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Compare Referral Factory and ReferralCandy 
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At a Glance
Market Segments
Small-Business (79.4% of reviews)
Small-Business (88.1% of reviews)
Entry-Level Pricing
$95.00 Per Month
Starting at $47.00
Referral Factory
Star Rating
(169)4.8 out of 5
Market Segments
Small-Business (79.4% of reviews)
Entry-Level Pricing
$95.00 Per Month
Free Trial is available
Browse all 4 pricing plansReferralCandy
Star Rating
(109)4.5 out of 5
Market Segments
Small-Business (88.1% of reviews)
Entry-Level Pricing
Starting at $47.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ReferralCandy excels in its custom link options, with a score of 9.4, allowing for tailored referral links that enhance brand identity. In contrast, Referral Factory's referral link generator also scores high at 9.5, but users mention it lacks some of the advanced customization features found in ReferralCandy.
- Reviewers mention that Referral Factory's ease of setup is notably superior, scoring 9.6 compared to ReferralCandy's 7.5. Users appreciate the straightforward onboarding process, which they say minimizes the time to launch campaigns.
- G2 users highlight ReferralCandy's quality of support with a score of 8.9, noting responsive customer service. However, users on G2 rave about Referral Factory's support, which scores 9.7, emphasizing its proactive assistance and comprehensive resources.
- Users say that Referral Factory shines in campaign creation with a score of 9.8, particularly praising its variety of templates and automation features. In comparison, ReferralCandy's campaign creation tools, while effective, score lower at 9.1, indicating less flexibility in promotional strategies.
- Reviewers mention that Referral Factory's data collection capabilities are robust, scoring 9.5, which includes advanced analytics and user-generated content features. Users report that ReferralCandy, while effective, scores lower at 8.8, indicating fewer options for in-depth data insights.
- Users report that ReferralCandy's mobile optimization is decent with a score of 8.8, but Referral Factory outperforms it with a score of 9.4, making it more user-friendly for mobile users who need to manage campaigns on the go.
Pricing
Entry-Level Pricing
Referral Factory
Starter
$95.00
Per Month
- 500 users
- 1 campaign
- Rewards & Integrations
ReferralCandy
Premium
Starting at $47.00
For small businesses getting started
- Automated referral program
- Unlimited customers & advocates
- Dashboard & data reports
Free Trial
Referral Factory
Free Trial is available
ReferralCandy
Free Trial is available
Ratings
Meets Requirements
9.4
144
8.3
73
Ease of Use
9.6
148
8.3
74
Ease of Setup
9.6
74
7.7
55
Ease of Admin
9.7
62
8.2
48
Quality of Support
9.7
142
9.0
70
Has the product been a good partner in doing business?
9.7
60
8.9
47
Product Direction (% positive)
9.6
145
8.4
58
Features by Category
Campaign Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.5
28
Not enough data
9.5
28
Not enough data
9.2
25
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
9.0
26
Not enough data
9.4
27
Not enough data
9.1
25
Not enough data
Affiliate Management
9.3
25
Not enough data
9.4
25
Not enough data
9.3
26
Not enough data
Platform Content
9.3
10
Not enough data
9.2
10
Not enough data
9.7
10
Not enough data
Basics
9.1
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
Performance
9.2
11
Not enough data
9.4
11
Not enough data
8.6
11
Not enough data
Additional Functionality
8.9
11
Not enough data
9.2
11
Not enough data
9.1
11
Not enough data
Platform
8.6
11
Not enough data
9.1
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
9.5
11
Not enough data
9.1
11
Not enough data
9.2
11
Not enough data
9.2
11
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Referral Factory and ReferralCandy are categorized as Customer Advocacy
Unique Categories
ReferralCandy has no unique categories
Reviews
Reviewers' Company Size
Referral Factory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ReferralCandy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.6%
Financial Services
6.1%
Computer Software
6.1%
Information Technology and Services
5.5%
Education Management
5.5%
Other
56.4%
Retail
13.8%
Food & Beverages
8.3%
Consumer Goods
8.3%
Health, Wellness and Fitness
5.5%
Marketing and Advertising
4.6%
Other
59.6%
Discussions
What is referral feature?
1 Comment
KS
A referral feature usually refers to the features you look for when choosing your referral software. Here are some tips on what to look for in your referral...Read more
What is a referral tracking system?
1 Comment
Official Response from Referral Factory
A referral tracking system is a collection of tools to track and monitor the ROI of your referral program. You can track things like referrals generated...Read more
What does Referral Factory do?
1 Comment
KS
Plug and play software to build, launch, and manage your referral program. Referral Factory has been voted the #1 software to use for customer referral...Read more
Is ReferralCandy good?
2 Comments
EB
In our experience it’s good. Some months we got referrals, some other months we didn’t. But it’s a good tool and it automatically helps set up everything for...Read more
ReferralCandy has no more discussions with answers
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