# Realtor.com vs Zillow Comparison

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## Frequently Asked Questions

### What is the difference between Zillow vs Realtor.com?

Zillow stands out from Realtor.com with a higher G2 rating, more reviews, and stronger reviewer sentiment on ease of setup and support.

| [Zillow](https://www.g2.com/products/zillow/reviews) | [Realtor.com](https://www.g2.com/products/realtor-com/reviews) |
| --- | --- |
| 4.1/5 (307 reviews) | 3.5/5 (92 reviews) |
| Small-Business | Small-Business |
| 7.8 | 8.3 |
| 7.8 | 6.8 |
| Easy navigation and comprehensive property filters | Accurate MLS integration and up-to-date listings |



### How do the pricing models of Zillow and Realtor.com compare?

Zillow is rated higher for value and price satisfaction compared to Realtor.com.

- **Zillow:** In recent reviews, many users highlight strong value for lead generation and exposure, though some mention high costs for premium placement.
- **Realtor.com:** Recent reviewers frequently cite dissatisfaction with pricing, describing it as expensive with low lead quality and challenging cancellation policies.
- **Switching reasons:** Over the last year, reviewers have switched from Realtor.com to Zillow due to perceived better ROI and more reliable lead generation.



### What are the best alternatives to Zillow and Realtor.com?

The top three alternatives to Zillow and Realtor.com are LoopNet, Zumper, and — (no third alternative supported).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Zillow](https://www.g2.com/products/zillow/reviews) | 4.1/5 (307 reviews) | Small-Business | Strong value for lead generation and exposure | Easy navigation and comprehensive property filters |
| [Realtor.com](https://www.g2.com/products/realtor-com/reviews) | 3.5/5 (92 reviews) | Small-Business | Described as expensive with low lead quality | Accurate MLS integration and up-to-date listings |
| [LoopNet](https://www.g2.com/products/loopnet/reviews) | 3.3/5 (81 reviews) | Small-Business | — | Commercial property search and listing capabilities |
| [Zumper](https://www.g2.com/products/zumper/reviews) | 4.2/5 (36 reviews) | Small-Business | — | Rental property discovery and filtering |



### Which Multiple Listing Service (MLS) features should I prioritize when comparing Zillow and Realtor.com?

Buyers should prioritize ease of use, quality of support, MLS integration accuracy, property filtering, and lead management features when comparing Zillow and Realtor.com.

- **Ease of Use:** Zillow scores 8.8, Realtor.com 8.2.
- **Quality of Support:** Zillow scores 7.8, Realtor.com 6.8.
- **MLS Integration Accuracy:** Realtor.com is frequently cited for accurate MLS integration in recent reviews.
- **Property Filtering:** Zillow is praised for comprehensive property filters and navigation.
- **Lead Management:** Realtor.com reviewers mention superior contact management and follow-up tools, though some note app glitches.



### What are the pros and cons of Zillow vs Realtor.com?

Zillow's headline strength is ease of use and navigation, while Realtor.com's is accurate MLS integration and up-to-date listings.

- **Zillow strengths:** Easy navigation, comprehensive property filters, strong lead generation, and high exposure for listings.
- **Zillow trade-offs:** Some reviewers cite inaccurate "Zestimate" values, occasional outdated listings, and high costs for premium placement.
- **Realtor.com strengths:** Accurate MLS integration, up-to-date listings, and robust contact management tools.
- **Realtor.com trade-offs:** Reviewers note expensive pricing, low lead quality, app glitches, and challenging cancellation policies.



### Is Zillow or Realtor.com better for small businesses?

Zillow is the better fit for small businesses, supported by its largest segment and positive small-business reviewer sentiment.

- **Zillow:** Small-Business is the largest segment, with reviewers highlighting ease of use, strong lead generation, and effective exposure for small agencies.
- **Realtor.com:** Small-Business is also the largest segment, but reviewers frequently mention dissatisfaction with lead quality and pricing for small business needs.



### Which Multiple Listing Service (MLS) platform has better integrations?

Zillow and Realtor.com are at parity for integrations, with both products lacking recent reviewer-cited third-party integration mentions.

- **Zillow:** In recent reviews, integrations with other MLS platforms and Appfolio are mentioned, but no all-time counts are available.
- **Realtor.com:** No recent reviewer-cited integrations are named in the data.



### How do Zillow and Realtor.com compare on customer support?

Zillow scores higher on Quality of Support than Realtor.com by a margin of 1.0 points, indicating a material difference in reviewer satisfaction.

- **Zillow:** Reviewers consistently praise responsive and helpful support, with multiple mentions of excellent onboarding and assistance during setup.
- **Realtor.com:** Reviewers report mixed experiences, with several citing slow or unhelpful responses, unresolved issues, and challenging cancellation processes.



### Which is easier to implement, Zillow or Realtor.com?

Realtor.com scores higher on Ease of Setup than Zillow by 0.5 points, indicating a material advantage for Realtor.com in implementation.

- **Zillow:** Reviewers describe setup as generally easy, with scores ranging from 4.0 to 7.0, but some mention challenges with premium features and lead management tools.
- **Realtor.com:** Reviewers highlight straightforward account setup and automatic MLS listing transfers, with several citing a smooth onboarding process and a score of 8.3.



| | Realtor.com | Zillow | 
|---|---|---|
| **Star Rating** | 3.5 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 92 | 306 | 


---
## Ratings Comparison
| Rating | Realtor.com | Zillow | 
|---|---|---|
  | **Meets Requirements** | 7.5 (82 reviews) | 8.2 (268 reviews) | 
  | **Ease of Use** | 8.2 (80 reviews) | 8.8 (277 reviews) | 
  | **Ease of Setup** | 8.3 (20 reviews) | 7.8 (44 reviews) | 
  | **Ease of Admin** | 8.7 (17 reviews) | 8.2 (35 reviews) | 
  | **Quality of Support** | 6.8 (69 reviews) | 7.8 (204 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (18 reviews) | 7.5 (35 reviews) | 
  | **Product Direction (% positive)** | 5.7 (81 reviews) | 7.1 (272 reviews) | 

---
## Pricing

### Realtor.com

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Zillow

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Multiple Listing Service (MLS)

| Product | Score | Reviews |
|---|---|---|
| **Realtor.com** | 8.3/10 | 64 |
| **Zillow** | 7.8/10 | 246 |

#### Listing Service Features

| Feature | Realtor.com | Zillow | 
|---|---|---|
| **Premium Listings & Profiles** | 9.2 (6 reviews) | 8.0 (99 reviews) | 
| **MLS Integration** | 9.2 (6 reviews) | 8.2 (98 reviews) | 
| **Listing Management Portal** | 9.2 (6 reviews) | 8.0 (97 reviews) | 
| **CMA Tools** | 9.0 (5 reviews) | 7.6 (97 reviews) | 
| **Website Integration / Widgets** | 9.2 (6 reviews) | 7.9 (98 reviews) | 
| **CRM Integration** | 9.0 (5 reviews) | 7.8 (96 reviews) | 
| **Listing Syndication** | 9.0 (5 reviews) | 8.1 (97 reviews) | 
| **Agent Profiles** | 9.2 (6 reviews) | 8.1 (98 reviews) | 
| **Mortgage Calculators** | 9.0 (5 reviews) | 7.9 (97 reviews) | 
| **Advertising & Marketing Tools** | 8.6 (6 reviews) | 8.0 (98 reviews) | 

#### Listing Service Features

| Feature | Realtor.com | Zillow | 
|---|---|---|
| **Listing Syndication** | 8.5 (54 reviews) | 8.2 (201 reviews) | 
| **Listing Management Portal** | 7.8 (50 reviews) | 8.0 (201 reviews) | 
| **Agent Profiles** | 7.6 (58 reviews) | 7.8 (208 reviews) | 
| **Premium Listings & Profiles** | 7.6 (44 reviews) | 7.8 (191 reviews) | 
| **Website Integration / Widgets** | 7.6 (42 reviews) | 7.8 (190 reviews) | 
| **CMA Tools** | 6.5 (33 reviews) | 7.1 (165 reviews) | 
| **Mortgage Calculators** | 7.2 (43 reviews) | 7.5 (190 reviews) | 
| **CRM Integration** | 6.9 (39 reviews) | 7.2 (164 reviews) | 
| **MLS Integration** | 8.4 (53 reviews) | 7.6 (185 reviews) | 
| **Advertising & Marketing Tools** | 7.1 (44 reviews) | 8.2 (200 reviews) | 

---
## Categories
**Shared Categories (1):** [Multiple Listing Service (MLS) Software](https://www.g2.com/categories/multiple-listing-service-mls)




---
## Reviewer Demographics

### By Company Size

| Segment | Realtor.com | Zillow | 
|---|---|---|
| **Small-Business** | 57.8% | 66.1% | 
| **Mid-Market** | 23.3% | 24.7% | 
| **Enterprise** | 18.9% | 9.2% | 

### By Industry

#### Realtor.com

- **Real Estate:** 78.9%
- **Retail:** 2.2%
- **Commercial Real Estate:** 2.2%
- **Architecture & Planning:** 1.1%
- **Business Supplies and Equipment:** 1.1%
- **Computer Software:** 1.1%
- **Construction:** 1.1%
- **Farming:** 1.1%
- **Food & Beverages:** 1.1%
- **Investment Management:** 1.1%
- **Other:** 8.9%

#### Zillow

- **Real Estate:** 55.1%
- **Marketing and Advertising:** 4.7%
- **Commercial Real Estate:** 4.1%
- **Information Technology and Services:** 3.0%
- **Computer Software:** 3.0%
- **Consumer Services:** 2.7%
- **Financial Services:** 2.0%
- **Automotive:** 1.4%
- **Insurance:** 1.4%
- **Human Resources:** 1.0%
- **Other:** 21.6%

---
## Alternatives

### Alternatives to Realtor.com

- [LoopNet](https://www.g2.com/products/loopnet/reviews) — 3.3/5 stars (81 reviews)
- [Trulia](https://www.g2.com/products/trulia/reviews) — 3.2/5 stars (73 reviews)
- [Apartments.com](https://www.g2.com/products/apartments-com/reviews) — 4.1/5 stars (32 reviews)
- [Zumper](https://www.g2.com/products/zumper/reviews) — 4.2/5 stars (36 reviews)
- [Crexi](https://www.g2.com/products/crexi/reviews) — 4.6/5 stars (142 reviews)
- [Rentler.com](https://www.g2.com/products/rentler-com/reviews) — 4.6/5 stars (152 reviews)
- [PropertyPulse](https://www.g2.com/products/propertypulse/reviews) — 3.8/5 stars (89 reviews)
- [Rechat](https://www.g2.com/products/rechat/reviews) — 4.7/5 stars (99 reviews)
- [Reliance Network](https://www.g2.com/products/reliance-network/reviews) — 4.9/5 stars (34 reviews)
- [Rentberry](https://www.g2.com/products/rentberry/reviews) — 5.0/5 stars (25 reviews)

### Alternatives to Zillow

- [LoopNet](https://www.g2.com/products/loopnet/reviews) — 3.3/5 stars (81 reviews)
- [Zumper](https://www.g2.com/products/zumper/reviews) — 4.2/5 stars (36 reviews)
- [Apartments.com](https://www.g2.com/products/apartments-com/reviews) — 4.1/5 stars (32 reviews)
- [Crexi](https://www.g2.com/products/crexi/reviews) — 4.6/5 stars (142 reviews)
- [Rightmove](https://www.g2.com/products/rightmove/reviews) — 4.4/5 stars (12 reviews)
- [Rentler.com](https://www.g2.com/products/rentler-com/reviews) — 4.6/5 stars (152 reviews)
- [PropertyPulse](https://www.g2.com/products/propertypulse/reviews) — 3.8/5 stars (89 reviews)
- [Rechat](https://www.g2.com/products/rechat/reviews) — 4.7/5 stars (99 reviews)
- [Rentberry](https://www.g2.com/products/rentberry/reviews) — 5.0/5 stars (25 reviews)
- [Showcase IDX](https://www.g2.com/products/showcase-idx/reviews) — 4.9/5 stars (12 reviews)

---
## Top Discussions

### Realtor.com

- Title: [Is realtor com good for leads?](https://www.g2.com/discussions/is-realtor-com-good-for-leads) — 1 comment
  > **Top comment:** "Comment deleted by user."

### Zillow

- Title: [What is Zillow used for?](https://www.g2.com/discussions/what-is-zillow-used-for) — 1 comment
  > **Top comment:** "To find your next dream home, apartment, condo, or townhome!
Or to list your own home for sale/rent!"
- Title: [Does Amazon own Zillow?](https://www.g2.com/discussions/does-amazon-own-zillow) — 1 comment
  > **Top comment:** "No"
- Title: [Does Zillow give good offers?](https://www.g2.com/discussions/does-zillow-give-good-offers) — 1 comment
  > **Top comment:** "yes"
- Title: [How do you compare Trulia to Zillow? Which one of these platformas are headed in the right direction](https://www.g2.com/discussions/14759-how-do-you-compare-trulia-to-zillow-which-one-of-these-platformas-are-headed-in-the-right-direction) — 1 comment, 2 upvotes
  > **Top comment:** "That is a really good question and I am glad you asked it because it doesn't have a simple answer, actually. The first thing to know, just in case you didn't..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/realtor-com-vs-zillow)