandy**

8.3

8.374

Ease of Setup

**Referral Rock**

7.9

7.914

**ReferralCandy**

7.7

7.755

Ease of Admin

**Referral Rock**

8.5

8.513

**ReferralCandy**

8.2

8.248

Quality of Support

**Referral Rock**

9.7

9.713

**ReferralCandy**

9.0

9.070

Has the product been a good partner in doing business?

**Referral Rock**

9.7

9.712

**ReferralCandy**

8.9

8.947

Product Direction (% positive)

**Referral Rock**

9.2

9.214

**ReferralCandy**

8.4

8.458

Features

Show 3 feature categories with incomplete data

Affiliate Marketing[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

Not enough data

Link Options

Custom Links

Not enough data

Not enough data

Referral Link Generator

Not enough data

Not enough data

Smart Link

Not enough data

Not enough data

Agentic AI - Affiliate Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Tracking Options

Email Updates

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Cookieless Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Affiliate Management

Affiliate Network

Not enough data

Not enough data

Commissions and Payouts

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Additional Functionality

Affiliate Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

User Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Multi Level Marketing (MLM)

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Banner Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Customer Advocacy[Hide 93 FeaturesShow 93 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Customer Advocacy

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

API

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Pre-Approved Content Library

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Customer Advocacy

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Employee Advocacy

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Nonprofit Advocacy

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Customer Engagement

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Incentive Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Community Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Gift Card Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Social Engagement

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Rewards Program

Not enough data

Not enough data

Advocate Management

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Reference Request Automation

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Nomination Tracking

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Reference Usage Tracking

Not enough data

Not enough data

Audio References

Not enough data

Not enough data

For Sales/Marketing

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Video References

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Program Notices

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Referral Templates

Not enough data

Not enough data

For Customer Referrals

Not enough data

Not enough data

For Employee Referrals

Not enough data

Not enough data

Lead Engagement

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Brand Advocacy[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Discovery

Referral Program

Not enough data

Not enough data

Incentives

Not enough data

Not enough data

3rd-Party Trends

Not enough data

Not enough data

Insight

Monitoring

Not enough data

Not enough data

Adoption Insight

Not enough data

Not enough data

Engagement Analysis

Not enough data

Not enough data

Mobile

Mobile Optimization

Not enough data

Not enough data

Platform

Multichannel Sharing

Not enough data

Not enough data

Forum

Not enough data

Not enough data

Integration

Not enough data

Not enough data

Content Distribution

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Referral Rock](https://images.g2crowd.com/uploads/product/hd_favicon/fb73efb3d92c6c24d85a06b12a22c87e/referral-rock.svg "Referral Rock")](https://www.g2.com/products/referral-rock/reviews)

Referral Rock

Small-Business(50 or fewer emp.)

60.0%

Mid-Market(51-1000 emp.)

33.3%

Enterprise(\> 1000 emp.)

6.7%

[![ReferralCandy](https://images.g2crowd.com/uploads/product/hd_favicon/793100eba8a29289df7bb4cffbf504ac/referralcandy.svg "ReferralCandy")](https://www.g2.com/products/referralcandy/reviews)

ReferralCandy

Small-Business(50 or fewer emp.)

88.2%

Mid-Market(51-1000 emp.)

10.9%

Enterprise(\> 1000 emp.)

0.9%

Small-Business

(50 or fewer emp.)

60.0%

88.2%

Mid-Market

(51-1000 emp.)

33.3%

10.9%

Enterprise

(\> 1000 emp.)

6.7%

0.9%

Reviewers' Industry

[![Referral Rock](https://images.g2crowd.com/uploads/product/hd_favicon/fb73efb3d92c6c24d85a06b12a22c87e/referral-rock.svg "Referral Rock")](https://www.g2.com/products/referral-rock/reviews)
Referral Rock

Retail

13.3%

Non-Profit Organization Management

13.3%

Computer Software

13.3%

Utilities

6.7%

Staffing and Recruiting

6.7%

Other

46.7%

[![ReferralCandy](https://images.g2crowd.com/uploads/product/hd_favicon/793100eba8a29289df7bb4cffbf504ac/referralcandy.svg "ReferralCandy")](https://www.g2.com/products/referralcandy/reviews)
ReferralCandy

Retail

13.8%

Consumer Goods

8.3%

Food & Beverages

8.3%

Health, Wellness and Fitness

5.5%

Apparel & Fashion

4.6%

Other

59.6%

Alternatives

**Referral Rock Alternatives**

 ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com")

[
impact.com
](/products/impact-com/reviews)

 ![Influitive](https://images.g2crowd.com/uploads/product/hd_favicon/d7f219a5dd1d2865c5e213dda903f704/jigsaw-interactive-influitive.svg "Influitive")

[
Influitive
](/products/jigsaw-interactive-influitive/reviews)

 ![NiceJob](https://images.g2crowd.com/uploads/product/hd_favicon/43107dd9e101f1739a9d392ef5c03e92/nicejob.svg "NiceJob")

[
NiceJob
](/products/nicejob/reviews)

 ![PartnerStack](https://images.g2crowd.com/uploads/product/hd_favicon/ec4eaf5eb8917df22689476df3552a82/partnerstack.svg "PartnerStack")

[
PartnerStack
](/products/partnerstack/reviews)

**ReferralCandy Alternatives**

 ![Smile.io](https://images.g2crowd.com/uploads/product/hd_favicon/751a19050c8533b1829fff47926bbdc1/smile-io.svg "Smile.io")

[
Smile.io
](/products/smile-io/reviews)

 ![Yotpo](https://images.g2crowd.com/uploads/product/hd_favicon/adc2631e5b12863391450c1f78950472/yotpo.svg "Yotpo")

[
Yotpo
](/products/yotpo/reviews)

 ![Ambassador Software](https://images.g2crowd.com/uploads/product/hd_favicon/ee37547074db765404bf513135901ae0/ambassador-software.svg "Ambassador Software")

[
Ambassador Software
](/products/ambassador-software/reviews)

 ![Influitive](https://images.g2crowd.com/uploads/product/hd_favicon/d7f219a5dd1d2865c5e213dda903f704/jigsaw-interactive-influitive.svg "Influitive")

[
Influitive
](/products/jigsaw-interactive-influitive/reviews)

## Referral Rock vs ReferralCandy

When assessing the two solutions, reviewers found ReferralCandy easier to use. However, Referral Rock is easier to set up and administer. Reviewers also preferred doing business with Referral Rock overall.

- Reviewers felt that ReferralCandy meets the needs of their business better than Referral Rock.
- When comparing quality of ongoing product support, reviewers felt that Referral Rock is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Referral Rock over ReferralCandy.