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Compare Raptor Services and Salesforce Data 360 (formerly Data Cloud) 
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At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Mid-Market (43.2% of reviews)
Entry-Level Pricing
Starting at €15,900.00 Per Year
$500.00 100000 Credits
Raptor Services
Star Rating
(95)4.7 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €15,900.00 Per Year
Browse all 3 pricing plansSalesforce Data 360 (formerly Data Cloud)
Star Rating
(207)4.3 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Raptor Services excels in Quality of Support with a score of 9.5, indicating that users find the support team highly responsive and helpful. In contrast, Salesforce CDP has a lower score of 8.8, suggesting that while support is adequate, it may not meet the same high standards as Raptor Services.
- Reviewers mention that Raptor Services offers superior Product Recommendations with a score of 9.2, which users find effective in enhancing customer engagement. Salesforce CDP, while still strong, scores lower at 8.3, indicating that its recommendation engine may not be as robust or tailored.
- G2 users highlight Raptor Services' Ease of Setup with a score of 7.8, which is notably better than Salesforce CDP's score of 7.0. This suggests that Raptor Services may provide a more straightforward onboarding process, making it easier for new users to get started.
- Users on G2 report that Raptor Services shines in Segmentation capabilities, particularly in A/B Testing with a score of 6.7, which is lower than expected. In contrast, Salesforce CDP's segmentation features, while not perfect, are perceived as more effective overall, with a higher score in related areas.
- Reviewers mention that Raptor Services has a strong focus on Behavioral Targeting with a score of 8.5, which users find beneficial for personalized marketing efforts. Salesforce CDP, however, has a lower score of 7.5 in Contextual Targeting, indicating that it may not provide the same level of precision in targeting users based on their behavior.
- Users say that Raptor Services' Product Discovery features, particularly in Personalization, score impressively at 9.0, making it a favorite among users looking for tailored experiences. Salesforce CDP, while offering personalization, scores lower at 8.3, suggesting that it may not deliver the same level of customization that users desire.
Pricing
Entry-Level Pricing
Raptor Services
Activate
Starting at €15,900.00
Per Year
For businesses that want to centralize customer data and start to activate channels
- Customer Data Platform
- Data Manager
- Insights & Analytics
Salesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Raptor Services
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.6
91
9.0
88
Ease of Use
8.3
90
8.0
166
Ease of Setup
7.6
57
7.4
139
Ease of Admin
8.2
38
8.6
42
Quality of Support
9.4
92
8.7
84
Has the product been a good partner in doing business?
9.4
44
9.3
41
Product Direction (% positive)
9.2
93
9.1
86
Features by Category
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Visitor Behavior
7.8
35
Not enough data
8.8
35
Not enough data
8.1
35
Not enough data
Templates
7.5
33
Not enough data
8.7
35
Not enough data
8.4
36
Not enough data
Personalization
9.2
39
Not enough data
8.2
35
Not enough data
8.7
34
Not enough data
7.6
30
Not enough data
8.9
33
Not enough data
9.3
35
Not enough data
7.4
28
Not enough data
8.2
31
Not enough data
Multichannel
8.8
32
Not enough data
8.8
31
Not enough data
8.2
30
Not enough data
Administration
8.2
31
Not enough data
7.5
33
Not enough data
8.3
30
Not enough data
8.3
31
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Segmentation
6.4
12
Not enough data
7.1
13
Not enough data
Targeting
8.5
13
Not enough data
7.6
13
Not enough data
Triggered Content
6.5
11
Not enough data
7.7
13
Not enough data
6.3
12
Not enough data
Personalized Content
8.1
14
Not enough data
6.5
12
Not enough data
7.8
13
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.7
38
8.9
30
8.7
38
9.1
30
7.9
36
8.6
29
8.4
36
9.1
29
Intelligence
8.1
32
8.6
29
8.2
37
8.8
28
9.0
38
8.6
28
Merchandising
8.6
14
Not enough data
7.6
14
Not enough data
7.8
13
Not enough data
6.1
12
Not enough data
7.3
13
Not enough data
Analytics
7.3
14
Not enough data
8.3
13
Not enough data
Administration
8.2
13
Not enough data
7.3
14
Not enough data
Search Setup
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Raptor Services and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Raptor Services is categorized as Personalization, Personalization Engines, E-Commerce Personalization, E-Merchandising, and E-Commerce Search
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Raptor Services
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
21.3%
Marketing and Advertising
16.0%
Apparel & Fashion
11.7%
Sporting Goods
5.3%
Building Materials
5.3%
Other
40.4%
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Alternatives
Discussions
Raptor Services has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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