# Qualtrics Market Research vs Zoho Survey Comparison
---
## AI Generated Summary
- **G2 reviewers report** that both Qualtrics Strategy & Research and Zoho Survey offer intuitive survey creation tools, but users of Zoho Survey appreciate its **drag-and-drop interface** that allows for quick survey setup without confusion, making it ideal for those who want to get started without a steep learning curve.
- **Users say** that Qualtrics Strategy & Research excels in providing **deep research expertise** and actionable insights, which is particularly beneficial for organizations looking to translate data into strategic decisions. This capability is highlighted by users who value the platform's ability to handle complex survey needs.
- **Reviewers mention** that while both platforms have similar star ratings, Zoho Survey's higher G2 Score reflects a broader appeal among small businesses, with users noting its **clean and simple interface** that facilitates easy survey creation and management.
- **According to verified reviews** , Qualtrics Strategy & Research is praised for its **variety of question types** and customization options, which users find helpful for creating tailored surveys that meet specific research needs, although some users note it may require more time to fully leverage its capabilities.
- **Users highlight** that Zoho Survey's reporting and response-tracking tools are particularly effective, allowing for **quick analysis** of survey results, which is a significant advantage for teams needing to make data-driven decisions rapidly.
- **G2 reviewers report** that both products provide solid support, but Qualtrics Strategy & Research stands out with its focus on **strategic business impact** , as users appreciate the assistance in translating survey data into actionable insights, enhancing the overall value of their research efforts.



| | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 3,017 | 1,041 | 
| **Largest Market Segment** | Enterprise (44.9% of reviews) | Small-Business (50.5% of reviews) | 
| **Entry Level Price** | No pricing available | 0 | 

---
## Top Pros & Cons

### Qualtrics Market Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

### Zoho Survey

Pros:
- Ease of Use (74 reviews)
- Ease of Creation (32 reviews)

Cons:
- Limited Customization (27 reviews)
- Survey Issues (16 reviews)

---
## Ratings Comparison
| Rating | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
  | **Meets Requirements** | 8.9 (2516 reviews) | 8.9 (819 reviews) | 
  | **Ease of Use** | 8.5 (2521 reviews) | 8.9 (827 reviews) | 
  | **Ease of Setup** | 8.3 (1070 reviews) | 8.8 (432 reviews) | 
  | **Ease of Admin** | 8.4 (1037 reviews) | 8.7 (319 reviews) | 
  | **Quality of Support** | 8.7 (2190 reviews) | 8.5 (733 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (965 reviews) | 8.7 (301 reviews) | 
  | **Product Direction (% positive)** | 8.1 (2428 reviews) | 8.9 (788 reviews) | 

---
## Pricing

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Zoho Survey

#### Entry-Level Pricing

Plan: FREE

Price: 0

Key Features:
- Unlimited Surveys
- 10 Questions / Survey
- 100 Responses / Survey

[Browse all 4 editions](https://www.g2.com/products/zoho-survey/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 20 |
| **Zoho Survey** | N/A | N/A |

#### User Response Methods

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Survey** | 8.7 (14 reviews) | Not enough data | 
| **Video Snippets** | 6.3 (8 reviews) | Not enough data | 
| **Video Interview** | 5.7 (7 reviews) | Not enough data | 
| **Photo Submission** | 7.3 (8 reviews) | Not enough data | 
| **Text/Notes** | 8.3 (9 reviews) | Not enough data | 

#### Participant Selection

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **In-App** | 6.9 (9 reviews) | Not enough data | 
| **In-Store** | 6.9 (8 reviews) | Not enough data | 
| **On-Site** | 7.5 (8 reviews) | Not enough data | 
| **Recruitment Pool** | 8.1 (8 reviews) | Not enough data | 

#### Insights

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Analytics** | 8.9 (12 reviews) | Not enough data | 
| **Collaboration** | 8.0 (9 reviews) | Not enough data | 
| **Sorting** | 8.8 (10 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **AI Text Summarization** | 6.9 (7 reviews) | Not enough data | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.0/10 | 16 |
| **Zoho Survey** | N/A | N/A |

#### Administration

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Quality Control** | 8.5 (12 reviews) | Not enough data | 
| **Data Sampling** | 8.2 (12 reviews) | Not enough data | 
| **Collaboration** | 8.9 (12 reviews) | Not enough data | 

#### Capabilities

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Data Visualization** | 8.3 (12 reviews) | Not enough data | 
| **Survival Analysis** | 8.5 (12 reviews) | Not enough data | 
| **Risk Data Attributes** | 8.3 (11 reviews) | Not enough data | 
| **Cost Analysis** | 8.1 (12 reviews) | Not enough data | 

#### Methodology

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **ANOVA Support** | 8.3 (10 reviews) | Not enough data | 
| **Regression** | 7.0 (10 reviews) | Not enough data | 
| **Time Series Analysis** | 7.1 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **AI Text Generation** | 7.4 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (10 reviews) | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 7.6/10 | 12 |
| **Zoho Survey** | N/A | N/A |

#### Analytics

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.3 (8 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 8.7 (9 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.3 (8 reviews) | Not enough data | 
| **Gamification** | 7.3 (8 reviews) | Not enough data | 

#### Customization

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Stakeholder Management** | 7.9 (8 reviews) | Not enough data | 
| **Multilanguage Support** | 7.8 (9 reviews) | Not enough data | 
| **Multiple Branding Support** | 8.1 (7 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 8.6 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **AI Text Generation** | 6.4 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 6.4 (7 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 5.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 6.9/10 | 11 |
| **Zoho Survey** | N/A | N/A |

#### Data collection

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Natural Language Processing (NLP)** | 7.1 (7 reviews) | Not enough data | 
| **Data Sources** | 7.4 (7 reviews) | Not enough data | 
| **Custom Research Sources** | 8.1 (7 reviews) | Not enough data | 
| **Lead Enrichment** | 6.9 (6 reviews) | Not enough data | 
| **Advanced Data Collection** | 6.9 (7 reviews) | Not enough data | 

#### Segment Trending

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Web** | 6.0 (7 reviews) | Not enough data | 
| **Social** | 6.1 (6 reviews) | Not enough data | 
| **Benchmarks** | 7.4 (7 reviews) | Not enough data | 
| **Finance ** | 5.7 (7 reviews) | Not enough data | 

#### Analysis

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Custom Dashboards** | 7.2 (9 reviews) | Not enough data | 
| **Reports** | 7.7 (8 reviews) | Not enough data | 
| **Integrations** | 5.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Search** | 7.0 (9 reviews) | Not enough data | 
| **User, Role, And Access Management** | 6.9 (8 reviews) | Not enough data | 
| **Mobile User Support** | 6.9 (9 reviews) | Not enough data | 
| **Alerts** | 6.0 (8 reviews) | Not enough data | 
| **Collaboration** | 7.1 (8 reviews) | Not enough data | 
| **Compliance** | 7.1 (8 reviews) | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.5/10 | 513 |
| **Zoho Survey** | 8.6/10 | 272 |

#### Survey Management

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Survey Builder** | 9.0 (457 reviews) | 9.2 (242 reviews) | 
| **Question Types** | 9.1 (455 reviews) | 9.1 (237 reviews) | 
| **Templates** | 8.4 (397 reviews) | 8.7 (218 reviews) | 
| **Survey Distribution** | 8.9 (450 reviews) | 8.9 (209 reviews) | 

#### Survey Customization

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Branching/Skip Logic** | 8.9 (433 reviews) | 8.7 (194 reviews) | 
| **Branding** | 8.5 (395 reviews) | 8.6 (201 reviews) | 
| **Multimedia Support** | 8.5 (359 reviews) | 8.5 (186 reviews) | 
| **Multilingual Surveys** | 8.6 (313 reviews) | 8.5 (180 reviews) | 

#### Survey Insights

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Reporting & Analytics** | 8.5 (453 reviews) | 8.7 (220 reviews) | 
| **BI Tools Integration** | 8.4 (290 reviews) | 8.4 (186 reviews) | 
| **Data Exporting** | 8.7 (440 reviews) | 8.8 (200 reviews) | 
| **Permissions** | 8.5 (386 reviews) | 8.8 (184 reviews) | 

#### Agentic AI - Survey

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Adaptive Learning** | 7.6 (12 reviews) | 8.0 (45 reviews) | 
| **Proactive Assistance** | 7.6 (12 reviews) | 8.0 (45 reviews) | 
| **Decision Making** | 8.4 (15 reviews) | 8.4 (49 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | 8.7/10 | 83 |
| **Zoho Survey** | N/A | N/A |

#### Brand Signals

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Comparison** | 8.8 (66 reviews) | Not enough data | 
| **AI** | 8.2 (65 reviews) | Not enough data | 
| **Brand Health** | 9.0 (65 reviews) | Not enough data | 

#### Brand Analytics

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Trend Analysis** | 8.8 (68 reviews) | Not enough data | 
| **Tracking** | 8.7 (69 reviews) | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Qualtrics Market Research** | N/A | N/A |
| **Zoho Survey** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to Qualtrics Market Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)



---
## Reviewer Demographics

### By Company Size

| Segment | Qualtrics Market Research | Zoho Survey | 
|---|---|---|
| **Small-Business** | 21.7% | 50.5% | 
| **Mid-Market** | 33.4% | 32.5% | 
| **Enterprise** | 44.9% | 17.0% | 

### By Industry

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

#### Zoho Survey

- **Information Technology and Services:** 10.5%
- **Education Management:** 6.2%
- **Marketing and Advertising:** 5.4%
- **Computer Software:** 5.0%
- **Financial Services:** 3.0%
- **Human Resources:** 2.6%
- **Telecommunications:** 2.5%
- **Hospitality:** 2.3%
- **Hospital & Health Care:** 2.0%
- **Computer & Network Security:** 1.9%
- **Other:** 58.6%

---
## Alternatives

### Alternatives to Qualtrics Market Research

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23531 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1144 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5320 reviews)

### Alternatives to Zoho Survey

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23531 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2066 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5320 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1144 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (473 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (562 reviews)
- [Doodle](https://www.g2.com/products/doodle/reviews) — 4.4/5 stars (2069 reviews)

---
## Top Discussions

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

### Zoho Survey

- Title: [What is Zoho Survey used for?](https://www.g2.com/discussions/what-is-zoho-survey-used-for) — 4 comments, 1 upvote
  > **Top comment:** "It helps create a survey page to gather opinions based on drag and drop method interface."
- Title: [How come sometimes Zoho Survey slow in loading?](https://www.g2.com/discussions/how-come-sometimes-zoho-survey-slow-in-loading) — 3 comments, 1 upvote
  > **Top comment:** "It may be the network issue. please contact your network operator. "
- Title: [Is Zoho survey legit?](https://www.g2.com/discussions/is-zoho-survey-legit) — 2 comments, 1 upvote
  > **Top comment:** "Zoho Survey is a versatile and user-friendly tool that can be used for various uses. There is a wide variety of questions available, each of which can be..."
- Title: [What is Zoho survey?](https://www.g2.com/discussions/what-is-zoho-survey) — 2 comments, 1 upvote
  > **Top comment:** "It is an online survey and questionnaire building software can be used or voting as well once integrated."
- Title: [his is very useful](https://www.g2.com/discussions/his-is-very-useful) — 2 comments, 1 upvote
  > **Top comment:** "How are things going "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/qualtrics-market-research-vs-zoho-survey)