# Recorded Future vs Salesforce Data 360 (formerly Data Cloud) Comparison

| | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 230 | 306 | 
| **Largest Market Segment** | Enterprise (68.0% of reviews) | Enterprise (40.8% of reviews) | 
| **Entry Level Price** | Contact Us | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Recorded Future

Pros:
- Ease of Use (61 reviews)
- Features (56 reviews)

Cons:
- Complexity (25 reviews)
- Expensive (21 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.6 (179 reviews) | 8.9 (98 reviews) | 
  | **Ease of Use** | 8.4 (210 reviews) | 7.7 (238 reviews) | 
  | **Ease of Setup** | 8.4 (184 reviews) | 7.2 (203 reviews) | 
  | **Ease of Admin** | 8.5 (74 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 9.1 (172 reviews) | 8.5 (93 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (74 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 9.4 (184 reviews) | 9.0 (94 reviews) | 

---
## Pricing

### Recorded Future

#### Entry-Level Pricing

Plan: Intelligence Platform Bundled Pricing

Price: Contact Us

Key Features:
- Recorded Future’s three bundles deliver platform-level intelligence across the business, with a package suited to threat intelligence programs at any stage of maturity. As your program grows, the platform scales with it, to move the organization ahead of risk across domains. Visit recordedfuture.com/pricing to see which package fits.

[Browse all 2 editions](https://www.g2.com/products/recorded-future/pricing)

#### Free Trial

No

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 |

#### Data Integration

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (6 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (6 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.0 (7 reviews) | 
| **Performance and Reliability** | Not enough data | 9.3 (7 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.5 (7 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### Fraud Detection

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | 7.9/10 | 29 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Detection

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Payment Verification** | Feature Not Available | Not enough data | 
| **Bot Mitigation** | Feature Not Available | Not enough data | 
| **Real-Time Monitoring** | 7.9 (29 reviews) | Not enough data | 
| **Alerts** | 7.7 (28 reviews) | Not enough data | 

#### Analysis 

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **ID Analytics** | 7.9 (28 reviews) | Not enough data | 
| **Intelligence Reporting** | 8.3 (28 reviews) | Not enough data | 
| **Incident Reports** | 7.9 (28 reviews) | Not enough data | 

#### Administration

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Fraud Markers** | Feature Not Available | Not enough data | 
| **Transaction Scoring** | Feature Not Available | Not enough data | 
| **Blacklisting** | Feature Not Available | Not enough data | 

#### Agentic AI - Fraud Detection

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 |

#### Administration

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.2 (8 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | 8.1 (7 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.8 (8 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.4 (8 reviews) | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.7 (10 reviews) | 

#### Maintainence

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 99 |

#### Data Sourcing

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.9 (35 reviews) | 
| **Expandability** | Not enough data | 9.3 (88 reviews) | 
| **Content Marketing** | Not enough data | 8.5 (28 reviews) | 
| **Multiple Devices** | Not enough data | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.7 (33 reviews) | 
| **Predictive Modeling** | Not enough data | 8.7 (29 reviews) | 
| **Recommendation Engine** | Not enough data | 8.6 (32 reviews) | 

### Risk-Based Vulnerability Management

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | 8.3/10 | 47 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Risk Analysis

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Risk Scoring** | 8.5 (45 reviews) | Not enough data | 
| **Reporting** | 8.4 (44 reviews) | Not enough data | 
| **Risk-Prioritization** | 8.8 (43 reviews) | Not enough data | 

#### Vulnerability Assesment

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Vulnerability Scanning** | Feature Not Available | Not enough data | 
| **Vulnerability Intelligence** | 8.9 (44 reviews) | Not enough data | 
| **Contextual Data** | 8.4 (43 reviews) | Not enough data | 
| **Dashboards** | 8.4 (45 reviews) | Not enough data | 

#### Automation

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Automated Remediation** | 7.3 (44 reviews) | Not enough data | 
| **Workflow Automation** | 7.5 (46 reviews) | Not enough data | 
| **Security Testing** | Feature Not Available | Not enough data | 
| **Test Automation** | Feature Not Available | Not enough data | 

### ServiceNow Store Apps

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### ServiceNow Apps

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **ServiceNow Integration** | Not enough data | Not enough data | 
| **Value** | Not enough data | Not enough data | 

#### Agentic AI - ServiceNow Store Apps

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 10 |

#### Audiences

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (7 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (8 reviews) | 

#### Data Analysis

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 9.3 (7 reviews) | 

#### Administration

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### Dark Web Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | 8.5/10 | 83 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Functionality

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Monitoring - Deep Web** | 8.8 (78 reviews) | Not enough data | 
| **Monitoring - Dark Web** | 8.9 (80 reviews) | Not enough data | 
| **Analysis** | 8.9 (77 reviews) | Not enough data | 
| **Ticketing** | 7.4 (72 reviews) | Not enough data | 
| **Simple Search** | 8.4 (76 reviews) | Not enough data | 
| **Leak Source** | 8.5 (77 reviews) | Not enough data | 
| **Centralized Dashboard** | 8.6 (76 reviews) | Not enough data | 
| **Real-Time Alerts** | 8.8 (78 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 

### Attack Surface Management

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | 7.7/10 | 44 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Asset Management

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Asset Discovery** | 7.2 (42 reviews) | Not enough data | 
| **Shadow IT Detection** | 7.0 (41 reviews) | Not enough data | 
| **Change Management** | 6.3 (40 reviews) | Not enough data | 

#### Monitoring

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Gap Analysis** | 7.8 (42 reviews) | Not enough data | 
| **Vulnerability Intelligence** | 8.6 (43 reviews) | Not enough data | 
| **Compliance Monitoring** | 7.6 (42 reviews) | Not enough data | 
| **Continuous Monitoring** | 7.9 (42 reviews) | Not enough data | 

#### Risk Management

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Risk-Prioritization** | 8.3 (41 reviews) | Not enough data | 
| **Reconnaissance** | 8.1 (41 reviews) | Not enough data | 
| **At-Risk Analysis** | 7.5 (40 reviews) | Not enough data | 
| **Threat Intelligence** | 9.0 (41 reviews) | Not enough data | 

#### Generative AI

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Summarization** | 7.2 (40 reviews) | Not enough data | 

### Digital Risk Protection (DRP) Platforms

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | 7.7/10 | 15 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Vulnerability Management - Digital Risk Protection (DRP) Platforms

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Vulnerability Assessment** | 7.3 (15 reviews) | Not enough data | 
| **Digital Footprint Mapping** | 8.0 (14 reviews) | Not enough data | 
| **Fraud Detection** | 7.3 (15 reviews) | Not enough data | 
| **Data Leak Detection** | 8.2 (15 reviews) | Not enough data | 
| **Anti-Counterfeiting** | 7.4 (14 reviews) | Not enough data | 
| **Brand Protection** | 8.6 (15 reviews) | Not enough data | 

#### Incident Response Digital Risk Protection (DRP) Platforms

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Threat Remediation** | 7.7 (15 reviews) | Not enough data | 
| **Automated Reponses** | 7.4 (14 reviews) | Not enough data | 
| **Incident Response Capabilities** | 6.9 (14 reviews) | Not enough data | 

#### Reporting and Analytics - Digital Risk Protection (DRP) Platforms

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Threat Trends Analysis** | 7.8 (15 reviews) | Not enough data | 
| **Risk Assessment Reports** | 8.0 (15 reviews) | Not enough data | 
| **Customizable Dashboards** | 7.6 (15 reviews) | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Threat Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Recorded Future** | 7.8/10 | 148 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Orchestration

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Asset Management** | 7.5 (137 reviews) | Not enough data | 
| **Security Workflow Automation** | 7.9 (141 reviews) | Not enough data | 
| **Deployment** | 8.2 (139 reviews) | Not enough data | 
| **Sandboxing** | 8.5 (136 reviews) | Not enough data | 

#### Information

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Proactive Alerts** | 8.5 (143 reviews) | Not enough data | 
| **Malware Detection** | 7.5 (135 reviews) | Not enough data | 
| **Intelligence Reports** | 8.8 (140 reviews) | Not enough data | 

#### Personalization

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Endpoint Intelligence** | 7.8 (134 reviews) | Not enough data | 
| **Security Validation** | 8.2 (132 reviews) | Not enough data | 
| **Dynamic/Code Analysis** | 6.8 (126 reviews) | Not enough data | 

#### Generative AI

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Summarization** | 7.5 (125 reviews) | Not enough data | 
| **Generate Attack Scenarios** | 7.3 (5 reviews) | Not enough data | 
| **Generate Threat Detection Rules** | 8.0 (5 reviews) | Not enough data | 
| **Generate Threat Summaries** | 8.6 (7 reviews) | Not enough data | 

#### Agentic AI - Threat Intelligence

| Feature | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (50 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (50 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (51 reviews) | Not enough data | 
| **Decision Making** | 7.4 (50 reviews) | Not enough data | 

---
## Categories

**Unique to Recorded Future (8):** [Threat Intelligence Software](https://www.g2.com/categories/threat-intelligence), [ Attack Surface Management Software](https://www.g2.com/categories/attack-surface-management), [Risk-Based Vulnerability Management Software](https://www.g2.com/categories/risk-based-vulnerability-management), [Digital Risk Protection (DRP) Platforms](https://www.g2.com/categories/digital-risk-protection-drp-platforms), [Fraud Detection Software](https://www.g2.com/categories/fraud-detection), [Dark Web Monitoring Tools](https://www.g2.com/categories/dark-web-monitoring), [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace), [ServiceNow Marketplace Apps](https://www.g2.com/categories/servicenow-store-apps)

**Unique to Salesforce Data 360 (formerly Data Cloud) (7):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Recorded Future | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 11.4% | 19.0% | 
| **Mid-Market** | 20.5% | 40.1% | 
| **Enterprise** | 68.0% | 40.8% | 

### By Industry

#### Recorded Future

- **Financial Services:** 11.3%
- **Information Technology and Services:** 10.8%
- **Computer & Network Security:** 8.9%
- **Banking:** 6.1%
- **Oil & Energy:** 5.2%
- **Manufacturing:** 3.3%
- **Consulting:** 3.3%
- **Telecommunications:** 3.3%
- **Retail:** 3.3%
- **Computer Software:** 3.3%
- **Other:** 41.3%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 14.0%
- **Financial Services:** 8.7%
- **Computer Software:** 8.0%
- **Manufacturing:** 5.7%
- **Consulting:** 5.3%
- **Hospital & Health Care:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Non-Profit Organization Management:** 3.4%
- **Computer & Network Security:** 3.0%
- **Retail:** 3.0%
- **Other:** 42.0%

---
## Alternatives

### Alternatives to Recorded Future

- [ZeroFox](https://www.g2.com/products/zerofox/reviews) — 4.4/5 stars (134 reviews)
- [SOCRadar Extended Threat Intelligence](https://www.g2.com/products/socradar-extended-threat-intelligence/reviews) — 4.7/5 stars (112 reviews)
- [Flashpoint](https://www.g2.com/products/flashpoint/reviews) — 4.5/5 stars (84 reviews)
- [Check Point Exposure Management](https://www.g2.com/products/check-point-exposure-management/reviews) — 4.6/5 stars (169 reviews)
- [CrowdStrike Falcon Endpoint Protection Platform](https://www.g2.com/products/crowdstrike-falcon-endpoint-protection-platform/reviews) — 4.6/5 stars (440 reviews)
- [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2056 reviews)
- [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1808 reviews)
- [Wiz](https://www.g2.com/products/wiz-wiz/reviews) — 4.7/5 stars (826 reviews)
- [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) — 4.6/5 stars (1235 reviews)
- [Progress WhatsUp Gold](https://www.g2.com/products/progress-whatsup-gold/reviews) — 4.4/5 stars (388 reviews)

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (479 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (399 reviews)
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- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (766 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1223 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1345 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (843 reviews)

---
## Top Discussions

### Recorded Future

- Title: [Is Recorded Future a tip?](https://www.g2.com/discussions/is-recorded-future-a-tip) — 1 comment *(includes official response)*
  > **Top comment:** "While there is overlap in functionality, Recorded Future is not a threat intelligence platform (TIP). TIPs serve as a central repository for threat data from..."
- Title: [What is Recorded Future tool?](https://www.g2.com/discussions/what-is-recorded-future-tool) — 1 comment *(includes official response)*
  > **Top comment:** "The Recorded Future Intelligence Cloud is a secure, integrated, and scalable cloud-native technology platform that combines 12+ years of persistent..."
- Title: [What do Recorded Future do?](https://www.g2.com/discussions/what-do-recorded-future-do) — 1 comment *(includes official response)*
  > **Top comment:** "Comment deleted by user."

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/recorded-future-vs-salesforce-data-360-formerly-data-cloud)