Compare AdRoll ABM (Formerly RollWorks) and Recotap 
Featured Products
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Small-Business (43.9% of reviews)
Entry-Level Pricing
No pricing available
$11,988.00 500 Target Accounts Per Year
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Recotap
Star Rating
(57)4.7 out of 5
Market Segments
Small-Business (43.9% of reviews)
Pros & Cons
Entry-Level Pricing
$11,988.00 500 Target Accounts Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM excels in ease of setup, with many users highlighting the intuitive onboarding process and the helpful support from account managers during integration sessions. This has led to a smoother transition for teams looking to implement account-based marketing strategies.
- Users say Recotap provides exceptional account-level analytics, allowing businesses to gain clear visibility into how their target accounts engage across campaigns. This feature has been praised for helping users interpret intent and engagement signals more effectively, which is crucial for refining marketing strategies.
- Reviewers mention that while AdRoll ABM offers a robust platform for display advertising, some users feel it could improve in terms of customization options. They appreciate the visibility into campaign performance but desire more flexibility in tailoring the platform to their specific needs.
- According to verified reviews, Recotap stands out for its journey orchestration capabilities, which help ensure that target accounts experience a consistent and personalized marketing approach. Users have noted that this feature bridges the gap between marketing activity and sales relevance effectively.
- G2 reviewers report that AdRoll ABM has a higher overall satisfaction score compared to Recotap, particularly in areas like quality of support. Users have expressed appreciation for the assistance they receive, especially in dashboarding and campaign adjustments, which contributes to a better ROI.
- Users say that while Recotap is strong in account identification and segmentation, some find it less user-friendly compared to AdRoll ABM. The feedback indicates that although Recotap offers powerful features, the learning curve can be steeper for new users trying to navigate the platform.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableRecotap
Starter
$11,988.00
500 Target Accounts Per Year
Best suited for small teams starting their ABM program.
- Account Based Ads
- Buying Intent
- Web Personalization
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableRecotap
No trial information availableRatings
Meets Requirements
8.4
505
9.1
47
Ease of Use
8.4
510
9.1
50
Ease of Setup
8.3
335
9.5
28
Ease of Admin
8.6
259
9.6
20
Quality of Support
8.9
485
9.8
49
Has the product been a good partner in doing business?
8.9
264
9.6
20
Product Direction (% positive)
8.6
470
10.0
47
Features by Category
Data Availability
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Not enough data
Features
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
185
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
9.1
15
8.2
37
9.3
17
8.0
34
9.3
14
9.3
9
8.6
6
8.6
6
Not enough data
Platform Data
8.5
40
9.4
18
8.2
33
9.0
13
Platform Additional Functionality
8.7
39
9.1
13
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Feature Not Available
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Feature Not Available
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
Not enough data
9.4
12
Not enough data
9.8
10
Platform Reporting
Not enough data
9.3
12
Not enough data
9.1
13
Platform Basics
8.6
217
9.4
19
Platform Data
8.3
214
9.3
23
7.6
197
9.0
21
Platform Additional Functionality
Feature Not Available
8.9
19
8.1
206
9.3
22
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Feature Not Available
6.6
24
Feature Not Available
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
178
Not enough data
7.9(won by default)
168
Not enough data
8.3(won by default)
167
Not enough data
7.6(won by default)
138
Not enough data
8.3(won by default)
148
Not enough data
8.5(won by default)
127
Not enough data
8.2(won by default)
111
Not enough data
7.8(won by default)
113
Not enough data
8.2(won by default)
146
Not enough data
7.7(won by default)
137
Not enough data
7.8(won by default)
112
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
183
Not enough data
8.9(won by default)
179
Not enough data
8.2(won by default)
148
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.3(won by default)
142
Not enough data
7.6(won by default)
142
Not enough data
8.7(won by default)
163
Not enough data
8.6(won by default)
167
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Feature Not Available
Lead Intelligence
8.3
62
9.2
8
8.4
77
9.6
9
7.6
59
8.9
9
Lead Management
8.6
71
9.3
9
7.8
49
9.4
8
8.4
57
9.4
8
Marketing Campaigns
7.8
48
9.5
7
7.3
40
9.7
5
7.8
42
9.3
5
8.1
42
9.7
5
8.1
47
9.3
5
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Feature Not Available
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Feature Not Available
6.6
18
Not enough data
Lead Intelligence
8.0
111
9.0
14
8.3
129
9.5
17
7.4
109
9.3
15
Lead Management
8.3
123
9.4
18
7.8
102
9.4
16
8.4
124
9.7
15
Marketing Campaigns
7.8
107
Feature Not Available
7.4
94
9.4
14
7.6
110
Feature Not Available
7.5
101
9.5
14
7.5
111
9.3
15
8.3
119
9.4
13
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Recotap are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, Marketing Account Intelligence, and Visitor Identification
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account Data Management, Lead Intelligence, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Display Advertising, and Sales Intelligence
Recotap is categorized as Account-Based Web and Content Experiences and Personalization
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Recotap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Computer Software
35.1%
Information Technology and Services
31.6%
Marketing and Advertising
7.0%
Internet
5.3%
Manufacturing
1.8%
Other
19.3%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Recotap has no discussions with answers
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