# Qualtrics Market Research vs Zonka Feedback Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Strategy & Research excels in providing a **user-friendly interface** , making it easy to create detailed surveys. Users appreciate the ability to link to other tools their company uses, enhancing the overall survey experience.
- **Users say** Zonka Feedback stands out for its **intuitive design** and ease of use, particularly in building surveys. Reviewers highlight its seamless integration with platforms like Zendesk, which adds significant value to their feedback processes.
- **According to verified reviews** , Qualtrics Strategy & Research has a higher overall G2 Score, indicating greater user satisfaction. However, some users mention that it can be less flexible in meeting specific workflow needs compared to Zonka Feedback.
- **Reviewers mention** that Zonka Feedback has successfully transitioned from a tactical tool to a **strategic asset** within organizations, allowing users to transform subjective client experiences into measurable KPIs, which is a notable advantage for businesses focused on data-driven insights.
- **Users highlight** that while Qualtrics Strategy & Research offers a robust feature set, it may require more time for setup compared to Zonka Feedback, which is praised for its quick implementation and ease of setup, making it more accessible for small businesses.
- **G2 reviewers note** that both products have strong support ratings, but Zonka Feedback receives higher marks for **quality of support** , with users appreciating the responsiveness and helpfulness of their support team, which can be crucial for businesses needing timely assistance.



| | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 3,018 | 82 | 
| **Largest Market Segment** | Enterprise (44.9% of reviews) | Small-Business (63.3% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $99.00 Per Month | 

---
## Top Pros & Cons

### Qualtrics Market Research

Pros:
- Ease of Use (296 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

### Zonka Feedback

Pros:
- Customer Support (5 reviews)
- Helpful (4 reviews)

Cons:
- Software Instability (2 reviews)
- Call Issues (1 reviews)

---
## Ratings Comparison
| Rating | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
  | **Meets Requirements** | 8.9 (2516 reviews) | 9.2 (55 reviews) | 
  | **Ease of Use** | 8.5 (2521 reviews) | 9.3 (57 reviews) | 
  | **Ease of Setup** | 8.3 (1070 reviews) | 9.2 (41 reviews) | 
  | **Ease of Admin** | 8.4 (1037 reviews) | 9.1 (37 reviews) | 
  | **Quality of Support** | 8.7 (2190 reviews) | 9.4 (52 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (965 reviews) | 9.6 (35 reviews) | 
  | **Product Direction (% positive)** | 8.1 (2428 reviews) | 9.6 (52 reviews) | 

---
## Pricing

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Zonka Feedback

#### Entry-Level Pricing

Plan: Customer Feedback

Price: Starting at $99.00 Per Month

Description: Zonka Feedback’s Customer Feedback Platform enables businesses to capture and act on feedback across every channel, measure CX metrics, and close the loop with automation and collaboration.

Key Features:
- Multi-channel surveys (email, SMS, WhatsApp, kiosks, web, in-app, offline)  
- NPS, CSAT & CES measurement  
- Online reputation management

[Browse all 2 editions](https://www.g2.com/products/zonka-feedback/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Zonka Feedback** | N/A | N/A |

#### Additional Functionality

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Zonka Feedback** | N/A | N/A |

#### Additional Functionality

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 19 |
| **Zonka Feedback** | N/A | N/A |

#### User Response Methods

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Survey** | 8.7 (14 reviews) | Not enough data | 
| **Video Snippets** | 6.3 (8 reviews) | Not enough data | 
| **Video Interview** | 5.7 (7 reviews) | Not enough data | 
| **Photo Submission** | 7.3 (8 reviews) | Not enough data | 
| **Text/Notes** | 8.3 (9 reviews) | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **In-App** | 6.9 (9 reviews) | Not enough data | 
| **In-Store** | 6.9 (8 reviews) | Not enough data | 
| **On-Site** | 7.5 (8 reviews) | Not enough data | 
| **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 

#### Insights

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Analytics** | 8.9 (12 reviews) | Not enough data | 
| **Collaboration** | 8.0 (9 reviews) | Not enough data | 
| **Sorting** | 8.8 (10 reviews) | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **User Journeys** | Not enough data | Not enough data | 
| **Usability Testing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **For Mobile** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Unmoderated Testing** | Not enough data | Not enough data | 
| **Screen Activity Recording** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Software Testing Management** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customizable Questions** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Prototype Creation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **User Research Analysis** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **For Websites** | Not enough data | Not enough data | 
| **Issue Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Design Management** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Moderated Usability Testing** | Not enough data | Not enough data | 
| **Quantitative Metrics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Video recording/Transcriptions** | Not enough data | Not enough data | 
| **Customizable Categories** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Performance Testing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.0/10 | 14 |
| **Zonka Feedback** | N/A | N/A |

#### Administration

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Quality Control** | 8.5 (12 reviews) | Not enough data | 
| **Data Sampling** | 8.2 (12 reviews) | Not enough data | 
| **Collaboration** | 8.9 (12 reviews) | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Statistical Process Control** | Not enough data | Not enough data | 

#### Capabilities

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Data Visualization** | 8.3 (12 reviews) | Not enough data | 
| **Survival Analysis** | 8.5 (12 reviews) | Not enough data | 
| **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | 
| **Cost Analysis** | 8.1 (12 reviews) | Not enough data | 
| **Multivariate Analysis** | Not enough data | Not enough data | 
| **What-if Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **Bayesian Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Regression Analysis** | Not enough data | Not enough data | 

#### Methodology

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **ANOVA Support** | 8.3 (10 reviews) | Not enough data | 
| **Regression** | 7.0 (10 reviews) | Not enough data | 
| **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **AI Text Generation** | 7.4 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Compliance Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Statistical Simulation** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Neural Network Modeling** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Data Connectors** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Self Service Data Preparation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Association Discovery** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Data Clustering** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **File Storage** | Not enough data | Not enough data | 
| **Decision Tree** | Not enough data | Not enough data | 
| **Multiple Scoring Models** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 12 |
| **Zonka Feedback** | 8.8/10 | 25 |

#### Analytics

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.3 (8 reviews) | 9.8 (20 reviews) | 
| **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | 9.8 (19 reviews) | 
| **Customer Effort Score (CES)** | 8.3 (8 reviews) | 9.9 (18 reviews) | 
| **Gamification** | 7.3 (8 reviews) | Feature Not Available | 

#### Customization

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Stakeholder Management** | 7.9 (8 reviews) | 9.2 (16 reviews) | 
| **Multilanguage Support** | 7.8 (9 reviews) | 9.2 (15 reviews) | 
| **Multiple Branding Support** | 8.1 (7 reviews) | 9.1 (18 reviews) | 
| **Vertical-specific Solutions** | 8.6 (7 reviews) | 8.9 (14 reviews) | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **AI Text Generation** | 6.4 (7 reviews) | 6.0 (8 reviews) | 
| **AI Text Summarization** | 6.4 (7 reviews) | 7.3 (8 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 6.9/10 | 11 |
| **Zonka Feedback** | N/A | N/A |

#### Data collection

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | 
| **Data Sources** | 7.4 (7 reviews) | Not enough data | 
| **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | 
| **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | 
| **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | 

#### Segment Trending

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Web** | 6.0 (7 reviews) | Not enough data | 
| **Social** | 6.1 (6 reviews) | Not enough data | 
| **Benchmarks** | 7.4 (7 reviews) | Not enough data | 
| **Finance ** | 5.7 (7 reviews) | Not enough data | 

#### Analysis

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | 
| **Reports** | 7.7 (8 reviews) | Not enough data | 
| **Integrations** | 5.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Search** | 7.0 (9 reviews) | Not enough data | 
| **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | 
| **Mobile User Support** | 6.9 (9 reviews) | Not enough data | 
| **Alerts** | 6.0 (8 reviews) | Not enough data | 
| **Collaboration** | 7.1 (8 reviews) | Not enough data | 
| **Compliance** | 7.1 (8 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Zonka Feedback** | 8.1/10 | 25 |

#### Feedback Management

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Tagging** | Not enough data | 8.3 (20 reviews) | 
| **Segmentation** | Not enough data | 8.2 (21 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.5 (21 reviews) | 

#### Feedback Analysis

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.1 (19 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.0 (14 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 9.0 (21 reviews) | 

#### Feedback Sources

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Online Reviews** | Not enough data | 8.5 (20 reviews) | 
| **Surveys** | Not enough data | 8.7 (22 reviews) | 
| **Social Media** | Not enough data | 7.8 (15 reviews) | 
| **Customer Service Channels** | Not enough data | 8.6 (17 reviews) | 

#### Generative AI

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.2 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 6.7 (10 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.5/10 | 511 |
| **Zonka Feedback** | 8.9/10 | 13 |

#### Survey Management

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Survey Builder** | 9.0 (457 reviews) | 9.1 (13 reviews) | 
| **Customizable Questions** | 9.1 (455 reviews) | 9.0 (12 reviews) | 
| **Templates** | 8.4 (397 reviews) | 9.0 (12 reviews) | 
| **Survey Distribution** | 8.9 (450 reviews) | 9.2 (13 reviews) | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Site Intercept Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Question Branching** | 8.9 (433 reviews) | 8.8 (8 reviews) | 
| **Branding** | 8.5 (395 reviews) | 8.9 (11 reviews) | 
| **Multimedia Support** | 8.5 (359 reviews) | 7.7 (5 reviews) | 
| **Multilingual Surveys** | 8.6 (313 reviews) | 9.2 (6 reviews) | 

#### Survey Insights

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Reporting & Analytics** | 8.5 (453 reviews) | 9.2 (13 reviews) | 
| **BI Tools Integration** | 8.4 (290 reviews) | Not enough data | 
| **Data Exporting** | 8.7 (440 reviews) | 8.8 (7 reviews) | 
| **Permissions** | 8.5 (386 reviews) | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Adaptive Learning** | 7.6 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (12 reviews) | Not enough data | 
| **Decision Making** | 8.4 (15 reviews) | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Single Sign On** | Not enough data | Not enough data | 
| **Phone Polling** | Not enough data | Not enough data | 
| **Online Polling** | Not enough data | Not enough data | 
| **Support Audio/Images/Video** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Word Clouds** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Question Piping** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Response Validation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Response Quotas** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Randomization** | Not enough data | Not enough data | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Zonka Feedback** | N/A | N/A |

#### Setup

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Maintenance** | Not enough data | Not enough data | 
| **No-Code** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Data

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Security** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Analysis

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Named entity recognition** | Not enough data | Not enough data | 
| **Keyphrase Extraction** | Not enough data | Not enough data | 
| **Topic Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Qualitative Comparative Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **User Research Analysis** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Quantitative Analysis** | Not enough data | Not enough data | 

#### Customization

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Not enough data | 
| **Custom Extension** | Not enough data | Not enough data | 
| **Compositionality** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Computer Assisted Coding** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Mixed Methods Research** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Media Analytics** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Data Coding** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.7/10 | 83 |
| **Zonka Feedback** | N/A | N/A |

#### Brand Signals

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Comparison** | 8.8 (66 reviews) | Not enough data | 
| **AI** | 8.2 (65 reviews) | Not enough data | 
| **Brand Health** | 9.0 (65 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Trend Analysis** | 8.8 (68 reviews) | Not enough data | 
| **Tracking** | 8.7 (69 reviews) | Not enough data | 

### Conversational AI Survey Platforms

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Zonka Feedback** | N/A | N/A |

#### Study Creation & Design - Conversational AI Survey Platforms

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **AI-Powered Question Generation** | Not enough data | Not enough data | 
| **Research Objective Optimization** | Not enough data | Not enough data | 
| **Cross-Platform Study Design** | Not enough data | Not enough data | 
| **Multi-Modal Study Templates** | Not enough data | Not enough data | 
| **Adaptive Survey Logic** | Not enough data | Not enough data | 

#### Participant Management & Recruitment - Conversational AI Survey Platforms

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Incentive Automation** | Not enough data | Not enough data | 
| **Intelligent Screener Management** | Not enough data | Not enough data | 
| **Global Participant Access** | Not enough data | Not enough data | 
| **Automated Panel Recruitment** | Not enough data | Not enough data | 

#### Data Collection & Interview Moderation - Conversational AI Survey Platforms

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Embed and present various media types including images, videos, prototypes, or websites for participant evaluation** | Not enough data | Not enough data | 
| **AI Interview Moderation** | Not enough data | Not enough data | 
| **Create natural conversation flows that feel like human interactions rather than traditional form-based surveys** | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Zonka Feedback** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 
| **Question Branching** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Customizable Questions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Face-to-Face** | Not enough data | Not enough data | 
| **Survey Sample Management** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Phone-Based** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Panel Management** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Paper-Based** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Multiple User Accounts** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Zonka Feedback** | N/A | N/A |

#### Consumer Intelligence

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Customer Feedback** | Not enough data | Not enough data | 
| **Competitive Intelligence** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Revenue Reporting** | Not enough data | Not enough data | 
| **Corporate Reporting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 

#### Media Monitoring

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | Not enough data | 
| **Social Media Management** | Not enough data | Not enough data | 
| **Digital Media Monitoring** | Not enough data | Not enough data | 
| **Review Monitoring** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Response Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 

#### In-House Management

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Employee Performance** | Not enough data | Not enough data | 
| **Team Workflow** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **White Label** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Review Sharing** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Customer Advocacy** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Employee Advocacy** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Scoring** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Review Request** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Survey Software](https://www.g2.com/categories/survey), [Experience Management Software](https://www.g2.com/categories/experience-management), [User Research Tools](https://www.g2.com/categories/user-research)

**Unique to Qualtrics Market Research (4):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)

**Unique to Zonka Feedback (4):** [Text Analysis Software](https://www.g2.com/categories/text-analysis), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Conversational AI Survey Platforms](https://www.g2.com/categories/conversational-ai-survey-platforms), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Qualtrics Market Research | Zonka Feedback | 
|---|---|---|
| **Small-Business** | 21.7% | 63.3% | 
| **Mid-Market** | 33.4% | 30.4% | 
| **Enterprise** | 44.9% | 6.3% | 

### By Industry

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

#### Zonka Feedback

- **Education Management:** 7.6%
- **Hospital & Health Care:** 7.6%
- **Marketing and Advertising:** 7.6%
- **Information Technology and Services:** 6.3%
- **Financial Services:** 5.1%
- **Health, Wellness and Fitness:** 5.1%
- **Professional Training & Coaching:** 5.1%
- **Computer Software:** 5.1%
- **Non-Profit Organization Management:** 3.8%
- **Retail:** 3.8%
- **Other:** 43.0%

---
## Alternatives

### Alternatives to Qualtrics Market Research

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23901 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2067 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1152 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5423 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1041 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1017 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (956 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)

### Alternatives to Zonka Feedback

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2067 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23901 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4205 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1152 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (956 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5423 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)

---
## Top Discussions

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

### Zonka Feedback

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-market-research-vs-zonka-feedback)