# RB2B vs Retention.com Comparison


| | RB2B | Retention.com | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 284 | 123 | 
| **Largest Market Segment** | Small-Business (66.8% of reviews) | Small-Business (87.5% of reviews) | 
| **Entry Level Price** | No pricing available | $0.10 1 lead | 

---
## Top Pros & Cons

### RB2B

Pros:
- Helpful (7 reviews)
- Automation (6 reviews)

Cons:
- Filtering Issues (7 reviews)
- Data Accuracy (6 reviews)

### Retention.com

Pros:
- Ease of Use (8 reviews)
- Easy Setup (7 reviews)

Cons:
- Lead Quality (3 reviews)
- Contact Management (1 reviews)

---
## Ratings Comparison
| Rating | RB2B | Retention.com | 
|---|---|---|
  | **Meets Requirements** | 8.7 (235 reviews) | 9.0 (74 reviews) | 
  | **Ease of Use** | 9.4 (248 reviews) | 9.0 (74 reviews) | 
  | **Ease of Setup** | 9.3 (243 reviews) | 8.5 (44 reviews) | 
  | **Ease of Admin** | 9.4 (125 reviews) | 9.1 (38 reviews) | 
  | **Quality of Support** | 8.9 (180 reviews) | 8.8 (71 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (143 reviews) | 9.3 (38 reviews) | 
  | **Product Direction (% positive)** | 9.3 (234 reviews) | 8.4 (71 reviews) | 

---
## Pricing

### RB2B

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Retention.com

#### Entry-Level Pricing

Plan: Product #1: Grow

Price: $0.10 1 lead

Description: Get valid, deliverable email addresses of your website visitors who left without a form fill.

Key Features:
- Identify up to 40% of site visitors
- Validated, deliverable emails
- Pay only for what you use

[Browse all 2 editions](https://www.g2.com/products/retention-com/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **RB2B** | N/A | N/A |
| **Retention.com** | N/A | N/A |

#### Lead Generation

| Feature | RB2B | Retention.com | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **RB2B** | N/A | N/A |
| **Retention.com** | 6.3/10 | 5 |

#### Text Messaging

| Feature | RB2B | Retention.com | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | Feature Not Available | 
| **Automatic Replies** | Not enough data | Feature Not Available | 
| **Automatic URL Shortening** | Not enough data | Feature Not Available | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | Feature Not Available | 
| **Transactional SMS** | Not enough data | Feature Not Available | 
| **Link Shortening** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Scheduled Messaging** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **2-Way Messaging** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | RB2B | Retention.com | 
|---|---|---|
| **Reporting** | Not enough data | 6.3 (5 reviews) | 
| **Marketing Automation** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | Feature Not Available | 
| **QR Codes** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | RB2B | Retention.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | RB2B | Retention.com | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | RB2B | Retention.com | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | RB2B | Retention.com | 
|---|---|---|
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Polls/Voting** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **Mobile Coupons** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Open Rate Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Builder** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **MMS** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **RB2B** | 8.3/10 | 5 |
| **Retention.com** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | RB2B | Retention.com | 
|---|---|---|
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | RB2B | Retention.com | 
|---|---|---|
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Screen Activity Recording** | Not enough data | Not enough data | 
| **Site Search Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Pageview Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Visualization** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Time on Site Tracking** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **User Interaction Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Goal Setting/Tracking** | Not enough data | Not enough data | 
| **Multiple Site Management** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **RB2B** | N/A | N/A |
| **Retention.com** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | RB2B | Retention.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **RB2B** | N/A | N/A |
| **Retention.com** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | RB2B | Retention.com | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | RB2B | Retention.com | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | RB2B | Retention.com | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Content Analytics** | Not enough data | Not enough data | 
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Account Based Marketing** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Abandoned Cart Saver** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Experience Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)


**Unique to Retention.com (3):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Personalization Software](https://www.g2.com/categories/personalization), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | RB2B | Retention.com | 
|---|---|---|
| **Small-Business** | 66.8% | 87.5% | 
| **Mid-Market** | 31.8% | 12.5% | 
| **Enterprise** | 1.5% | 0% | 

### By Industry

#### RB2B

- **Computer Software:** 34.5%
- **Information Technology and Services:** 16.4%
- **Marketing and Advertising:** 15.3%
- **Consulting:** 3.6%
- **Computer & Network Security:** 2.8%
- **Staffing and Recruiting:** 2.8%
- **Logistics and Supply Chain:** 2.5%
- **Accounting:** 2.1%
- **Financial Services:** 2.1%
- **Manufacturing:** 1.8%
- **Other:** 16.0%

#### Retention.com

- **Consumer Goods:** 14.4%
- **Retail:** 11.7%
- **Marketing and Advertising:** 11.7%
- **Health, Wellness and Fitness:** 9.9%
- **Apparel & Fashion:** 7.2%
- **Food & Beverages:** 5.4%
- **Cosmetics:** 3.6%
- **Financial Services:** 3.6%
- **Non-Profit Organization Management:** 3.6%
- **Online Media:** 2.7%
- **Other:** 26.1%

---
## Alternatives

### Alternatives to RB2B

- [Warmly](https://www.g2.com/products/warmly-warmly/reviews) — 4.5/5 stars (250 reviews)
- [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) — 4.4/5 stars (1175 reviews)
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### Alternatives to Retention.com

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- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1525 reviews)
- [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) — 4.4/5 stars (1175 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14797 reviews)

---
## Top Discussions

### RB2B

No discussions available for this product.

### Retention.com

- Title: [What is GetEmails?](https://www.g2.com/discussions/what-is-getemails) — 1 comment
  > **Top comment:** "Get emails places a pixel on your website and sends you email addresses based on new IP. Their data used to be high quality and then recently they started..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/rb2b-vs-retention-com)