Compare Ranktracker and Surfer 
At a Glance
Market Segments
Small-Business (87.1% of reviews)
Small-Business (93.3% of reviews)
Entry-Level Pricing
Free Trial 999999 keywords Per Month
Starting at $99.00
Ranktracker
Star Rating
(173)3.0 out of 5
Market Segments
Small-Business (87.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 999999 keywords Per Month
Learn more about RanktrackerSurfer
Star Rating
(540)4.8 out of 5
Market Segments
Small-Business (93.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $99.00
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Ranktracker excels in providing quick insights into keyword movements, making it a favorite for users managing multiple client domains. The ability to switch between domains smoothly and the clarity of the position history graph are particularly appreciated during client meetings.
- Users say that Surfer stands out with its powerful Content Editor, which simplifies the organization and structuring of content. The auto-optimise feature acts as a reliable backup for manual optimizations, helping users achieve better on-page SEO results.
- Reviewers mention that while Ranktracker offers a free trial, its overall user satisfaction is lower compared to Surfer, which has a more robust G2 Score. This suggests that users may find more value and support in Surfer's offerings despite its starting price of $99.00.
- According to verified reviews, Surfer's NLP-driven content optimization and SERP-based recommendations significantly reduce guesswork in on-page SEO, making it a preferred choice for teams looking to align their content strategies effectively.
- Users highlight that Ranktracker's daily updates provide clarity on ranking changes, which is crucial for those managing active SEO projects. However, some users feel that it lacks the depth of features found in Surfer, particularly in areas like SEO auditing and competitor analysis.
- G2 reviewers note that Surfer's comprehensive support and user-friendly interface contribute to a smoother experience, with high ratings in ease of use and setup. This contrasts with Ranktracker, where users have reported challenges in finding the right configurations for their specific workflows.
Pricing
Entry-Level Pricing
Surfer
Standard
Starting at $99.00
Align your team with a unified workflow and start growing your visibility in AI search.
- Generate, write, and optimize 360 documents with LLM and SERP-based insights
- Track AI Visibility in ChatGPT with 25 AI Prompts
- Collaborate with your team in one unified platform
Free Trial
Ranktracker
Free Trial is available
Surfer
No trial information availableRatings
Meets Requirements
6.0
125
9.3
315
Ease of Use
6.8
123
9.3
321
Ease of Setup
6.8
87
9.4
150
Ease of Admin
6.6
60
9.4
123
Quality of Support
5.6
123
9.4
277
Has the product been a good partner in doing business?
4.9
56
9.6
118
Product Direction (% positive)
4.3
104
9.2
276
Features by Category
SEO Auditing & Monitoring
5.0
68
7.6
164
5.2
79
9.2
196
5.4
74
8.0
162
5.1
72
8.1
166
Agentic AI - SEO Tools
8.6
17
Not enough data
8.9
15
Not enough data
8.6
17
Not enough data
8.8
16
Not enough data
9.0
16
Not enough data
9.3
15
Not enough data
8.6
16
Not enough data
SEO Content & Rankings
4.4
66
7.0
173
5.5
79
8.5
236
5.9
80
8.8
40
5.3
74
8.1
178
4.9
64
9.2
209
SEO Reporting
5.2
73
8.9
226
5.4
73
8.5
204
4.7
65
7.9
161
4.5
55
7.5
121
Generative AI
4.0
41
8.1
57
4.1
40
7.6
55
Categories
Categories
Shared Categories
Ranktracker and Surfer are categorized as SEO Tools
Unique Categories
Ranktracker has no unique categories
Surfer has no unique categories
Reviews
Reviewers' Company Size
Ranktracker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.2%
Computer Software
12.9%
Education Management
4.9%
Information Technology and Services
4.3%
Health, Wellness and Fitness
3.7%
Other
38.0%
Marketing and Advertising
36.5%
Health, Wellness and Fitness
4.3%
Computer Software
4.1%
Information Technology and Services
3.9%
Online Media
3.7%
Other
47.3%
Discussions
How can RankTracker show a G2 rating of 4.6 on their homepage when their real rating is 3.3?
3 Comments
MP
The owner lacks moral values, honesty, and business ethics. Read more
What is Ranktracker used for?
2 Comments
DD
In my experience, they're used to take your money for a "lifetime deal" then cancel that 2 years later and try to force a subscription plan. RipoffRead more
Ranktracker has no more discussions with answers
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
